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Tesla Semi’s strong demand could expedite the release of the pickup truck
The all-electric Semi truck could very well be the most disruptive vehicle in Tesla’s lineup. Since its unveiling, the Tesla Semi has garnered reservations from some of the United States’ most prominent businesses like FedEx and PepsiCo. During the Q1 2018 earnings call back in May, Elon Musk and CTO JB Straubel noted that the company had received around 2,000 pre-orders for the vehicle.
Some of the trucking market’s veterans remain skeptical of the Semi. A spokesman for Cummins Inc., one of America’s premier engine-makers, recently stated that they do not see all-electric trucks like the Semi being viable alternatives to diesel-powered long-haulers anytime soon. Allen Schaeffer, executive director of the Diesel Technology Forum trade group, also expressed doubt on Elon Musk’s claims that the Semi would be cheaper to run and operate than its diesel-powered counterparts.
Regardless of these doubts, Tesla is pushing on with the development of the electric truck, with Elon Musk stating during the Q2 2018 earnings call that the company has made significant improvements to the Semi since it was unveiled last November. The Semi’s customers also appear to be completely on board with their adoption of the all-electric trucks. Earlier this year, it was even announced that some of the Semi’s biggest customers such as PepsiCo and Anheuser-Busch are working with Tesla to develop and install a network of in-house charging stations for the upcoming vehicle. These stations would be spaced close enough to ensure that the trucks would be able to traverse their routes without any range issues.
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- The Tesla Semi spotted in Chicago. [Credit: Rec1pr0city/Twitter]
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- The Tesla Semi spotted in Chicago. [Credit: Rec1pr0city/Twitter]
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- The Tesla Semi spotted in Chicago. [Credit: Rec1pr0city/Twitter]
The Tesla Semi sighted at Chicago’s Rolling Meadows Supercharger. [Credit: Rec1pr0city/Twitter]
Just recently, the Semi visited yet another customer. This time, the all-electric truck traveled to trucking giant J.B. Hunt’s headquarters in Arkansas, where it was showcased to the company’s employees. Just like the truck’s visit to PepsiCo’s Texas facility earlier this year, employees of the trucking company were able to get up close and personal with the vehicle. Social media posts from individuals in attendance during the Semi’s visit show that J.B. Hunt’s employees, contrary to being skeptical of the vehicle, appear to be excited about the electric truck. Tesla critics would find it difficult to dismiss J.B. Hunt’s authority in the trucking industry as well, considering that the company has been in the transport industry for more than 50 years, and that its current fleet is comprised of over 12,000 trucks and 100,000 trailers and containers.
This strong, positive reaction from America’s premier hauling companies bodes well for the Semi. It remains to be known how many reservations Tesla currently has for the vehicle, but there’s a very good chance the pre-order list is significantly longer than 2,000 units today. That said, the anticipation surrounding the Semi might result in the release of one of Tesla’s most highly-anticipated vehicles to be expedited.
Elon Musk was present on Twitter during the weekend, and while interacting with his followers, Musk noted that the electric car company may be able to release the Tesla pickup truck earlier than expected. Initial expectations point to the Tesla Truck being released sometime after the Model Y is unveiled. Considering that the Model Y is expected to be unveiled sometime in 2019, there is a fair chance that the Tesla Truck’s official unveiling would be scheduled for 2020 at the earliest.
Maybe …
— Elon Musk (@elonmusk) August 25, 2018
Elon Musk did note last year that he is thinking of making the Tesla Truck a smaller version of the Semi. This means that Tesla would likely be carrying over some of the Semi’s elements to the pickup truck. Since the Semi already shares components with the Model 3, such as its powertrain, doors, and air vent design, it seems safe to assume that Tesla is planning on using the Model 3 as a template for the pickup truck as well. This is a strategic move for Tesla, since by the time it starts producing the Semi and the Tesla Truck, everything connected to the Model 3 and its components would likely have been smoothed out by the company.
Thanks to the lessons the company learned from the Model 3, the Semi (as well as the Model Y, which is also expected to be based on the Model 3) might very well see a less troublesome rollout. If Tesla manages to pull this off, it could provide an opportunity for Tesla to bring the pickup truck to market sooner. If that happens, Elon Musk’s tweet about an earlier release for the Tesla Truck could very well prove accurate.
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
Energy
Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
