Stellantis receives proposal to keep Chrysler Dodge Brands alive for Americans
Stellantis received a proposal to keep Chrysler’s most iconic brands alive for Americans. Frank B. Rhodes Jr., the great-grandson of Walter P. Chrysler who is the founder of the Chrysler Corporation, is fighting to keep his grandfather’s brand and other popular Chrysler brands alive in the United States.
On behalf of the newly formed Chrysler/Dodge, LLC, Rhodes proposed to “keep [Chrysler/Dodge Plymouth/Mopar brands] in the USA with stockholder and employee control.” The proposal was addressed to Stellantis CEO Carlos Tavares and Chrysler Brand CEO Christine Feuell.
In the proposal, Rhodes enumerates a few missteps Stellantis has taken, which have slowly diminished Chrysler brands in the United States.
“My family were important stockholders in the company since its founding and prior to its bankruptcy. I own a token position since the Stellantis takeover to just be able to keep up with events at the company to keep up with the planned Chrysler brand, and watched its stock see saw. I am not interested in a meaningful stockholder position in the Stellantis brands other than Chrysler/Dodge and Plymouth.
“I watched helplessly as the Jeep and Ram brands received support while the Chrysler Museum was shut down and replaced with the Alfa Romeo engineering center in Michigan. Why here to be replaced with an Italian car brand that has no traction in the USA? That move seemed to me to be deliberate to try and erase the Chrysler name,” stated Rhodes in the proposal.
The proposal also emphasized some moves by Chrysler CEO Feuell that resulted in the death of many iconic names and muscle cars under Stellantis supervision.
“Under her “leadership,” some of the most iconic names and muscle cars such as the Chrysler 300, the iconic Charger IN MANY MOVIES, including FAST & FURIOUS, and the Challenger/ Hellcat were also quietly discontinued.
“All that is left for Chrysler and Dodge dealers to offer, are The Chrysler Pacifica and its brother the plug-in hybrid, (considered as soccer-moms’ cars) and the Durango and Hornet. The Dodge Viper was one of the coolest looking muscle cars, expected of that brand, and one of my friends claimed an early version,” the proposal states.
The proposal also includes thoughts on Stellantis and how it handled employees in the United States, specifically with the United Auto Workers union. The company has laid off many workers in the United States in recent months.
Stellantis CEO Carlos Tavares visited Detroit over his summer break to develop a strategy to improve its North American operations, especially in the United States. However, the proposal presented by Rhodes hints that it might be too late.
Read the full proposal below.
Stellantis Faces Call to Save Chrysler & Dodge by Maria Merano on Scribd
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