Porsche has announced that it will be dramatically increasing the price of its vehicles, specifically its upcoming EVs.
Price cuts have quickly become a defining feature of the first quarter of this year. Perhaps the best example of this movement has been the Chinese market, where brands have been slashing thousands off the price of new EVs.
However, this also extends to western markets, where Tesla has initiated a downward movement.
Counterintuitively, Porsche now plans to do the exact opposite, increasing prices by 10-15 percent on some upcoming EVs, according to a report from Autocar.
The announcement of the price increase comes from the company’s CTO delivering a message to investors regarding the premium German automaker’s goal of achieving a profit margin of 20% in the coming years. Porsche reported yesterday that it had reached a record 18% profit margin last year, and it now looks to double down on those gains.
“We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” said Lutz Meschke, Porsche’s Chief Finance Officer, in his message to investors. “We set ourselves a very ambitious goal when it comes to group return on sales of 17-19 percent in the mid-term, and that means we have to reach parity between BEV and ICE as soon as possible, otherwise, this forecast wouldn’t work.”
The models primarily affected by the price increase will be upcoming EVs, which will be 10-15 percent more expensive than ICE variants. This includes the Porsche Macan EV, 718 EV, Cayenne EV, and the upcoming unnamed larger electric SUV sibling of the Cayenne. Porsche’s CFO didn’t mention if these price increases will also affect the Porsche Taycan, but if the brand hopes to continue to grow profit margins, it may have no other choice.
Porsche does not believe that demand will be affected by the substantial price increase, thanks in large part to the marketing success the brand has had.
Besides the recent trend of price cuts, Porsche is technically following the long-lasting trend within the auto industry of increasing vehicle prices yearly, even if they plan to do so far more dramatically.
This price hike coincides with a peak in R&D investment from the company, primarily into EV technology and sustainable fuel production, which Porsche has become the champion of.
Strangely, the new price hike comes as the brand hopes to achieve 50 percent EV sales by 2025, which could be particularly difficult if brands like Tesla continue to cut prices and offer compelling vehicles. Furthermore, Porsche is going counter to its traditional rivals, including BMW and Mercedes, who have introduced price cuts in China and have been forced to implement similar (if less aggressive) price adjustments in western markets.
Porsche has likely gained significant confidence following its 2022 earnings report, in which it reported record earnings and continued growth of vehicle sales, up 2.6 percent compared to the previous year.
The reaction from Porsche investors has been mixed. While still elevated from its IPO price late last year, Porsche stock has fallen slightly following the announcements over the past few days. However, as Porsche has not yet instituted its price hikes, it is impossible to predict how the car market or investors will react in the long run, especially as the brand continues to grow in popularity, particularly within the enthusiast market.
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Tesla reportedly testing Apple CarPlay integration: report
Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally.
Tesla is reportedly testing Apple’s CarPlay software for its vehicles, marking a major shift after years of resisting the tech giant’s ecosystem.
Citing insiders reportedly familiar with the matter, Bloomberg News claimed that CarPlay is being trialed by the EV maker internally. The move could help Tesla gain more market share, as surveys have shown many buyers consider CarPlay as an essential feature when choosing a car.
Not the usual CarPlay experience
Bloomberg claimed that Tesla’s tests involve a rather unique way to integrate CarPlay. Instead of replacing the vehicle’s entire infotainment display, Tesla’s integration will reportedly feature a CarPlay window on the infotainment system. This limited approach will ensure that Tesla’s own software, such as Full Self-Driving’s visuals, remains dominant.
The feature is expected to support wireless connectivity as well, bringing Tesla in line with other luxury automakers that already offer CarPlay. While plans remain fluid and may change before public release, the publication’s sources claimed that the rollout could happen within months.
A change of heart
Tesla has been reluctant to grant Apple access to its in-car systems, partly due to Elon Musk’s past criticism of the tech giant’s App Store policies and its poaching of Tesla engineers during the failed Apple Car project. Tesla’s in-house software is also deemed by numerous owners as a superior option to CarPlay, thanks to its sleek design and rich feature set.
With Apple’s retreat from building cars and Elon Musk’s relationship with Apple for X and Grok, however, the CEO’s stance on the tech giant seems to be improving. Overall, Tesla’s potential CarPlay integration would likely be appreciated by owners, as a McKinsey & Co. survey last year found that roughly one-third of buyers considered the lack of such systems a deal-breaker.
News
China considering EV acceleration limits to curb high-speed accidents
If approved, the regulation would be a national standard.
Recent reports have emerged stating that China is considering new national standards that would restrict how fast electric vehicles can accelerate upon each startup. The potential regulation is reportedly being considered amidst a rise in EV-related crashes.
The draft for the proposed regulation was released by the Ministry of Public Security on November 10. If approved, the regulation would be a national standard.
New regulation targets default performance limits
Under the proposal, all passenger vehicles would start in a state where acceleration from 0–100 km/h (0-60 mph) would take no less than five seconds. This rule would apply to both pure EVs and plug-in hybrids, and it is aimed at preventing unintended acceleration caused by driver inexperience or surprise torque delivery.
The public has until January 10, 2026, to submit feedback before the rule is finalized, as noted in a CNEV Post report.
Authorities have stated that the change reflects growing safety concerns amidst the arrival of more powerful electric cars. The new regulation would make it mandatory for drivers to deliberately engage performance modes, ensuring they are aware and ready for their vehicles’ increased power output before accelerating.
A rise in accidents
China’s EV sector has seen an explosion of high-powered models, some capable of 0–100 km/h acceleration in under two seconds. These speeds were once reserved for supercars, but some electric cars such as the Xiaomi SU7 Ultra offer such performance at an affordable cost.
However, authorities have observed that this performance has led to an uptick in accidents. I recent years, incidents of crashes involving lack of control in vehicles with rapid acceleration have risen, as per an explanatory note accompanying the draft.
Part of this is due to drivers seemingly being unprepared for the power of their own vehicles. For context, driving schools in China typically use cars that accelerate to 100 km/h in more than 5 seconds. This level of acceleration is also typical in combustion-powered cars.
@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
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Tesla Superchargers crowned best EV charging network in the UK for 2025
The Tesla Supercharger network was voted Best Large EV Charging Network for the second consecutive year.
Tesla has once again claimed the top spot in the UK’s most anticipated EV charging satisfaction survey. As per Zapmap’s 2025 driver satisfaction rankings, the Tesla Supercharger network was voted Best Large EV Charging Network for the second consecutive year.
The annual survey, based on thousands of EV driver responses, measures reliability, ease of use, and payment experience across the UK’s public charging landscape.
Tesla tops the survey’s “Large” category
Zapmap’s 2025 rankings, which were drawn from nearly 4,000 battery electric vehicle (BEV) drivers, reflect how quickly public charging is evolving across the UK. For the survey’s “Large” network class, which includes systems with over 500 devices, Tesla once again stood out for reliability and cost efficiency.
The automaker now offers 1,115 open Supercharger devices at 97 public sites, roughly 54% of its total UK network. That’s a 40% increase in public availability compared to September 2024. A particularly appreciated aspect of the Supercharger network is its cost, which continues to be “significantly lower prices than most rapid/ultra-rapid networks, with drivers also appreciating its reliability,” Zapmap noted.
Tesla Regional Manager’s comments
Ollie Dodd, Senior Regional Manager for Northern Europe Charging at Tesla, shared his appreciation for the Supercharger network’s award.
“We’re thrilled to win Zapmap’s Best EV Charging Network for the second year in a row. Being recognized by the drivers themselves shows that our customer-centric and data-driven approach to building sites is well-received. We look forward to showcasing more customer-centric features in 2026 as we expand the network further and look towards new initiatives in roaming and payment methods,” he said.
Conducted during September and October 2025, Zapmap’s eighth annual survey found that reliability and payment flexibility remain top priorities among EV drivers, two things that the Supercharger network particularly excels in. Fortunately for UK EV owners, the Supercharger network is also aggressively growing.
@teslarati 🚨🚨 Tesla Full Self-Driving and Yap is the best driving experience #tesla #fsd #yapping ♬ I Run – HAVEN.
Tesla reportedly testing Apple CarPlay integration: report
China considering EV acceleration limits to curb high-speed accidents
Tesla Superchargers crowned best EV charging network in the UK for 2025
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