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IIHS announces new ratings set for the safeguards of semi-autonomous vehicles
The Insurance Institute for Highway Safety (IIHS) has announced that it is developing a new ratings program that evaluates the safeguards that vehicles with partial automation employ to help drivers stay attentive.
The IIHS will use four levels for rating the safeguards: good, acceptable, marginal, or poor. Vehicles with “good” safeguard system ratings will need to ensure that the driver’s eyes are directed at the road and their hands are either on the wheel or ready to grab it at any point. Vehicles with escalating alert systems and appropriate emergency procedures when a driver does not meet those conditions will also be required, the IIHS said.
Expectations for the IIHS are that the first set of ratings will be released in 2022. The precise timing is currently not solidified as supply chain bottlenecks have affected the IIHS’ ability to obtain test vehicles from manufacturers.
IIHS President David Harkey believes a rating system for these “driver monitoring” systems could determine their effectiveness and whether safeguards actually hold drivers accountable. “Partial automation systems may make long drives seem like less of a burden, but there is no evidence that they make driving safer,” Harkey said. ” In fact, the opposite may be the case if systems lack adequate safeguards.”
Self-driving cars are not yet available to consumers, the IIHS reassures in its press release. While some advertising operations or product names could be somewhat misleading, the IIHS admits that some vehicles have partial automation. However, the human driver is still required to handle many routine driving tasks that many of the systems simply cannot perform. The driver always needs to be attentive and monitor the vehicle’s behavior, especially in case of an emergency where the driver needs to take over control of the car. The numerous semi-autonomous or partially automated programs on the market, like Tesla Autopilot, Volvo Pilot Assist, and GM’s Super Cruise, to name a few, all have safeguards in place to help ensure drivers are focused and ready. However, the IIHS says that “none of them meet all the pending IIHS criteria.”
The previously named partially automated driving systems all use cameras, radar, or other sensors to “see” the road. Systems currently offered on the market combine Adaptive Cruise Control (ACC) and lane centering with other driver assistance features. Automated lane changing is becoming common as well, and is a great example of one of these additional features.
Regardless of how many features a semi-autonomous driving program has, all of them still require the driver to remain attentive and vigilant during operation. This does not mean that all drivers maintain attention, as some may use cheat devices or other loopholes to operate a vehicle with semi-autonomous features in a fully autonomous way. Additionally, the IIHS mentions in its press release that some manufacturers “have oversold the capabilities of their systems, prompting drivers to treat the systems as if they can drive the car on their own.”
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The main issue is the fact that many operators deliberately misuse the systems. IIHS Research Scientist Alexandra Mueller is spearheading the new ratings program, and she says that abuse of the systems is one of many problems with semi-autonomous vehicle features.
“The way many of these systems operate gives people the impression that they’re capable of doing more than they really are,” Mueller said regarding the features. “But even when drivers understand the limitations of partial automation, their minds can still wander. As humans, it’s harder for us to remain vigilant when we’re watching and waiting for a problem to occur than it is when we’re doing all the driving ourselves.”
There is no way to monitor a driver’s thoughts or their level of focus on driving. However, there are ways to monitor gaze, head and hand position, posture, and other indicators that, when correctly displayed, could be consistent with someone who is actively engaged in driving.
The IIHS’ new ratings program aims to encourage the introduction of safeguards that can help reduce intentional and unintentional misuse. They would not address the functional aspects of some systems and whether they are activating properly, which could also contribute to crashes. It will only judge the systems that monitor human behaviors while driving.
“To earn a good rating, systems should use multiple types of alerts to quickly remind the driver to look at the road and return their hands to the wheel when they’ve looked elsewhere or left the steering unattended for too long. Evidence shows that the more types of alerts a driver receives, the more likely they will notice them and respond. These alerts must begin and escalate quickly. Alerts might include chimes, vibrations, pulsing the brakes, or tugging on the driver’s seat belt. The important thing is that the alerts are delivered through more channels and with greater urgency as time passes,” the IIHS says. Systems that work effectively would perform necessary maneuvers, like bringing the vehicle to a crawl or a stop if drivers that fail to respond to the numerous alerts. If an escalation of this nature occurs, the driver should be locked out of the system or the remainder of the drive, or until the vehicle is turned off and back on.
The rating criteria may also include certain requirements for automated lane changes, ACC, and lane centering. Automated lane changes should be initiated, or at least confirmed, by the driver before they are performed. If a vehicle comes to a complete stop when an ACC system is activated, the system “should not automatically resume if the driver is not looking at the road or the vehicle has been stopped for too long.” Lane centering features should also encourage the driver to share in steering, rather than switching off automatically when the driver adjusts the wheel. This could discourage some drivers from participating in driving, the IIHS said. Systems should also not be used if a seatbelt is unfastened, or when AEB or lane departure prevention is disabled.
“Nobody knows when we’ll have true self-driving cars, if ever. As automakers add partial automation to more and more vehicles, it’s imperative that they include effective safeguards that help drivers keep their heads in the game,” Harkey said.
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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
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