Tesla has been boosting its advertising and public education efforts over the last several months, with many executives and employees discussing the company’s electric vehicles (EVs) and other products more publicly and regularly. In one video shared on social media over the weekend, the company’s head of design discussed futuristic aesthetics for the company’s vehicles, along with a call to action for other automakers and more.
In a video posted by the Tesla Asia account on X on Saturday evening, Chief Designer Franz von Holzhausen talks in a behind-the-scenes format about designing “products that felt like the future” — a topic the automaker has regularly discussed over the years, especially with the release of the Cybertruck.
Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk
He notes that the notion of vehicle design needing to look like the future initially came from one of CEO Elon Musk’s children, along with a few other interesting details. For one, he notes that the updated Model 3 pays homage to the original Roadster with its full “Tesla” lettering on the rear (rather than just the “T” logo).
Beyond the Model 3 and the Cybertruck, von Holzhausen talks a little bit about the Model S, saying that he and Musk were often discussing “where the ball is going to, not what’s happening today.”
The designer also points out that he originally joined Tesla because of his interest in advancing sustainability, even going on to encourage other automakers to help the world transition to EVs.
“I mean it’s great to hear, I think, in China there are going to be more EVs sold than ICE cars,” von Holzhausen said. “What a great moment to celebrate kind of this transition. It’s hard for one company to do all of that alone. And so we want other people to learn from what we’ve learned to help ultimately make our clients that’s a lot of competition.”
“But competition makes us stronger makes us better, keeps us in the forefront.”
You can watch the video on the Tesla Asia account on X here, or below.
The future should look like the future
BTS of Tesla vehicle design with @woodhaus2 pic.twitter.com/uiLSph9AZQ
— Tesla Asia (@Tesla_Asia) March 24, 2024
Tesla’s latest efforts in advertising and education
Tesla has clearly been experimenting with advertising via social media platforms and more over the last several months. This includes the company’s shift toward having executives, engineers, and other employees interacting directly with owners and fans on X, alongside increased media appearances around the Cybertruck launch.
Along with this and other recent appearances from von Holzhausen, Tesla has been sharing more “citizen-journalism” style content, including a livestream posted by the automaker’s North America account on Friday. Held at one of the company’s stores near the factory in Fremont, California, the livestream features an employee named Brenda answering questions about the Model Y, as can be seen below (or here).
— Tesla North America (@tesla_na) March 22, 2024
As yet another example of recent advertising, Tesla earlier this month had a Cybertruck towing a Model Y encased in glass, featuring the caption, “The Best-Selling Car in the World is Made in America.”
Along with these, there are countless other examples that have been rolling out, after Musk said at last year’s annual shareholder’s meeting that Tesla would begin advertising. The comment followed feedback and questions from many Tesla shareholders as to why the company wasn’t advertising to at least help educate the public and fight misinformation on EVs.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
U.S. AG Pam Bondi: Tesla Molotov attack suspect facing up to 20 years in prison
The U.S. Attorney General confirmed that a Tesla attacker, who threw Molotov cocktails at a store, is now facing up to 20 years in prison.
It appears that an anti-Tesla activist who is suspected of throwing Molotov cocktails at one of the electric vehicle maker’s stores is now looking at a potentially long prison sentence.
This is, at least, as per United States Attorney General Pam Bondi, who recently shared her insights in a FOX News segment.
Tesla Attacks and Trump Warning
Tesla locations and vehicles have been subjected to numerous attacks as of late, from stores being shot up to vehicles being vandalized and set on fire in suspected arson incidents. In one case, a Tesla store in Salem, Oregon, was attacked with Molotov cocktails.
President Donald Trump has issued a stern warning to people attacking Teslas, stating that he considers such actions as domestic terrorism. While addressing the issue, Trump warned that anyone caught deliberately harming Tesla will be going through “hell.”
Attorney General’s Update
During a recent FOX News segment, US Attorney General Pam Bondi reiterated that anyone targeting others over political beliefs would be caught and punished accordingly. She highlighted that investigations are underway to find out who is behind the violent actions, and she also confirmed that a Tesla attacker, who threw Molotov cocktails at a store, is now facing up to 20 years in prison.
“If you targeted someone, if you went after someone because of their political affiliation, we will be investigating you. We will be looking at you, because that’s the weaponization, and it has to stop. For instance, look what they’re continuing to do to Elon Musk. They are targeting Tesla dealerships, the stations where you charge a Tesla. They’re vandalizing cars. I have already directed an investigation be opened to see how this is being funded. Who is behind this?
“We have people we’re locking up on that. We have someone in jail right now from one of the dealerships. They threw a Molotov cocktail through a dealership. They’re looking at up to 20 years in prison. So, if you’re going to touch a Tesla, go to a dealership, or do anything, you better watch out, because we’re coming after you. And if you’re funding this, we’re coming after you. We’re going to find out who you are,” Bondi stated.
SpaceX is readying to launch the Crew-10 mission this evening, which will bring home U.S. astronauts Butch Wilmore and Suni Williams, who have been stuck on the International Space Station for nine months.
SpaceX is working alongside NASA to bring the two astronauts home, and all systems and weather conditions are looking ideal to launch the mission this evening from the Kennedy Space Center in Florida.
All systems are looking good and weather is exceptional for tonight’s Falcon 9 launch of @NASA‘s Crew-10 to the @Space_Station → https://t.co/VPdhVwQFNJ pic.twitter.com/wZ9LvZAnYn
— SpaceX (@SpaceX) March 14, 2025
Boeing was originally tasked with the rescue mission.
The company sent a Starliner aircraft to the ISS in late September in an effort to bring Williams and Wilmore home. However, malfunctioning thrusters and other issues on the Starliner aircraft prevented NASA from giving the green light to the astronauts to board and come home.
SpaceX was then tasked with bringing the two home, and it appears they will be on their way shortly.
The launch was intended to occur on Wednesday, but a last-minute problem with the rocket’s ground systems forced SpaceX and NASA to delay until at least Friday. Things are looking more ideal for a launch this evening.
The launch is targeted for 7:03 p.m. ET, but another backup opportunity is available tomorrow, March 15, at 6:41 p.m.
SpaceX writes about the Dragon spacecraft that will be used for the mission:
“The Dragon spacecraft supporting this mission previously flew NASA’s Crew-3, Crew-5, and Crew-7 missions to and from the space station. This will be the second flight for the first stage booster supporting this mission, which previously launched the SES 03b mPOWER-e mission. Following stage separation, Falcon 9’s first stage will land on Landing Zone 1 (LZ-1) at Cape Canaveral Space Force Station.”
The mission will not only aim to bring the two astronauts who have been stranded for nine months home, but it will also conduct new research to prepare for human exploration beyond low-Earth orbit.
If Crew-10 launches at the planned time this evening, it will dock to the ISS at 11:30 p.m. ET on Saturday night.
Tesla has officially wrapped up the ability to order the legacy Model Y in the United States, now only showing the new “Juniper” version and its Launch Series trim in the Online Design Studio.
Tesla launched the new Model Y in the United States in early February, and deliveries of the vehicle have officially started. While other trims of the new-look Model Y are available in other countries, Tesla has not started offering those in the United States quite yet.
However, the legacy Model Y and its several configurations are now no longer available for purchase in the U.S., at least for a custom order. Those who are looking for a deal on the best-selling car in the world for the past two years can still snag whatever is left in inventory.
🚨 BREAKING: Tesla is now only offering the new Model Y in the United States in its online configurator.
The legacy Model Y is still available through inventory, but is no longer being produced for custom orders. pic.twitter.com/4rdA7LKZl1
— TESLARATI (@Teslarati) March 14, 2025
The sunsetting of the legacy Model Y is the closing of a chapter that truly launched Tesla into the stratosphere.
Although the Model 3 found plenty of mainstream success for Tesla in its first few years, the Model Y was the vehicle that really made the company successful. It disrupted the operations of other companies, and, in conjunction with the Model Y, made OEMs take EVs seriously.
The Model Y was the best-selling vehicle in the world in 2023 and 2024. With the improvements to ride comfort, suspension, and cabin noise, along with the various changes to the exterior, Tesla has a chance to continue its run with the Model Y in 2025 — as long as it can ramp production in a timely manner and keep demand up.
The latter does not seem like it will be a huge problem as it is still a high-demand vehicle.
Tesla unveiled the Model Y on March 15, 2019, so its first design was eliminated nearly five years before its initial appearance.
U.S. AG Pam Bondi: Tesla Molotov attack suspect facing up to 20 years in prison
SpaceX readies to rescue astronauts from International Space Station
Tesla discontinues legacy Model Y in the U.S. for custom order
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