A pre-production Rivian R1T was spotted on the streets of a small town in British Columbia, Canada, giving those in the area the chance to see the not-yet-released electric truck driving on normal roads.
The truck was spotted by YouTuber Ukeedaze in Ucluelet, B.C., and was reportedly being filmed for a commercial Rivian will use to market its new pickup, set to begin production in late-2020 or early 2021. The truck rolled silently through the small town with a population of fewer than 2,000 people according to the 2016 Candian Census, showing pickups capable of their high-performance specifications are able to navigate and maneuver through quiet areas without emitting excessive noise, unlike their traditional combustion engine counterparts.
Rivian’s filming of a commercial for the R1T evidently shows they will not take on the same marketing strategies as fellow electric vehicle manufacturer Tesla. Elon Musk, Tesla’s CEO, has said in the past he does not believe in advertising, marketing or endorsements of any kind, as that money can be spent on developing Tesla’s line of products. Rivian’s approach does not match this idea, as the company’s appearance in Ucluelet was primarily to film a commercial.
The Plymouth, Michigan-based electric car startup has taken numerous steps to gain exposure for its vehicles. CEO RJ Scaringe has done all he can to get Rivian’s name out there, by hosting everything from events open to the public to exclusive showings for reservation holders. However, they have also made the effort to get their vehicles into the public eye by displayiUkng them at conventions and general automotive events. Rivian was in attendance at the 2018 LA Auto Show, the 2019 Outdoor Retailer event, and most recently, they held a public event for those who live near its plant in Normal, Illinois to explore the new ideas the company had to offer.
More sightings of the R1T have been available over the recent months, perhaps gearing up for the production of the vehicle beginning around this time next year.
Rivian’s R1T truck and R1S sport-utility vehicle are both geared toward exceptional on-road and off-road performance, packing 750 horsepower, 400+ miles of range to its 185 kWh “Megapack” and a 0-60 MPH time of 3 seconds. The R1T starts at $69,000, while the R1S base model will cost $72,500.
You can watch Ukeedaze‘s video of the R1T commercial filming below.