Tesla recently announced they had placed their 40,000th Tesla Supercharger, making them the world’s most extensive DC fast charging network. But where will the company expand to next?
Like all other companies currently producing electric vehicles, Tesla has always faced the issue of offering charging to its buyers. Even today, with Tesla’s supercharging network being as extensive as it is, it is nowhere near the scale of gas stations available to ICE vehicles. Ultimately, this leads to a poorer ownership experience for EV drivers. Looking globally, there are a few areas where Tesla may want to expand first.
40k Superchargers around the world — and counting pic.twitter.com/w6tShTkwPA
— Tesla Charging (@TeslaCharging) November 22, 2022
First, it is essential to recognize that the Supercharger network has requests for new charging locations everywhere, and it will likely be working on expanding its network for years to come. The best thing that Tesla can do is intelligently place upcoming chargers. Below are just some of the challenges and opportunities that Tesla may find helpful in the near future as the Supercharger network grows.
-->North America –
Tesla has a massive presence in the North American market, particularly in the United States, and one of the primary reasons for the company’s success has been its extensive Supercharger network. But even here, Tesla will need to expand as more and more people switch to Tesla products by the day.
Foremost is the concern about city/urban charging. Because most people don’t have access to charging at their homes in dense urban areas, they are forced to use Supercharging locations. And while Tesla has already focused on making charging available in these communities, the daily lines for charging and the enraged Twitter posts indicate that more will be needed as soon as possible.
At the same time, ensuring that charging is located in rural areas is another concern. People in these communities have the opposite problem as those who are in the cities. While they can often easily charge at home, they lack access even to Tesla destination charging near them, effectively forcing them to drive far out of their way to charge their vehicles quickly.
Finally, while the United States and Canada have been serviced fairly well in terms of Tesla charging, Mexico lags years behind in terms of development. Despite having a multiple times bigger population than Canada, Tesla Superchargers are exceedingly rare outside of Mexico City. Hopefully, by introducing more charging infrastructure to the country, Mexico can also grow the demand for electric vehicles.
-->Europe –
While North America and China have seen dramatic growth in Supercharging locations, Europe has seen more conservative growth, mirroring the demand for Tesla products on the continent. And while Europeans have a wealth of options for electric vehicles (certainly more than in the United States), Tesla should consider an expansion of charging in Europe as a form of leverage to entice buyers away from other brands from Stellantis, Volkswagen Group, and Renault Group.
The three major markets on the continent, France, Germany, and the United Kingdom, are likely on the top of the list for Tesla. The company entered these countries first as they came to the European market, yet with exponential demand for their products, they will be pushed by consumers to construct more chargers here first.
At the same time, countries that Tesla has only recently expanded to, including Spain, Italy, and Portugal, will be looking for more charging. And without Tesla’s support in developing that infrastructure, Tesla risks losing customers to competitors who can offer a better charging experience on CCS.
Asia –
-->The Asian market is far more bifurcated than any other market. The American EV giant has correctly seized on the demand for electric vehicles in China, the world’s biggest car market. And from their investment, they have become the largest western EV brand in the country. However, other significant markets, including Japan, South Korea, and much of South East Asia, remain lacking both Tesla Supercharging locations and demand for electric vehicles generally.
Expansion in China will likely be an ongoing process. A country with over 1 billion people will always have problems with supply. And perhaps this is great news for Tesla as they have an excellent opportunity to grow their market share in the blossoming economy.
Simultaneously, Japan has a similarly fledgling demand for electric vehicles. Despite the country’s reluctance to accept the technology, sales have steadily grown as consumers have become more comfortable with the option. As the third largest economy and one that hasn’t entirely accepted electric vehicles into the norm yet, Tesla should see the island nation as an untouched source of fresh customers.
Overall, Tesla finds itself in a target-rich environment. Any supercharger they place will certainly be helpful for someone. We can only hope that as charging becomes a more profitable venture, Tesla will be more incentivized to place more DC fast chargers and ensure more charging availability for everyone.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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News
Tesla FSD approved for testing in Nacka, Sweden, though municipality note reveals aggravating detail
Nacka, Sweden, a municipality just a few miles from Stockholm, has given its approval for FSD tests.
Tesla has secured approval for FSD testing in an urban environment in Sweden. As per recent reports from the Tesla community, Nacka, Sweden, a municipality just a few miles from Stockholm, has given its approval for FSD tests.
A look at the municipality’s note regarding FSD’s approval, however, reveals something quite aggravating.
FSD testing approval secured
As per Tesla watcher and longtime shareholder Alexander Kristensen, Nacka is governed by the Moderate Party. The shareholder also shared the municipality’s protocol notes regarding approval for FSD’s tests.
“It is good that Nacka can be a place for test-driving self-driving cars. This is future technology that can both facilitate mobility and make transportation cheaper and more environmentally friendly,” the note read.
The update was received positively by the Tesla community on social media, as it suggests that the electric vehicle maker is making some legitimate headway in releasing FSD into the region. Sweden has been particularly challenging as well, so securing approval in Nacka is a notable milestone for the company’s efforts.
-->Aggravating details
A look at the notes from Nacka shows that FSD’s proposed tests still met some opposition from some officials. But while some critics might typically point to safety issues as their reasons for rejecting FSD, those who opposed the system in Nacka openly cited Tesla’s conflict with trade union IF Metall in their arguments. Fortunately, Nacka officials ultimately decided in Tesla’s favor as the company’s issues with the country’s unions are a completely different matter.
“The left-wing opposition (S, Nackalistan, MP and V) voted no to this, referring to the fact that the applicant company Tesla is involved in a labor market conflict and does not want to sign a collective agreement. We believe that this is not an acceptable reason for the municipality to use its authority to interfere in a labor law conflict.
“Signing a collective agreement is not an obligation, and the company has not committed any crime. The municipality should contribute to technological development and progress, not work against the future,” the note read.
News
Tesla Model 3 and Model Y named top car buys in Norway
Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability.
Norway’s annual roundup of the best car purchases featured Tesla’s two main sellers this year, with the Model 3 and Model Y securing top positions in their respective segments.
Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability. The verdict comes as electric vehicle adoption remained above 95% of new vehicle sales in the country.
Tesla Model 3 strengthens its value position
Among compact EVs, the Tesla Model 3 maintained its position as the best overall buy thanks to its strong blend of performance, efficiency, and updated features. Reviewers noted that every trim offered compelling value, especially with the all-electric sedan’s improved cabin ergonomics and the return of the turn-signal stalk, which was one of the few previous complaints among drivers.
The Model 3’s mix of long-range capability, low operating costs, and responsive handling has continued to set the benchmark for compact EVs in Norway. While competitors from Hyundai, Volkswagen, and Peugeot have narrowed the gap, Tesla’s price-to-capability ratio has remained difficult to beat in this segment, Motor.no reported.
“The Model 3 clearly offers the best value for money in the compact class, no matter which version you choose. Now it also gets the turn signal lever back. This eliminates one of the few flaws in a driving environment that many believe is the best on the market,” the publication wrote.
-->Tesla Model Y claims its crown
The Tesla Model Y emerged as Norway’s top family-car purchase this year. The latest refresh introduced improvements in ride quality, styling, and interior materials, allowing the Model Y to deliver a more premium driving experience without a substantial price increase.
Reviewers praised its spacious cabin, strong safety profile, and practical range, all of which reinforced its appeal for families needing an all-purpose electric crossover. The Model Y remains especially notable given its continued popularity in Norway even as Tesla faces declining sales in other global markets.
“The Model Y is back as the winner in the family class. The upgrade in the new year was even more extensive than expected. It is a slightly more elegant and significantly more comfortable Model Y that solidifies its position as Norway’s best car purchase in the most important class,” the Norwegian motoring publication noted.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla FSD approved for testing in Nacka, Sweden, though municipality note reveals aggravating detail
Tesla Model 3 and Model Y named top car buys in Norway
