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Will EV adoption be stunted by lofty consumer expectations?

(Credit: Tesla China)

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Deloitte, a leading professional services network, has published polling and analysis on the hurdles ahead of EV adoption globally.

Deloitte condensed its findings well in one of the first sentences of its analysis, “interest in electric vehicles grows, but worries about price, range, and charging time remain.” This survey is part of a series that Deloitte has conducted annually for over a decade now called the “Global Automotive Consumer Study.” In this year’s publication, the focus was on electric vehicles.

The first surprising piece of data is how much the United States lags in interest in electric vehicles. Deloitte found that only 8% of respondents were confident that EV was their next vehicle. However, this is an outlier compared to other recent surveys conducted in the U.S. Out of the nations polled by Deloitte, China led in interest in EVs, with over a quarter of respondents saying that their next vehicle would be electric.

Less surprising were the reasons respondents were interested in purchasing an EV. Despite the near-constant messaging from governments, media sites, and automakers alike, the cost of ownership was by far the most significant attractor for consumers. Significantly more swaying than concerns about the environment or concerns about personal health.

Shortly thereafter, Deloitte highlighted the top concerns of consumers if they were to buy an electric vehicle, and unsurprisingly, affordability was the number 1 concern across the board. In the U.S., other top concerns included driving range, charging time, public charging availability, and at-home charging availability. Globally, other than concerns regarding the upfront cost of the EV, charging time, driving range, and charging availability were also top concerns.

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Only one country had responses that dramatically differed from the norm, China. Chinese respondents not only stated that the superior driving experience was the top attractor to EVs, but their biggest concern was safety regarding battery technology.

For those who live or have purchased an EV in the U.S., these results should be no surprise. The foremost EV seller in America, Tesla, no longer sells a vehicle below $40,000, and the vast majority of Tesla vehicles sell for much more. To make the problem even worse, traditional budget brands have not yet been able to bring down their prices to parity with gas offerings.

Ford’s F150 Lighting sells for thousands more than its gas counterpart. The first-ever Toyota EV offering, the BZ4X, is multiple times the cost of a base RAV4. And while the Chevy Bolt has become popular specifically for its affordability, it remains far more expensive than gas vehicles in its class.

The other area where EVs aren’t meeting customer expectations is in the driving range they are capable of. An astounding 19% of respondents stated that they would want a vehicle with a minimum range of 600 miles, while the plurality of respondents expected more than 300 miles of range. And while many may believe that these expectations are unfairly high compared to gas vehicles, perhaps this is also a messaging problem that automakers must solve in the coming year.

These results do come with the caveat that they varied quite considerably from market to market. Noticeably, Southeast Asian respondents needed the least amount of range, while respondents from Europe and the U.S. stated they needed the most.

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On a more positive note, Deloitte was able to find areas where advancement in EV technology has finally been able to meet consumer expectations. The vast majority of respondents stated that they were willing to wait either between 10-20min or 20-40min for a complete charge, and over 40% of respondents stated they would be willing to wait a max of 20min.

While these expectations are high, they are finally within reach of many popular vehicles. Hyundai’s fastest charging vehicles will charge from 10-80% in 18min, while Teslas that plug into the newest generation Supercharger are charging to 80% in a similar timeframe.

For someone who spends their time immersed in the world of electric vehicles, such as myself, it can come across as a culture shock hearing about the concerns and motivators that are affecting the purchasing choices of the people that live around me. Still, perhaps it is an important exercise to step away from the keyboard and see what others really think. And for manufacturers, data like that collected by Deloitte can be a powerful tool showing where consumer attention is and what is affecting how they spend their money.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla Full Self-Driving lands in a new country, its 7th

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Credit: Tesla Korea

Tesla Full Self-Driving has officially landed in a new country today, its seventh overall after it launched in both Australia and New Zealand earlier this year.

On Sunday, Tesla owners in South Korea reported that the company’s Full Self-Driving (Supervised) had started arriving in their vehicles. Owners reported that it was v14.1.4, which is not the latest version available in other countries, but is one of the most recent releases Tesla has deployed to drivers:

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This marks the seventh country in which Tesla has enabled its Full Self-Driving suite, following the United States and Puerto Rico, Canada, China, Mexico, Australia, and New Zealand.

Tesla launched Full Self-Driving most recently in Australia and New Zealand about three months ago. The expansion is a major breakthrough for the company as it aims to launch Full Self-Driving on a global scale.

However, the company’s biggest challenge thus far has been getting European regulatory agencies to handle the red tape that has inhibited Tesla from launching its semi-autonomous driving suite on the continent. Recently, it admitted that it sees a pathway through Dutch regulatory bodies, which seem to be the most willing to work with Tesla to get FSD in Europe.

Tesla Full Self-Driving appears to be heading to Europe soon

The company said that it has driven over 1 million kilometers safely on European roads across 17 different countries in internal testing. But its path to success will be by “partnering with the Dutch approval authority RDW to gain exemption for the feature. This involves proving compliance with existing regulations (UN-R-171 DCAS) + filing an exemption (EU Article 39) for yet-to-be-regulated behaviors like Level 2 systems off-highway, system-initiated lane changes with hands-off the wheel, etc.”

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Perhaps the expansion into Europe will be the biggest challenge for Tesla, but it could also yield major results and advantages for the company moving forward. Tesla said it hopes to have FSD available in Europe sometime early next year.

For now, the expansion in South Korea is the latest win for Tesla and its self-driving efforts. In the U.S., it now turns its focus toward fully autonomous operation, as it works with state agencies to launch Robotaxi outside of Texas, California, and most recently, Arizona.

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Tesla CEO Elon Musk teases insane capabilities of next major FSD update

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Credit: Tesla China/Weibo

Tesla CEO Elon Musk teased the insane capabilities of the next major Full Self-Driving update just hours after the company rolled out version 14.2 to owners.

Tesla Full Self-Driving v14.2 had some major improvements from the previous iteration of v14.1.x. We were on v14.1.7, the most advanced configuration of the v14.1 family, before Tesla transitioned us and others to v14.2.

However, Musk has said that the improvements coming in the next major update, which will be v14.3, will be where “the last big piece of the puzzle finally lands.”

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There were some major improvements with v14.2, most notably, Tesla seemed to narrow in on the triggers that caused issues with hesitation and brake stabbing in v14.1.x.

One of the most discussed issues with the past rollout was that of brake stabbing, where the vehicle would contemplate proceeding with a route as traffic was coming from other directions.

We experienced it most frequently at intersections, especially four-way stop signs.

Elon Musk hints at when Tesla can fix this FSD complaint with v14

In our review of it yesterday, it was evident that this issue had been resolved, at least to the extent that we had no issues with it in a 62-minute drive, which you can watch here.

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Some owners also reported a more relaxed driver monitoring system, which is something Tesla said it was working on as it hopes to allow drivers to text during operation in the coming months. We did not test this, as laws in Pennsylvania prohibit the use of phones at any time due to the new Paul Miller’s Law, which took effect earlier this year.

However, the improvements indicate that Tesla is certainly headed toward a much more sentient FSD experience, so much so that Musk’s language seems to be more indicative of a more relaxed experience in terms of overall supervision from the driver, especially with v14.3.

Musk did not release or discuss a definitive timeline for the release of v14.3, especially as v14.2 just rolled out to Early Access Program (EAP) members yesterday. However, v14.1 rolled out to Tesla owners just a few weeks ago in late 2025. There is the potential that v14.3 could be part of the coming Holiday Update, or potentially in a release of its own before the New Year.

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Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad

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Credit: Teslarati

Tesla rolled out Full Self-Driving version 14.2 yesterday to members of the Early Access Program (EAP). Expectations were high, and Tesla surely delivered.

With the rollout of Tesla FSD v14.2, there were major benchmarks for improvement from the v14.1 suite, which spanned across seven improvements. Our final experience with v14.1 was with v14.1.7, and to be honest, things were good, but it felt like there were a handful of regressions from previous iterations.

While there were improvements in brake stabbing and hesitation, we did experience a few small interventions related to navigation and just overall performance. It was nothing major; there were no critical takeovers that required any major publicity, as they were more or less subjective things that I was not particularly comfortable with. Other drivers might have been more relaxed.

With v14.2 hitting our cars yesterday, there were a handful of things we truly noticed in terms of improvement, most notably the lack of brake stabbing and hesitation, a major complaint with v14.1.x.

However, in a 62-minute drive that was fully recorded, there were a lot of positives, and only one true complaint, which was something we haven’t had issues with in the past.

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The Good

Lack of Brake Stabbing and Hesitation

Perhaps the most notable and publicized issue with v14.1.x was the presence of brake stabbing and hesitation. Arriving at intersections was particularly nerve-racking on the previous version simply because of this. At four-way stops, the car would not be assertive enough to take its turn, especially when other vehicles at the same intersection would inch forward or start to move.

This was a major problem.

However, there were no instances of this yesterday on our lengthy drive. It was much more assertive when arriving at these types of scenarios, but was also more patient when FSD knew it was not the car’s turn to proceed.

This improvement was the most noticeable throughout the drive, along with fixes in overall smoothness.

Speed Profiles Seem to Be More Reasonable

There were a handful of FSD v14 users who felt as if the loss of a Max Speed setting was a negative. However, these complaints will, in our opinion, begin to subside, especially as things have seemed to be refined quite nicely with v14.2.

Freeway driving is where this is especially noticeable. If it’s traveling too slow, just switch to a faster profile. If it’s too fast, switch to a slower profile. However, the speeds seem to be much more defined with each Speed Profile, which is something that I really find to be a huge advantage. Previously, you could tell the difference in speeds, but not in driving styles. At times, Standard felt a lot like Hurry. Now, you can clearly tell the difference between the two.

It seems as if Tesla made a goal that drivers should be able to tell which Speed Profile is active if it was not shown on the screen. With v14.1.x, this was not necessarily something that could be done. With v14.2, if someone tested me on which Speed Profile was being used, I’m fairly certain I could pick each one.

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Better Overall Operation

I felt, at times, especially with v14.1.7, there were some jerky movements. Nothing that was super alarming, but there were times when things just felt a little more finicky than others.

v14.2 feels much smoother overall, with really great decision-making, lane changes that feel second nature, and a great speed of travel. It was a very comfortable ride.

The Bad

Parking

It feels as if there was a slight regression in parking quality, as both times v14.2 pulled into parking spots, I would have felt compelled to adjust manually if I were staying at my destinations. For the sake of testing, at my first destination, I arrived, allowed the car to park, and then left. At the tail-end of testing, I walked inside the store that FSD v14.2 drove me to, so I had to adjust the parking manually.

This was pretty disappointing. Apart from parking at Superchargers, which is always flawless, parking performance is something that needs some attention. The release notes for v14.2. state that parking spot selection and parking quality will improve with future versions.

However, this was truly my only complaint about v14.2.

You can check out our full 62-minute ride-along below:

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