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Rocket Lab secretly launches revolutionary satellite and readies for US launch debut
Rocket Lab’s recent flawless return to flight mission nicknamed “I Can’t Believe It’s Not Optical,” set the company up for loftier goals in the latter half of 2020 in a big way. Returning to operation after an in-flight anomaly and subsequent investigation is a massive accomplishment for any launcher. Returning to flight and debuting a pathfinder satellite developed and built in-house, however, solidified Rocket Lab as a full end-to-end space systems company.
For good measure, company founder and chief executive officer, Peter Beck, hopes to round out the year by activating two more Electron launchpads – one of which will be the launcher’s first US-based launch location dedicated to supporting missions for the United States government. Furthermore, following Electron’s seventeenth flight, Rocket Lab hopes to recover the expended first-stage booster – and perhaps more importantly, a mountain of data – as a stepping stone to launch vehicle reuse, a practice pioneered and solely dominated by SpaceX.
A return to flight and an introduction to space systems
Just eight weeks after Electron’s ill-fated thirteenth flight resulting in the loss of a second stage and all customer payloads due to an in-flight electrical anomaly, the next Electron was raised at Launch Complex 1 in Mahia, New Zealand. The fourteenth flight of Electron was a dedicated mission for San Francisco-based information services company, Capella Space. Initially announced, the mission deployed a single microsatellite called “Sequoia” to an approximate 500km circular orbit. Peter Beck later confirmed the mission also secretly featured the successful deployment of Rocket Lab’s first in-house designed and built satellite called “First Light.”
“First Light” is a pathfinder spacecraft based on Rocket Lab’s configurable Photon satellite platform. According to Rocket Lab, it exploits Electron’s Kick Stage, “a nimble but powerful extra stage on Electron designed to circularize payload orbits.” The Kick Stage is designed as a satellite bus with extended capabilities to transition into a satellite – Photon – and performing an independent standalone mission. This is exactly what occurred with “First Light.”
Following the deployment of the “Sequoia” microsatellite, Rocket Lab teams signaled the Kick Stage to enable the standalone Photon capabilities. The command transitioned the spacecraft from a delivery vehicle to a fully functional satellite for the very first time. “First Light” serves as the testbed of many upgraded components including improved management systems for power, thermal, and attitude control.
in a statement provided by Rocket Lab Beck said, “Launching the first Photon mission marks a major turning point for space users – it’s now easier to launch and operate a space mission than it has ever been. When our customers choose a launch-plus-spacecraft mission with Electron and Photon, they immediately eliminate the complexity, risk, and delays associated with having to build their own satellite hardware and procure a separate launch.”
Eventually, the extended Photon capabilities of the Kick Stage will be used to support lunar and interplanetary missions. Beck has gone on record many times stating that Rocket Lab is working toward funding a private mission to Venus with a more robust version of the Photon platform which will deploy a probe to collect information about the Venusian atmosphere.
Counting down to Electron’s first launch from Virginia
On September 17, just two weeks after introducing the world to “First Light,” Rocket Lab announced the final successful Electron wet dress rehearsal at its new Launch Complex 2 (LC-2) at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.
The wet dress rehearsal is a standard preparatory practice of raising the rocket vertical on the launchpad, fueling the rocket, and conducting a practice run of all countdown systems and procedures ahead of a launch attempt. This gives launch teams the opportunity to ensure that the rocket is prepared for flight and work out any kinks that may arise ahead of sending the vehicle to space. The countdown is carried down to T-0 and then the vehicle is emptied and safed.
Recently, Rocket Lab was granted a five-year Launch Operator License by the Federal Aviation Administration for the LC-2 site enabling the space systems company to support up to ten Electron missions a year from U.S. soil. The new operator license combined with the one previously procured for Launch Complex 1 in New Zealand allows Rocket Lab to support up to 130 flights of the Electron rocket globally per year.
It was speculated that Electron’s next flight – and the first launch from LC-2 in Virginia – would be the dedicated STP-27RM mission coordinated by the U.S. Space Force’s Space and Missile Systems Center. The first from Virginia will launch a single microsatellite for the Air Force Research Laboratory’s Monolith program. However, the first mission from Virginia is still waiting on a debut date to be identified.
In order for Electron to fly from Virginia, NASA must first certify Electron’s Autonomous Flight Termination System (AFTS) – a protective measure that will automatically destroy the rocket in a safe manner should anything anomalous occur during first stage flight. Electron’s AFTS has already previously flown numerous times from New Zealand. The first flight from Virginia, however, will be the first time a vehicle will launch from the Mid-Atlantic Regional Spaceport with an AFTS.
15 launches, 3 launch pads, and a booster recovery
Until then, Rocket Lab is busy preparing for flight fifteen from New Zealand. The recently announced mission, nicknamed “In Focus,” is a rideshare mission featuring nine SuperDove satellites for Planet Labs and one payload for Spaceflight Inc. customer Canon Electronics Inc.
While preparing for the next flight, nearby Rocket Lab is simultaneously wrapping up construction on yet another launch pad. Launch Complex 1B is very much near completion and is expected to be brought online by year’s end. And that’s not the last goal Rocket Lab looks to achieve by the new year.
Beck has time and time again confirmed that the seventeenth flight of Electron will be the first attempt at recovering an expended first stage booster. Eventually, the company will attempt to catch the booster as it is falling back to Earth under the canopy of a parachute by utilizing a helicopter equipped with a specialized grappling hook. The first attempt at recovering a booster is not expected to be quite as elaborate.
Rocket Lab has strengthened the first-stage booster enough to survive the return trip. Until now, the booster has slammed into the ocean water and broken up into small bits. With the assistance of improved software and a deployable parachute, the booster of flight seventeen is expected to softly float back for a gentle water landing with the assistance of “recovery pontoons” as described in a Twitter post by Beck.
As of now, Rocket Lab has not identified any target dates for the upcoming milestones. The company has previously stated that the first mission from Virginia is expected to launch in the third quarter of 2020. Electron’s next flight – “In Focus” – from New Zealand is expected in the first half of October. Rocket Lab will provide future launch and development updates on their social media accounts.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
