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Rocket Lab secretly launches revolutionary satellite and readies for US launch debut

A Rocket Lab Electron is pictured during a wet dress rehearsal at Launch Complex 2. (Rocket Lab)

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Rocket Lab’s recent flawless return to flight mission nicknamed “I Can’t Believe It’s Not Optical,” set the company up for loftier goals in the latter half of 2020 in a big way. Returning to operation after an in-flight anomaly and subsequent investigation is a massive accomplishment for any launcher. Returning to flight and debuting a pathfinder satellite developed and built in-house, however, solidified Rocket Lab as a full end-to-end space systems company.

For good measure, company founder and chief executive officer, Peter Beck, hopes to round out the year by activating two more Electron launchpads – one of which will be the launcher’s first US-based launch location dedicated to supporting missions for the United States government. Furthermore, following Electron’s seventeenth flight, Rocket Lab hopes to recover the expended first-stage booster – and perhaps more importantly, a mountain of data – as a stepping stone to launch vehicle reuse, a practice pioneered and solely dominated by SpaceX.

A return to flight and an introduction to space systems

Just eight weeks after Electron’s ill-fated thirteenth flight resulting in the loss of a second stage and all customer payloads due to an in-flight electrical anomaly, the next Electron was raised at Launch Complex 1 in Mahia, New Zealand. The fourteenth flight of Electron was a dedicated mission for San Francisco-based information services company, Capella Space. Initially announced, the mission deployed a single microsatellite called “Sequoia” to an approximate 500km circular orbit. Peter Beck later confirmed the mission also secretly featured the successful deployment of Rocket Lab’s first in-house designed and built satellite called “First Light.”

The first in-house developed and built Photon satellite named “First Light” is seen during production prior to launching aboard Electron’s fourteenth flight “I Can’t Believe It’s Not Optical.” (Rocket Lab)

“First Light” is a pathfinder spacecraft based on Rocket Lab’s configurable Photon satellite platform. According to Rocket Lab, it exploits Electron’s Kick Stage, “a nimble but powerful extra stage on Electron designed to circularize payload orbits.” The Kick Stage is designed as a satellite bus with extended capabilities to transition into a satellite – Photon – and performing an independent standalone mission. This is exactly what occurred with “First Light.”

Following the deployment of the “Sequoia” microsatellite, Rocket Lab teams signaled the Kick Stage to enable the standalone Photon capabilities. The command transitioned the spacecraft from a delivery vehicle to a fully functional satellite for the very first time. “First Light” serves as the testbed of many upgraded components including improved management systems for power, thermal, and attitude control.

in a statement provided by Rocket Lab Beck said, “Launching the first Photon mission marks a major turning point for space users – it’s now easier to launch and operate a space mission than it has ever been. When our customers choose a launch-plus-spacecraft mission with Electron and Photon, they immediately eliminate the complexity, risk, and delays associated with having to build their own satellite hardware and procure a separate launch.”

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Eventually, the extended Photon capabilities of the Kick Stage will be used to support lunar and interplanetary missions. Beck has gone on record many times stating that Rocket Lab is working toward funding a private mission to Venus with a more robust version of the Photon platform which will deploy a probe to collect information about the Venusian atmosphere.

Counting down to Electron’s first launch from Virginia

On September 17, just two weeks after introducing the world to “First Light,” Rocket Lab announced the final successful Electron wet dress rehearsal at its new Launch Complex 2 (LC-2) at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia.

The Rocket Lab Electron is pictured during a wet dress rehearsal at Launch Complex 2 at the Mid-Atlantic Regional Spaceport in Wallops Island, Virginia. (Rocket Lab)

The wet dress rehearsal is a standard preparatory practice of raising the rocket vertical on the launchpad, fueling the rocket, and conducting a practice run of all countdown systems and procedures ahead of a launch attempt. This gives launch teams the opportunity to ensure that the rocket is prepared for flight and work out any kinks that may arise ahead of sending the vehicle to space. The countdown is carried down to T-0 and then the vehicle is emptied and safed.

Recently, Rocket Lab was granted a five-year Launch Operator License by the Federal Aviation Administration for the LC-2 site enabling the space systems company to support up to ten Electron missions a year from U.S. soil. The new operator license combined with the one previously procured for Launch Complex 1 in New Zealand allows Rocket Lab to support up to 130 flights of the Electron rocket globally per year.

It was speculated that Electron’s next flight – and the first launch from LC-2 in Virginia – would be the dedicated STP-27RM mission coordinated by the U.S. Space Force’s Space and Missile Systems Center. The first from Virginia will launch a single microsatellite for the Air Force Research Laboratory’s Monolith program. However, the first mission from Virginia is still waiting on a debut date to be identified.

In order for Electron to fly from Virginia, NASA must first certify Electron’s Autonomous Flight Termination System (AFTS) – a protective measure that will automatically destroy the rocket in a safe manner should anything anomalous occur during first stage flight. Electron’s AFTS has already previously flown numerous times from New Zealand. The first flight from Virginia, however, will be the first time a vehicle will launch from the Mid-Atlantic Regional Spaceport with an AFTS.

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15 launches, 3 launch pads, and a booster recovery

A number of payload satellites are carefully packaged in Rocket Lab’s Maxwell payload dispensers ahead of an upcoming rideshare mission. (Rocket Lab)

Until then, Rocket Lab is busy preparing for flight fifteen from New Zealand. The recently announced mission, nicknamed “In Focus,” is a rideshare mission featuring nine SuperDove satellites for Planet Labs and one payload for Spaceflight Inc. customer Canon Electronics Inc.

While preparing for the next flight, nearby Rocket Lab is simultaneously wrapping up construction on yet another launch pad. Launch Complex 1B is very much near completion and is expected to be brought online by year’s end. And that’s not the last goal Rocket Lab looks to achieve by the new year.

Beck has time and time again confirmed that the seventeenth flight of Electron will be the first attempt at recovering an expended first stage booster. Eventually, the company will attempt to catch the booster as it is falling back to Earth under the canopy of a parachute by utilizing a helicopter equipped with a specialized grappling hook. The first attempt at recovering a booster is not expected to be quite as elaborate.

Rocket Lab has strengthened the first-stage booster enough to survive the return trip. Until now, the booster has slammed into the ocean water and broken up into small bits. With the assistance of improved software and a deployable parachute, the booster of flight seventeen is expected to softly float back for a gentle water landing with the assistance of “recovery pontoons” as described in a Twitter post by Beck.

As of now, Rocket Lab has not identified any target dates for the upcoming milestones. The company has previously stated that the first mission from Virginia is expected to launch in the third quarter of 2020. Electron’s next flight – “In Focus” – from New Zealand is expected in the first half of October. Rocket Lab will provide future launch and development updates on their social media accounts.

Space Reporter.

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Elon Musk

Tesla Full Self-Driving pricing strategy eliminates one recurring complaint

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Credit: Tesla

Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.

In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.

This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.

Tesla is now allowing it to happen again ahead of the February 14th deadline.

The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.

Now, that issue will never be presented again.

Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.

Tesla is shifting FSD to a subscription-only model, confirms Elon Musk

Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.

While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.

Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.

The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.

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Tesla Model 3 and Model Y dominates U.S. EV market in 2025

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

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Credit: Tesla

Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

Model 3 and Model Y are still dominant

According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.

The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.

Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.

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Tesla’s challenges in 2025

Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.

Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue. 

Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas. 

Q4 2025 Kelley Blue Book EV Sales Report by Simon Alvarez

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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Credit: Tesla Europe & Middle East

Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.

The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.

Model 3 and Model Y lead their respective segments

As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.

Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win. 

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Euro NCAP leadership shares insights

Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.

Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.

“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”

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