Connect with us

News

Tesla continues its Cybertruck-towed Mobile Gallery in New York City

Credit: Tesla North America | X

Published

on

Tesla continues its so-called “Mobile Gallery” in New York this weekend, in which a Cybertruck has been towing a Model Y encased in glass around the city as a means of advertising.

Last month, a unique advertisement from Tesla was spotted highlighting the Model Y’s status as the best-selling vehicle in the world last year. The advertisement includes a Model Y in a glass case being towed by a Cybertruck, and Tesla has been hauling the display around to different locations in New York City.

Citing preliminary auto data from JATO Dynamics, the glass case reads as follows:

“The Best-Selling Car in the World is Made in America.”

The Cybertruck-towed Model Y ad at Columbus Circle. Credit: Tesla North America | X

The Cybertruck-towed Model Y ad at Hayden Planetarium. Credit: Tesla North America | X

The Cybertruck-towed Model Y ad at Metropolitan Museum of Art. Credit: Tesla North America | X

The Cybertruck-towed Model Y ad at Lincoln Center. Credit: Tesla North America | X

The Tesla North America account posted about the touring display on X on Friday, along with a list of the specific locations the Cybertruck and trailer would be heading to. The route, set to take place from Friday to Sunday, has been hitting popular locations such as the Lincoln Center, the Metropolitan Museum of Art, Times Square, and several other spots.

The account has also been sharing photos and videos to the thread throughout the weekend, and updating its page to keep the public notified of where the display will be headed next. You can see some short video footage from Friday night below, showing multiple additional Cybertrucks surrounding the towing display.

Advertisement

At the time of writing, the account has said it’s heading to Brooklyn to kick off its final day. You can see Tesla’s full itinerary for the weekend below, as shared by the company on Friday.

Cybertruck-towed Model Y ad in NYC: Friday, April 5

  • Columbus Circle
  • Lincoln Center
  • Planetarium
  • Columbia University
  • Guggenheim
  • The Metropolitan Museum of Art
  • Radio City Music Hall
  • Rockefeller Center
  • NYC Public Library
  • Empire State Building
  • Bryant Park
  • Times Square

Cybertruck-towed Model Y ad in NYC: Saturday, April 6

  • Javitz Center
  • 11th Ave

Cybertruck-towed Model Y ad in NYC: Sunday, April 7

  • Wall Street Charging Bull
  • World Trade Center
  • Union Square
  • Washington Square Park

In recent months, Tesla has increasingly been deploying unique forms of advertising such as this. For example — and despite the fact that it’s not yet on sale in markets outside the U.S. — Tesla has brought the Cybertruck to Germany, China and Japan as a display, along with boosting ads with online retailers, social media and more.

Tesla has also been particularly focused on social media efforts amidst its latest shift toward advertising, with many executives becoming more active on these platforms and interacting directly with product owners, fans, shareholders and others.

Tesla finally leans into its vehicles’ American-made nature by flexing Cybertruck and Model Y

Advertisement

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Advertisement
Comments

News

Tesla Sweden faces new pressure in Sweden as Assa Abloy joins union action

The sympathy strike will block Assa Abloy’s 330 employees across six Swedish facilities from servicing or maintaining locks and gates used at Tesla Sweden’s sites.

Published

on

Credit: NicklasNilsso14/X

The labor standoff between Tesla and Sweden’s IF Metall union has widened again, this time pulling in Assa Abloy Industrial, a manufacturer of industrial doors and locks. 

IF Metall announced a new sympathy strike halting all Assa Abloy services for Tesla, set to take effect November 4, according to Dagens Arbete (DA). The move is aimed at further pressuring Tesla into signing a collective agreement after nearly two years of ongoing labor conflict.

New strike targets Tesla’s industrial operations

The sympathy strike will block Assa Abloy’s 330 employees across six Swedish facilities from servicing or maintaining locks and gates used at Tesla Sweden’s sites. IF Metall hopes the measure will disrupt Tesla’s daily operations and highlight the growing solidarity among Swedish companies.

Assa Abloy becomes the latest in a line of firms drawn into the dispute, with the Swedish Mediation Institute now logging fourteen conflict notices since September. The escalation shows that unions and partner industries are aligning to support of IF Metall’s campaign to secure a collective bargaining deal, something Tesla has consistently resisted.

IF Metall says Tesla must understand Sweden’s labor model

IF Metall chair Marie Nilsson recently reiterated her call for Tesla Sweden to reconsider its stance on organized labor, noting that Sweden’s union system differs sharply from the more adversarial model in the United States. 

Advertisement

“I can certainly understand that Elon Musk and Tesla are skeptical of the trade union movement,” Nilsson said. “They have experience with American unions that operate in a completely different environment and that have to be militant in a different way.”

Nilsson emphasized that Swedish unions function cooperatively and that signing a collective agreement locally does not commit Tesla to similar deals elsewhere. “Let’s give us a chance,” she added. “It is the practical system we have here to regulate the conditions.”

Continue Reading

News

Elon Musk: Tesla autonomous driving might spread faster than any tech

The CEO noted that “hardware foundations have been laid for such a long time.”

Published

on

Credit: Tesla

Elon Musk has shared one of his most optimistic forecasts for Tesla’s self-driving rollout yet. As per the CEO, Tesla’s self-driving system could see the fastest technological adoption in history, thanks to the fleet’s capability to gain autonomous capabilities through a software update.

The CEO shared his forecast in a post on social media platform X.

Tesla’s aims to scale autonomy

Musk’s comment came as a response to industry watcher Sawyer Merritt, who posted a comparison between the geofence of Tesla’s Robotaxi network and Waymo’s service area. As can be seen in the graphic, Tesla’s Austin geofence has gotten noticeably larger compared to Waymo’s service area. 

In his response, Musk stated that “Tesla autonomous driving might spread faster than any technology ever.” He also stated that “hardware foundations have been laid for such a long time,” as a software update could unlock full autonomy “for millions of pre-existing cars in a short period of time.”

Musk’s comment bodes well for Tesla’s Robotaxi ambitions, which seem to be finally in reach with the deployment of Unsupervised FSD in vehicle factories, as well as Austin and the Bay Area. For now, however, Tesla’s Austin Robotaxis and Bay Area ride-hailing vehicles are still operated with a safety monitor in the driver’s seat. 

Advertisement

Tesla’s latest Austin expansion

Tesla recently expanded its Austin Robotaxi service area this week to 243 square miles, its largest yet and nearly triple the coverage from two months ago. The move outpaces Waymo’s local service footprint, which remains at around 90 square miles.

The expansion marks Tesla’s second major Austin update since August and emphasizes its push to dominate the autonomous ride-hailing landscape. With both Tesla and Waymo racing to prove scale and reliability, Musk’s confidence suggests the real contest may be about who can move fastest once the tech flips on across Tesla’s fleet. Once that happens, Tesla would effectively be able to win the self-driving race. 

Continue Reading

News

Tesla sends clear message to Waymo with latest Austin Robotaxi move

It is the first expansion Tesla has made in Austin since the one on August 26. The company still operates in the Bay Area of California as well, referring to that program specifically as a “ride-hailing service.”

Published

on

Credit: Tesla

Tesla has sent a clear message to Waymo with its latest move to its Robotaxi program in Austin, Texas.

Tesla and Waymo are the two true leaders in autonomous ride-hailing to an extent. Tesla has what many believe is a lot of potential due to its prowess with the Supervised Full Self-Driving suite. It is also operating a driverless Robotaxi service in Austin with a “Safety Monitor” that sits in the passenger’s seat.

Tesla explains why Robotaxis now have safety monitors in the driver’s seat

The two companies have been competing heavily in the market since they both launched driverless ride-hailing services in Austin this year: Waymo’s in March and Tesla’s in June.

One of the main drivers in the competition between the two is service area size, or the geofence in which the cars will operate without a driver. In August, the two were tied with a service area of about 90 square miles (233.099 sq. km).

Tesla then expanded to about 170 square miles (440.298 sq. km) on August 26, dwarfing Waymo’s service area and expanding to freeways. Tesla’s freeway operation of the Robotaxi suite requires the Safety Monitor to be in the driver’s seat for safety reasons.

On Tuesday evening, Tesla made another move that sent a clear message to Waymo, as it expanded once again, this time to 243 square miles (629.367 sq. km).

This is according to Robotracker:

It is the first expansion Tesla has made in Austin since the one on August 26. The company still operates in the Bay Area of California as well, referring to that program specifically as a “ride-hailing service.”

Yesterday, it expanded that service to the San Jose Mineta International Airport, something it has been working on for several months.

Waymo has its own set of distinct advantages over Tesla as well, as it operates in more cities and states than the EV maker. Waymo currently has its autonomous vehicle services in Phoenix, Arizona, San Francisco, Los Angeles, Austin, and Atlanta, Georgia.

Tesla plans to have half of the U.S. population with access to the Robotaxi platform by the end of the year.

Continue Reading

Trending