Many in the Tesla and electric vehicle (EV) community have eagerly awaited the company’s rollout of a driverless ride-hailing service, and a few recent developments suggest that the company may be considering multiple U.S. cities for early pilot programs.
Tesla is in talks with Austin, Texas officials about rolling out early pilot programs for its self-driving robotaxis as early as next year, as reported by Bloomberg earlier this month, and echoing CEO Elon Musk’s previous aims to launch commercial robotaxis in 2025. As detailed in emails acquired by the publication through public record requests, a Tesla employee has already been discussing the deployment of such fleets since at least May, though the company has also been considering pilot deployment in other Texas cities.
“Tesla is still working to strategically find a city within Texas to deploy… The city of Austin is obviously on our roadmap, but has not yet been decided where we will deploy first as we have many options available,” wrote an employee in one email from November.
The report also said that Tesla reached out to the city of Austin ahead of its October 10 “We, Robot” event, during which it unveiled the Cybercab, and the employee expressed hopes to meet safety expectations in the city of Austin, along with training first responders on how to interact with autonomous vehicles.
Earlier this month, Tesla held an event at its Gigafactory in Austin to help train first responders on its autonomous vehicle technology, though the employee said it wouldn’t yet be used on public roads and would let officials know of any changes to that.
Tesla’s initial ride-hailing pilots could also target California, with internal tests already underway
During the company’s Q3 earnings call in October, Elon Musk also said that employees in the Bay Area, California were already testing ride-hailing services internally. Using the company’s development app, Tesla employees can already request rides and be taken to anywhere in the Bay, according to the CEO.
Both Texas and California cities make sense for Tesla’s initial rollout of commercial robotaxi services, especially given that Musk also said the company aims to debut ride-hailing services and “Unsupervised” Full Self-Driving (FSD) approval in both of these states in 2025, dependent upon regulatory approval. Musk also said that the current internal ride-hailing tests in the Bay Area utilize safety drivers initially, though it isn’t required to do so.
Watch Tesla’s FSD v13.2 navigate away from park in a tricky situation
READ MORE: Tesla is ramping its Cybercab testing sessions at Giga Texas
Earlier this month, a Deutsche Bank report noted that Head of Investor Relations Travis Axelrod said also said Tesla plans to utilize teleoperation during initial rollout of autonomous ride-hailing efforts, as a safety and redundancy measure. This will likely play a role wherever the company first deploys commercial ride-hailing efforts.
Tesla also teased a ride-hailing mobile app in its Q1 Shareholder Deck earlier this year, showing a summon button to order ride-hails, an estimated wait time, climate controls for during the ride, navigation details, and even the ability to select and cycle through music or other media options.
Credit: Tesla
The mobile app avatar showed a Model Y, highlighting the ability for Tesla’s other vehicles to be eligible for ride-hailing operations through the Supervised Full Self-Driving (FSD) program, which is available to any owner who purchases the software through a subscription or one-time purchase.
Tesla Cybercab, Waymo and commercial robotaxis
We also learned in October that the Cybercab features a large touchscreen, in addition to excluding a steering wheel or pedals. You can catch our first ride in the Cybercab below, as captured during Tesla’s October 10 “We, Robot” event in Southern California.
?: Our FULL first ride in the @Tesla Cybercab pic.twitter.com/6gR7OgKRCz
— TESLARATI (@Teslarati) October 11, 2024
Both Texas and California make sense as locations Tesla would deploy early ride-hailing services, especially given its Fremont factory, Palo Alto engineering headquarters, and its competitor Waymo, which already operates paid driverless ride-hailing in San Francisco and Los Angeles.
Although Tesla isn’t expected to enter production with the Cybercab until 2026, the company’s other vehicles could be used to operate commercial self-driving at some point, though it also faces multiple competitors aiming to deploy these services.
Meanwhile, Waymo, the commercial robotaxi company backed by Google parent company Alphabet, has already been operating paid driverless ride-hailing in San Francisco since last year, and it has expanded services to Los Angeles, and Phoenix, Arizona throughout this year. This week, the company said it’s now giving over 150,000 paid driverless rides per week.
Amazon owns the driverless ride-hailing company Zoox, which has recently also gained some ground in deploying commercial self-driving ride-hailing vehicles in the Bay Area.
With General Motors (GM) recently announcing the end of its self-driving arm Cruise, one less future competitor remains for Tesla in the commercial robotaxi space. Musk joining the administration of incoming President Donald Trump is also widely expected to accelerate regulation efforts in the rollout of self-driving technology, though the urgency of the emerging market is quickly becoming clearer.
Still, Musk and Tesla supporters have argued that the company’s FSD will be more scalable than companies like Waymo utilizing geo-mapping efforts, due to its AI neural network model being trained on video footage from real-time drivers across the company’s ownership network. With added safety measures like teleoperation and safety drivers in its early rollout of commercial robotaxi services, Tesla may yet be able to gain enough public and regulatory trust to start deploying these services in the coming months.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
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Tesla stands to gain from Ford’s decision to ditch large EVs
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Ford’s recent decision to abandon production of the all-electric Ford F-150 Lightning after the 2025 model year should yield some advantages for Tesla.
The Detroit-based automaker’s pivot away from large EVs and toward hybrids and extended-range EVs that come with a gas generator is proof that sustainable powertrains are easy on paper, but hard in reality.
Tesla is perhaps the biggest beneficiary of Ford’s decision, especially as it will no longer have to deal with the sole pure EV pickup that outsold it from time to time: the F-150 Lightning.
Here’s why:
Reduced Competition in the Electric Pickup Segment
The F-150 Lightning was the Tesla Cybertruck’s primary and direct rival in the full-size electric pickup market in the United States. With Ford’s decision to end pure EV production of its best-selling truck’s electric version and shifting to hybrids/EREVs, the Cybertruck faces significantly less competition.
Credit: Tesla
This could drive more fleet and retail buyers toward the Cybertruck, especially those committed to fully electric vehicles without a gas generator backup.
Strengthened Market Leadership and Brand Perception in Pure EVs
Ford’s pullback from large EVs–citing unprofitability and lack of demand for EVs of that size–highlights the challenges legacy automakers face in scaling profitable battery-electric vehicles.
Tesla, as the established leader with efficient production and vertical integration, benefits from reinforced perception as the most viable and committed pure EV manufacturer.
Credit: Tesla
This can boost consumer confidence in Tesla’s long-term ecosystem over competitors retreating to hybrids. With Ford making this move, it is totally reasonable that some car buyers could be reluctant to buy from other legacy automakers.
Profitability is a key reason companies build cars; they’re businesses, and they’re there to make money.
However, Ford’s new strategy could plant a seed in the head of some who plan to buy from companies like General Motors, Stellantis, or others, who could have second thoughts. With this backtrack in EVs, other things, like less education on these specific vehicles to technicians, could make repairs more costly and tougher to schedule.
Potential Increases in Market Share for Large EVs
Interestingly, this could play right into the hands of Tesla fans who have been asking for the company to make a larger EV, specifically a full-size SUV.
Customers seeking large, high-capability electric trucks or SUVs could now look to Tesla for its Cybertruck or potentially a future vehicle release, which the company has hinted at on several occasions this year.
With Ford reallocating resources away from large pure EVs and taking a $19.5 billion charge, Tesla stands to capture a larger slice of the remaining demand in this segment without a major U.S. competitor aggressively pursuing it.
News
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
Ford is canceling the all-electric F-150 Lightning and also announced it would take a $19.5 billion charge as it aims to quickly restructure its strategy regarding electrification efforts, a massive blow for the Detroit-based company that was once one of the most gung-ho on transitioning to EVs.
The announcement comes as the writing on the wall seemed to get bolder and more identifiable. Ford was bleeding money in EVs and, although it had a lot of success with the all-electric Lightning, it is aiming to push its efforts elsewhere.
It will also restructure its entire strategy on EVs, and the Lightning is not the only vehicle getting the boot. The T3 pickup, a long-awaited vehicle that was developed in part of a skunkworks program, is also no longer in the company’s plans.
Instead of continuing on with its large EVs, it will now shift its focus to hybrids and “extended-range EVs,” which will have an onboard gasoline engine to increase traveling distance, according to the Wall Street Journal.
“Ford no longer plans to produce select larger electric vehicles where the business case has eroded due to lower-than-expected demand, high costs, and regulatory changes,” the company said in a statement.
🚨 Ford has announced it is discontinuing production of the F-150 Lightning, as it plans to report a charge of $19.5 billion in special items.
The Lightning will still be produced, but instead with a gas generator that will give it over 700 miles of range.
“Ford no longer… pic.twitter.com/ZttZ66SDHL
— TESLARATI (@Teslarati) December 15, 2025
While unfortunate, especially because the Lightning was a fantastic electric truck, Ford is ultimately a business, and a business needs to make money.
Ford has lost $13 billion on its EV business since 2023, and company executives are more than aware that they gave it plenty of time to flourish.
Andrew Frick, President of Ford, said:
“Rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher returning areas, more trucks and van hybrids, extended range electric vehicles, affordable EVs, and entirely new opportunities like energy storage.”
CEO Jim Farley also commented on the decision:
“Instead of plowing billions into the future knowing these large EVs will never make money, we are pivoting.”
Farley also said that the company now knows enough about the U.S. market “where we have a lot more certainty in this second inning.”
SpaceX employees, including its CEO Elon Musk, shaded American Airlines on social media this past weekend due to the company’s reported talks with Amazon’s Starlink rival, Leo.
Starlink has been adopted by several airlines, including United Airlines, Qatar Airways, Hawaiian Airlines, WestJet, Air France, airBaltic, and others. It has gained notoriety as an extremely solid, dependable, and reliable option for airline travel, as traditional options frequently cause users to lose connection to the internet.
Many airlines have made the switch, while others continue to mull the options available to them. American Airlines is one of them.
A report from Bloomberg indicates the airline is thinking of going with a Starlink rival owned by Amazon, called Leo. It was previously referred to as Project Kuiper.
American CEO Robert Isom said (via Bloomberg):
“While there’s Starlink, there are other low-Earth-orbit satellite opportunities that we can look at. We’re making sure that American is going to have what our customers need.”
Isom also said American has been in touch with Amazon about installing Leo on its aircraft, but he would not reveal the status of any discussions with the company.
The report caught the attention of Michael Nicolls, the Vice President of Starlink Engineering at SpaceX, who said:
“Only fly on airlines with good connectivity… and only one source of good connectivity at the moment…”
CEO Elon Musk replied to Nicolls by stating that American Airlines risks losing “a lot of customers if their connectivity solution fails.”
American Airlines will lose a lot of customers if their connectivity solution fails
— Elon Musk (@elonmusk) December 14, 2025
There are over 8,000 Starlink satellites in orbit currently, offering internet coverage in over 150 countries and territories globally. SpaceX expands its array of satellites nearly every week with launches from California and Florida, aiming to offer internet access to everyone across the globe.
Currently, the company is focusing on expanding into new markets, such as Africa and Asia.
Tesla stands to gain from Ford’s decision to ditch large EVs
Ford cancels all-electric F-150 Lightning, announces $19.5 billion in charges
