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Porsche announces silicon valley joint venture with UP.Labs

Credit: Porsche

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Porsche has announced an all-new tech joint venture with its partner, UP.Labs.

Porsche is flush with cash, thanks to its incredible sales success this year and its IPO, which has quickly rocketed the historic brand to become the most valuable automaker in Europe. Now, Porsche is looking to spend some of that added capital and has founded a joint venture tech business named Pull Systems with its partner UP.Labs.

Pull Systems is described by Porsche as a “machine-learning-as-a-service” business. Essentially, the company is selling analytics software that can provide automakers with critical data and analysis, thanks to the use of AI. Specifically, Porsche states that its new Pull platform will give automakers insight into electronic components and batteries.

Porsche was not immediately available to comment to Teslarati on specific use cases of their new technology.

Tesla has perhaps best exemplified the incredible help that vehicle data and its subsequent analysis can provide, specifically within its autonomous driving offerings. Tesla constantly takes in data from each of its vehicles and uses it to improve the Full Self Driving system and its capabilities. The American automaker has even used this dataset to help improve the safety of its vehicles, as it can analyze hundreds of thousands of vehicle collisions and aim to enhance survivability and limit harm to occupants.

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This is far from the only investment that Porsche is looking to make with its newfound capital. Porsche’s “startup ecosystem” has been established to help the legacy automaker increase innovation and employ the newest bleeding-edge technologies within its vehicles. Porsche has invested in numerous startups already and is part of a series of venture partnerships, including “Startup Autobahn,” which hopes to invest in startups in Germany’s transportation sector.

“With UP.Labs, we are expanding our digital ecosystem to include an external venture lab. In this way, we are strengthening Porsche’s digital expertise and entering into an exchange with international talents and their know-how,” says Lutz Meschke, Deputy Chairman of the Executive Board of Porsche.

As for Porsche’s partner, UP.Labs is another incredibly well-funded venture capital firm that works to invest in “the future of transportation and mobility.” Some companies it has already invested in include BETA, an electric aircraft startup; Range, an electric semi-trailer manufacturer; and Teleo, a remote-controlled construction equipment provider.

As automakers continue to look to differentiate their upcoming electric vehicles, investments in the newest technology may become more popular and necessary. Hopefully, these investments will result in higher quality, better performing, and safer vehicles in the not-too-distant future.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla hired over 1,000 factory workers for its Semi program in NV: report

The update was initially reported by Insider, which cited three people reportedly familiar with the matter.

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Credit: Tesla Semi/X

Tesla seems to be putting a lot of effort into growing its Semi team. As per recent reports, the company has hired over 1,000 factory workers in Nevada for its Semi program.

The update was initially reported by Insider, which cited three people reportedly familiar with the matter. 

Bigger Semi Team

As per the publication’s sources, Tesla has reportedly hired over a thousand new factory workers for the Semi program in Nevada. The hiring ramp is reportedly part of the company’s efforts to fulfill the orders for the Semi, which have been accumulating for years.

To help the new members of the Semi team, Tesla has reportedly brought in the new workers to Giga Nevada for training and tours over the past months. These efforts are quite a notable update for the Semi program, the publication’s sources claimed, since less than 100 factory workers were reportedly assigned to the Class 8 all-electric truck until recently.

Tesla has not issued a comment about the matter as of writing.

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Tesla Semi Jobs and Updates

Insider’s report came amidst a hiring ramp in Tesla’s Careers website. As per previous reports, Tesla’s Careers website has uploaded over 80 positions related to the Semi program. The positions are varied, with listings being posted for engineering-related roles in Palo Alto, California, to manufacturing-related roles in Sparks, Nevada, and vehicle service-related roles in Sacramento, California. 

Tesla also shared a recent video of the ongoing progress of the Semi factory’s construction near Giga Nevada. As per Tesla Semi program lead Dan Priestley, the company has spent the last few months building the facility’s shell, so efforts are now underway to equip the factory with production equipment. The Tesla executive also reiterated the company’s target of producing 50,000 units of the Semi annually from its Nevada factory.

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Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge

It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again.

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Credit: Elon Musk/X

Following the first quarter Tesla earnings call, CEO Elon Musk seems to have become a bit more relaxed—relaxed enough to joke about fighting a gorilla with 99 other people, at least.

It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again and not too busy picking fights with politicians on social media.

The Viral 100 Men vs 1 Gorilla Challenge

Over the weekend, a post on social media platform X went viral. The post itself was quite simple, with user @DreamChasnMike stating that he thinks 100 men could beat one gorilla. “Everybody just gotta be dedicated to the sh*t,” the X user joked. The post exploded on the platform, garnering 284 million impressions as of writing.

The silly question also triggered a massive debate about whether 100 men would really stand a chance against a literal gorilla. Some users even lamented that the premise was a sign of male hubris. Nevertheless, the question proved to be a fun topic on X, with some more dedicated users even posting simulated videos of what the “100 Men vs 1 Gorilla Challenge” could look like. 

Mr. Beast and Elon Musk Join In

The premise is quite similar to other viral videos from noted YouTube creator Mr. Beast, so it was no surprise that edited images of Mr. Beast YouTube thumbnails with “100 Men vs a Gorilla” also started spreading on the social media platform. Mr. Beast, who tends to be game to such silly ideas, actually reposted the edited image, joking “Need 100 men to test this, any volunteers?”

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In true Elon Musk fashion, the Tesla and SpaceX CEO noted that he would join the challenge. “Sure, what’s the worst that could happen” Musk wrote in his post on X. Musk’s reply triggered quite a few laughs on X, with some stating that the world probably still needs the CEO.

While silly, Musk’s comment and his recent, more frequent posts about his companies’ products like Starlink and Grok have been received well by his supporters. Over the past months, after all, Musk has been very political and quite confrontational on social media. With Musk soon taking a step back from the Department of Government Efficiency’s (DOGE) daily operations, however, it seems like X will soon get a more tempered and lighthearted Elon Musk once more.

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Big Tesla win? Sec Lutnick says cars with 85% domestic content will face zero tariffs

That’s a big competitive advantage for Tesla’s best-selling vehicle.

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Credit: Tesla Europe & Middle East/X

It appears that Tesla may see itself with a notable advantage in the United States.

This is, at least, as per recent comments from United States Commerce Secretary Howard Lutnick.

Lutnick’s Comments

In recent comments to reporters, Lutnick stated that vehicles finished in the United States with 85% domestic content will have no tariff applied, as noted in a report from The Guardian. Automakers that meet this threshold stand to gain an advantage in the U.S. auto sector, especially considering the Trump administration’s aggressive tariffs.

As per Lutnick, the administration’s auto tariffs will apply to foreign carmakers that are building their vehicles in the United States. “This is ‘finish your cars in America and you win’,” Lutnick stated.

Big Tesla Advantage

Lutnick’s comments were received positively by Tesla watchers on social media, many of whom noted that the threshold would probably be met only by the electric vehicle maker’s cars. Teslas that are sold in the United States are built in the United States, and they have consistently ranked among the most American cars in the country for several years running.

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Back in December, for example, American University’s Kogod School of Business released its Made in America Auto Index, which explores the total domestic content of vehicles that are available for purchase today. In its rankings, only three vehicles received a total domestic content score of 85% or higher—the Tesla Model Y, Model Y Long Range, and the Model 3 Performance.

The two Model Y variants received a total domestic content score of 85%, while the Model 3 Performance had a total domestic content of 87.5%. If Secretary Lutnick’s comments are any indication, these three vehicles would be subjected to zero tariffs. This bodes well for Tesla, as the Model Y is the company’s best-selling vehicle by a notable margin.

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