Tesla recently announced they had placed their 40,000th Tesla Supercharger, making them the world’s most extensive DC fast charging network. But where will the company expand to next?
Like all other companies currently producing electric vehicles, Tesla has always faced the issue of offering charging to its buyers. Even today, with Tesla’s supercharging network being as extensive as it is, it is nowhere near the scale of gas stations available to ICE vehicles. Ultimately, this leads to a poorer ownership experience for EV drivers. Looking globally, there are a few areas where Tesla may want to expand first.
40k Superchargers around the world — and counting pic.twitter.com/w6tShTkwPA
— Tesla Charging (@TeslaCharging) November 22, 2022
First, it is essential to recognize that the Supercharger network has requests for new charging locations everywhere, and it will likely be working on expanding its network for years to come. The best thing that Tesla can do is intelligently place upcoming chargers. Below are just some of the challenges and opportunities that Tesla may find helpful in the near future as the Supercharger network grows.
North America –
Tesla has a massive presence in the North American market, particularly in the United States, and one of the primary reasons for the company’s success has been its extensive Supercharger network. But even here, Tesla will need to expand as more and more people switch to Tesla products by the day.
Foremost is the concern about city/urban charging. Because most people don’t have access to charging at their homes in dense urban areas, they are forced to use Supercharging locations. And while Tesla has already focused on making charging available in these communities, the daily lines for charging and the enraged Twitter posts indicate that more will be needed as soon as possible.
At the same time, ensuring that charging is located in rural areas is another concern. People in these communities have the opposite problem as those who are in the cities. While they can often easily charge at home, they lack access even to Tesla destination charging near them, effectively forcing them to drive far out of their way to charge their vehicles quickly.
Finally, while the United States and Canada have been serviced fairly well in terms of Tesla charging, Mexico lags years behind in terms of development. Despite having a multiple times bigger population than Canada, Tesla Superchargers are exceedingly rare outside of Mexico City. Hopefully, by introducing more charging infrastructure to the country, Mexico can also grow the demand for electric vehicles.
Europe –
While North America and China have seen dramatic growth in Supercharging locations, Europe has seen more conservative growth, mirroring the demand for Tesla products on the continent. And while Europeans have a wealth of options for electric vehicles (certainly more than in the United States), Tesla should consider an expansion of charging in Europe as a form of leverage to entice buyers away from other brands from Stellantis, Volkswagen Group, and Renault Group.
The three major markets on the continent, France, Germany, and the United Kingdom, are likely on the top of the list for Tesla. The company entered these countries first as they came to the European market, yet with exponential demand for their products, they will be pushed by consumers to construct more chargers here first.
At the same time, countries that Tesla has only recently expanded to, including Spain, Italy, and Portugal, will be looking for more charging. And without Tesla’s support in developing that infrastructure, Tesla risks losing customers to competitors who can offer a better charging experience on CCS.
Asia –
The Asian market is far more bifurcated than any other market. The American EV giant has correctly seized on the demand for electric vehicles in China, the world’s biggest car market. And from their investment, they have become the largest western EV brand in the country. However, other significant markets, including Japan, South Korea, and much of South East Asia, remain lacking both Tesla Supercharging locations and demand for electric vehicles generally.
Expansion in China will likely be an ongoing process. A country with over 1 billion people will always have problems with supply. And perhaps this is great news for Tesla as they have an excellent opportunity to grow their market share in the blossoming economy.
Simultaneously, Japan has a similarly fledgling demand for electric vehicles. Despite the country’s reluctance to accept the technology, sales have steadily grown as consumers have become more comfortable with the option. As the third largest economy and one that hasn’t entirely accepted electric vehicles into the norm yet, Tesla should see the island nation as an untouched source of fresh customers.
Overall, Tesla finds itself in a target-rich environment. Any supercharger they place will certainly be helpful for someone. We can only hope that as charging becomes a more profitable venture, Tesla will be more incentivized to place more DC fast chargers and ensure more charging availability for everyone.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.
However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.
The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.
Back in November, Bloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.
Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.
Tesla owners propose interesting theory about Apple CarPlay and EV tax credit
Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.
While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.
Tesla gets updated “Apple CarPlay” hack that can work on new models
For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.
It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.
With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.
With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.
Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works
Tesla brings closure to Model Y moniker with launch of new trim level
