News
Tesla Sweden gets sweet revenge against unions with Model Y domination
It pays to have the best all-around battery electric vehicle in the market.

It is no secret that Tesla is competing in Sweden with one hand tied behind its back. With the IF Metall union and its allies pulling every trick in the book to tank Tesla’s operations in the country, one could almost expect the EV maker to push as hard as it can just to stay afloat.
Based on the Model Y’s registrations in Sweden, however, it seems like Tesla is not just staying afloat—it is actually dominating.
Tesla Model Y in Sweden
A recent compilation from Borskollen.se, citing data from car.info, has indicated that Tesla has seen a total of 45,882 Model Y registrations to date. This was enough to make the Model Y Sweden’s most popular electric vehicle. Due to its popularity, pre-owned legacy Model Y units are also seeing a drop in price, making the vehicle more attainable for Swedish car buyers.
The momentum of the new Model Y seems to be notable. Based on car.info data, Tesla saw a total of 45,200 registrations for the legacy Model Y. As of writing, at least, car.info has tracked a total of 682 new Model Y units that have been registered in Sweden so far.
What’s quite interesting is that the Model Y remained Sweden’s top electric vehicle despite a slowdown in sales during the first quarter due to the changeover to the new Model Y. For context, Sweden’s second and third most popular EVs, the Volkswagen ID.4 and the Volvo XC40, currently boast a total of 29,853 and 24,943 registrations, respectively, as per car.info data. The Tesla Model 3, the Model Y’s sibling, has seen a total of 21,223 registrations to date.

Tesla Sweden vs. the Unions
Tesla Sweden’s accomplishments and the Model Y’s sales in the country are especially impressive since the electric vehicle maker is currently facing a number of blockades and sympathy strikes from a number of Sweden’s unions. Today, unions in the country are actively attempting to disrupt, if not stop, Tesla’s operations, with some unions even flat-out refusing to activate the company’s Superchargers, which serve all electric car owners in the country.
Sweden’s unions currently seem to be learning, however, that Tesla is a very tough nut to crack. Last month alone, Tesla went ahead and launched several new Superchargers in the country. Frustrated union representatives noted that Tesla seemed to be getting around their measures by flying in people to help with its Supercharger buildout.
Back in February, Jonas Björkman, head of business development at Riddermark Bil, one of the largest used car sellers in Sweden, also stated that Tesla is the electric vehicle brand that still sees the most sales, with the Model Y and Model 3 seeing a lot of demand from consumers. “Tesla is the electric car brand we have sold the most units of, and sales continue at a high rate,” Bil stated.
Elon Musk
Tesla Board takes firm stance on Elon Musk’s political involvement in pay package proxy
But there was one driving factor that was considered critical to Tesla: “Receive assurances that Musk’s involvement with the political sphere would wind down in a timely manner.”

The Tesla Board of Directors announced yesterday that it had established a new pay package for CEO Elon Musk, as it believes it is “critical” to secure his long-term commitment to the position.
However, the Board made it clear about Musk’s political involvement in its proxy filing, which announced the new pay package, and it seems the company is addressing it directly.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
The proxy announced the massive pay package, which could give Musk $1 trillion if he achieves various goals that would help Tesla grow as an automaker, energy provider, and in the Robotics and AI sectors.
There are also some details about the Board’s decision, which we went over yesterday, as it felt that Musk was the right person to continue to lead Tesla for the foreseeable future.
It appears that there were four primary reasons behind the decision to retain Musk with this substantial pay package.
Tesla sought to secure Musk’s commitment to the company by offering him a path to increased ownership; if he were to achieve all tranches, he would hold approximately 27 percent ownership.
Another was to let Musk develop the newest Master Plan, which was released last week. Additionally, there needs to be a “meaningful framework for long-term succession planning led by the Board with Musk’s active participation.”
But there was one driving factor that was considered critical to Tesla: “Receive assurances that Musk’s involvement with the political sphere would wind down in a timely manner.”
This is an interesting tidbit in Tesla’s proxy filing. The board says: “Ultimately, the Committee believed it to be critical to Tesla to secure Musk’s commitment to Tesla, receive assurances that Musk’s involvement with the political sphere would wind down in a timely manner.”… pic.twitter.com/uGdVESprc8
— Sawyer Merritt (@SawyerMerritt) September 5, 2025
It is far from a secret that Musk’s involvement with President Donald Trump during his election campaign and after he was voted in rubbed many people the wrong way.
Musk was part of President Trump’s White House, serving as the Head of the Department of Government Efficiency (DOGE) and also acting as a Special Advisor.

President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)
Musk’s political involvement impacted sales, but by how much is unknown.
It appears the Board is truly ready to move on from politics and focus on what matters: expanding AI, Robotics, and sustainable energy. For what it’s worth, Musk has backed away from politics significantly compared to how it was during election season.
News
Tesla launches new Supercharger program that business owners will love
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

Tesla has officially launched a new Supercharger program in the United States, catering to business owners who are sure to love it.
Tesla’s Supercharger Network is the world’s most expansive electric vehicle charging network, with over 70,000 locations worldwide. EV owners can also access other networks, making the charging experience well-rounded and available at nearly every location imaginable.
The company is now taking things a step further by launching “Supercharger for Business,” a new way to enable fast-charging for Teslas and other EVs through stalls that are owned by you but managed by the company.
Tesla Superchargers get massive nod in new study showing reliability
“Purchase and install Superchargers at your business,” Tesla writes on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”
There are several advantages to this program that benefit owners, customers, and employees alike. It is truly a great opportunity for everyone involved.
For company owners, the presence of Superchargers is extremely beneficial for customers, as it can be a convenient way to attract people to your business. It will also provide your employees who drive EVs with a fast and convenient way to charge at work, making your business a more attractive place to work.
The stalls are also customizable, and can have your company’s logo placed on the charger:
For customers, they will be able to pull up to your business for a meeting or a visit and charge during their stop. EV owners know how convenient this would be.
For employees, they can now fast-charge at work. It is a huge benefit to have this available. It can also be more convenient than typical chargers at offices, which usually have a lower power output and take hours to gain range. In a pinch, the Superchargers will be more convenient.
Businesses also have the ability to control everything they want with the Superchargers, including pricing, while also benefiting from Tesla’s management and maintenance of the stalls:
“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”
With EVs becoming more popular every year, this is something that many businesses will take advantage of to not only gain customers, but also potentially sway an employee to their company for employment.
Not to mention, this is a great advertising opportunity for businesses.
Elon Musk
Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package
“Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.”

Tesla’s Board of Directors has proposed a new pay package for company CEO Elon Musk that would result in $1 trillion in stock offerings if he is able to meet several lofty performance targets.
Musk, who has not been meaningfully compensated since 2017, completed his last pay package by delivering billions in shareholder value through a variety of performance-based “tranches,” which were met and resulted in the award of billions in stock.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
However, Musk was unable to claim this award due to a ruling by the Delaware Chancery Court, which deemed the payout an “unfathomable sum.”
Now, the company is taking steps to ensure Musk gets paid, as the Board feels that it is crucial to retain its CEO, who has been responsible for much of the company’s success.
This is not a statement to undermine the work of all of Tesla’s terrific employees, but a ship needs to be captained by someone, and Musk has proven he is the right person for the job.
The Board also believes that, based on a statement made by the company in its proxy, various issues will be discussed during the upcoming Shareholder Meeting.
Robyn Denholm and Kathleen Wilson-Thompson recognized Musk’s contributions in a statement, which encouraged shareholders to vote to approve the payout:
“We’re asking you to approve the 2025 CEO Performance Award. In designing the new performance award, we explored numerous alternatives. Ultimately, the new award aims to build upon the success of the 2018 CEO Performance Award framework, which ensure that Elon was only paid for the performance delivered and incentivized to guide Tesla through a period of meteoric growth. The 2025 CEO Performance Award similarly challegnes Elon to again meet a series of even more aspirational goals, including operational milestones focused on reaching Adjusted EBITDA targets (thresholds that are up to 28 times higher than the 2108 CEO Performance Award’s top Adjusted EBITDA milestone) and rolling out new or expanded product offerings (including 1 million Robotaxis in commercial operation and delivery of 1 million AI Bots), all while growing the company’s market capitalization by trillions of dollars.
Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.
In addition to these unprecedented performance milestones, the 2025 CEO Performance Award also includes innovative structural features, born out of the special committee’s considered analysis and extensive shareholder feedback. These features include supercharged retention (at least seven and a half years and up to 10 years to vest in the full award), structural protections to minimize stock price volatility due to administration of this award and, thereafter, incentives for Elon to participate in the Board’s continued development of a framework for long-term CEO Succession. If Elon achieves all the performance milestones under this principle-based 2025 CEO Performance Award, his leadership will propel Tesla to become the most valuable company in history.”
Musk will have a lot of things to accomplish to receive the 423,743,904 shares, which are divided into 12 tranches.
However, the Board feels he is the right person for the job, and they want him to remain the CEO. This package should ensure that he stays with Tesla, as long as shareholders feel the same way.
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