Deloitte, a leading professional services network, has published polling and analysis on the hurdles ahead of EV adoption globally.
Deloitte condensed its findings well in one of the first sentences of its analysis, “interest in electric vehicles grows, but worries about price, range, and charging time remain.” This survey is part of a series that Deloitte has conducted annually for over a decade now called the “Global Automotive Consumer Study.” In this year’s publication, the focus was on electric vehicles.
The first surprising piece of data is how much the United States lags in interest in electric vehicles. Deloitte found that only 8% of respondents were confident that EV was their next vehicle. However, this is an outlier compared to other recent surveys conducted in the U.S. Out of the nations polled by Deloitte, China led in interest in EVs, with over a quarter of respondents saying that their next vehicle would be electric.
Less surprising were the reasons respondents were interested in purchasing an EV. Despite the near-constant messaging from governments, media sites, and automakers alike, the cost of ownership was by far the most significant attractor for consumers. Significantly more swaying than concerns about the environment or concerns about personal health.
Shortly thereafter, Deloitte highlighted the top concerns of consumers if they were to buy an electric vehicle, and unsurprisingly, affordability was the number 1 concern across the board. In the U.S., other top concerns included driving range, charging time, public charging availability, and at-home charging availability. Globally, other than concerns regarding the upfront cost of the EV, charging time, driving range, and charging availability were also top concerns.
Only one country had responses that dramatically differed from the norm, China. Chinese respondents not only stated that the superior driving experience was the top attractor to EVs, but their biggest concern was safety regarding battery technology.
For those who live or have purchased an EV in the U.S., these results should be no surprise. The foremost EV seller in America, Tesla, no longer sells a vehicle below $40,000, and the vast majority of Tesla vehicles sell for much more. To make the problem even worse, traditional budget brands have not yet been able to bring down their prices to parity with gas offerings.
Ford’s F150 Lighting sells for thousands more than its gas counterpart. The first-ever Toyota EV offering, the BZ4X, is multiple times the cost of a base RAV4. And while the Chevy Bolt has become popular specifically for its affordability, it remains far more expensive than gas vehicles in its class.
The other area where EVs aren’t meeting customer expectations is in the driving range they are capable of. An astounding 19% of respondents stated that they would want a vehicle with a minimum range of 600 miles, while the plurality of respondents expected more than 300 miles of range. And while many may believe that these expectations are unfairly high compared to gas vehicles, perhaps this is also a messaging problem that automakers must solve in the coming year.
These results do come with the caveat that they varied quite considerably from market to market. Noticeably, Southeast Asian respondents needed the least amount of range, while respondents from Europe and the U.S. stated they needed the most.
On a more positive note, Deloitte was able to find areas where advancement in EV technology has finally been able to meet consumer expectations. The vast majority of respondents stated that they were willing to wait either between 10-20min or 20-40min for a complete charge, and over 40% of respondents stated they would be willing to wait a max of 20min.
While these expectations are high, they are finally within reach of many popular vehicles. Hyundai’s fastest charging vehicles will charge from 10-80% in 18min, while Teslas that plug into the newest generation Supercharger are charging to 80% in a similar timeframe.
For someone who spends their time immersed in the world of electric vehicles, such as myself, it can come across as a culture shock hearing about the concerns and motivators that are affecting the purchasing choices of the people that live around me. Still, perhaps it is an important exercise to step away from the keyboard and see what others really think. And for manufacturers, data like that collected by Deloitte can be a powerful tool showing where consumer attention is and what is affecting how they spend their money.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency
The incident was shared by the Tesla owner on social media platform X, where it caught the attention of numerous users, including Tesla CEO Elon Musk.
A Tesla Cybertruck owner has credited Full Self-Driving (FSD) Supervised for saving his life after he experienced a medical emergency on the freeway.
The incident was shared by the Tesla owner on social media platform X, where it caught the attention of numerous users, including Tesla CEO Elon Musk.
In a post on X, Cybertruck owner Rishi Vohra wrote that he had unintentionally fasted for 17 hours, taken medication, and experienced what he described as a severe allergic reaction while driving.
“What started as a normal drive turned terrifying fast. My body shut down. I passed out while driving on the freeway, mid-conversation with my wife on the phone,” he wrote.
Vohra stated that his Tesla was operating with FSD Supervised engaged at the time. According to his account, the Cybertruck detected that he had lost consciousness using its driver monitoring system, slowed down, activated hazard lights, and safely pulled over to the shoulder.
“Thank God my Tesla had Full Self-Driving engaged. It detected I lost consciousness (thanks to the driver monitoring system), immediately slowed, activated hazards, and safely pulled over to the shoulder. No crash. No danger to anyone else on the road,” Vohra wrote.
The Cybertruck owner added that his wife used Life360 to alert emergency services after hearing him go silent during their call. He said responders located him within five minutes. After being attended to, Vohra stated that the vehicle then drove him to the emergency room after he refused to leave his truck on the freeway.
“So the Tesla autonomously drove me the rest of the way to the ER. I walked in, got admitted, and they stabilized me overnight,” he wrote.
He later posted that he was being discharged and thanked Tesla and Elon Musk. Musk replied to the post, writing, “Glad you’re ok!” The official Tesla X account also reposted Vohra’s story with a heart emoji.
Tesla recently published updated safety data of vehicles operating with FSD (Supervised) engaged. As per Tesla’s latest North America figures, vehicles operating with FSD (Supervised) engaged recorded one major collision every 5,300,676 miles. The U.S. average is one major collision every 660,164 miles.
Considering the experience of the Cybertruck owner, Tesla’s safety data does seem to hold a lot of water. A vehicle that is manually driven would have likely crashed or caused a pileup if its driver lost consciousness in the middle of the freeway, after all.
News
Tesla Cyberbeast price drops to less than $100k but loses Luxe package with FSD
The change adjusts the truck’s positioning in the high-performance premium EV pickup truck segment, where several rivals now command six-figure price tags.
Tesla has reduced the price of the Cyberbeast to below $99,990, but the update also removes a compelling feature set from the vehicle.
The change adjusts the truck’s positioning in the high-performance premium EV pickup truck segment, where several rivals now command six-figure price tags.
Prior to its price adjustment, the Cyberbeast was listed for $114,990. However, the vehicle’s prior configuration included a Luxe package that bundled features such as Full Self-Driving Supervised and other premium inclusions. That package is no longer listed as part of the Cyberbeast.
For its sub $100,000 price, the Cyberbeast offers 325 miles of estimated range, a 0-60 mph time of 2.6 seconds, a payload capacity of 2,271 lbs with the Cyber Wheel, and Powershare.
Interestingly enough, the Cyberbeast now undercuts some of its most powerful competitors with its updated price. The Rivian R1T Quad, for example, starts at $116,900, though the R1T has more range at 374 miles per charge, and it is also a bit faster with a 0-60 mph time of 2.5 seconds.
Other rivals include the GMC Hummer EV 3X Omega Edition Truck, which has a starting MSRP of approximately $148,000 before dealer markups, the Chevy Silverado EV LT Max Range, which starts at over $91,000 before dealer markups, and the GMC Sierra EV Denali Max, which starts at about $101,000.
Considering that rivals like the Rivian R1T Quad, Chevy Silverado EV LT Max Range, and GMC Sierra EV Denali Max outgun the Cyberbeast in raw range, the Cyberbeast’s competitiveness will likely rely on its Full Self Driving Supervised system, which allows it to navigate inner city streets and highways.
For $99 per month, the Cyberbeast practically becomes a self-driving vehicle, and that is something that its rivals cannot match, at least for now.
Cybertruck
Tesla launches new Cybertruck trim with more features than ever for a low price
This is a considerable upgrade to the Cybertruck Rear-Wheel-Drive that Tesla offered last year. It was discontinued after just a few months, but we still have yet to see anyone share pictures of it online.
Tesla has officially launched a new trim of its all-electric Cybertruck, which has more features than previous offerings at this price point, which is an incredibly good value.
Tesla is now offering the Cybertruck All-Wheel-Drive, and starting at $59,990, it appears to be a lot of truck for the money.
Along with the sub-$60,000 starting price, Tesla gives the Cybertruck AWD a 325-mile range rating, a powered tonneau cover that houses three bed outlets. It also has Powershare capability, coil springs with adaptive damping for a refined suspension feel, Steer-by-wire and four-wheel-steering, a 6′ x 4′ composite bed, a towing capacity of 7,500 pounds, and a powered frunk.
This is a considerable upgrade to the Cybertruck Rear-Wheel-Drive that Tesla offered last year. It was discontinued after just a few months, but we still have yet to see anyone share pictures of it online.
Tesla has launched a new Cybertruck trim: the Cybertruck AWD
– Starts at $59,990
– Dual Motor AWD w/ est. 325 mi of range
– Powered tonneau cover
– Bed outlets (2x 120V + 1x 240V) & Powershare capability
– Coil springs w/ adaptive damping
– Heated first-row seats w/ textile… pic.twitter.com/erZBtlq3Bs— TESLARATI (@Teslarati) February 20, 2026
That truck did not have a power tonneau, did not have adaptive suspension, leather seats, or nearly any of the premium features in the upper-level trims. It was not a great deal, either. It was only a $10,000 discount from the next Cybertruck trim, which meant losing a motor and a lot of premium features for not that much of a savings.
This is a much better offering from Tesla and could help the company see a bit of a resurgence from a sales perspective. Although the Cybertruck is a popular vehicle from a fan perspective, it is not a great seller, and Tesla knows it.
Tesla Cybertruck undergoes interior mod that many owners wanted
Despite it being a crowd favorite, it was simply priced out of people’s budgets, so this All-Wheel-Drive configuration should be easier to handle financially for many of those who wanted the Cybertruck but not the price tag that came with it.
It is not a far cry from what Tesla priced back in 2019, as it unveiled three trim levels back in November, nearly seven years ago: a Single Motor for $39,990, a Dual Motor for $49,990, and a Tri-Motor for $69,990.
This new AWD trim is just $10,000 off from that price tag, and accounting for inflation, Tesla is pretty close.
Deliveries are expected to begin in June 2026.
Tesla Cybertruck owner credits FSD for saving life after freeway medical emergency
Tesla Cyberbeast price drops to less than $100k but loses Luxe package with FSD
