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Porsche goes counter to industry with planned price hike

Credit: Porsche AG

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Porsche has announced that it will be dramatically increasing the price of its vehicles, specifically its upcoming EVs.

Price cuts have quickly become a defining feature of the first quarter of this year. Perhaps the best example of this movement has been the Chinese market, where brands have been slashing thousands off the price of new EVs.

However, this also extends to western markets, where Tesla has initiated a downward movement.

Counterintuitively, Porsche now plans to do the exact opposite, increasing prices by 10-15 percent on some upcoming EVs, according to a report from Autocar.

The announcement of the price increase comes from the company’s CTO delivering a message to investors regarding the premium German automaker’s goal of achieving a profit margin of 20% in the coming years. Porsche reported yesterday that it had reached a record 18% profit margin last year, and it now looks to double down on those gains.

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“We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” said Lutz Meschke, Porsche’s Chief Finance Officer, in his message to investors. “We set ourselves a very ambitious goal when it comes to group return on sales of 17-19 percent in the mid-term, and that means we have to reach parity between BEV and ICE as soon as possible, otherwise, this forecast wouldn’t work.”

The models primarily affected by the price increase will be upcoming EVs, which will be 10-15 percent more expensive than ICE variants. This includes the Porsche Macan EV, 718 EV, Cayenne EV, and the upcoming unnamed larger electric SUV sibling of the Cayenne. Porsche’s CFO didn’t mention if these price increases will also affect the Porsche Taycan, but if the brand hopes to continue to grow profit margins, it may have no other choice.

Porsche does not believe that demand will be affected by the substantial price increase, thanks in large part to the marketing success the brand has had.

Besides the recent trend of price cuts, Porsche is technically following the long-lasting trend within the auto industry of increasing vehicle prices yearly, even if they plan to do so far more dramatically.

This price hike coincides with a peak in R&D investment from the company, primarily into EV technology and sustainable fuel production, which Porsche has become the champion of.

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Strangely, the new price hike comes as the brand hopes to achieve 50 percent EV sales by 2025, which could be particularly difficult if brands like Tesla continue to cut prices and offer compelling vehicles. Furthermore, Porsche is going counter to its traditional rivals, including BMW and Mercedes, who have introduced price cuts in China and have been forced to implement similar (if less aggressive) price adjustments in western markets.

Porsche has likely gained significant confidence following its 2022 earnings report, in which it reported record earnings and continued growth of vehicle sales, up 2.6 percent compared to the previous year.

The reaction from Porsche investors has been mixed. While still elevated from its IPO price late last year, Porsche stock has fallen slightly following the announcements over the past few days. However, as Porsche has not yet instituted its price hikes, it is impossible to predict how the car market or investors will react in the long run, especially as the brand continues to grow in popularity, particularly within the enthusiast market.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Elon Musk

Tesla Optimus dance video showcases the company’s quick progress

Elon Musk shares a new video of Tesla’s humanoid robot, Optimus, dancing with improved flexibility and control.

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(Credit: Tesla)

Elon Musk recently shared a Tesla Optimus dance video, showcasing the humanoid robot’s light feet and the company’s quick progress.

In 2021, Tesla announced it would develop a humanoid robot during AI Day. At the time, the company didn’t even have a prototype. To celebrate the announcement, a human dressed as a humanoid robot came out and danced for the crowd at the event. Fast forward a few years, and Tesla’s Optimus bot finally has some moves to show off.

The first time anyone got a real preview of Optimus was in 2022, when Tesla debuted semi-functional prototypes at AI Day. One Tesla Optimus bot walked on stage while another performed some arm movements. At the time, critics noted the Tesla Optimus bot’s reliance on teleoperation for some tasks.

By 2023, Tesla unveiled Optiumus Gen 2, demonstrating advanced tasks like sorting colored blocks, maintaining yoga poses, and some dancing. Tesla also noted that the robot’s hands improved to 11 degrees of freedom (DoF). Tesla Optimus hands in production units have 22 degrees of freedom.

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Late last year, Tesla Optimus robots attended the company’s “We, Robot” event, performing tasks like serving drinks and interacting with people in the crowds. Teslarati played rock, paper, scissors with Optimus at “We, Robot.” The Tesla bots danced in synchronicity at the event with their arms and torsos.

Tesla’s progress with Optimus has been quite a ride over the past few years. Now Optimus can add to its dance moves with more flexibility and control over its legs. The recent Tesla Optimus dance video marks the beginning of the next phase for the humanoid robot: production.

According to Tesla’s Q1 2025 updated letter, the company has already started limited production of the Optimus bot at Tesla’s Fremont Factory. Elon Musk announced plans to produce over 1,000 units of Tesla Optimus for internal use in 2025 and external sales by 2026.

Elon Musk claims Tesla Optimus could be “more significant than Tesla’s vehicle business,” with a potential market value of $25 trillion. By automating low-skill, repetitive jobs, the Tesla bot could reshape economies, which Musk believes could lead to an “age of abundance” where goods and services are cheaper.

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Investor's Corner

Rivian stock rises as analysts boost price targets post Q1 earnings

Rivian impressed with smaller-than-expected losses & strong revenue, pushing analysts to raise price targets.

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(Credit: Rivian)

Rivian stock is gaining traction as Wall Street analysts raise price targets following the electric vehicle (EV) maker’s first-quarter earnings report. Despite a dip after the announcement, optimism surrounds Rivian’s cost control and upcoming lower-priced cars.

Last week, Rivian reported a better-than-expected Q1 gross profit, surpassing Wall Street’s forecasts with adjusted losses of $0.48 per share against expectations of $0.92 per share. The company also reported a revenue of $1.24 billion compared to the $1.01 billion anticipated.

However, the EV automaker cut its 2025 delivery forecast and capital spending due to President Donald Trump’s tariffs. It explained that it is “not immune to the impacts of the global trade and economic environment.” RIVN stock dropped nearly 6% post-earnings, closing at $12.72 per share.

Wall Street remains upbeat about Rivian, citing progress toward launching lower-priced vehicles in 2026 and effective cost management. On Monday, Stifel analyst Stephen Gengaro raised his RIVN price target to $18 from $16, maintaining a “Buy” rating. He highlighted Rivian’s “solid progress” toward key milestones.

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Conversely, Bernstein’s Daniel Roeska gave RIVN a “Sell” rating. However, Roeska also lifted his Rivian price target to $7.05 from $6.10, acknowledging “better” Q1 results. He warned that profitability remains distant and hinges on multiple product launches by the decade’s end.

Overall, Wall Street’s average price target for RIVN climbed from $14.18 to $14.31, a modest 13-cent increase reflecting positive sentiment. About one-third of analysts covering Rivian rate it a Buy, compared to the S&P 500’s average Buy-rating ratio of 55%.

On Monday, Rivian stock rose 2.7% to $14.64, slightly trailing the S&P 500 and Dow Jones Industrial Average, which gained 3.3% and 2.8%, respectively. The uptick may also stem from broader market gains tied to news of a temporary U.S.-China tariff suspension.

As Rivian navigates trade challenges and scales production at its Illinois factory, its Q1 performance and analyst support signal resilience. With lower-priced EVs on the horizon, Rivian’s strategic moves could bolster its position in the competitive EV market, offering investors cautious optimism for long-term growth.

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EU weighs Starlink’s market impact during SES-Intelsat deal

As SES tries to buy Intelsat, the EU is checking if Starlink has an unfair edge. The review could shape Europe’s space future.

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(Credit: Starlink)

EU antitrust regulators are scrutinizing SES’s $3.1 billion bid to acquire Intelsat, probing whether SpaceX’s Starlink poses a credible rival in the satellite communications market. The European Commission’s review could shape the future of Europe’s space industry.

The Commission has sought feedback from customers of SES and Intelsat to assess Starlink’s competitive impact. According to Reuters, the questionnaire asks if low-earth orbit (LEO) satellite providers like Starlink and Eutelsat’s OneWeb are viable competitors for two-way satellite capacity. It also explores whether LEO suppliers are winning tenders and contracts and their potential to influence competition over the next five years. Additionally, regulators are evaluating customers’ bargaining power and ability to switch to rival suppliers.

SES operates a fleet of about 70 multi-orbit satellites for video broadcasting, government communications, and broadband internet. It aims to scale up through the acquisition of Intelsat. The move is part of a broader push in Europe to bolster home-grown satellite solutions, countering U.S. giants like SpaceX’s Starlink and Amazon’s Project Kuiper.

SES is in talks with the EU Commission and a few European governments to complement Starlink services, addressing concerns over reliance on foreign providers.

“Now the discussions are much more strategic in nature. They’re much more mid-term, long-term. And what we’re seeing is that all of the European governments are serious about increasing their defense spending. There are alternatives, not to completely replace Starlink, that’s not possible, but to augment and complement Starlink,” said SES CEO Adel Al-Saleh.

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The EU Commission’s preliminary review of the SES-Intelsat deal is expected to conclude by June 10. The preliminary review will determine whether the SES-Intelsat deal is cleared outright, requires concessions, or faces a full-scale investigation if significant concerns arise. As Europe seeks to strengthen its space-based communication resilience, the outcome could redefine competitive dynamics in the satellite sector.

With Starlink’s LEO technology disrupting traditional satellite services, the Commission’s findings will signal how Europe balances innovation with strategic autonomy. SES’s efforts to scale and collaborate with governments underscore the region’s ambition to remain competitive, potentially reshaping the global satellite landscape as demand for reliable connectivity grows.

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