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Porsche ramps hiring efforts as demand for Taycan exceeds expectations

(Credit: Porsche)

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Porsche’s new all-electric sports car, the Taycan, will have increased production rates after the German automaker said that demand for the vehicle proved higher than expected.

The German automaker stated in March that 20,000 reservations were made for the new Taycan, though Head of Production Albrecht Reimold and Human Resources director Andreas Haffner stated in July that there are over 30,000 reservations for the vehicle. This number has likely grown since the vehicle’s official unveiling. In a press release, Porsche stated that it is responding to these changes by ramping its workforce for the production of the all-electric vehicle.

“Taycan’s original production capacity was 20,000 units. This continues to be the requirement for the first year of production. By increasing its workforce by the end of the second quarter of 2020, Porsche is providing itself with the necessary flexibility to be able to produce more units if necessary. The company increases production in Zuffenhausen for the first purely electrically powered sports car. This is Porsche’s response to the great worldwide demand for the electric sports car, which celebrated its world premiere at the beginning of September,” Porsche wrote.

Critics of the electric vehicle industry have speculated that the increased production of non-petrol cars will eliminate jobs. However, Porsche has explained that the production of the Taycan will create 2,000 more employment opportunities.

“With the Taycan, we are showing that e-mobility is by no means a job killer,” Haffner said. “Rather, we are underlining its future viability, especially in the sports car segment. In addition, more than 32,000 applications show how great the interest is in shaping the future of the sports car together with us.”

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The Taycan was unveiled in Toronto in September 2019. The car is equipped with a 93.4 kWh liquid-cooled lithium-ion battery, and is capable of producing 750 horsepower with a top speed of 162 mph. Porsche initially announced two models for the vehicle — the Turbo and Turbo S — which will cost buyers around $150,000 and $185,000, respectively.

Recently, famous automotive tuning house Hennessey announced that they would take on the Taycan as its first electric vehicle project. This opens many possibilities, including the start of dedicated tuning houses improving the capabilities of all-electric vehicles. In its announcement for its Taycan project, the American tuning firm hinted at a potential Tesla project in the future.

“We’ve been planning to do something with electrified vehicles for a while now. We felt that the new Porsche Taycan was the right platform from which to modify our first EV,” John Hennessey said. Finer details are not known currently, but it remains to be seen as to what Hennessey will do in order to make this already blistering-fast vehicle capable of even more power.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

Elon Musk

Tesla says it has launched ride-hailing Robotaxi teaser to employees only

Tesla is using Full Self-Driving (Supervised) to court employees around in two areas.

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tesla robotaxi app on phone
Credit: Tesla

Tesla announced earlier today that it has already launched an abbreviated version of what will eventually be launched as its Robotaxi fleet in both Austin and the San Francisco Bay Area. It is available to employees, Tesla said.

The automaker did not specify exactly how long it has been operating the fleet, which uses the company’s Full Self-Driving (Supervised) suite, but it did indicate that it has completed over 1,500 trips, totaling 15,000 miles of driving.

As seen in the video shared by the company, there is a human driver still responsible for keeping tabs on the car and its movements. It is not the version that Tesla plans to eventually roll out in June, which would be completely unsupervised.

Tesla said that using this service has helped develop and validate Full Self-Driving networks. It will also be used to create a mobile app that will facilitate ride requests, vehicle allocation, mission control, and remote assistance operations.

The app appears to be somewhat similar to the images Tesla shared of a mock-up version of the platform last year.

Right around this time in 2024, Tesla shared images of what would be the ride-hailing app for the company, enabling passengers to request a ride from a driverless robotaxi:

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Tesla gives first look at Robotaxi-powered ride-hailing service app

We also know, according to Tesla App Updates on X, that Tesla will simply integrate this ride-hailing portion of the platform directly into the app the company already operates. There will be no dedicated app for requesting a ride:

The company said in 2024 when teasing the app:

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“We have been investing in the hardware and software ecosystems necessary to achieve vehicle autonomy and a ride-hailing service. We believe a scalable and profitable autonomy business can be realized through a vision-only architecture with end-to-end neural networks, trained on billions of miles of real-world data.”

Tesla said it still remains on track to launch a pilot version of the Robotaxi program in Austin in June, something the company has reiterated several times since the start of the new year.

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Tesla analyst sees brighter future after Elon Musk reduces DOGE work

Wedbush hikes TSLA’s price target after Musk says he’s cutting back on DOGE. Analyst Dan Ives calls it a “turning point” for Tesla’s story.

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(Credit: Tesla)

Wedbush Securities analyst Daniel Ives sees a brighter future for the automaker now that Elon Musk plans to reduce his time with the DOGE team. After the company’s latest earnings call, the long-time TSLA bull raised Tesla’s price target from $315 to $350 with a BUY rating.

“Last night was a pivotal conference call for Musk to turn the corner from this dark chapter as 1Q numbers [ending] a disaster quarter in which deliveries were very soft and Tesla missed the Street on basically every metric.

“More important than numbers, this was the time [Elon] Musk could pivot, speak to shareholders/employees, and take a turn away from the DOGE/Trump White House and recommit as CEO of Tesla…and he did it loudly and clearly in a conference call that we view as a turning point in the Tesla story,” Ives said after Tesla’s earnings call.

Before Tesla’s Q1 2025 earnings call, the Wedbush analyst said the company was at a crossroads. He listed six factors that might be affecting Tesla, which he believed the company should address. Number one on Ives’ list was Tesla’s ascension to a global political symbol associated with the Trump Administration and DOGE.

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It must be noted that these are Ives’ opinions and do not apply to the entire public. Some groups separate Elon Musk and Tesla from President Trump and his administration.

During the recent TSLA earnings call, Elon Musk made the separation more apparent partly by announcing that he would significantly reduce his time with DOGE.

“And I think starting probably next month, May, my time allocation to Doge will drop significantly…But starting next month, I’ll be allocating far more of my time to Tesla and now that the major work of establishing the Department of Government Efficiency is done,” Musk said.

Musk also shared his stance on Trump’s auto tariffs, differentiating himself further from the U.S. President and the current administration.

“And I undoubtedly, I’m gonna get a lot of questions about tariffs. And I just wanna emphasize that the tariff decision is entirely up to the President of the United States. I will weigh in with my advice with the President, which he will listen to my advice. But then it’s up to him, of course, to make his decision.

“I’ve been on the record many times saying that I believe lower tariffs are generally a good idea for prosperity, but this decision is fundamentally up to the elected representative of the people being the President of the United States. So, you know, I’ll continue to advocate for lower tariffs rather than higher tariffs, but that’s all I can do,” Musk said.

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Tesla units delivered in America have 100% ‘MADE IN THE USA’ battery packs

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Credit: Tesla

In its Q1 2025 Update letter, Tesla shared that all Model Y and Model 3 units delivered in America use 100% U.S.-built battery packs. The announcement reveals Tesla’s forward-thinking strategies and showcases how prepared it is to take on President Trump’s auto tariffs.

“Gigafactory Nevada achieved record battery pack production. Model 3 and Model Y deliveries in the U.S. are now made with 100% U.S.-built battery packs,” noted Tesla in its recent update letter.

During the TSLA Q1 2025 earnings call, Tesla’s Supply Chain Executive, Karn Budhiraj, noted that the company is regionalizing its batteries to mitigate supply chain risks.

“Building on our efforts to reduce supply risk, we have developed our 4680 supply to ensure each component is sourced from at least two countries of origin.” added Tesla in its letter.

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Karn clarified that Tesla adopted its regionalization strategy before the pandemic and accelerated efforts after the pandemic. Tesla’s strategy to mitigate supply chain risks includes supply diversification, dual sourcing, vertical integration, advanced analytics, and local partnerships.

Elon Musk commented that Tesla might be the most vertically integrated car company since Henry Ford’s time. He pointed out that Tesla already has a lithium refinery in South Texas and a cathode refinery in Austin. He added that Tesla could have an anode refinery or figure out how to eliminate that part of the cell.

“That’s the dream, [for] lithium batteries to not have an anode. But either way, we better have the anode, the cathode, the lithium, and the electrolytes, and the separator to make a cell. But, there’s no other car company that is building lithium refineries and cathode refineries. Were ridiculously vertically integrated. And that’s our best position to protect against supply chain disruptions,” Musk said.

In its update letter, Tesla noted that its lithium refining and cathode production plants are on track to start production this year. The two Tesla refineries will on-shore production of critical battery materials in the United States, an essential task considering Trump’s auto tariffs.

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