

News
Polestar announces pricing for 2023 Polestar 2, along with numerous improvements
Polestar announced pricing for the 2023 Polestar 2, which will start at below $50,000 before any rebates or federal tax incentives. The Swedish automaker also included several new design and efficiency improvements in the 2023 model year, which will make the EV more competitive with other notable cars in the sector thanks to its improved range.
The 2023 Polestar 2 Single Motor configuration will start at just $48,400, or $40,900 when the $7,500 federal tax rebate is included with the vehicle. A competitive price point for the all-electric sedan, Polestar will undercut both of Tesla’s All-Wheel-Drive trim levels of the Model 3, which are priced at $55,990 for the Long Range configuration and $62,990 for the Performance package.
Software improvements rolled out by Polestar have the company anticipating a range increase of the dual-motor configurations of the vehicle by eleven miles. This will bring the EPA-estimated range for the 2023 Polestar 2 to 260 miles per charge. Polestar also included a number of design benefits and new upgrades that intend to improve efficiency and range ratings, with the most notable being the inclusion of a heat pump in the Plus Pack.
The mechanical heat pump is designed to now deliver range improvements in a wider range of temperatures and climates, which can affect EV performance. Cold weather climates are not friendly to all-electric powertrains because it requires more energy to heat the battery cells, which takes away from the driving range. Additionally, climate control features can also decrease efficiency and range. The heat pump helps combat the range loss by using already-heated air in the cabin, among several other mechanical functions that increase overall vehicle efficiency. Tesla was amongst the first EV manufacturers to utilize the heat pump in early builds of the Model Y. The company then translated the proven heat pump system to the Model 3.
Polestar will continue to roll out Over-the-Air updates to upgrade existing Polestar 2 cars equipped with the heat pump at no additional cost to owners.
The Polestar 2 will have optional “packs” that are optional add-ons for owners. The Plus Pack, Pilot Pack, and the Performance Pack both give owners additional features that can improve the ownership experience. The Plus Pack now includes an advanced cabin air filter helping improve air quality within the vehicle. A new air quality sensor and app will also allow drivers to see a breakdown of air circulating outside o the vehicle, including pollen types. The Plus pack adds $4,200 to the vehicle price.
- Credit: Polestar
- Polestar 2 in “Space”
The Pilot Pack is comparable to Tesla’s Autopilot and includes Blind Spot Assist, Cross-Traffic Alerts, Rear Collision Warnings with Mitigation, Adaptive Cruise Control, Pilot Assist, 360° cameras, Automatically dimmed door mirrors, Park Assist, and LED fog lights with cornering functionalities. It costs $3,400 for this package.
The Performance Pack for the 2023 Polestar 2 will equip 68 additional horsepower and 15 lb-ft of torque to the car through a software upgrade. It is only available on Dual-Motor configurations of the car, but the software will be able to purchase as a separate software upgrade — for both existing and future dual-motor cars, with and without the Performance Pack. Polestar plans to release more information on the add-ons this year.
Deliveries of the 2023 Polestar 2 will begin in September with the Single-Motor configuration priced at $48,400. The 2023 Long Range Dual Motor configuration of the Polestar 2 will start at $51,900, with both vehicles eligible for the $7,500 federal EV credit initiative.
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Elon Musk
Tesla reveals it is using AI to make factories more sustainable: here’s how
Tesla is using AI in its Gigafactory Nevada factory to improve HVAC efficiency.

Tesla has revealed in its Extended Impact Report for 2024 that it is using Artificial Intelligence (AI) to enable its factories to be more sustainable. One example it used was its achievement of managing “the majority of the HVAC infrastructure at Gigafactory Nevada is now AI-controlled” last year.
In a commitment to becoming more efficient and making its production as eco-friendly as possible, Tesla has been working for years to find solutions to reduce energy consumption in its factories.
For example, in 2023, Tesla implemented optimization controls in the plastics and paint shops located at Gigafactory Texas, which increased the efficiency of natural gas consumption. Tesla plans to phase out natural gas use across its factories eventually, but for now, it prioritizes work to reduce emissions from that energy source specifically.
It also uses Hygrometric Control Logic for Air Handling Units at Giafactory Berlin, resulting in 17,000 MWh in energy savings each year. At Gigafactory Nevada, Tesla saves 9.5 GWh of energy through the use of N-Methylpyrrolidone refineries when extracting critical raw material.
Perhaps the most interesting way Tesla is conserving energy is through the use of AI at Gigafactory Nevada, as it describes its use of AI to reduce energy demand:
“In 2023, AI Control for HVAC was expanded from Nevada and Texas to now include our Berlin-Brandenburg and Fremont factories. AI Control policy enables HVAC systems within each factory to work together to process sensor data, model factory dynamics, and apply control actions that safely minimize the energy required to support production. In 2024, this system achieved two milestones: the majority of HVAC infrastructure at Gigafactory Nevada is now AI-controlled, reducing fan and thermal energy demand; and the AI algorithm was extended to manage entire chiller plants, creating a closed-loop control system that optimizes both chilled water consumption and the energy required for its generation, all while maintaining factory conditions.”
Tesla utilizes AI Control “primarily on systems that heat or cool critical factory production spaces and equipment.” AI Control communicates with the preexisting standard control logic of each system, and any issues can be resolved by quickly reverting back to standard control. There were none in 2024.
Tesla says that it is utilizing AI to drive impact at its factories, and it has proven to be a valuable tool in reducing energy consumption at one of its facilities.
Elon Musk
Tesla analysts believe Musk and Trump feud will pass
Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.

Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.
Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.
However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.
Every member of Congress who campaigned on reducing government spending and then immediately voted for the biggest debt increase in history should hang their head in shame!
And they will lose their primary next year if it is the last thing I do on this Earth.
— Elon Musk (@elonmusk) June 30, 2025
President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.
How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies
Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.
ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”
BREAKING: CATHIE WOOD SAYS — ELON AND TRUMP FEUD “WILL PASS” 👀 $TSLA
She remains bullish ! pic.twitter.com/w5rW2gfCkx
— TheSonOfWalkley (@TheSonOfWalkley) July 1, 2025
Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”
“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”
Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.
Elon Musk
Tesla scrambles after Musk sidekick exit, CEO takes over sales
Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.
Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.
Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports
Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.
Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.
Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.
It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.
Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.
The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.
However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.
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