Mercedes-Benz has seen the sale of its electric vehicles (EVs) increase significantly in the U.S. this year. However, a new report shows that dealers have had difficulty keeping up with inventory levels for the automaker’s EQ lineup, with sales times for the EVs exceeding the luxury segment average.
In the third quarter, Mercedes sold 10,423 EVs in the U.S., marking a 284-percent increase year over year. Despite the gradual increase in EV sales, the German automaker’s EVs are sitting on dealership lots and are not being sold off as quickly as other vehicles.
According to a report from Automotive News citing Edmunds data, Mercedes-Benz battery-electric EQ models took an average of 82 days to sell at dealerships in September. Comparatively, vehicles across the overall luxury segment averaged 57 days, while BMW vehicles took around 38 days to sell.
In various anonymous interviews with Automotive News, Mercedes dealers pointed to the brand’s lack of effort in responding to growing EV competition with sales programs and to the products themselves as the reasons for heightened inventory levels. One person who runs a Mercedes store said he currently has over six months’ worth of EVs and only a 50-day supply of the company’s gas cars.
“The EVs are coming whether or not you asked for them or earned them,” the retail store operator said. “There is too much of a price premium — especially at the top end of the EQ lineup — and almost no [lease] support.”
He added that the EQ models didn’t have the same “lust factor” as some of the automaker’s classic gas cars, including the S-Class sedan and the AMG-GT coupe.
“Our cars need to be ‘want’ cars,” he said. “The S-Class has maintained good loyalty because it’s aspirational. An EQS is not something that most people aspire to own.”
Credit: Automotive News
A Mercedes spokesperson declined to comment on internal discussions with its retailers.
CEO of Mercedes-Benz U.S., Dimitris Psillakis, blamed slow sales on a lack of product variety and on the EV segment being so new. Additionally, he pointed to issues in the supply chain as preventing variety at dealerships and keeping some more affordable models, such as the EQB compact EV, off of their lots.
“We are with a new lineup in a new world,” Psillakis said. “There is no past, there is no experience. We still face challenges around our product lines and have some restrictions coming from suppliers. We don’t always get the volume we want when we want it.”
Psillakis also said that Mercedes didn’t have any supply of the affordable EQB at the beginning of the year. Although this has changed, he says that it still takes time for the EV to reach dealers.
The Mercedes-Benz EV lineup and pricing structure is as follows, according to the automaker’s website:
- EQB (SUV); starts at $52,750
- EQE (sedan); starts at $74,900
- EQE (SUV); starts at $77,900
- EQS (sedan); starts at $104,400
- EQS (SUV); starts at $104,400
Other automakers have also faced difficulty in moving EVs alongside inflation and rising interest rates, and especially in the luxury segment.
The average EV overall sold in 36 days near the beginning of this year, according to a Cloud Theory report cited by Automotive News. By September, the report showed that this number had jumped to 80 days.
The problem is even worse for Mercedes and in the luxury segment overall. The average luxury EV sales time across brands increased by 73 percent in September compared to the same month last year, according to the aforementioned Edmunds data. For Mercedes dealers, the rate increased by 110 percent year over year.
“The ship of early adopters — willing to put a reservation down on virtually any EV announced — has sailed,” says Edmunds Insights Director Ivan Drury.
The report comes after Mercedes delayed its internal goals for electrification earlier this year, now aiming to reach a milestone of half of its auto sales being plug-in hybrids or fully electric by 2026 instead of a year prior. It also comes after Mercedes joined other automakers in adopting Tesla’s charging hardware, dubbed the North American Charging Standard (NACS).
Mercedes-Benz to launch Level 3 automated driving tech in the US by Q4
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Elon Musk
Tesla says it has launched ride-hailing Robotaxi teaser to employees only
Tesla is using Full Self-Driving (Supervised) to court employees around in two areas.
Tesla announced earlier today that it has already launched an abbreviated version of what will eventually be launched as its Robotaxi fleet in both Austin and the San Francisco Bay Area. It is available to employees, Tesla said.
The automaker did not specify exactly how long it has been operating the fleet, which uses the company’s Full Self-Driving (Supervised) suite, but it did indicate that it has completed over 1,500 trips, totaling 15,000 miles of driving.
FSD Supervised ride-hailing service is live for an early set of employees in Austin & San Francisco Bay Area.
We’ve completed over 1.5k trips & 15k miles of driving.
This service helps us develop & validate FSD networks, the mobile app, vehicle allocation, mission control &… pic.twitter.com/pYVfhi935W
— Tesla AI (@Tesla_AI) April 23, 2025
As seen in the video shared by the company, there is a human driver still responsible for keeping tabs on the car and its movements. It is not the version that Tesla plans to eventually roll out in June, which would be completely unsupervised.
Tesla said that using this service has helped develop and validate Full Self-Driving networks. It will also be used to create a mobile app that will facilitate ride requests, vehicle allocation, mission control, and remote assistance operations.
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- Credit: Tesla
The app appears to be somewhat similar to the images Tesla shared of a mock-up version of the platform last year.
Right around this time in 2024, Tesla shared images of what would be the ride-hailing app for the company, enabling passengers to request a ride from a driverless robotaxi:
Tesla gives first look at Robotaxi-powered ride-hailing service app
We also know, according to Tesla App Updates on X, that Tesla will simply integrate this ride-hailing portion of the platform directly into the app the company already operates. There will be no dedicated app for requesting a ride:
🚨 Tesla will integrate Robotaxi ride-sharing directly into the app, there will be no specific and separate app for ride-hailing. https://t.co/bhq3aZcUcc pic.twitter.com/Rb8fFJdh2b
— TESLARATI (@Teslarati) April 23, 2025
The company said in 2024 when teasing the app:
“We have been investing in the hardware and software ecosystems necessary to achieve vehicle autonomy and a ride-hailing service. We believe a scalable and profitable autonomy business can be realized through a vision-only architecture with end-to-end neural networks, trained on billions of miles of real-world data.”
Tesla said it still remains on track to launch a pilot version of the Robotaxi program in Austin in June, something the company has reiterated several times since the start of the new year.
Elon Musk
Tesla analyst sees brighter future after Elon Musk reduces DOGE work
Wedbush hikes TSLA’s price target after Musk says he’s cutting back on DOGE. Analyst Dan Ives calls it a “turning point” for Tesla’s story.
Wedbush Securities analyst Daniel Ives sees a brighter future for the automaker now that Elon Musk plans to reduce his time with the DOGE team. After the company’s latest earnings call, the long-time TSLA bull raised Tesla’s price target from $315 to $350 with a BUY rating.
“Last night was a pivotal conference call for Musk to turn the corner from this dark chapter as 1Q numbers [ending] a disaster quarter in which deliveries were very soft and Tesla missed the Street on basically every metric.
“More important than numbers, this was the time [Elon] Musk could pivot, speak to shareholders/employees, and take a turn away from the DOGE/Trump White House and recommit as CEO of Tesla…and he did it loudly and clearly in a conference call that we view as a turning point in the Tesla story,” Ives said after Tesla’s earnings call.
Before Tesla’s Q1 2025 earnings call, the Wedbush analyst said the company was at a crossroads. He listed six factors that might be affecting Tesla, which he believed the company should address. Number one on Ives’ list was Tesla’s ascension to a global political symbol associated with the Trump Administration and DOGE.
It must be noted that these are Ives’ opinions and do not apply to the entire public. Some groups separate Elon Musk and Tesla from President Trump and his administration.
During the recent TSLA earnings call, Elon Musk made the separation more apparent partly by announcing that he would significantly reduce his time with DOGE.
“And I think starting probably next month, May, my time allocation to Doge will drop significantly…But starting next month, I’ll be allocating far more of my time to Tesla and now that the major work of establishing the Department of Government Efficiency is done,” Musk said.
Musk also shared his stance on Trump’s auto tariffs, differentiating himself further from the U.S. President and the current administration.
“And I undoubtedly, I’m gonna get a lot of questions about tariffs. And I just wanna emphasize that the tariff decision is entirely up to the President of the United States. I will weigh in with my advice with the President, which he will listen to my advice. But then it’s up to him, of course, to make his decision.
“I’ve been on the record many times saying that I believe lower tariffs are generally a good idea for prosperity, but this decision is fundamentally up to the elected representative of the people being the President of the United States. So, you know, I’ll continue to advocate for lower tariffs rather than higher tariffs, but that’s all I can do,” Musk said.
In its Q1 2025 Update letter, Tesla shared that all Model Y and Model 3 units delivered in America use 100% U.S.-built battery packs. The announcement reveals Tesla’s forward-thinking strategies and showcases how prepared it is to take on President Trump’s auto tariffs.
“Gigafactory Nevada achieved record battery pack production. Model 3 and Model Y deliveries in the U.S. are now made with 100% U.S.-built battery packs,” noted Tesla in its recent update letter.
During the TSLA Q1 2025 earnings call, Tesla’s Supply Chain Executive, Karn Budhiraj, noted that the company is regionalizing its batteries to mitigate supply chain risks.
“Building on our efforts to reduce supply risk, we have developed our 4680 supply to ensure each component is sourced from at least two countries of origin.” added Tesla in its letter.
Karn clarified that Tesla adopted its regionalization strategy before the pandemic and accelerated efforts after the pandemic. Tesla’s strategy to mitigate supply chain risks includes supply diversification, dual sourcing, vertical integration, advanced analytics, and local partnerships.
Elon Musk commented that Tesla might be the most vertically integrated car company since Henry Ford’s time. He pointed out that Tesla already has a lithium refinery in South Texas and a cathode refinery in Austin. He added that Tesla could have an anode refinery or figure out how to eliminate that part of the cell.
“That’s the dream, [for] lithium batteries to not have an anode. But either way, we better have the anode, the cathode, the lithium, and the electrolytes, and the separator to make a cell. But, there’s no other car company that is building lithium refineries and cathode refineries. Were ridiculously vertically integrated. And that’s our best position to protect against supply chain disruptions,” Musk said.
In its update letter, Tesla noted that its lithium refining and cathode production plants are on track to start production this year. The two Tesla refineries will on-shore production of critical battery materials in the United States, an essential task considering Trump’s auto tariffs.
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