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Rivian expands Service Department despite layoffs

Rivian service center with staff via Rivian Website

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Rivian has six new service locations that will open by the end of this year and the company is continuing to hire service staff, despite layoffs in other departments.

Last month, Rivian announced that they would be cutting staff by six percent, an announcement that could be seen as a threat to Rivian’s goal of producing 25,000 vehicles this year. However, Rivian has continued to hire both manufacturing staff and service workers to keep up with demand, leaving both departments out of the layoffs affecting the rest of the company.

With a library of 90,000 orders for the Rivian R1S and R1T as well as a 100,000-van order from Amazon, by the time Rivian has completed these orders, there will be close to a quarter of a million Rivian products on the road with many, at one point or another, requiring maintenance. Currently, this is done at one of Rivian’s 21 service locations found within the US, and six more are expected to join this group by the end of the year to keep up with service demand, Automotive News reported.

The issue of keeping up with service requests is not unique to Rivian. Legacy automakers have dealerships that are spread throughout the country to help meet the demands of consumers, however, because new EV startups (including Rivian) have chosen to bypass the dealership model and instead opt for direct-to-consumer, they now must work to construct their service network.

As demand for service can grow exponentially faster than supply, Tesla in particular has grappled with the issue for years, however, Rivian has a new opportunity to address the issue before becoming mainstream.

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Rivian already employs many of the same tools as Tesla in their efforts of service; mobile service, wireless software service, and branded service stations are all already being in use. But they have other options as well, and perhaps some lessons can be learned from the legacy automakers.

One of the best things that Rivian could do to tackle service requests around the country is to allow third-party repair. While the term brings shivers to the likes of Tesla, Apple, and John Deer executives alike, it has shown to be remarkably successful at helping manufacturers keep their products in use while costing them little to nothing to do so. Ford, for instance, offers a training program that can be attended by Ford dealer technicians and third-party technicians alike, and even Tesla now offers their online repair manual for free; allowing both owners and techs to work to fix issues before the manufacturer ever has to touch them.

In the case of Rivian, the third-party repair would even help them maintain their sustainable brand image as more vehicles could be kept on the road longer, keeping waste out of landfills.

Many remain cynical that companies like Rivian will open up third-party repair options, and rightfully so. It was only a recent change that Tesla allowed access to their repair manuals for free, and the general trend of most consumer electronics is to make them harder to open and harder to fix; nonetheless, Rivian has the unique opportunity to head off these issues early. They are still a young company and can allow people to use and fix their vehicles very easily; I remain hopeful.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla cleared in Canada EV rebate investigation

Tesla has been cleared in an investigation into the company’s staggering number of EV rebate claims in Canada in January.

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Credit: Tesla

Canadian officials have cleared Tesla following an investigation into a large number of claims submitted to the country’s electric vehicle (EV) rebates earlier this year.

Transport Canada has ruled that there was no evidence of fraud after Tesla submitted 8,653 EV rebate claims for the country’s Incentives for Zero-Emission Vehicles (iZEV) program, as detailed in a report on Friday from The Globe and Mail. Despite the huge number of claims, Canadian authorities have found that the figure represented vehicles that had been delivered prior to the submission deadline for the program.

According to Transport Minister Chrystia Freeland, the claims “were determined to legitimately represent cars sold before January 12,” which was the final day for OEMs to submit these claims before the government suspended the program.

Upon initial reporting of the Tesla claims submitted in January, it was estimated that they were valued at around $43 million. In March, Freeland and Transport Canada opened the investigation into Tesla, noting that they would be freezing the rebate payments until the claims were found to be valid.

READ MORE ON ELECTRIC VEHICLES: EVs getting cleaner more quickly than expected in Europe: study

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Huw Williams, Canadian Automobile Dealers Association Public Affairs Director, accepted the results of the investigation, while also questioning how Tesla knew to submit the claims that weekend, just before the program ran out.

“I think there’s a larger question as to how Tesla knew to run those through on that weekend,” Williams said. “It doesn’t appear to me that we have an investigation into any communication between Transport Canada and Tesla, between officials who may have shared information inappropriately.”

Tesla sales have been down in Canada for the first half of this year, amidst turmoil between the country and the Trump administration’s tariffs. Although Elon Musk has since stepped back from his role with the administration, a number of companies and officials in Canada were calling for a boycott of Tesla’s vehicles earlier this year, due in part to his association with Trump.

Tesla excluded from incentives in Canada over Trump tariffs

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Tesla Semis to get 18 new Megachargers at this PepsiCo plant

PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

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Credit: Tesla

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.

On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.

The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.

You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)

READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California

PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries

PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.

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Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.

Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.

The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.

Tesla executive teases plan to further electrify supply chain

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Tesla sales soar in Norway with new Model Y leading the charge

Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

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Credit: Tesla

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.

Model Y upgrades and consumer preferences

According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.

Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.

“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.

Tesla in Europe

Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.

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Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.

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