Lifestyle
Elon Musk is a one stop, pop culture to STEM recruiting shop, and that’s a good thing
WARNING
This column will be unabashedly full of pop culture references in honor of its topic. Check out the end of the piece for a Where’s Waldo-style treasure hunt to identify where they are. And by that I mean like the list at the back of the book. Or the companion list on the main pages under the scene descriptions. No, definitely more like the back of the book.
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You may have noticed that Elon Musk has something of a cult following. (awkward pause for audience laughter)
Seriously, though. Have you ever wondered how the nerdy PayPal guy whose epidermis was showing a bit much became not just the purveyor of cool tech, but a standard of cool to which all others within similar realms are measured? Personally, I’ve become so accustomed to that reality that I forget there was a time when rockets couldn’t land themselves and $TSLAQ wasn’t a thing.
Speaking of cults, those guys should hand in their soda machine rings and retire already, no?
In my opinion, Elon Musk’s overall fusion of popular culture with both his businesses and public persona gives him a unique resonance with people – their resonance. And that’s a good thing when considering all the places he’s trying to take humanity.
As the “pop culture” chief executive, he clearly communicates how leading the ship of change is much more than just walking to the front and declaring himself king. He has to pitch the ship, show the blueprint, obtain the funding for construction, find the contractors, build it, employ people to run it, then campaign for customers, sell the tickets, and finally, sail the ship full of normal people, movie stars, a skipper, millionaires, their spouses, professors, and possibly someone named Mary Ann, all without crashing.
By the way, when I say “culture” I mean memes, movie quotes, cartoon references, sci-fi tributes, and Twitter conversations. Let’s assume my knowledge of philosophy pretty much begins and ends with Dr. Ellie Sattler’s outlook as conveyed to Jeff Goldblum.
Terms & conditions for “Not-a-Flamethrower”
Please use as directed to avoid unintentionally burning things down. For simple & concise instructions, we drew upon wisdom in great Dr Seuss book “Green Eggs and Ham”. #ThrowFlamesResponsibly pic.twitter.com/kgj8W8EOLJ
— Elon Musk (@elonmusk) June 9, 2018
There are a lot of technical languages needed to understand the many parts of Musk’s multifaceted journey, but there’s one language that unites them all – inspiration. This is where Musk’s immersion in pop culture comes in. He knows how to derive action plans from inspirational concepts because they inspire him, too. I think this is all an amazing benefit for science, technology, engineering, and mathematics (STEM) recruiting and mainstream STEM interest.
It’s easy to get lost in the woods of what Musk is trying to accomplish if you’re not careful, and that drives people to learn more so they understand. Electric cars have things like production lines, battery chemistry, the electrical nuances of Superchargers, and business logistics; SpaceX is literally rocket science, meaning things like materials engineering, chemistry, and orbital mechanics are the blue Yoshis for Reddit cred; The Boring Company involves machinery details and political maneuvering, among other things; and Neuralink would benefit from Neuralink for a non-scientist’s true understanding of how Neuralink works.
As a layperson looking at these things, I’m surprised by what I’m willing to research just to keep up with what Musk is doing, and I’m probably a fraction of a percent informed compared to the average Musk enthusiast. Anecdotally, I think that happens because he communicates his ideas using ‘big picture’ type expressions like flying cars and great dining on a trip to Mars, which makes them relatable, relevant, and exciting. And tying it all together is the fact that he’s almost always going to do what he says he’s going to do plus more.
I mean, I’m sure Jeff Bezos is going to do all the things he’s said he’ll do with Blue Origin, but maybe what matters is less about how big your rocket is and more about how you plan to use it. The Saturn V was awe-inspiring not just because it was huge and powerful and the first of its kind. It was representing a human journey to a new frontier, and it brought a symbolic victory against an adversary that threatened the freedom of everything it touched. Falcon Heavy is awe-inspiring because of both its engineering and its role in the democratization of space travel. Starship is awe-inspiring because its first and primary purpose is to establish a human presence on another planet.
Bezos, on the other hand, has conquered human patience for the most part with Amazon and wants to give the ultra rich the ride of their life with Blue Origin. A $250,000 ticket to the Karman line for like 5 minutes of floating around in view of the Earth’s curvature is not exactly an everyday person thing. Good for those who can afford it, but not very inspiring for those who can never afford it. He’s also said things like, we’ll go to Mars “because it’s cool,” which is ironically not cool and gives the impression that he has a roommate named Patrick. SpaceX certainly has a “cool” factor, but people aren’t buying company mugs that say “Cool new hangout” across a picture of Mars when they’re filled with hot coffee.
Wow, I never knew trig would make its way into my writing…
For a specific example of Musk’s pop culture conversion to STEM interest I’m talking about, take The Boring Company. The whole venture started with a rant about traffic, was named such because it was a funny double entendre, and then was made even more amusing with Monty Python tie-ins and flamethrower merchandise inspired by Space Balls. Using pop culture, Elon Musk brought genuine, mainstream interest to the subject of public transportation logistics, no Rowan North required to give it a little extra spark.
This sort of public attention thing happens when big achievements or problems come up, sure. But there’s this one guy that keeps inspiring kids to go study STEM topics so they can work for his companies; this one guy keeps inspiring adults to start their own STEM ventures based on the ideas he’s promoting; this one guy keeps all of us thinking about what he’s doing and whether it’s going to work while admitting that, even if we have our doubts about whether it’s all feasible, it probably should work and we should maybe help it work.
Altogether, Elon Musk is a one-stop pop culture to STEM recruiting shop, and I think that’s a really good thing.
What do you think of Musk’s pop culture infusions into everything he does? Have any favorites? Any you wish weren’t a thing?
TREASURE HUNT
Find the following pop culture references in this column!
1. Bart Simpson breaks his leg
2. Homer Simpson joins a secret society
3. Titanic
4. Gilligan’s Island
5. Jurassic Park
6. Super Mario Brothers for Super Nintendo
7. Austin Powers: Goldmember
8. Spongebob Squarepants
9. Sine, Cosine, Tangent…
10. Ghostbusters 2016
Elon Musk
NASA’s first human outpost on the Moon starts now – SpaceX on deck
NASA named the rovers, landers, and vendors that will build America’s first Moon Base.
NASA has laid out its most detailed Moon Base plan to date, describing a permanent outpost near the Moon’s south pole that the agency intends to build over the coming decade as a direct stepping stone to Mars. “The Moon Base will be America’s and humanity’s first outpost on another celestial world,” NASA Administrator Jared Isaacman said, adding that every mission crewed and uncrewed “will be a learning opportunity as we return to the lunar surface, build the infrastructure to stay, and master the skills required to live and operate in one of the most demanding and dangerous environments imaginable.”
The plan is structured in three phases involving both uncrewed and crewed missions to deliver equipment, vehicles, and infrastructure to the surface, with the first three moon base missions targeted to launch before the end of 2026.
Moon Base I, targeting fall 2026, will use Blue Origin’s Blue Moon Mark 1 lander to deliver scientific instruments to the Shackleton Connecting Ridge, the same region where Artemis astronauts will land. Moon Base II will send Astrobotic’s Griffin lander carrying more than 1,100 pounds of cargo including Astrolab’s FLIP rover to begin developing mobility systems on the surface. Moon Base III will carry the Lunar Vertex science mission on Intuitive Machines’ Nova-C Trinity lander to study lunar swirls near the south pole, with ESA and Korean science payloads aboard.
On the rover side, NASA awarded Astrolab $219 million and Lunar Outpost $220 million to build the first phase of Lunar Terrain Vehicles, with both rovers targeted for deployment to the lunar surface by 2028. Astrolab’s crewed rover weighs roughly 2,000 pounds and can reach over 6 mph. Lunar Outpost’s Pegasus rover can operate autonomously or via remote control at over 9 mph. Blue Origin separately received $188 million with an option worth $280.4 million to deliver cargo landers for rover transport.
NASA also confirmed that MoonFall, a mission deploying four survey drones to scout Artemis landing sites, has selected Firefly Aerospace to build the transport spacecraft, with a 2028 launch target.
SpaceX sits at the center of that commercial layer. SpaceX holds the NASA Human Landing System contract for the Starship-derived lander that will put astronauts on the surface under Artemis IV, currently targeting 2028. Before that can happen, SpaceX must demonstrate in-orbit propellant transfer at scale, a process requiring multiple Starship tanker launches to fuel a single mission. Water ice at the lunar south pole is central to the base’s long-term viability, as it can be converted into drinking water, breathable oxygen, and rocket fuel, directly reducing dependence on Earth resupply. That resource loop becomes far more practical if Starship can land and be refueled on or near the Moon itself.
Elon Musk has publicly stated that Starship V3, which recently completed its first flight, should be capable enough for initial Mars missions. The Moon Base plan announced Tuesday is the infrastructure layer that connects everything between those two ambitions, and SpaceX is the only American company currently contracted to build the rocket that gets humans to either destination.
Elon Musk
Tesla ditches India after years of broken promises
Tesla has ditched its plans to build a factory in India after years of failed negotiations.
Tesla’s long-running effort to establish a manufacturing presence in India is officially over. India’s Minister of Heavy Industries H.D. Kumaraswamy confirmed on May 19, 2026 that Tesla has informed authorities it will not proceed with a manufacturing facility in the country.
Tesla first signaled serious interest in India around 2021, when it began hiring local staff and lobbying the Indian government for lower import tariffs. The ask was straightforward: reduce duties enough for Tesla to test the market with imported vehicles before committing capital to a local factory. India’s position was equally firm, with an ask of Tesla to commit to manufacturing first, then receive tariff relief. Neither side moved, and the talks quietly collapsed.
Tesla to open first India experience center in Mumbai on July 15
India had offered a policy that would reduce import duties from 110% down to 15% on EVs priced above $35,000, provided companies committed at least $500 million toward local manufacturing investment within three years. Tesla declined to participate. The tariff standoff was only part of the problem. Analysts pointed to significant gaps in India’s local supply chain, inadequate industrial infrastructure, and a mismatch between Tesla’s premium pricing and the purchasing power of India’s automotive market as additional factors that made the investment difficult to justify.
First signs of an unraveling relationship came in April 2024, when Musk abruptly cancelled a planned trip to India where he was set to meet Prime Minister Modi and announce Tesla’s market entry. By July 2024, Fortune reported that Tesla executives had stopped contacting Indian government officials entirely. The government at that point understood Tesla had capital constraints and no plans to invest.
The more fundamental issue is that Tesla’s existing factories are currently operating at approximately 60% capacity, making a commitment to building new manufacturing capacity in a new market difficult to defend to investors. Tesla will continue selling imported Model Y vehicles through its existing showrooms in Mumbai, Delhi, Gurugram, and Bengaluru, but local production is no longer part of the plan.
Elon Musk
Trump’s invite for Elon just reshuffled Tesla’s big Signature Delivery Event
Tesla rescheduled its final Model S farewell to May 20 after Musk joined Trump in China.
Tesla has rescheduled its Model S and Model X Signature Edition delivery event to Wednesday, May 20, 2026, after abruptly calling off the original May 12 celebration. The event will take place at Tesla’s factory at 45500 Fremont Boulevard in Fremont, California, the same location where the Model S first rolled off the line in 2012. Invitees received a follow-up email asking them to reconfirm attendance and download a new QR code ticket, with Tesla noting that all travel and accommodation expenses remain the buyer’s responsibility.
The reason behind the original cancellation came into focus the same day it was announced. President Trump invited Elon Musk, Apple’s Tim Cook, BlackRock’s Larry Fink, Boeing’s Kelly Ortberg, and executives from Goldman Sachs, Blackstone, Citigroup, and Meta to join his trip to China this week for a summit with President Xi Jinping. The agenda covers trade, artificial intelligence, export controls, Taiwan, and the Iran war, following weeks of escalating friction between Washington and Beijing over AI technology, sanctions, and rare earth exports. Trump wrote on Truth Social, “I am very much looking forward to my trip to China, an amazing Country, with a Leader, President Xi, respected by all.”
Tesla launches 200mph Model S “Gold” Signature in invite-only purchase
The vehicles at the center of all this are the last Model S and Model X units Tesla will ever build. Priced at $159,420 each, the 250 Model S and 100 Model X Signature Edition units come finished in Garnet Red with a one-year no-resale agreement, giving Tesla right of first refusal if the owner decides to sell. As Teslarati reported, the Model S defined Tesla’s early identity as a serious luxury automaker, and the Fremont factory line that built it is now being converted to manufacture Optimus humanoid robots.
Musk’s inclusion in the China delegation drew attention given his very public relationship with Trump, and the invitation signals the two have moved past and past grievances. Trump originally brought Musk on to lead the Department of Government Efficiency following his inauguration, and despite a sharp public dispute in mid-2025, the two have appeared together repeatedly in recent months. A seat on the China trip, the most diplomatically consequential visit of Trump’s current term, puts Musk back at the table on U.S. economic policy at a moment when Tesla’s China revenue remains one of the company’s most important financial pillars.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Tesla’s dedicated Optimus factory construction officially underway at Giga Texas
