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Tesla’s FSD suite is impressive, but Aurora CEO says, ‘We were doing better in 2010’
Tesla’s Full Self-Driving suite is one of the most robust on the market. The semi-autonomous driving functionality has caught the eye of nearly everyone who has read about the all-electric vehicle manufacturer in the past few years. With many competitors on the market today, there will always be a few skeptics, and Aurora CEO Chris Urmson is one of them.
Urmson is an autonomous vehicle veteran who is known for his work in self-driving cars. He co-founded Aurora in 2017 to develop self-driving technology and has been involved with projects related to autonomy for over 15 years. Urmson also was the head of Google’s self-driving project for almost eight years before leaving in 2016, but his work required him to build the code that powered Google’s autonomous software.
An autonomous Tesla Model 3 in action. (Credit: Tesla)
It is no secret that Urmson knows a thing or two about autonomy considering his experience in the field. However, he remains highly skeptical of Tesla’s Full Self-Driving suite, stating that his work in 2010 is equally as impressive and robust as the performance of FSD. Most notably, Elon Musk’s comments regarding Tesla’s Robotaxi program that would allow owners to monetize their vehicles without driving them personally have Urmson especially skeptical.
Musk planned to have 1 million Robotaxis on the road by the end of 2021. Whether this happens ultimately depends on regulators and Tesla’s ability to improve its FSD suite to Level 5 autonomy that wouldn’t require a driver to pay any attention to the road. Musk has stated in the past that he plans to have reached Level 5 autonomy by the end of this year. “I think we could see robotaxis in operation with network fleet next year. Not in all markets, but in some,” Musk said during the Q1 2020 Earnings Call in April 2020.
Urmson is not totally on board with Musk’s predictions and stated that he doesn’t see it happening anytime soon.
In an interview regarding competing self-driving companies and Tesla’s Robotaxi fleet, he said (via Bloomberg):
“It’s just not going to happen. It’s technically very impressive what they’ve done, but we were doing better in 2010.”
It is no secret that Tesla has been lofty with its predictions of where it will be in terms of the FSD Suite’s rollout. With over 23 billion miles of real-world data, Tesla’s self-driving program is fueled by data collected by its external cameras, which is then transferred to a Neural Network that learns human behavior. This improves the performance of the suite with every mile driven.
Urmson’s comments will undoubtedly raise criticism from Tesla fans, especially those who are included in the company’s Beta rollout of the FSD suite. Tesla and Urmson do have some history. In 2017, Tesla listed Urmson and former Autopilot director Sterling Anderson for poaching employees for a competing venture. The lawsuit was settled by Aurora, who paid $100,000 to Tesla as part of a settlement.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
