The Tesla Cybertruck. The Tesla Roadster. The Tesla Semi.
The three products above saw new expected production dates from Tesla CEO Elon Musk on Thursday at its “Cyber Rodeo” at Gigafactory Texas. Despite Tesla accomplishing so many incredible things over the past fourteen years, from basically financial ruin to the most valuable automaker in the world, 2023 is a chance for the company to truly break away from its competitors once and for all. It just has to come through on its promises.
It is no secret Tesla has come up short with some of its delivery timelines. The Cybertruck was slotted for production in late 2020. The Roadster’s revamped version has been pushed back several times. The Semi is still a priority, but so are saving battery cells for the mass-market vehicles Tesla produces. Full Self-Driving was slotted to be completed for the first time in 2018. 30,000 Robotaxis were expected to hit the streets by the end of 2021.
Then the pandemic hit in 2020, and the entire automotive industry felt the effects. While resilient in its efforts to avoid chip shortages, supply bottlenecks, and an extending backlog, Tesla took matters into its own hands. It said it developed 19 versions of microcontrollers thanks to the efforts of its in-house engineers, it ramped production of its 4680 battery cells, which it implemented in the first Made-in-Austin Model Ys, and it opened two new factories in the first four months of 2022, effectively doubling its production output as a company.
But more than anything, 2023 is a chance for Tesla to truly break away from its competitors in terms of its product line. While many companies are focused on passenger or commercial electric vehicles exclusively, Tesla has an opportunity to expand its product line to fit nearly every sector of transportation.
The Cybertruck will be the fourth all-electric pickup on the market, following the Rivian R1T, the GMC Hummer EV, and the Ford F-150 Lightning.
The Roadster will be the first of its kind: an estimated 600+ miles of range combined with an already proven and lightning-fast powertrain, and it might even hover.
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Meanwhile, the Semi will expand the commercial electric vehicle market as Volvo’s VNR electric semi, and Nikola’s plans for commercial EVs continue to work through a tumultuous year.
Tesla’s Elon Musk predicts that 2023 will see massive “wave of new products”
The Cybertruck is absolutely the priority for Tesla: the truck has over 1 million pre-orders, and the list of reservations continues to grow with every new sighting. If Tesla can dial in production of the Cybertruck in 2023, it will not only deny so many naysayers of their skepticism, but it will also prove the company has effectively outgrown its cell supply shortages and parts bottlenecks.
The Roadster, while more of a novelty item, will bring the automaker’s revamped and revolutionary vehicle back from the dead. After so many customers and Referral Program winners may have given up on ever seeing the next-gen Roadster, Tesla bringing that project back from the dead would mean so much to the early adopters and the patient and loyal fans who have ached for the futuristic and sleek rebirth of the original Tesla vehicle.
The Semi would only prove Tesla dominance even further. It would be a large-scale commercial vehicle that supplements Tesla’s already robust and expansive product line. Covering the luxury, mass market, pickup truck, and commercial sectors would be monumental for a company that has already changed the overall architecture of the global automotive industry.
“My view is that many on the Street and the auto industry do not appreciate just how important and revolutionary the Austin factory is for Tesla,” Wedbush analyst Dan Ives said. “It changes the game for Tesla from a supply perspective along with Berlin-further flexes production muscles when other autos struggling.”
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Elon Musk continues to tease the unveiling event for the Tesla Roadster, a continuing trend that has grown into a bigger game of “When” for fans who have been waiting years for the car to finally enter production.
A video shared on X of the Joe Rogan Experience podcast that Musk appeared on last year, teasing the Roadster unveiling, was shared once again on the social media platform. The poster said the Roadster event will be “unforgettable.”
Musk agreed:
Yes
— Elon Musk (@elonmusk) August 12, 2026
The timing is interesting because just yesterday, Musk said that we will be getting flying cars, and for years, Tesla has hinted that it could develop a SpaceX cold gas thruster package that would help the car float or fly for a short period of time.
It would be reasonable to assume Tesla’s major delays with this unveiling event are likely caused by the company’s need to break the rules and push the envelope on nearly everything. Last July, Lars Moravy, Tesla’s VP of Vehicle Engineering, said:
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“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind blowing. We showed Elon some cool demos last week of the tech we’ve been working on and he got a little excited.”
The latest updates that Tesla has given us are that the Roadster is in design development, and it did have several potential dates for an unveiling event this year, including April. It was then pushed to August.
However, there are no clues as to when Tesla will be ready, and fans are certainly getting frustrated with the delays.
For what it is worth, Franz von Holzhausen told Jay Leno this week that the event would be “very soon.”
We sure hope.
Lifestyle
Tesla’s driverless Cybercab just passed a big test with State Governor
Florida’s governor rode Tesla’s Cybercab at a closed test track and called the experience impressive.
Florida Governor Ron DeSantis rode in a Tesla Cybercab on a closed test track this week and came away impressed, posting on X that the vehicle “successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.” He called the ride “impressive.”
The stop was part of a broader event Monday at SunTrax, a 775 acre state owned proving ground in Auburndale that Florida built specifically to test autonomous and connected vehicles before they reach public roads. Standing next to a gold Cybercab, DeSantis described the car in plain terms: “You go in there and you just sit. You have a screen. There’s no steering wheel, no pedals. Clearly these things could be very beneficial.”
We took a ride on a robotaxi on the Suntrax course and it successfully navigated all hazards — a kid running into the street, a crash with police stopping traffic, a Model S cutting us off, etc.
Impressive! https://t.co/FVAkzFLz3r
— Ron DeSantis (@RonDeSantis) August 11, 2026
DeSantis paired the praise with a caveat that has followed autonomous vehicles since the category existed. “You don’t want to be in an autonomous vehicle and it drives you into a ditch. That would not be good,” he said, framing safety validation as the gate before wider deployment.
SunTrax, the 2.25 mile oval which the state calls the only high speed autonomous vehicle test track in the Southeast, can simulate rain, pedestrian crossings, hills and crowded urban conditions at highway speeds, letting companies push a car past what an early public rollout would risk. Tesla, Waymo and Beep all use the facility, and Florida’s regulatory approach, among the most permissive for autonomous vehicles in the country, doesn’t require a human operator inside a fully autonomous car.
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Tesla has reason to want the blessing of Florida and states beyond, as the Cybercab entered volume production at Gigafactory Texas this spring and has since self certified as SAE Level 4 under Texas law. Public road testing so far has kept a safety monitor in the passenger seat, and Florida is where Tesla has been expanding its existing Model Y based Robotaxi service instead, adding Miami in July and then Orlando and Tampa two weeks later. A closed track endorsement from a sitting governor doesn’t change any of that, but it does put Tesla’s newest hardware in front of a state that has already shown it will move fast on rules.
Sweden’s IF Metall union has announced that it is ending all protests against Tesla, effective immediately.
The union said in a statement this morning:
“There seems to be no limits to the length Tesla would go to keep unions out of their operations. Unfortunately, they have managed to pay their way out in Sweden. At least that has given the former IF Metall members more money in their pocket, but the insecurity of not having a union or a collective agreement still remains.”
IF Metall has been after Tesla in Sweden for the past three years, attempting to push unionized operations into its factories. Tesla, on the other hand, has given its employees the chance to unionize in various markets. However, the organization says that Tesla has “bought out all of its striking members.”
🚨 NEW: IF Metall has decided to end all industrial action against Tesla in Sweden, effective immediately.
“IF Metall has decided to end all industrial action against Tesla’s Swedish operations, after the company bought out all of its striking members. With no members remaining… pic.twitter.com/blne8iC6hV
— TESLARATI (@Teslarati) August 13, 2026
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“Today, we end our industrial action against Tesla. We do so because it can no longer have an effect – not because our principles have changed,” a written statement said.
Over the past three years, IF Metall has definitely been a thorn in the side of Tesla and its operations in Sweden. The primary strike started in October 2023, when IF Metall members at Tesla’s Swedish Service Centers refused to work.
IF Metall chair to Elon Musk: “Give us a chance” as Tesla Sweden strike hits 2 years
Strikes extended to blockades and work stoppages at non-Tesla-owned repair shops that service Teslas. This limited and stopped anything related to warranties, transport damage, and other work on Teslas ending, eliminating work arounds for customers.
Sympathy strikes followed, as postal workers, dock workers, electricians, and other tradesmen stopped working. Add in lawsuits and other pressures, and you get the full scope of what strategies the union has used against Tesla over the past several years.
But now, it’s all over.
“We will continue to defend the right of workers to organize. We will continue to fight for collective bargaining. And we will continue to stand in solidarity with workers and trade unions facing similar challenges elsewhere – just as you have stood with us,” IF Metall said.
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Elon Musk teases Tesla Roadster unveiling once again
Tesla’s driverless Cybercab just passed a big test with State Governor
