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SpaceX acquires new photos of Starship landing sites with Mars-orbiting NASA satellite

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SpaceX has reaffirmed its prioritization of the Arcadia Planitia – a low Martian plain – and adjacent areas as some of the most promising locations for early Starship landings, tasking a NASA satellite to gather updated photos of six potential landing sites.

First discovered and analyzed by author Robert Zimmerman on August 28th, SpaceX requested the landing site prospecting images from the University of Arizona, tasked with operating NASA’s JPL-built HiRISE spacecraft. Back before Red Dragon’s 2017 cancellation, SpaceX began the process of landing site analysis, a canvassing that ultimately settled on four possible locations, of which the Arcadia Planitia was viewed as most promising.

After at least 2.5 years of research, SpaceX thus appears to be confidently settling on one particular region of Mars for its first Starship landing(s) on the Red Planet. Located in Mars’ mid-northern latitudes, Arcadia Planitia – like its Latin namesake suggests – is a region of plains, specifically low plains per International Astronomical Union (IAU) standards. It has been described by NASA as “one of the few regions [of Mars] where abundant shallow ice is present at relatively low latitude”, desirable for an array of reasons. Olympus Mons - Mars Express

Arcadia Planitia takes up much of the left-hand side of this spectacular 2017 panorama, stitched together from Mars Express images by Justin Cowart. On the scale of Martian spectacle, one could be forgiven for perceiving Arcadia as boring. In fact, that’s one of the main reasons SpaceX is interested in it – just as Arcadia looks rather featureless from orbit, it is relatively bereft of the boulder fields common in many other regions of Mars, translating into much less obstacle avoidance during landing.

Additionally, Arcadia Planitia is indeed a region of low plains – one of the lowest regions (relative to the mean surface level) on Mars. This translates into much higher atmospheric pressure (i.e. a thicker atmosphere), insulating the region from some of the extremes of Martian weather, as does its relative adjacency to the planet’s equator. Simultaneously, this wealth of atmosphere enables more efficient spacecraft landings. Per a September 2018 update, Starship is set to rely heavily on a series of atmospheric maneuvers to slow down, a strategy that significantly cuts the amount of propellant the spacecraft must use to land softly on Mars (and Earth!).

An overview of a potential Mars base built around the MARSHA habitat design. (AI SpaceFactory & PLOMP)

To tally: Arcadia Planitia offers (somewhat) warmer summers and winters due to its latitude, augmented by a low relative altitude that insulates the region from weather extremes and enables more efficient propulsive spacecraft landings.

However, perhaps more important than any of the above features is the fact that Arcadia Planitia is host to a vast wealth of water ice resources, ranging from frozen aquifers to glaciers in the adjacent Erebus Montes mountains. Of central importance to SpaceX’s strategy of affordably colonizing and exploring Mars is the decision to produce return propellant – needed for Starships to return to Earth – on Mars, known as in-situ resource utilization (ISRU). Starship’s use of methane and oxygen is almost entirely a result of this – methane is far easier to work with than hydrogen and can also be easily produced from water, as can oxygen.

The cleaner and more accessible the Martian water ice is, the easier it will be for SpaceX robots or astronauts to set up a propellant plant on Mars. Additionally, clean water is extremely expensive to transport in space, and a near-infinite supply of ice-derived water would be extremely useful for all sorts of human outpost needs.

A mosaic of six prospective Starship landing site images, taken for SpaceX over the summer of 2019 by NASA’s HiRISE spacecraft. (NASA/HiRISE/Teslarati)

SpaceX CEO Elon Musk believes that the company could be ready for Starship’s first uncrewed Mars launch as early as 2020 or 2022 Hohmann transfer opportunities, windows that permit a uniquely efficient journey from Earth to Mars.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X

Tesla is pushing more customers to the Model S and Model X with a new incentive package.

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Credit: Tesla

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.

The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.

Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles

Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:

  • Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
  • Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
  • Supercharging – Charge for free at 70,000+ Superchargers worldwide
  • Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed

Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.

Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.

In all, the value is over $25,000, but this is loosely based on usage.

The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.

As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.

The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.

As for the price bumps, each of the vehicles are now priced as follows:

  • Model S All-Wheel-Drive: $94,990
  • Model S Plaid: $109,990
  • Model X All-Wheel-Drive: $99,990
  • Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

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The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.

BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.

The vehicle was first spotted on the MIIT database by CarNewsChinaIt will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.

There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.

Range on the Roadster is 620 miles, beating 280 miles for the BYD.

The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.

The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.

We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.

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Tesla is breaking even its own rules to cap off an intense Q3

Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

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Credit: MarcoRP | X

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.

Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.

Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:

In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:

However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.

Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk

The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.

As a result, it is pushing some ads on YouTube:

It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.

Tesla counters jab at lack of advertising with perfect response

Throw in one of the many incentives it is offering currently, and there will surely be some takers.

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