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Tesla direct sales in New Mexico gains ground as “Tesla Bill” gets approved
A piece of New Mexico state legislation to amend local automotive franchise laws through a “Tesla Bill”, specifically allowing vehicle manufacturers like Tesla to operate as a dealer and sell direct, was approved by the Public Affairs Committee last Thursday.
Similar to other states with dealership protections, car makers wanting to do business in the “Land of Enchantment” must sell their vehicles through a franchise dealership network, and efforts to amend those requirements are always met with significant resistance from lobbyist groups whose members stand to be impacted most. After facing a party-line vote, Democrats ‘for’ and Republicans ‘against’, the law (Senate Bill 243) passed the state’s Public Affairs Committee and advanced to the Corporations and Transportation Committee. After another review and vote, the bill will advance to the Senate floor for a final vote if successful. Given the state’s balance of power – Democrats are in the majority in both houses of the state’s legislature as well as the governorship – Tesla may be well on its way to a full victory in New Mexico.
Prior to the Public Affairs Committee vote, a panel was held wherein advocates both for and against amending the state franchise laws voiced their positions. Overall, supporters (particularly those focused on Tesla’s desire to do business in the state) argued that the bill in question aims to work within the dealership model, not eliminate it. According to Meredith Roberts, senior policy adviser and counsel representing Tesla, “We’re not here to upset (the franchise model)…It’s only additive,” she said in the panel hearing. The language of the bill supports this position via its narrow applicability, allowing direct sales only if the following conditions apply:
- The business does not have any existing franchises in the state.
- The business sells and services only vehicles that it manufactures.
- The vehicles sold must be electric and powered by batteries or fuel cells.
Despite the estimated $4800 tax income New Mexico would gain per average electric vehicle sold, 15-50 new jobs per store opened, and $1 million dollars local economic impact gain from a direct-sales manufacturer like Tesla would bring to the state, those in opposition to the bill maintained that changes to the existing franchise laws would not be beneficial. During the hearing, Charles Henson, president of the New Mexico Automotive Dealers Association, cited the millions of dollars already invested by dealerships, arguing that Tesla’s sales model would create unfair direct manufacturer competition. Another state senator, Jacob Candelaria (D-Albuquerque), likened EV manufacturers’ direct-sales models to giant tech company monopolies. To be fair, with the popularity of the direct-sales model increasing, as all-electric fleets come into being (a stated goal of many current ICE vehicle makers), franchises may end up becoming a thing of the past as the future of clean energy transportation sets in.
While the hand-off from one committee to another is a good step towards the end goal of in-state, brick-and-mortar sales presence for EV manufacturers, the bill still may face an uphill battle despite the political leanings of the state’s legislative majority for reasons outside lobbyist efforts. Specifically, some legislators are a bit put-off by Tesla’s history in New Mexico. A manufacturing plant was announced in 2007 (to be succeeded by the current Fremont factory) and a Gigafactory was teased in 2014 (to be succeeded by the current Sparks, Nevada factory). Since neither of those projects came to fruition within the state, it seems there may be some leftover sour grapes. However, given Tesla’s current inability to do normal sales business in New Mexico, it’s understandable that the all-electric car maker may have based part of their location decisions on their customers’ purchasing abilities in the states where they set up shop, thereby limiting potential liabilities and run-ins with dealership groups. This is something Volvo USA is already experiencing with its company-directed vehicle subscription service.
At this juncture, Tesla is all too familiar with the franchise vs. direct-sales fight. In December last year, a Connecticut judge ruled in favor of Connecticut’s Department of Motor Vehicles on a motion prompted by the Connecticut Automotive Retailers Trade Association (CARA), finding that Tesla’s business activities within the state violated the states automotive franchise law system. The EV company only had one location in the state – a gallery located in Greenwich to inform interested parties about its products, not sell them – but even that was determined to constitute competition and thus banned activity. Legislative efforts to amend Connecticut’s laws by state representatives in favor of Tesla’s sales approach have, thus far, failed. Ironically, Connecticut is also controlled by Democrats in both the legislature and governorship.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
