Tesla recently announced they had placed their 40,000th Tesla Supercharger, making them the world’s most extensive DC fast charging network. But where will the company expand to next?
Like all other companies currently producing electric vehicles, Tesla has always faced the issue of offering charging to its buyers. Even today, with Tesla’s supercharging network being as extensive as it is, it is nowhere near the scale of gas stations available to ICE vehicles. Ultimately, this leads to a poorer ownership experience for EV drivers. Looking globally, there are a few areas where Tesla may want to expand first.
40k Superchargers around the world — and counting pic.twitter.com/w6tShTkwPA
— Tesla Charging (@TeslaCharging) November 22, 2022
First, it is essential to recognize that the Supercharger network has requests for new charging locations everywhere, and it will likely be working on expanding its network for years to come. The best thing that Tesla can do is intelligently place upcoming chargers. Below are just some of the challenges and opportunities that Tesla may find helpful in the near future as the Supercharger network grows.
-->North America –
Tesla has a massive presence in the North American market, particularly in the United States, and one of the primary reasons for the company’s success has been its extensive Supercharger network. But even here, Tesla will need to expand as more and more people switch to Tesla products by the day.
Foremost is the concern about city/urban charging. Because most people don’t have access to charging at their homes in dense urban areas, they are forced to use Supercharging locations. And while Tesla has already focused on making charging available in these communities, the daily lines for charging and the enraged Twitter posts indicate that more will be needed as soon as possible.
At the same time, ensuring that charging is located in rural areas is another concern. People in these communities have the opposite problem as those who are in the cities. While they can often easily charge at home, they lack access even to Tesla destination charging near them, effectively forcing them to drive far out of their way to charge their vehicles quickly.
Finally, while the United States and Canada have been serviced fairly well in terms of Tesla charging, Mexico lags years behind in terms of development. Despite having a multiple times bigger population than Canada, Tesla Superchargers are exceedingly rare outside of Mexico City. Hopefully, by introducing more charging infrastructure to the country, Mexico can also grow the demand for electric vehicles.
-->Europe –
While North America and China have seen dramatic growth in Supercharging locations, Europe has seen more conservative growth, mirroring the demand for Tesla products on the continent. And while Europeans have a wealth of options for electric vehicles (certainly more than in the United States), Tesla should consider an expansion of charging in Europe as a form of leverage to entice buyers away from other brands from Stellantis, Volkswagen Group, and Renault Group.
The three major markets on the continent, France, Germany, and the United Kingdom, are likely on the top of the list for Tesla. The company entered these countries first as they came to the European market, yet with exponential demand for their products, they will be pushed by consumers to construct more chargers here first.
At the same time, countries that Tesla has only recently expanded to, including Spain, Italy, and Portugal, will be looking for more charging. And without Tesla’s support in developing that infrastructure, Tesla risks losing customers to competitors who can offer a better charging experience on CCS.
Asia –
-->The Asian market is far more bifurcated than any other market. The American EV giant has correctly seized on the demand for electric vehicles in China, the world’s biggest car market. And from their investment, they have become the largest western EV brand in the country. However, other significant markets, including Japan, South Korea, and much of South East Asia, remain lacking both Tesla Supercharging locations and demand for electric vehicles generally.
Expansion in China will likely be an ongoing process. A country with over 1 billion people will always have problems with supply. And perhaps this is great news for Tesla as they have an excellent opportunity to grow their market share in the blossoming economy.
Simultaneously, Japan has a similarly fledgling demand for electric vehicles. Despite the country’s reluctance to accept the technology, sales have steadily grown as consumers have become more comfortable with the option. As the third largest economy and one that hasn’t entirely accepted electric vehicles into the norm yet, Tesla should see the island nation as an untouched source of fresh customers.
Overall, Tesla finds itself in a target-rich environment. Any supercharger they place will certainly be helpful for someone. We can only hope that as charging becomes a more profitable venture, Tesla will be more incentivized to place more DC fast chargers and ensure more charging availability for everyone.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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News
Tesla FSD V14.2.1 is earning rave reviews from users in diverse conditions
Tesla’s Full Self-Driving (Supervised) software continues its rapid evolution, with the latest V14.2.1 update drawing widespread praise.
Tesla’s Full Self-Driving (Supervised) software continues its rapid evolution, with the latest V14.2.1 update drawing widespread praise for its smoother performance and smarter decision-making.
Videos and firsthand accounts from Tesla owners highlight V14.2.1 as an update that improves navigation responsiveness, sign recognition, and overall fluidity, among other things. Some drivers have even described it as “more alive than ever,” hinting at the system eventually feeling “sentient,” as Elon Musk has predicted.
FSD V14.2.1 first impressions
Early adopters are buzzing about how V14.2.1 feels less intrusive while staying vigilant. In a post shared on X, Tesla owner @LactoseLunatic described the update as a “huge leap forward,” adding that the system remains “incredibly assertive but still safe.”
Another Tesla driver, Devin Olsenn, who logged ~600 km on V14.2.1, reported no safety disengagements, with the car feeling “more alive than ever.” The Tesla owner noted that his wife now defaults to using FSD V14, as the system is already very smooth and refined.
Adverse weather and regulatory zones are testing grounds where V14.2.1 shines, at least according to testers in snow areas. Tesla watcher Sawyer Merritt shared a video of his first snowy drive on unplowed rural roads in New Hampshire, where FSD did great and erred on the side of caution. As per Merritt, FSD V14.2.1 was “extra cautious” but it performed well overall.
-->Sign recognition and freeway prowess
Sign recognition also seemed to show improvements with FSD V14.2.1. Longtime FSD tester Chuck Cook highlighted a clip from his upcoming first-impressions video, showcasing improved school zone behavior. “I think it read the signs better,” he observed, though in standard mode, it didn’t fully drop to 15 mph within the short timeframe. This nuance points to V14.2.1’s growing awareness of temporal rules, a step toward fewer false positives in dynamic environments.
FSD V14.2.1 also seems to excel in high-stress highway scenarios. Fellow FSD tester @BLKMDL3 posted a video of FSD V14.2.1 managing a multi-lane freeway closure due to a police chase-related accident. “Perfectly handles all lanes of the freeway merging into one,” the Tesla owner noted in his post on X.
FSD V14.2.1 was released on Thanksgiving, much to the pleasant surprise of Tesla owners. The update’s release notes are almost identical to the system’s previous iteration, save for one line item read, “Camera visibility can lead to increased attention monitoring sensitivity.”
News
Tesla FSD Supervised ride-alongs in Europe begin in Italy, France, and Germany
The program allows the public to hop in as a non-driving observer to witness FSD navigate urban streets firsthand.
Tesla has kicked off passenger ride-alongs for Full Self-Driving (Supervised) in Italy, France and Germany. The program allows the public to hop in as a non-driving observer to witness FSD navigate urban streets firsthand.
The program, detailed on Tesla’s event pages, arrives ahead of a potential early 2026 Dutch regulatory approval that could unlock a potential EU-wide rollout for FSD.
Hands-Off Demos
Tesla’s ride-along invites participants to “ride along in the passenger seat to experience how it handles real-world traffic & the most stressful parts of daily driving, making the roads safer for all,” as per the company’s announcement on X through its official Tesla Europe & Middle East account.
Sign-ups via localized pages offer free slots through December, with Tesla teams piloting vehicles through city streets, roundabouts and highways.
“Be one of the first to experience Full Self-Driving (Supervised) from the passenger seat. Our team will take you along as a passenger and show you how Full Self-Driving (Supervised) works under real-world road conditions,” Tesla wrote. “Discover how it reacts to live traffic and masters the most stressful parts of driving to make the roads safer for you and others. Come join us to learn how we are moving closer to a fully autonomous future.”
-->Building trust towards an FSD Unsupervised rollout
Tesla’s FSD (Supervised) ride-alongs could be an effective tool to build trust and get regular car buyers and commuters used to the idea of vehicles driving themselves. By seating riders shotgun, Tesla could provide participants with a front row seat to the bleeding edge of consumer-grade driverless systems.
FSD (Supervised) has already been rolled out to several countries, such as the United States, Canada, Australia, New Zealand, and partially in China. So far, FSD (Supervised) has been received positively by drivers, as it really makes driving tasks and long trips significantly easier and more pleasant.
FSD is a key safety feature as well, which became all too evident when a Tesla driving on FSD was hit by what seemed to be a meteorite in Australia. The vehicle moved safely despite the impact, though the same would likely not be true had the car been driven manually.
News
Swedish union rep pissed that Tesla is working around a postal blockade they started
Tesla Sweden is now using dozens of private residences as a way to obtain license plates for its vehicles.
Two years into their postal blockade, Swedish unions are outraged that Tesla is still able to provide its customers’ vehicles with valid plates through various clever workarounds.
Seko chairman Gabriella Lavecchia called it “embarrassing” that the world’s largest EV maker, owned by CEO Elon Musk, refuses to simply roll over and accept the unions’ demands.
Unions shocked Tesla won’t just roll over and surrender
The postal unions’ blockade began in November 2023 when Seko and IF Metall-linked unions stopped all mail to Tesla sites to force a collective agreement. License plates for Tesla vehicles instantly became the perfect pressure point, as noted in a Dagens Arbete report.
Tesla responded by implementing initiatives to work around the blockades. A recent investigation from Arbetet revealed that Tesla Sweden is now using dozens of private residences, including one employee’s parents’ house in Trångsund and a customer-relations staffer’s home in Vårby, as a way to obtain license plates for its vehicles.
Seko chairman Gabriella Lavecchia is not pleased that Tesla Sweden is working around the unions’ efforts yet again. “It is embarrassing that one of the world’s largest car companies, owned by one of the world’s richest people, has sunk this low,” she told the outlet. “Unfortunately, it is completely frivolous that such a large company conducts business in this way.”
-->Two years on and plates are still being received
The Swedish Transport Agency has confirmed Tesla is still using several different workarounds to overcome the unions’ blockades.
As noted by DA, Tesla Sweden previously used different addresses to receive its license plates. At one point, the electric vehicle maker used addresses for car care shops. Tesla Sweden reportedly used this strategy in Östermalm in Stockholm, as well as in Norrköping and Gothenburg.
Another strategy that Tesla Sweden reportedly implemented involved replacement plates being ordered by private individuals when vehicles change hands from Tesla to car buyers. There have also been cases where the police have reportedly issued temporary plates to Tesla vehicles.
Tesla FSD V14.2.1 is earning rave reviews from users in diverse conditions
Tesla FSD Supervised ride-alongs in Europe begin in Italy, France, and Germany
