Deloitte, a leading professional services network, has published polling and analysis on the hurdles ahead of EV adoption globally.
Deloitte condensed its findings well in one of the first sentences of its analysis, “interest in electric vehicles grows, but worries about price, range, and charging time remain.” This survey is part of a series that Deloitte has conducted annually for over a decade now called the “Global Automotive Consumer Study.” In this year’s publication, the focus was on electric vehicles.
The first surprising piece of data is how much the United States lags in interest in electric vehicles. Deloitte found that only 8% of respondents were confident that EV was their next vehicle. However, this is an outlier compared to other recent surveys conducted in the U.S. Out of the nations polled by Deloitte, China led in interest in EVs, with over a quarter of respondents saying that their next vehicle would be electric.
Less surprising were the reasons respondents were interested in purchasing an EV. Despite the near-constant messaging from governments, media sites, and automakers alike, the cost of ownership was by far the most significant attractor for consumers. Significantly more swaying than concerns about the environment or concerns about personal health.
Shortly thereafter, Deloitte highlighted the top concerns of consumers if they were to buy an electric vehicle, and unsurprisingly, affordability was the number 1 concern across the board. In the U.S., other top concerns included driving range, charging time, public charging availability, and at-home charging availability. Globally, other than concerns regarding the upfront cost of the EV, charging time, driving range, and charging availability were also top concerns.
Only one country had responses that dramatically differed from the norm, China. Chinese respondents not only stated that the superior driving experience was the top attractor to EVs, but their biggest concern was safety regarding battery technology.
For those who live or have purchased an EV in the U.S., these results should be no surprise. The foremost EV seller in America, Tesla, no longer sells a vehicle below $40,000, and the vast majority of Tesla vehicles sell for much more. To make the problem even worse, traditional budget brands have not yet been able to bring down their prices to parity with gas offerings.
Ford’s F150 Lighting sells for thousands more than its gas counterpart. The first-ever Toyota EV offering, the BZ4X, is multiple times the cost of a base RAV4. And while the Chevy Bolt has become popular specifically for its affordability, it remains far more expensive than gas vehicles in its class.
The other area where EVs aren’t meeting customer expectations is in the driving range they are capable of. An astounding 19% of respondents stated that they would want a vehicle with a minimum range of 600 miles, while the plurality of respondents expected more than 300 miles of range. And while many may believe that these expectations are unfairly high compared to gas vehicles, perhaps this is also a messaging problem that automakers must solve in the coming year.
These results do come with the caveat that they varied quite considerably from market to market. Noticeably, Southeast Asian respondents needed the least amount of range, while respondents from Europe and the U.S. stated they needed the most.
On a more positive note, Deloitte was able to find areas where advancement in EV technology has finally been able to meet consumer expectations. The vast majority of respondents stated that they were willing to wait either between 10-20min or 20-40min for a complete charge, and over 40% of respondents stated they would be willing to wait a max of 20min.
While these expectations are high, they are finally within reach of many popular vehicles. Hyundai’s fastest charging vehicles will charge from 10-80% in 18min, while Teslas that plug into the newest generation Supercharger are charging to 80% in a similar timeframe.
For someone who spends their time immersed in the world of electric vehicles, such as myself, it can come across as a culture shock hearing about the concerns and motivators that are affecting the purchasing choices of the people that live around me. Still, perhaps it is an important exercise to step away from the keyboard and see what others really think. And for manufacturers, data like that collected by Deloitte can be a powerful tool showing where consumer attention is and what is affecting how they spend their money.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla bear Guggenheim sees nearly 50% drop off in stock price in new note
Tesla bear Guggenheim does not see any upside in Robotaxi.

Tesla bear Guggenheim is still among the biggest non-believers in the company’s overall mission and its devotion to solving self-driving.
In a new note to investors on Thursday, analyst Ronald Jewsikow reiterated his price target of $175, a nearly 50 percent drop off, with a ‘Sell’ rating, all based on skepticism regarding Tesla’s execution of the Robotaxi platform.
A few days ago, Tesla CEO Elon Musk said the company’s Robotaxi platform would open to the public in September, offering driverless rides to anyone in the Austin area within its geofence, which is roughly 90 square miles large.
Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when
However, Jewsikow’s skepticism regarding this timeline has to do with what’s going on inside of the vehicles. The analyst was willing to give props to Robotaxi, saying that Musk’s estimation of a September public launch would be a “key step” in offering the service to a broader population.
Where Jewsikow’s real issue lies is with Tesla’s lack of transparency on the Safety Monitors, and how bulls are willing to overlook their importance.
Much of this bullish mentality comes from the fact that the Monitors are not sitting in the driver’s seat, and they don’t have anything to do with the overall operation of the vehicle.
Musk also said last month that reducing Safety Monitors could come “in a month or two.”
Instead, they’re just there to make sure everything runs smoothly.
Jewsikow said:
“While safety drivers will remain, and no timeline has been provided for their removal, bulls have been willing to overlook the optics of safety drivers in TSLA vehicles, and we see no reason why that would change now.”
He also commented on Musk’s recent indication that Tesla was working on a 10x parameter count that could help make Full Self-Driving even more accurate. It could be one of the pieces to Tesla solving autonomy.
Jewsikow added:
“Perhaps most importantly for investors bullish on TSLA for the fleet of potential FSD-enabled vehicles today, the 10x higher parameter count will be able to run on the current generation of FSD hardware and inference compute.”
Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming
Tesla shares are down just about 2 percent today, trading at $332.47.
News
Tesla Model 3 hits quarter million miles with original battery and motor
The Model 3’s Battery Management System (BMS) shows a State of Health between 88% and 90%.

A Western Australian Tesla Model 3 has captured global attention after racking up an impressive 410,000 kilometers (254,000 miles) on its original battery and motor, while still retaining around 90% of its original battery health.
Long-term Model 3
The 2021 Model 3 Standard Plus, equipped with a 60 kWh lithium iron phosphate (LFP) battery, has been in constant use as an Uber rideshare vehicle. According to Port Kennedy EV specialist EV Workz, the car’s Battery Management System (BMS) shows a State of Health between 88% and 90%.
EV Workz owner Edi Gutmanis shared the findings on Facebook’s Electric Vehicles For Australia page on August 8, and the post quickly went viral. As per Gutmanis, the Model 3’s charging history shows 15,556 kWh delivered via DC fast charging (29% of the total) and 38,012 kWh via AC charging (71% of the total).
Gutmanis also broke down the fuel savings for the Model 3. A petrol car covering the same 410,000 km at 7L/100km and $1.70 per liter would cost an estimated AU$50,000 in fuel. By comparison, charging the Tesla using average commercial rates would be about AU$20,737 and just AU$13,000 if using Western Australia’s EV tariff. That’s a potential refueling saving of roughly $37,000, not including the avoided maintenance costs of an internal combustion engine.
Simple fix
The car came into EV Workz for a driveline “judder” issue, as per a report form EV Central Australia. Gutmanis found the real cause was simply worn motor mount bushes. After seven hours of labor and $130 in parts, “the car drives just as good as the first day it left the dealership,” Gutmanis said.
Gutmanis, whose business also performs EV conversions on classics and 4x4s, says the results aren’t surprising. “We expect this sort of longevity with EV batteries,” he explained, though this is the highest-mileage Model 3 he has encountered in Australia.
News
Mysterious covered Tesla Model Y fleet spotted in Giga Berlin
The vehicles were sighted during a recent drone flyover of the Germany-based Model Y production site.

A fleet of mysterious covered Model Y units has been spotted at the Giga Berlin complex. The vehicles were sighted during a recent drone flyover of the Germany-based Model Y production site.
A mysterious fleet
The mysterious Model Y fleet was sighted by longtime Giga Berlin watcher Tobias Lindh, who has been chronicling the progress and activities of Tesla’s German factory complex for years. During his flyover on August 12, 2025, Lindh noted that he was able to spot a fleet of fully covered Model Y units being gathered in one section of the Giga Berlin site.
The presence of the covered Model Y units caught a lot of attention online, with numerous Tesla watchers speculating if the vehicles were the Model Y L or the yet-to-be-released Model Y Performance. Giga Berlin only produces Model Y units, after all, and both the Model Y L and Model Y Performance are yet to be rolled out by the electric vehicle maker.
Tesla Model Y Performance the Model Y L
The Model Y is Tesla’s best-selling vehicle by a mile, selling so well that it was able to become the world’s best-selling car by volume in 2023. With the changeover to the new Model Y this year, Tesla has only released the vehicle’s updated RWD and AWD versions. The updated Model Y Performance is yet to be released as of writing, though sightings of apparent Model Y Performance units have been reported on social media.
In recent weeks, however, the Model Y news cycle has been dominated by the upcoming release of the Model Y L, an extended wheelbase, six-seat version of the best-selling all-electric crossover. The Model Y L is expected to be produced in Giga Shanghai initially, though Giga Berlin, the Fremont Factory, and Giga Texas are also expected to produce the variant in the near future.
Check out Giga Berlin’s mysterious Model Y fleet in the video below.
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