Many in the Tesla and electric vehicle (EV) community have eagerly awaited the company’s rollout of a driverless ride-hailing service, and a few recent developments suggest that the company may be considering multiple U.S. cities for early pilot programs.
Tesla is in talks with Austin, Texas officials about rolling out early pilot programs for its self-driving robotaxis as early as next year, as reported by Bloomberg earlier this month, and echoing CEO Elon Musk’s previous aims to launch commercial robotaxis in 2025. As detailed in emails acquired by the publication through public record requests, a Tesla employee has already been discussing the deployment of such fleets since at least May, though the company has also been considering pilot deployment in other Texas cities.
“Tesla is still working to strategically find a city within Texas to deploy… The city of Austin is obviously on our roadmap, but has not yet been decided where we will deploy first as we have many options available,” wrote an employee in one email from November.
The report also said that Tesla reached out to the city of Austin ahead of its October 10 “We, Robot” event, during which it unveiled the Cybercab, and the employee expressed hopes to meet safety expectations in the city of Austin, along with training first responders on how to interact with autonomous vehicles.
Earlier this month, Tesla held an event at its Gigafactory in Austin to help train first responders on its autonomous vehicle technology, though the employee said it wouldn’t yet be used on public roads and would let officials know of any changes to that.
Tesla’s initial ride-hailing pilots could also target California, with internal tests already underway
During the company’s Q3 earnings call in October, Elon Musk also said that employees in the Bay Area, California were already testing ride-hailing services internally. Using the company’s development app, Tesla employees can already request rides and be taken to anywhere in the Bay, according to the CEO.
Both Texas and California cities make sense for Tesla’s initial rollout of commercial robotaxi services, especially given that Musk also said the company aims to debut ride-hailing services and “Unsupervised” Full Self-Driving (FSD) approval in both of these states in 2025, dependent upon regulatory approval. Musk also said that the current internal ride-hailing tests in the Bay Area utilize safety drivers initially, though it isn’t required to do so.
Watch Tesla’s FSD v13.2 navigate away from park in a tricky situation
READ MORE: Tesla is ramping its Cybercab testing sessions at Giga Texas
Earlier this month, a Deutsche Bank report noted that Head of Investor Relations Travis Axelrod said also said Tesla plans to utilize teleoperation during initial rollout of autonomous ride-hailing efforts, as a safety and redundancy measure. This will likely play a role wherever the company first deploys commercial ride-hailing efforts.
Tesla also teased a ride-hailing mobile app in its Q1 Shareholder Deck earlier this year, showing a summon button to order ride-hails, an estimated wait time, climate controls for during the ride, navigation details, and even the ability to select and cycle through music or other media options.
Credit: Tesla
The mobile app avatar showed a Model Y, highlighting the ability for Tesla’s other vehicles to be eligible for ride-hailing operations through the Supervised Full Self-Driving (FSD) program, which is available to any owner who purchases the software through a subscription or one-time purchase.
Tesla Cybercab, Waymo and commercial robotaxis
We also learned in October that the Cybercab features a large touchscreen, in addition to excluding a steering wheel or pedals. You can catch our first ride in the Cybercab below, as captured during Tesla’s October 10 “We, Robot” event in Southern California.
?: Our FULL first ride in the @Tesla Cybercab pic.twitter.com/6gR7OgKRCz
— TESLARATI (@Teslarati) October 11, 2024
Both Texas and California make sense as locations Tesla would deploy early ride-hailing services, especially given its Fremont factory, Palo Alto engineering headquarters, and its competitor Waymo, which already operates paid driverless ride-hailing in San Francisco and Los Angeles.
Although Tesla isn’t expected to enter production with the Cybercab until 2026, the company’s other vehicles could be used to operate commercial self-driving at some point, though it also faces multiple competitors aiming to deploy these services.
Meanwhile, Waymo, the commercial robotaxi company backed by Google parent company Alphabet, has already been operating paid driverless ride-hailing in San Francisco since last year, and it has expanded services to Los Angeles, and Phoenix, Arizona throughout this year. This week, the company said it’s now giving over 150,000 paid driverless rides per week.
Amazon owns the driverless ride-hailing company Zoox, which has recently also gained some ground in deploying commercial self-driving ride-hailing vehicles in the Bay Area.
With General Motors (GM) recently announcing the end of its self-driving arm Cruise, one less future competitor remains for Tesla in the commercial robotaxi space. Musk joining the administration of incoming President Donald Trump is also widely expected to accelerate regulation efforts in the rollout of self-driving technology, though the urgency of the emerging market is quickly becoming clearer.
Still, Musk and Tesla supporters have argued that the company’s FSD will be more scalable than companies like Waymo utilizing geo-mapping efforts, due to its AI neural network model being trained on video footage from real-time drivers across the company’s ownership network. With added safety measures like teleoperation and safety drivers in its early rollout of commercial robotaxi services, Tesla may yet be able to gain enough public and regulatory trust to start deploying these services in the coming months.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
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Tesla says Europe could finally get FSD in 2026, and Dutch regulator RDW is key
As per Tesla, a Dutch regulatory exemption targeted for February 2026 could very well be the key gateway for a Europe-wide rollout of FSD.
Tesla has shared its most detailed timeline yet for bringing Full Self-Driving (Supervised) to Europe. The electric vehicle maker posted its update through the official X account of Tesla Europe & Middle East.
As per Tesla, a Dutch regulatory exemption targeted for February 2026 could very well be the key gateway for a Europe-wide rollout of FSD.
Tesla pushes for EU approval
Tesla stated that it has spent more than 12 months working directly with European authorities and delivering FSD demonstrations to regulators in several EU member state. Tesla highlighted a number of its efforts for FSD’s release in Europe, such as safety documentation for FSD, which is now included in its latest public Safety Report, and over 1 million kilometers of internal testing conducted on EU roads across 17 countries.
To unlock approval, Tesla is relying on the Netherlands’ approval authority RDW. The process requires proving compliance with UN-R-171 for driver-assist systems while also filing Article 39 exemptions for behaviors that remain unregulated in Europe, such as hands-off system-initiated lane changes and Level 2 operation on roads that are not fully covered by current rules. Tesla argued that these functions cannot be retrofitted or adjusted into existing frameworks without compromising safety and performance.
“Some of these regulations are outdated and rules-based, which makes FSD illegal in its current form. Changing FSD to be compliant with these rules would make it unsafe and unusable in many cases. While we have changed FSD to be maximally compliant where it is logical and reasonable, we won’t sacrifice the safety of a proven system or materially deteriorate customer usability,” Tesla wrote in its post.
Tesla targets February 2026 approval
According to Tesla, real-world safety data alone has not been considered sufficient by EU regulators, prompting the company to gather evidence to get exemptions on a specific rule-by-rule basis. RDW has reportedly committed to issuing a Netherlands National approval in February 2026, which could pave the way for other EU countries to recognize the exemption and possibly authorize local deployment of FSD.
“Currently, RDW has committed to granting Netherlands National approval in February 2026. Please contact them via link below to express your excitement & thank them for making this happen as soon as possible. Upon NL National approval, other EU countries can immediately recognize the exemption and also allow rollout within their country. Then we will bring it to a TCMV vote for official EU-wide approval. We’re excited to bring FSD to our owners in Europe soon!” Tesla wrote in its post.
Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.
Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.
He looks at the industry and sees many potential players, but the firm says there will only be one true winner:
“Our point is not that Tesla is at risk, it’s that everybody else is.”
The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.
Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”
A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.
Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad
When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”
Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.
Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.
Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.
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Tesla on track to break Volkswagen’s historic record in Norway: report
As per Elbil Statistik, Tesla reached 26,127 Norwegian sales so far this year, without counting 13 imported Cybertrucks.
Tesla is surging towards a historic milestone in Norway this month, putting the company on track to break Volkswagen’s long-standing annual sales record in the country.
With 3,732 units sold in November alone and more than 26,000 delivered year-to-date, Tesla is poised to become one of the most successful car brands in Norway’s modern automotive history.
Tesla closes in on Norway’s all-time sales record
Norway’s demand for Tesla vehicles has intensified as drivers attempt to beat the incoming VAT changes on electric cars. Once the VAT changes take effect, the best-selling Model Y could become 50,000 kroner more expensive, as noted in a CarUp report. This has likely caused a rise in sales for Tesla in the country as of late.
As per Elbil Statistik, Tesla reached 26,127 Norwegian sales so far this year, without counting 13 imported Cybertrucks. This places the brand just hundreds of units away from surpassing Volkswagen’s 2016 record of 26,572 annual registrations. With one month left in 2025, it seems all but certain that Tesla will overtake Volkswagen’s all-time record in Norway.
Tesla sees challenges in Sweden
While Norway is delivering historic results, Tesla’s Swedish performance has moved in the opposite direction. Registrations have dropped 68% this year, totaling just 6,147 vehicles so far. November has seen only 291 deliveries, highlighting challenges in the domestic market’s momentum.
Tesla Sweden is also still dealing with an increasing number of union-backed protests and blockades. Despite the pressure, however, Tesla Sweden has maintained its stance, IF Metall union chair Marie Nilsson to urge Elon Musk to reconsider his perception of organized labor. She also stated that Swedish unions are not like their American counterparts, as they are not as combative.
Tesla says Europe could finally get FSD in 2026, and Dutch regulator RDW is key
Tesla stock lands elusive ‘must own’ status from Wall Street firm
