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Fiat Chrysler CEO hints at electrified RAM to challenge Hummer EV, Cybertruck

(Credit: Ram)

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Fiat Chrysler CEO Mike Manley hinted at an electric Ram pickup truck in the legacy automaker’s future. According to the Detroit Free Press, Manley did not offer any other details about Fiat Chrysler’s potential electrified Ram pickup, but he did note that such a vehicle will be coming.

“I do see that there will be an electrified Ram pickup in the marketplace, and I would ask you just to stay tuned for a little while, and we’ll tell you exactly when that will be,” Manley said during Fiat Chrysler Automobiles (FCA) Q3 earnings conference.

Manley’s recent statements hint at a bolder stance on electrification since in the second quarter. During FCA’s Q2 earnings call, Manley remarked that “Obviously, pickup trucks is a key franchise for us, and we’re not going to sit on the sideline if there is a danger that our position gets diluted going forward.”

Several automakers, from veterans like Ford and General Motors to newcomers like Tesla and Rivian, are going all-in on the electric pickup truck market. So far, GM has unveiled the gargantuan GMC Hummer EV, Ford has all but confirmed the work-focused F-150 Electric, Tesla has unveiled its futuristic Cybertruck, and Rivian is coming with the R1T, a luxury-adventure vehicle optimized for the outdoors.

(Credit: Fiat Chrysler)

FCA introduced two Jeep vehicles in its Q3 presentation that showed the steps it took toward electrifying its lineup, such as the Jeep Grand Wagoneer and Jeep Wrangler PHEV. Neither of the Jeep variants were all-electric. It seems FCA, at least for now, is taking baby steps towards an electric future, but everyone needs to learn to crawl before walking.

The Jeep Wagoneer will have an electrified powertrain, which does not make it an all-electric vehicle, though it does show some progress on FCA’s part. The electrified Jeep Wagoneer’s production will start in Q2 2021.

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Then there is the Jeep Wrangler PHEV 4Xe, which seems like a more serious step toward electrifying the company’s fleet. It will have a 2.0-liter 4-cylinder engine like any traditional ICE vehicle, but the Wrangler PHEV will also be equipped with two electric motors with 400-volt and a 17kWh battery pack. The 17 kWh battery pack is expected to provide the vehicle with 25 miles of all-electric range.

Fiat Chrysler’s steps to electrify two Jeep variants may be a stepping stone toward the electrified Ram pickup truck. He did not specify if the electrified Ram would be all-electric, though given the current trend in the pickup market with the Tesla Cybertruck, Rivian R1T, and most recently, the GMC Hummer EV, it may be a missed opportunity if Fiat does not release an all-electric pickup truck.

(Credit: Good Car Bad Car)

Perhaps Fiat could turn to Tesla for inspiration or advice if it were planning to produce an all-electric Ram truck. After all the two companies are not exactly strangers. Fiat Chrysler, together with General Motors, has been buying regulatory credits from Tesla. Tesla’s regulatory credits help the FCA meet the European Union’s strict emissions regulations.

Tesla and the FCA’s deal proved fruitful nearly a year later in April 2020 when the International Council on Clean Transportation (ICCT) announced the partnership made up 39% of total EV registrations in Europe. From that achievement alone, FCA must have a good idea of a RAM EV’s potential in the US market, where pickup trucks are popular.

FCA sold 156,156 Ram pickup trucks in Q3 2020, recorded Good Car Bad Car. Compared to other pickup trucks sold in the United States in the third-quarter, the Ram pickup came in second after Ford’s F-series, which sold 221,647 trucks. The Ram pickup performed just as well in Q3 2019.

Demand for electric trucks have grown evident over time. Interest in newcomers to the pickup truck market, like Rivian and Tesla, reveal that there are customers interested in EV trucks. And the fact that GM seems to have gained some traction with its Hummer EV may be evidence that customers are also interested in seeing what legacy automakers could offer in the market. FCA could grab some of that potential momentum with an all-electric Ram pickup.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Hyundai prepares for Trump’s tariffs with billion-dollar investment in the United States

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Hyundai Motor Company is preparing for President Trump’s tariffs by investing billions in the United States, particularly in its new car factory in Georgia.

“We are looking forward to officially opening Hyundai Motor Group Metaplant America (HMGMA) in Georgia (next week). Our localization strategy in the important U.S. market will help mitigate the impact of any potential policy change,” said Hyundai’s President and CEO Jose Muñoz, during the company’s shareholders’ meeting.

By April 2, 2025, U.S. President Donald Trump intends to impose a 25% tariff on vehicles imported from other countries.

“Unless the tariff or non-tariff barriers are equalized, or the U.S. has higher tariffs, the tariffs will go into effect,” commented Treasury Secretary Scott Bessent, speaking about Trump’s tariffs in general–not just those imposed on imported vehicles.

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Hyundai’s strategy to alleviate potential risks from Trump’s tariffs is to invest more in the United States so it can increase local production. The Hyundai Motor Group Metaplant American (HMGMA) is essential to the South Korean company’s plans.

“Hyundai Motor and its partners are investing $12.6 billion (18.4 trillion won) in an assembly plant and two battery joint ventures, enabling additional production capacity. The decision to make this investment was made during the first Trump administration,” said Muñoz.

In its HMGMA plant in Georgia, Hyundai aims to ramp up production of the 2025 IONIQ 5 EV. Hyundai’s Georgia plant kicked off IONIQ 5 production in October 2024. The Korean automaker is also preparing to produce the IONIQ 9 EV by the end of Q1 2025 at HMGMA.

HMGMA was supposed to focus only on fully electric vehicles initially. However, after EV sales dropped in 2024, Hyundai decided to produce hybrids at its Georgia plant. Hyundai’s CEO announced that preparations for hybrid production are underway at the facility.

Hyundai plans to offer an array of vehicles to customers worldwide, including internal combustion engine (ICE) cars, EVs, hybrids, and even hydrogen cars. Despite its plans, the legacy automaker still seems keen on an electrified future. It pledges to invest $90 billion over the next decade to develop 21 EVS and 14 hybrids. Hyundai aims to increase EV sales to over 2 million units worldwide by 2030.

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BYD is under investigation for violating the EU’s EV subsidy rules

The EU is investigating BYD for allegedly using unfair subsidies in its Hungary EV plant.

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BYD-5-minute-ev-charging
(Credit: BYD)

China’s top automaker, BYD, is under investigation by the European Union for violating the EU’s electric vehicle (EV) subsidy rules.

According to the Financial Times, BYD received unfair subsidies from China which were used in its electric car plant in Hungary. Subsidies from the Chinese government are the main reason the EU Commission decided to implement additional tariffs on exported electric vehicles made in China and sold in Europe. The subsidies from China reportedly enabled car manufacturers to make China-made EVs cheaper in the EU market, affecting Europe’s local OEMs and competition in the domestic market.

The European Commission is in the early stages of a foreign subsidy probe into BYD’s EV plant in Hungary. If the Commission finds evidence that China provided subsidies to BYD’s EV plant in Hungary, it may force the Chinese automaker to sell some assets, reduce capacity, repay the subsidy, and pay a fine for non-compliance.

In October 2024, enough member states of the European Union voted to impose additional tariffs on China-made electric vehicles.

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“Today, the European Commission’s proposal to impose definitive countervailing duties on imports of battery electric vehicles (BEVs) from China has obtained the necessary support from EU Member States for the adoption of tariffs. This represents another step towards the conclusion of the Commission’s anti-subsidy investigation,” announced the Commission after the EU member states’ vote. 

The European Union imposed a 17.0% levy on BYD specifically, on top of the EU’s standard car import duty of 10%. Geely received an additional duty of 18.8%, while SAIC received a tariff rate of 35.3%. Most automakers who build cars in China and export to Europe will have a duty of 35.3%. Only a few automakers, like Tesla and BYD, have an assigned duty rate.

Tesla invited the EU Commission to inspect its operations in Shanghai to determine a separate tariff rate for its China-made EVs exported to Europe. Tesla received a duty of 7.8% after the investigation.

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Tesla owners doxxed by controversial anti-DOGE website in clear intimidation tactic

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Credit: CBS Colorado

Tesla owners are being doxxed by a controversial anti-DOGE website in what it called an act to “empower creative expressions of protest.”

Dogequest, a website that has been created with a clearly outlined use for intimidation against Tesla owners, posted the names, addresses, phone numbers, and other contact information of those who own vehicles made by the electric vehicle manufacturer.

It was spotted by 404 Media.

The site also claims to have the information of employees at the Department of Government Efficiency, as well as the addresses of Tesla dealerships and the locations of Tesla Superchargers. The latter two are public information.

However, the website is hoping to get Tesla owners to sell their vehicles in this evident intimidation tactic. However, the information on the website, while it was seen, was not verified to prove that it contained the information of real-world Tesla owners. The site was not accessible by Teslarati at the time of publication.

The creation of a site like Dogequest is just another level that anti-Elon Musk activists are taking to attempt to destroy a company like Tesla as its CEO works with the Trump Administration to eliminate excessive government spending through the work of DOGE.

It is also the latest attack on Tesla owners, who have seen their vehicles vandalized, damaged, and even destroyed by those who disagree with the actions of Musk.

Tesla as a company has also seen several acts of retaliation against it, as everything from the arson of its showrooms and vehicles to it being kicked from the popular Vancouver Auto Show have come as a result of the recent backlash against the company.

Moving forward, there are still questions surrounding how these attacks will be combatted. The Trump Administration has indicated that acts of vandalism against Tesla would be considered a federal crime, but the tricky part of locating the culprits has proven to be extremely difficult. Only a handful have been found and held accountable.

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