The Tesla Cybertruck. The Tesla Roadster. The Tesla Semi.
The three products above saw new expected production dates from Tesla CEO Elon Musk on Thursday at its “Cyber Rodeo” at Gigafactory Texas. Despite Tesla accomplishing so many incredible things over the past fourteen years, from basically financial ruin to the most valuable automaker in the world, 2023 is a chance for the company to truly break away from its competitors once and for all. It just has to come through on its promises.
It is no secret Tesla has come up short with some of its delivery timelines. The Cybertruck was slotted for production in late 2020. The Roadster’s revamped version has been pushed back several times. The Semi is still a priority, but so are saving battery cells for the mass-market vehicles Tesla produces. Full Self-Driving was slotted to be completed for the first time in 2018. 30,000 Robotaxis were expected to hit the streets by the end of 2021.
Then the pandemic hit in 2020, and the entire automotive industry felt the effects. While resilient in its efforts to avoid chip shortages, supply bottlenecks, and an extending backlog, Tesla took matters into its own hands. It said it developed 19 versions of microcontrollers thanks to the efforts of its in-house engineers, it ramped production of its 4680 battery cells, which it implemented in the first Made-in-Austin Model Ys, and it opened two new factories in the first four months of 2022, effectively doubling its production output as a company.
But more than anything, 2023 is a chance for Tesla to truly break away from its competitors in terms of its product line. While many companies are focused on passenger or commercial electric vehicles exclusively, Tesla has an opportunity to expand its product line to fit nearly every sector of transportation.
The Cybertruck will be the fourth all-electric pickup on the market, following the Rivian R1T, the GMC Hummer EV, and the Ford F-150 Lightning.
The Roadster will be the first of its kind: an estimated 600+ miles of range combined with an already proven and lightning-fast powertrain, and it might even hover.
Meanwhile, the Semi will expand the commercial electric vehicle market as Volvo’s VNR electric semi, and Nikola’s plans for commercial EVs continue to work through a tumultuous year.
Tesla’s Elon Musk predicts that 2023 will see massive “wave of new products”
The Cybertruck is absolutely the priority for Tesla: the truck has over 1 million pre-orders, and the list of reservations continues to grow with every new sighting. If Tesla can dial in production of the Cybertruck in 2023, it will not only deny so many naysayers of their skepticism, but it will also prove the company has effectively outgrown its cell supply shortages and parts bottlenecks.
The Roadster, while more of a novelty item, will bring the automaker’s revamped and revolutionary vehicle back from the dead. After so many customers and Referral Program winners may have given up on ever seeing the next-gen Roadster, Tesla bringing that project back from the dead would mean so much to the early adopters and the patient and loyal fans who have ached for the futuristic and sleek rebirth of the original Tesla vehicle.
The Semi would only prove Tesla dominance even further. It would be a large-scale commercial vehicle that supplements Tesla’s already robust and expansive product line. Covering the luxury, mass market, pickup truck, and commercial sectors would be monumental for a company that has already changed the overall architecture of the global automotive industry.
“My view is that many on the Street and the auto industry do not appreciate just how important and revolutionary the Austin factory is for Tesla,” Wedbush analyst Dan Ives said. “It changes the game for Tesla from a supply perspective along with Berlin-further flexes production muscles when other autos struggling.”
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Elon Musk
Tesla owners explore potential FSD pricing options as uncertainty looms
We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.
Tesla is starting the process of removing the ability to purchase the Full Self-Driving suite outright, as it pulled the purchase option in the United States over the weekend.
However, there has been some indication by CEO Elon Musk that the price of the subscription will increase as the suite becomes more robust. But Tesla finds itself in an interesting situation with this: the take rate for Full Self-Driving at $99 per month is about 12 percent, and Musk needs a significant increase in this rate to reach a tranche in his new compensation package.
This leaves Tesla and owners in their own respective limbos: Tesla needs to find a price that will incentivize consumers to use FSD, while owners need Tesla to offer something that is attractive price-wise.
We asked Tesla owners what the company should price Full Self-Driving moving forward, as now it’s going to be subscription-based. There were some interesting proposals.
Price Reduction
Although people are willing to pay the $99 per month for the FSD suite, it certainly is too high for some owners. Many suggested that if Tesla would back down the price to $49, or somewhere around that region, many owners would immediately subscribe.
Others suggested $69, which would make a lot of sense considering Musk’s obsession with that number.
Different Pricing for Supervised and Unsupervised
With the release of the Unsupervised version of Full Self-Driving, Tesla has a unique opportunity to offer pricing for different attention level requirements.
$50/mo for supervised.
$300/mo for unsupervised including insurance.— pɦoɿɟ pᴉʌɒp (@CSUDavid) February 15, 2026
Unsupervised Full Self-Driving would be significantly more expensive, but not needed by everyone. Many people indicate they would still like to drive their cars manually from time to time, but others said they’d just simply be more than okay with only having Supervised FSD available in their cars.
Time-Based Pricing
Tesla could price FSD on a duration-based pricing model, including Daily, Weekly, Monthly, and Annual rates, which would incentivize longer durations with better pricing.
Annually, the rate could be $999 per year, while Monthly would stay at $99. However, a Daily pass of FSD would cost somewhere around $10, while a $30 per week cost seems to be ideal.
These all seem to be in line with what consumers might want. However, Tesla’s attitude with FSD is that it is the future of transportation, and with it offering only a Monthly option currently, it does not seem as if it will look as short-term as a Daily pass.
Tiered Pricing
This is perhaps the most popular option, according to what we’ve seen in comments and replies.
This would be a way to allow owners to pick and choose which FSD features they would like most and pay for them. The more features available to you, the more it costs.
For example, if someone only wanted Supervised driving and Autopark, it could be priced at $50 per month. Add in Summon, it could be $75.
This would allow people to pick only the features they would use daily.
Tesla has left a single loophole to purchase Full Self-Driving outright. On Sunday, the option officially disappeared from the Online Design Studio in the United States, as Tesla transitioned to a Subscription-only purchasing plan for the FSD suite.
However, there is still one way to get the Full Self-Driving suite in an outright manner, which would not require the vehicle owner to pay monthly for the driver assistance program — but you have to buy a Model S or Model X.
Months ago, Tesla launched a special “Luxe Package” for the Model S and Model X, which included Full Self-Driving for the life of the vehicle, as well as free Supercharging at over 75,000 locations, as well as free Premium Connectivity, and a Four-Year Premium Service package, which includes wheel and tire protection, windshiel protection, and recommended maintenance.
🚨 Tesla increased the price of both the Model S and Model X by $10,000, but both vehicles now include the “Luxe Package,” which includes:
-Full Self-Driving
-Four years of included maintenance, tire and wheel repairs, and windshield repairs/replacements
-Free lifetime… pic.twitter.com/LKv7rXruml— TESLARATI (@Teslarati) August 16, 2025
It would also be available through the purchase of a Cyberbeast, the top trim of the Cybertruck lineup.
This small loophole would allow owners to avoid the monthly payment, but there have been some changes in the fine print of the program, as Tesla has added that it will not be transferable to subsequent vehicle owners or to another vehicle.
This goes for the FSD and the Supercharging offers that come with the Luxe Package.
For now, Tesla still has the Full Self-Driving subscription priced at $99 per month. However, that price is expected to increase over the course of some time, especially as its capabilities improve. Tesla seems to be nearing Unsupervised FSD based on Musk’s estimates for the Cybercab program.
There is the potential that Tesla offers both Unsupervised and Supervised FSD for varying prices, but this is not confirmed.
In other countries, Tesla has pushed back the deadline to purchase the suite outright, as in Australia, it has been adjusted to March 31.
News
Tesla Sweden’s port deal sparks political clash in Trelleborg
The extension of Tesla’s lease has drawn criticism from the local Social Democratic opposition.
Tesla Sweden’s lease agreement at the Port of Trelleborg has triggered a political dispute, with local leaders divided over whether the municipally owned port should continue renting space to the electric vehicle maker amidst its ongoing conflict with the IF Metall union.
Tesla Sweden’s recently extended contract with the Port of Trelleborg has triggered calls for greater political oversight of future agreements.
Tesla has used the Port of Trelleborg to import vehicles into Sweden amid a blockade by the Transport Workers’ Union, as noted in a report from Dagens Arbete (DA). By routing cars via trucks on passenger ferries, the company has maintained deliveries despite the labor dispute. Vehicles have also been stored and prepared in facilities leased from the municipal port company.
The extension of Tesla’s lease has drawn criticism from the local Social Democratic opposition. Initially, the Port of Trelleborg hinted that it would not enter into new agreements with Tesla, but it eventually opted to renew its existing contract with the EV maker anyway.
Lennart Höckert, an opposition councilor, described the port’s decision as a “betrayal of the Swedish model,” arguing that a municipally owned entity should not appear to side with one party in an active labor dispute.
“If you want to protect the Swedish model, you shouldn’t get involved in a conflict and help one of the parties. When you as a company do this, it means that you are actually taking a position and making things worse in an already ongoing conflict,” Höckert said.
He added that the party now wants politicians to review and approve future rental agreements involving municipal properties at the port.
The proposal has been sharply criticized by Mathias Andersson of the Sweden Democrats, who chairs the municipal board. In comments to local media, Andersson described the Social Democrats’ approach as “Kim Jong Un-style,” arguing that political leaders should not micromanage a company governed by its own board.
“I believe that the port should be run like any other business,” Andersson said. He also noted that operational decisions fall under the authority of the Port of Trelleborg’s board instead of elected officials.
Tesla owners explore potential FSD pricing options as uncertainty looms
Tesla leaves a single loophole to purchase Full Self-Driving outright
