After Nissan announced plans to exit the full-size pickup segment in 2024, rumors have continued to circulate about the automaker’s consideration of a light-duty electric truck. While the Japanese automaker doesn’t expect to enter the electric pickup market anytime soon, company executives say Nissan will eventually need to go electric in the truck segment.
During the Japan Mobility Show on Wednesday, Nissan Global Product Strategy Executive Ivan Espinosa told Automotive News that the automaker plans to continue investing in a future pickup. However, Espinosa says an electric pickup won’t hit the market anytime soon — despite the company’s continued investments.
“One thing you can be sure about is we’re going to keep investing in the truck segment,” Espinosa said. “How do we evolve … is the question that we are discussing internally. Eventually, we will have to electrify the truck.”
Despite the statements, Espinosa refused to formally comment on product plans. Instead, he pointed to the fact that U.S. automakers have been hard to beat in the full-size pickup market.
“You have competitors doing 700,000 trucks a year,” Espinosa said. “So it’s a bit of a difficult space to play now.”
Nissan sold 76,183 Frontier mid-size trucks in the U.S. last year, so a future electric Frontier wouldn’t seem beyond the automaker’s long-term ambitions.
However, electric pickups won’t be the first EVs to roll out, according to Espinosa. Additionally, previous rumors have suggested that the automaker wouldn’t bring an electric pickup to market until 2030.
“The demand for electrification is concentrating today much more on the C-SUV and D-SUV [segments],” Espinosa added. “These are the ones that you will start seeing rolling into first. And I see trucks a little bit on the later stage.”
I really hope the future of cars is actually close to the concept cars big auto makes. Look at this Nissan car just unveiled here in Tokyo. #nissan #JapanMoblityShow pic.twitter.com/Nwga7qTrV1
— WHAT'S INSIDE? (@whatsinside) October 25, 2023
The statements come as the electric pickup segment emerges with new contributions like the Rivian R1T and the forthcoming Tesla Cybertruck, as well as larger electrified trucks from Ford, Chevrolet and GMC, among others. It also comes as Nissan has unveiled a few concept EVs at Japan Mobility, including the above-pictured Nissan Hyper Force.
Along with ending production of the Titan in 2024, Nissan has announced plans to phase out the Leaf electric vehicle (EV), which was one of the earliest battery-electric cars to be introduced to global markets.
The automaker has also faced production stalls and other issues with the production of the Nissan Ariya, though it increased the number of EVs it hopes to debut by 2030 to 19 from 15 earlier this year.
With plans to make 40 percent of its sales fully electric in the U.S. by 2030 and a renewed ambition in the EV space, many have speculated around the subject of an electric pickup from the automaker. Nissan was also reportedly considering the idea of a Titan EV back in 2020, though the automaker will now exit the full-size pickup market with the Titan ending production next year.
Nissan Dealer Board Chairman Tyler Slade told Automotive News a few months ago that the automaker would want to make a $40,000 electric pickup rather than competing directly with more expensive, larger EV trucks.
“They don’t want to be in the Rivian or the [Tesla] Cybertruck space,” Slade said. “They want to be in the affordable $40,000 range.”
Tesla and Nissan agree to NACS compatibility in most recent adoption
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News
Tesla robotaxi test details shared in recent report: 300 operators, safety tests, and more
Tesla has launched an initial robotaxi service for its employees in Austin and the San Francisco Bay Area.

During the Q1 2025 earnings call, Tesla executives reiterated the idea that the company will be launching a dedicated robotaxi service using its Full Self Driving (FSD) Unsupervised system this coming June.
A recent report from Insider, citing people reportedly familiar with the matter, has now provided a number of details about the preparations that Tesla has been making as it approaches its June target date.
Remote Operators
As noted by the publication, about 300 test operators have been driving through Austin city streets over the past few months using Teslas equipped with self-driving software. These efforts are reportedly part of “Project Rodeo.” Citing test drivers who are reportedly part of the program, Insider noted that Tesla’s tests involve accumulating critical miles. Test drivers are reportedly assigned to specific test routes, which include “critical” tracks where drivers are encouraged to avoid manual interventions, and “adversarial” tracks, which simulate tricky scenarios.
Tesla has launched an initial robotaxi service for its employees in Austin and the San Francisco Bay Area, though the vehicles only operate in limited areas. The vehicles also use safety drivers for now. However, Tesla has reportedly had discussions about using remote operators as safety drivers when the service goes live for consumers. Some test drivers have been moved into remote operator roles for this purpose, the publication’s sources claimed.
While Tesla is focusing on Austin and San Francisco for now, the company is reportedly also deploying test drivers in other key cities. These include Atlanta, GA, New York, NY, Seattle, WA, and Phoenix, AZ.
Safety Tests
Tesla reportedly held training events with local first responders as part of its preparations for its robotaxi service, Insider claimed, citing documents that it had obtained. As per the publication, Tesla had met with the city’s autonomous vehicle task force, which include members of the Austin Fire Department, back in December.
Back in March, Tesla reportedly participated in about six hours of testing with local first responders, which included members of the fire department and the police, at a close test track. Around 60 drivers and vehicles were reportedly used in the test to simulate real-world traffic scenarios.
Interestingly enough, a spokesperson from the Austin Police Department stated that Tesla did hold a testing day with emergency responders from Austin, Williamson County, as well as the Texas Department of Public Safety.
Reported Deadlines
While Tesla has been pretty open about its robotaxi service launching in Austin this June, the company is reportedly pursuing an aggressive June 1 deadline, at least internally. During meetings with Elon Musk, VP of AI software Ashok Elluswamy’s team reportedly informed the CEO that the company is on track to hit its internal deadline.
One of Insider’s sources, however, noted that the June 1 deadline is more aspirational or motivational. “A June 1 deadline makes a June 30 launch more likely,” the publication’s source noted.
News
Atty who refused to charge six-time Tesla vandal sparks controversy
Despite the multiple offenses, Moriarty opted to enter Adams into an adult diversion program instead.

Hennepin County Attorney Mary Moriarty, who made the decision not to charge 33-year-old vandal Dylan Bryan Adams after he keyed six Teslas around Minneapolis last month, has found herself in the middle of controversy.
The controversy came amidst her decision to press charges against a 19-year-old first-time vandal who keyed one vehicle at the White Castle in Brooklyn Park.
The Tesla Vandal
Moriarty’s decision not to charge Adams after he keyed six Teslas was met with widespread criticism. Adams’ actions resulted in more than $20,000 worth of damages, more than $10,000 of which was to a single vehicle, as noted in a New York Post report. Yet despite the multiple offenses, Moriarty opted to enter Adams into an adult diversion program instead.
The fact that Adams is a state employee who works for the Department of Human Services as a program consultant triggered allegations that his dismissal might be partly influenced by Gov. Tim Walz. Walz is a staunch critic of Musk, previously stating that the falling price of TSLA stock gives him a “boost” in the morning.
As noted in a report from The Minnesota Star Tribune, Moriarty’s decision was so controversial that she was asked about the matter on Wednesday. In response, the attorney argued that her office made the decision outside of any political consideration. “We try to make decisions without really looking at the political consequences. Can we always predict how a story will be portrayed in the media or what people will say? No,” Moriarty stated.
Actually Charged
As noted by the Tribune, Moriarty has made arguments around the fact that Adams was a first-time offender, even if he opted to deface six separate Teslas. But even this argument has become controversial since Moriarty recently charged a 19-year-old Robbinsdale woman with no criminal record with first-degree felony property damage after she allegedly keyed a co-worker’s car. The damage incurred by the 19-year-old woman was $7,000, substantially less than the over $20,000 damage that Adams’ actions have caused.
Cases surrounding felony first-degree property damage are fairly common, though they require the damage to be over $1,000. The 19-year-old’s damage to her co-worker’s car met this threshold. Adams’ damage to the six Teslas he vandalized also met this requirement.
When Moriarty was asked about her seemingly conflicting decisions, she noted that her office’s primary goal was to hold the person accountable for keying the vehicle and get restitution to the people affected. She also noted that her office tries to avoid convictions when possible since they could affect a person’s life. “Should we have treated this gentleman differently because it’s a political issue? We made this decision because it is in the best interest of public safety,” she noted.
News
Tesla faces emission credits tax in Washington state
House Bill 2077 taxes emissions credits, mainly hitting Tesla. Lawmakers expect $100M/year from the taxes.

Washington state lawmakers are advancing a bill that would tax Tesla’s emission credits, targeting profits under the state’s clean vehicle policy. Lawmakers who support the bill clarify that the Tesla credit tax is unrelated to Elon Musk.
HB 2077, introduced in mid-April, seeks to impose a 2% tax on emission credit sales and a 10% tax on banked credits. The bill primarily affects Tesla due to exemptions for companies with fewer credits.
In 2022, Washington’s Department of Ecology mandated that all new cars sold by 2035 be electric, hydrogen-fueled, or hybrids, with 35% compliance required by next year. Carmakers selling more gas-powered vehicles can buy credits from companies like Tesla, which sells only electric vehicles.
A legislative fiscal analysis projects taxes on those credits would generate $78 million in the 2025-27 biennium and $100 million annually thereafter. About 70% of the taxes will be allocated to the state’s general funds, and the rest will help expand electric car infrastructure.
HB 2077 passed the state House eight days after its introduction and awaits a Senate Ways and Means Committee vote on Friday. At a House Finance Committee hearing, supporters, including union and social service advocates, argued the tax would prevent cuts to state services.
House Majority Leader Joe Fitzgibbon emphasized its necessity amid frozen federal EV infrastructure funds. “We didn’t have a budget crisis until this year. And we didn’t have the federal government revoking huge amounts of federal dollars for EV infrastructure,” he said.
Tesla’s lobbyist, Jeff Gombosky, countered that the proposal “runs counter to the intent” of the state’s zero-emission policy. Rivian’s lobbyist, Troy Nichols, noted a “modest” impact on his company but warned it could undermine the EV mandate. Kate White Tudor of the Natural Resources Defense Council expressed concerns, stating, “We worry it sets a dubious precedent.”
Fitzgibbon defended the tax, noting Tesla’s dominant credit stockpile makes it “one outlier” that is “very profitable.” “That’s the kind of thing legislators take an interest in,” he said. “Is it serving the interest of the public for this asset to be untaxed?”
With the legislative session nearing its end, the bill remains a key focus in budget talks in Washington.
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