News
IIHS announces new ratings set for the safeguards of semi-autonomous vehicles
The Insurance Institute for Highway Safety (IIHS) has announced that it is developing a new ratings program that evaluates the safeguards that vehicles with partial automation employ to help drivers stay attentive.
The IIHS will use four levels for rating the safeguards: good, acceptable, marginal, or poor. Vehicles with “good” safeguard system ratings will need to ensure that the driver’s eyes are directed at the road and their hands are either on the wheel or ready to grab it at any point. Vehicles with escalating alert systems and appropriate emergency procedures when a driver does not meet those conditions will also be required, the IIHS said.
Expectations for the IIHS are that the first set of ratings will be released in 2022. The precise timing is currently not solidified as supply chain bottlenecks have affected the IIHS’ ability to obtain test vehicles from manufacturers.
IIHS President David Harkey believes a rating system for these “driver monitoring” systems could determine their effectiveness and whether safeguards actually hold drivers accountable. “Partial automation systems may make long drives seem like less of a burden, but there is no evidence that they make driving safer,” Harkey said. ” In fact, the opposite may be the case if systems lack adequate safeguards.”
Self-driving cars are not yet available to consumers, the IIHS reassures in its press release. While some advertising operations or product names could be somewhat misleading, the IIHS admits that some vehicles have partial automation. However, the human driver is still required to handle many routine driving tasks that many of the systems simply cannot perform. The driver always needs to be attentive and monitor the vehicle’s behavior, especially in case of an emergency where the driver needs to take over control of the car. The numerous semi-autonomous or partially automated programs on the market, like Tesla Autopilot, Volvo Pilot Assist, and GM’s Super Cruise, to name a few, all have safeguards in place to help ensure drivers are focused and ready. However, the IIHS says that “none of them meet all the pending IIHS criteria.”
The previously named partially automated driving systems all use cameras, radar, or other sensors to “see” the road. Systems currently offered on the market combine Adaptive Cruise Control (ACC) and lane centering with other driver assistance features. Automated lane changing is becoming common as well, and is a great example of one of these additional features.
Regardless of how many features a semi-autonomous driving program has, all of them still require the driver to remain attentive and vigilant during operation. This does not mean that all drivers maintain attention, as some may use cheat devices or other loopholes to operate a vehicle with semi-autonomous features in a fully autonomous way. Additionally, the IIHS mentions in its press release that some manufacturers “have oversold the capabilities of their systems, prompting drivers to treat the systems as if they can drive the car on their own.”
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Level 2 systems like Tesla Autopilot can improve drivers’ attentiveness: IIHS study
The main issue is the fact that many operators deliberately misuse the systems. IIHS Research Scientist Alexandra Mueller is spearheading the new ratings program, and she says that abuse of the systems is one of many problems with semi-autonomous vehicle features.
“The way many of these systems operate gives people the impression that they’re capable of doing more than they really are,” Mueller said regarding the features. “But even when drivers understand the limitations of partial automation, their minds can still wander. As humans, it’s harder for us to remain vigilant when we’re watching and waiting for a problem to occur than it is when we’re doing all the driving ourselves.”
There is no way to monitor a driver’s thoughts or their level of focus on driving. However, there are ways to monitor gaze, head and hand position, posture, and other indicators that, when correctly displayed, could be consistent with someone who is actively engaged in driving.
The IIHS’ new ratings program aims to encourage the introduction of safeguards that can help reduce intentional and unintentional misuse. They would not address the functional aspects of some systems and whether they are activating properly, which could also contribute to crashes. It will only judge the systems that monitor human behaviors while driving.
“To earn a good rating, systems should use multiple types of alerts to quickly remind the driver to look at the road and return their hands to the wheel when they’ve looked elsewhere or left the steering unattended for too long. Evidence shows that the more types of alerts a driver receives, the more likely they will notice them and respond. These alerts must begin and escalate quickly. Alerts might include chimes, vibrations, pulsing the brakes, or tugging on the driver’s seat belt. The important thing is that the alerts are delivered through more channels and with greater urgency as time passes,” the IIHS says. Systems that work effectively would perform necessary maneuvers, like bringing the vehicle to a crawl or a stop if drivers that fail to respond to the numerous alerts. If an escalation of this nature occurs, the driver should be locked out of the system or the remainder of the drive, or until the vehicle is turned off and back on.
The rating criteria may also include certain requirements for automated lane changes, ACC, and lane centering. Automated lane changes should be initiated, or at least confirmed, by the driver before they are performed. If a vehicle comes to a complete stop when an ACC system is activated, the system “should not automatically resume if the driver is not looking at the road or the vehicle has been stopped for too long.” Lane centering features should also encourage the driver to share in steering, rather than switching off automatically when the driver adjusts the wheel. This could discourage some drivers from participating in driving, the IIHS said. Systems should also not be used if a seatbelt is unfastened, or when AEB or lane departure prevention is disabled.
“Nobody knows when we’ll have true self-driving cars, if ever. As automakers add partial automation to more and more vehicles, it’s imperative that they include effective safeguards that help drivers keep their heads in the game,” Harkey said.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
