News
Tesla Semi’s strong demand could expedite the release of the pickup truck
The all-electric Semi truck could very well be the most disruptive vehicle in Tesla’s lineup. Since its unveiling, the Tesla Semi has garnered reservations from some of the United States’ most prominent businesses like FedEx and PepsiCo. During the Q1 2018 earnings call back in May, Elon Musk and CTO JB Straubel noted that the company had received around 2,000 pre-orders for the vehicle.
Some of the trucking market’s veterans remain skeptical of the Semi. A spokesman for Cummins Inc., one of America’s premier engine-makers, recently stated that they do not see all-electric trucks like the Semi being viable alternatives to diesel-powered long-haulers anytime soon. Allen Schaeffer, executive director of the Diesel Technology Forum trade group, also expressed doubt on Elon Musk’s claims that the Semi would be cheaper to run and operate than its diesel-powered counterparts.
Regardless of these doubts, Tesla is pushing on with the development of the electric truck, with Elon Musk stating during the Q2 2018 earnings call that the company has made significant improvements to the Semi since it was unveiled last November. The Semi’s customers also appear to be completely on board with their adoption of the all-electric trucks. Earlier this year, it was even announced that some of the Semi’s biggest customers such as PepsiCo and Anheuser-Busch are working with Tesla to develop and install a network of in-house charging stations for the upcoming vehicle. These stations would be spaced close enough to ensure that the trucks would be able to traverse their routes without any range issues.
- The Tesla Semi spotted in Chicago. [Credit: Rec1pr0city/Twitter]
- The Tesla Semi spotted in Chicago. [Credit: Rec1pr0city/Twitter]
- The Tesla Semi spotted in Chicago. [Credit: Rec1pr0city/Twitter]
The Tesla Semi sighted at Chicago’s Rolling Meadows Supercharger. [Credit: Rec1pr0city/Twitter]
Just recently, the Semi visited yet another customer. This time, the all-electric truck traveled to trucking giant J.B. Hunt’s headquarters in Arkansas, where it was showcased to the company’s employees. Just like the truck’s visit to PepsiCo’s Texas facility earlier this year, employees of the trucking company were able to get up close and personal with the vehicle. Social media posts from individuals in attendance during the Semi’s visit show that J.B. Hunt’s employees, contrary to being skeptical of the vehicle, appear to be excited about the electric truck. Tesla critics would find it difficult to dismiss J.B. Hunt’s authority in the trucking industry as well, considering that the company has been in the transport industry for more than 50 years, and that its current fleet is comprised of over 12,000 trucks and 100,000 trailers and containers.
This strong, positive reaction from America’s premier hauling companies bodes well for the Semi. It remains to be known how many reservations Tesla currently has for the vehicle, but there’s a very good chance the pre-order list is significantly longer than 2,000 units today. That said, the anticipation surrounding the Semi might result in the release of one of Tesla’s most highly-anticipated vehicles to be expedited.

Elon Musk was present on Twitter during the weekend, and while interacting with his followers, Musk noted that the electric car company may be able to release the Tesla pickup truck earlier than expected. Initial expectations point to the Tesla Truck being released sometime after the Model Y is unveiled. Considering that the Model Y is expected to be unveiled sometime in 2019, there is a fair chance that the Tesla Truck’s official unveiling would be scheduled for 2020 at the earliest.
Maybe …
— Elon Musk (@elonmusk) August 25, 2018
Elon Musk did note last year that he is thinking of making the Tesla Truck a smaller version of the Semi. This means that Tesla would likely be carrying over some of the Semi’s elements to the pickup truck. Since the Semi already shares components with the Model 3, such as its powertrain, doors, and air vent design, it seems safe to assume that Tesla is planning on using the Model 3 as a template for the pickup truck as well. This is a strategic move for Tesla, since by the time it starts producing the Semi and the Tesla Truck, everything connected to the Model 3 and its components would likely have been smoothed out by the company.
Thanks to the lessons the company learned from the Model 3, the Semi (as well as the Model Y, which is also expected to be based on the Model 3) might very well see a less troublesome rollout. If Tesla manages to pull this off, it could provide an opportunity for Tesla to bring the pickup truck to market sooner. If that happens, Elon Musk’s tweet about an earlier release for the Tesla Truck could very well prove accurate.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.
News
NHTSA just escalated its Tesla Cybercab investigation in a big way
NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.
Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.
The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.
Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.
The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.
Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.


