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IIHS announces new ratings set for the safeguards of semi-autonomous vehicles

Credit: Andy Slye/YouTube

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The Insurance Institute for Highway Safety (IIHS) has announced that it is developing a new ratings program that evaluates the safeguards that vehicles with partial automation employ to help drivers stay attentive.

The IIHS will use four levels for rating the safeguards: good, acceptable, marginal, or poor. Vehicles with “good” safeguard system ratings will need to ensure that the driver’s eyes are directed at the road and their hands are either on the wheel or ready to grab it at any point. Vehicles with escalating alert systems and appropriate emergency procedures when a driver does not meet those conditions will also be required, the IIHS said.

Expectations for the IIHS are that the first set of ratings will be released in 2022. The precise timing is currently not solidified as supply chain bottlenecks have affected the IIHS’ ability to obtain test vehicles from manufacturers.

IIHS President David Harkey believes a rating system for these “driver monitoring” systems could determine their effectiveness and whether safeguards actually hold drivers accountable. “Partial automation systems may make long drives seem like less of a burden, but there is no evidence that they make driving safer,” Harkey said. ” In fact, the opposite may be the case if systems lack adequate safeguards.”

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Self-driving cars are not yet available to consumers, the IIHS reassures in its press release. While some advertising operations or product names could be somewhat misleading, the IIHS admits that some vehicles have partial automation. However, the human driver is still required to handle many routine driving tasks that many of the systems simply cannot perform. The driver always needs to be attentive and monitor the vehicle’s behavior, especially in case of an emergency where the driver needs to take over control of the car. The numerous semi-autonomous or partially automated programs on the market, like Tesla Autopilot, Volvo Pilot Assist, and GM’s Super Cruise, to name a few, all have safeguards in place to help ensure drivers are focused and ready. However, the IIHS says that “none of them meet all the pending IIHS criteria.”

The previously named partially automated driving systems all use cameras, radar, or other sensors to “see” the road. Systems currently offered on the market combine Adaptive Cruise Control (ACC) and lane centering with other driver assistance features. Automated lane changing is becoming common as well, and is a great example of one of these additional features.

Regardless of how many features a semi-autonomous driving program has, all of them still require the driver to remain attentive and vigilant during operation. This does not mean that all drivers maintain attention, as some may use cheat devices or other loopholes to operate a vehicle with semi-autonomous features in a fully autonomous way. Additionally, the IIHS mentions in its press release that some manufacturers “have oversold the capabilities of their systems, prompting drivers to treat the systems as if they can drive the car on their own.”

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Level 2 systems like Tesla Autopilot can improve drivers’ attentiveness: IIHS study

The main issue is the fact that many operators deliberately misuse the systems. IIHS Research Scientist Alexandra Mueller is spearheading the new ratings program, and she says that abuse of the systems is one of many problems with semi-autonomous vehicle features.

“The way many of these systems operate gives people the impression that they’re capable of doing more than they really are,” Mueller said regarding the features. “But even when drivers understand the limitations of partial automation, their minds can still wander. As humans, it’s harder for us to remain vigilant when we’re watching and waiting for a problem to occur than it is when we’re doing all the driving ourselves.”

There is no way to monitor a driver’s thoughts or their level of focus on driving. However, there are ways to monitor gaze, head and hand position, posture, and other indicators that, when correctly displayed, could be consistent with someone who is actively engaged in driving.

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The IIHS’ new ratings program aims to encourage the introduction of safeguards that can help reduce intentional and unintentional misuse. They would not address the functional aspects of some systems and whether they are activating properly, which could also contribute to crashes. It will only judge the systems that monitor human behaviors while driving.

“To earn a good rating, systems should use multiple types of alerts to quickly remind the driver to look at the road and return their hands to the wheel when they’ve looked elsewhere or left the steering unattended for too long. Evidence shows that the more types of alerts a driver receives, the more likely they will notice them and respond. These alerts must begin and escalate quickly. Alerts might include chimes, vibrations, pulsing the brakes, or tugging on the driver’s seat belt. The important thing is that the alerts are delivered through more channels and with greater urgency as time passes,” the IIHS says. Systems that work effectively would perform necessary maneuvers, like bringing the vehicle to a crawl or a stop if drivers that fail to respond to the numerous alerts. If an escalation of this nature occurs, the driver should be locked out of the system or the remainder of the drive, or until the vehicle is turned off and back on.

The rating criteria may also include certain requirements for automated lane changes, ACC, and lane centering. Automated lane changes should be initiated, or at least confirmed, by the driver before they are performed. If a vehicle comes to a complete stop when an ACC system is activated, the system “should not automatically resume if the driver is not looking at the road or the vehicle has been stopped for too long.” Lane centering features should also encourage the driver to share in steering, rather than switching off automatically when the driver adjusts the wheel. This could discourage some drivers from participating in driving, the IIHS said. Systems should also not be used if a seatbelt is unfastened, or when AEB or lane departure prevention is disabled.

“Nobody knows when we’ll have true self-driving cars, if ever. As automakers add partial automation to more and more vehicles, it’s imperative that they include effective safeguards that help drivers keep their heads in the game,” Harkey said.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign

In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.

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Credit: Tesla Europe and Middle East/X

The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country. 

UAW supports IF Metall’s strike

In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.

“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post

IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.

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Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.

Tesla owners get union attention

Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.

The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.

Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.

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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

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Credit: Starlink/X

SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.

Starlink Super Bowl advertisement

SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.

The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.

The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.

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Starlink growth and momentum

Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.

Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.

The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.

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Tesla engineers deflected calls from this tech giant’s now-defunct EV project

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Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”

Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.

However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.

Apple canceling its EV has drawn a wide array of reactions across tech

It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.

Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.

In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”

Musk said in full:

“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”

Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.

Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.

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