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Rocket Lab secretly launches revolutionary satellite and readies for US launch debut
Rocket Lab’s recent flawless return to flight mission nicknamed “I Can’t Believe It’s Not Optical,” set the company up for loftier goals in the latter half of 2020 in a big way. Returning to operation after an in-flight anomaly and subsequent investigation is a massive accomplishment for any launcher. Returning to flight and debuting a pathfinder satellite developed and built in-house, however, solidified Rocket Lab as a full end-to-end space systems company.
For good measure, company founder and chief executive officer, Peter Beck, hopes to round out the year by activating two more Electron launchpads – one of which will be the launcher’s first US-based launch location dedicated to supporting missions for the United States government. Furthermore, following Electron’s seventeenth flight, Rocket Lab hopes to recover the expended first-stage booster – and perhaps more importantly, a mountain of data – as a stepping stone to launch vehicle reuse, a practice pioneered and solely dominated by SpaceX.
A return to flight and an introduction to space systems
Just eight weeks after Electron’s ill-fated thirteenth flight resulting in the loss of a second stage and all customer payloads due to an in-flight electrical anomaly, the next Electron was raised at Launch Complex 1 in Mahia, New Zealand. The fourteenth flight of Electron was a dedicated mission for San Francisco-based information services company, Capella Space. Initially announced, the mission deployed a single microsatellite called “Sequoia” to an approximate 500km circular orbit. Peter Beck later confirmed the mission also secretly featured the successful deployment of Rocket Lab’s first in-house designed and built satellite called “First Light.”
“First Light” is a pathfinder spacecraft based on Rocket Lab’s configurable Photon satellite platform. According to Rocket Lab, it exploits Electron’s Kick Stage, “a nimble but powerful extra stage on Electron designed to circularize payload orbits.” The Kick Stage is designed as a satellite bus with extended capabilities to transition into a satellite – Photon – and performing an independent standalone mission. This is exactly what occurred with “First Light.”
Following the deployment of the “Sequoia” microsatellite, Rocket Lab teams signaled the Kick Stage to enable the standalone Photon capabilities. The command transitioned the spacecraft from a delivery vehicle to a fully functional satellite for the very first time. “First Light” serves as the testbed of many upgraded components including improved management systems for power, thermal, and attitude control.
in a statement provided by Rocket Lab Beck said, “Launching the first Photon mission marks a major turning point for space users – it’s now easier to launch and operate a space mission than it has ever been. When our customers choose a launch-plus-spacecraft mission with Electron and Photon, they immediately eliminate the complexity, risk, and delays associated with having to build their own satellite hardware and procure a separate launch.”
Eventually, the extended Photon capabilities of the Kick Stage will be used to support lunar and interplanetary missions. Beck has gone on record many times stating that Rocket Lab is working toward funding a private mission to Venus with a more robust version of the Photon platform which will deploy a probe to collect information about the Venusian atmosphere.
Counting down to Electron’s first launch from Virginia
On September 17, just two weeks after introducing the world to “First Light,” Rocket Lab announced the final successful Electron wet dress rehearsal at its new Launch Complex 2 (LC-2) at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.
The wet dress rehearsal is a standard preparatory practice of raising the rocket vertical on the launchpad, fueling the rocket, and conducting a practice run of all countdown systems and procedures ahead of a launch attempt. This gives launch teams the opportunity to ensure that the rocket is prepared for flight and work out any kinks that may arise ahead of sending the vehicle to space. The countdown is carried down to T-0 and then the vehicle is emptied and safed.
Recently, Rocket Lab was granted a five-year Launch Operator License by the Federal Aviation Administration for the LC-2 site enabling the space systems company to support up to ten Electron missions a year from U.S. soil. The new operator license combined with the one previously procured for Launch Complex 1 in New Zealand allows Rocket Lab to support up to 130 flights of the Electron rocket globally per year.
It was speculated that Electron’s next flight – and the first launch from LC-2 in Virginia – would be the dedicated STP-27RM mission coordinated by the U.S. Space Force’s Space and Missile Systems Center. The first from Virginia will launch a single microsatellite for the Air Force Research Laboratory’s Monolith program. However, the first mission from Virginia is still waiting on a debut date to be identified.
In order for Electron to fly from Virginia, NASA must first certify Electron’s Autonomous Flight Termination System (AFTS) – a protective measure that will automatically destroy the rocket in a safe manner should anything anomalous occur during first stage flight. Electron’s AFTS has already previously flown numerous times from New Zealand. The first flight from Virginia, however, will be the first time a vehicle will launch from the Mid-Atlantic Regional Spaceport with an AFTS.
15 launches, 3 launch pads, and a booster recovery
Until then, Rocket Lab is busy preparing for flight fifteen from New Zealand. The recently announced mission, nicknamed “In Focus,” is a rideshare mission featuring nine SuperDove satellites for Planet Labs and one payload for Spaceflight Inc. customer Canon Electronics Inc.
While preparing for the next flight, nearby Rocket Lab is simultaneously wrapping up construction on yet another launch pad. Launch Complex 1B is very much near completion and is expected to be brought online by year’s end. And that’s not the last goal Rocket Lab looks to achieve by the new year.
Beck has time and time again confirmed that the seventeenth flight of Electron will be the first attempt at recovering an expended first stage booster. Eventually, the company will attempt to catch the booster as it is falling back to Earth under the canopy of a parachute by utilizing a helicopter equipped with a specialized grappling hook. The first attempt at recovering a booster is not expected to be quite as elaborate.
Rocket Lab has strengthened the first-stage booster enough to survive the return trip. Until now, the booster has slammed into the ocean water and broken up into small bits. With the assistance of improved software and a deployable parachute, the booster of flight seventeen is expected to softly float back for a gentle water landing with the assistance of “recovery pontoons” as described in a Twitter post by Beck.
As of now, Rocket Lab has not identified any target dates for the upcoming milestones. The company has previously stated that the first mission from Virginia is expected to launch in the third quarter of 2020. Electron’s next flight – “In Focus” – from New Zealand is expected in the first half of October. Rocket Lab will provide future launch and development updates on their social media accounts.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
