Revel has opened its first-ever fast-charging electric vehicle station in Manhattan at Pier 36 on the Lower East Side.
This is the first fully public, 24/7 EV charging station in Manhattan, which has been a major challenge for companies and individuals utilizing EVs due to very limited real estate.
Revel developed the site with New York City’s Economic Development Corporation (NYCEDC). The site features 10 320 kW chargers made by Kempower.
The big challenge with EV ownership when living in New York City is access to public chargers.
While Revel, Tesla, and others are operating charging infrastructure in various boroughs like Queens and Brooklyn, Manhattan is so limited on space that those who utilize EVs for personal use or ride-sharing truly struggle for options.
Frank Reig, Revel’s Co-Founder and CEO, said:
“Hundreds of thousands of rideshare and taxi trips go in and out of Manhattan every day. With our new Pier 36 Charging Station, Revel is bringing the fastest charging on the market directly to those drivers so they can access EVs easier — saving them money and saving us all from breathing in more needless car pollution…This is Revel’s first in the borough, but definitely not our last!”
Revel has had this new station at Pier 36 in the works for some time. Last year, they hinted during an interview with me that they were working on something in Manhattan. It’s finally here.
This station brings Revel’s total network to 64 public fast chargers across the five boroughs of New York City. Their plans are to expand rapidly, hoping to have 300 active chargers by the end of 2025.
The significance of this station being in Manhattan was recognized by several figures:
State Senator Brian Kavanagh:
“The introduction of this first 24/7 public fast charging station in Manhattan represents a pivotal step in our journey toward a zero-emission transportation network. With the busy flow of rideshare and taxi traffic in and out of Manhattan, providing the fastest charging options directly to drivers not only saves them money but also helps us all breathe a little easier by reducing harmful car pollution.”
NYCEDC President and CEO Andrew Kimball:
“The opening of Revel’s first Manhattan charging station will help New York City become an innovator in accelerating low-carbon alternatives in the transportation sector, spark cutting-edge innovation that will unlock solutions for the global climate crisis, and create new economic opportunity for the city.”
Assemblymember Grace Lee:
“By expanding access to high-speed EV chargers in Lower Manhattan, we are not only promoting green technology but also reducing harmful emissions and improving air quality for our community. This is a crucial investment in the health and well-being of Lower Manhattan, and I look forward to continuing to support initiatives that advance our city’s environmental goals.”
Deputy Mayor for Operations Meera Joshi:
“New York is charging ahead! If we want to meaningfully reduce emissions, more cars will need to plug, rather than chug. But modal shifts will only happen once there’s the infrastructure to support it. Along with our 80,000-strong for-hire vehicle fleet’s transition to electric, the first 24/7 charger in Manhattan is a strong indicator of what’s to come. Thanks to Revel, EDC, DOT and all our partners for this Climate Week milestone. In partnership with the private sector, government continues to deliver for New Yorkers.”
Revel’s expanding number of EV fast chargers will support the evergrowing number of drivers utilizing sustainable powertrains for ride-sharing purposes. The New York City Taxi & Limousine Commission issued approximately 10,000 new licenses for electric-for-hire vehicles in October 2023.
This has brought the share of EV trips to over 10 percent of the total rideshare volume, or approximately 1.5 million rides per month.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
