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Tesla won’t be offering matte black as a paint option anytime soon

[Credit: Reese Wilson]

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Tesla’s next-generation Roadster is designed to be the halo car that outperforms the world’s top supercars in speed, power, and range while shattering world records in the making. But beyond its promised vertigo-inducing performance specifications, the vehicle’s looks competes with the best exotics with its low profile, wide stance, and sleek, aerodynamic lines.

The Silicon Valley electric carmaker appears to have one working prototype of the next-generation Roadster that’s painted in a rich, blazing red. It’s not quite the signature red paint job featured in Elon Musk’s personal Tesla Roadster that was sent on a journey to Mars, but the paint scheme of the prototype is unmistakable and eye-catching. Tesla also appears to have two to-scale models of the next-gen Roadster as well — a midnight silver-esque one featured during the unveiling last November and a white multicoat Roadster that was unveiled in the 2018 Annual Shareholder Meeting.

Considering the next-gen Roadster’s design, there’s arguably not a single color that wouldn’t be jaw-dropping on the all-electric supercar. Graphic designer Miguel Castro exhibited some creativity after the vehicle’s unveiling by envisioning how the Roadster would look in several colors, including “Electric Blue”.

Teslarati‘s very own Reese Wilson also reimagined the 2020 Roadster in a menacing matte black. But matte-colored Teslas won’t be making their way to the factory paint shop anytime soon.

A render of the next-generation Tesla Roadster in matte black. [Credit: Reese Wilson/Teslarati]

YouTuber and renown tech reviewer Marques Brownlee, and devout fan of matte black everything, digs deeper to find out why Tesla might be sticking to the more traditional glossy paint. In his recent tour of Tesla’s Fremont factory with CEO Elon Musk, Marques asked Musk if Tesla would ever offer a matte black option for its vehicles, particularly since the company did showcase a matte Model 3 prototype when the electric sedan was initially unveiled. Elon Musk’s response was encouraging, at least for the future.

“I actually like the aesthetics of matte. It’s really tricky to repair matte. With gloss, you can polish it out. With matte, if you get like a little ding, it’s really hard to then rematch so it looks like an even matte. We’d like to do matte in the future, but right now, for example, the paint shop is really operating at full tilt, so adding any complexity to the paint shop would not be wise right now, but I think it will be a cool thing to do in the future,” Musk said.

One of the areas that Tesla has struggled in with regards to the Model 3 production ramp was the Fremont factory’s paint shop. In the Q2 2018 earnings call, Musk noted that Tesla is “figuring out how to make the paint shop a lot simpler and general assembly a lot simpler” as the company starts producing the Model 3 in even higher volumes. Tesla’s appears to have made progress with its paint shop improvements since then, as evidenced by the company uploading a rather lighthearted video of a cow udder-like robot used for painting the Model 3.

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There is a pretty good chance that Tesla would not be offering matte black as an option for the next-gen Tesla Roadster. Nevertheless, some owners of the all-electric supercar who are fond of the color would likely use wraps as a way to make their vehicles more unique. One of these is Unplugged Performance’s Burnt Orange wrap for the Tesla Model S, which is pretty eye-catching in its own right.

The next-gen Roadster would most likely shatter a lot of competition when it starts rolling out to customers in 2020, especially since the vehicle’s insane specs announced by Musk during its unveiling is true only for the supercar’s base model. Musk has since mentioned another trim for the next-gen Roadster, and that would be even crazier in terms of raw power and speed. That trim is the SpaceX option, a variant of the Roadster that would literally feature rocket tech from SpaceX, Musk’s private space venture. To boost the vehicle’s performance, Musk plans on using Composite Overwrapped Pressure Vessels (COPV), which are used in SpaceX’s first-stage rocket boosters during re-entry and landing.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla CEO Elon Musk reminds everyone about Roadster’s true meaning

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Elon Musk addresses the crowd next to the new Tesla Roadster, which Tesla offers in Performance, Thrust and Rocket versions. (Image: Tesla/X)
Elon Musk addresses the crowd next to the new Tesla Roadster, which Tesla offers in Performance, Thrust and Rocket versions. (Image: Tesla/X)

Tesla CEO Elon Musk took to his social media platform X on Sunday to remind everyone that the Roadster’s true meaning is not about company growth or adding dollars to shareholders’ pockets. Sometimes, you just do things because you can.

Following the Roadster’s epic unveiling event last Thursday, skeptics and critics of the company or the project itself came out to say that the vehicle is a pointless project because it is not geared toward growing the company, delivering supreme margins for profitability, nor does it contribute to the big picture of Artificial/Super Intelligence.

But that’s just the thing: Roadster is not meant to be some shareholder dream; it’s meant to be a vehicle that people buy just because it is something awesome, unique, and the first of its kind.

Tesla Roadster: Three configs, one can fly, 0-60 in 0.8 seconds

Musk had to remind those who are skeptical about the Roadster’s importance to the company mission that while it is not a major contributor to Tesla’s long-term goals, it is something that is being built just because it can be:

“Optimus and Cybercab will be the vast majority of Tesla’s value. The only things that will scale to incredible size (K2 and beyond) economically are super intelligence, robots, solar power, and mass to space. And, of course, if you have the first two, the rest will follow. But Roadster is super cool, so we’re doing it anyway.”

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Musk has said on many occasions that Optimus would be the project that would make up the vast majority of Tesla’s value in the coming years.

Robotics will be a major focus of Tesla over the coming years, especially as Musk believes Optimus will enable work to be optional for humans and will enable what he calls “High Universal Income.”

Cybercab will be a passive income opportunity for owners, Musk and Tesla have said for a very long time, as a fleet of self-driving vehicles will operate within a ride-hailing Robotaxi service that won’t require a human driver to be present.

Tesla investors are more than enthusiastic about the company’s future projects, at least from a general consensus perspective. However, it is important to note that the Roadster is a fun and cool project that pushes the boundaries of what people thought was possible for an automobile.

What we saw last week was the first true example of a flying car, and despite the backlash about how it might not contribute to Tesla’s grand ambitions, it’s okay to have fun sometimes, too.

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Investor's Corner

SpaceX’s biggest earnings test yet lands Tuesday, and Tesla shareholders should be watching

SpaceX reports earnings Tuesday as Wall Street watches AI spending, Starlink growth and Tesla merger

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SpaceX reports third quarter results after the market closes Tuesday, with a webcast at 4:30 p.m. ET streamed on X, and Tesla follows a day later. Bloomberg consensus, cited by Pepperstone, calls for revenue of $12.89 billion, adjusted EBITDA of $6.62 billion and adjusted EPS near $0.15. That would be about 65% growth from the second quarter and SpaceX’s first profitable quarter since its IPO. Analysts expect roughly $6.4 billion from AI and $4.9 billion from Starlink, which is projected to reach 14.3 million consumer subscribers. Capital spending is forecast at $19.6 billion, leaving free cash flow near negative $11.6 billion.

The numbers matter because SpaceX has spent months trying to win over a skeptical market. It priced its record IPO at $135, spiked to $225.64, then sank near $105 in early August. Friday’s close of $146.03 sits about 28% below the June high. The Q2 report beat on revenue at $7.8 billion and put Starlink at 12 million subscribers, but $18.4 billion of capex hurt the stock. Since then SpaceX reached orbit on Starship Flight 14 with 26 Starlink V3 satellites, agreed to buy 800 MHz spectrum for about $8 billion as part of its Starlink Mobile push, and signed a fourth compute hosting deal in four months worth roughly $13 billion a year from December. Management is targeting more than 2 gigawatts of compute by year end and a $100 billion annualized revenue run rate. Evercore ISI, which raised its target to $275, said the quarter may be judged more on those targets than the reported figures

All of this sits under the Tesla merger question. Barclays analyst Dan Levy expects an all stock deal in which SpaceX buys Tesla at a premium, using reference values of $2.1 trillion and $1.5 trillion, and said an announcement would need to come by late October or early November to be voted on at Tesla’s December 6 annual meeting. Barclays estimates Musk would hold about 37% of the combined company and 56% of the votes. Musk said in July that combining companies cannot be discussed on an earnings call, but an investor question asking when SpaceX will merge with Tesla is sitting on SpaceX’s Q&A platform, and Teslarati has tracked how the Roadster demo revived the talk.

If a deal happens, Tuesday’s result would effectively set the price Tesla holders would receive. Their shares would convert into SpaceX stock, along with exposure to a company with a heavy investment on AI, while Tesla itself expects 2026 capex above $25 billion. A strong quarter and calmer spending would make that exchange easier to sell. Another round of heavy capex and a falling stock would make it harder.

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SpaceX’s Gwynne Shotwell just made a quiet gesture toward Tesla

SpaceX president Gwynne Shotwell quietly followed Tesla on X, and merger watchers noticed right away.

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SpaceX President and COO Gwynne Shotwell has started following Tesla’s official account on X, a small change that landed in the middle of a very loud merger conversation. Whole Mars Catalog joked about it on Sunday.

A follow is not an announcement, and neither company has said anything about a deal. What gives the moment weight is the timing. Barclays analyst Dan Levy has told clients that an agreement could come before Tesla’s annual meeting, which must be held by December 6, with SpaceX as the buyer in an all stock deal, as we reported after the Roadster unveiling. Wedbush’s Dan Ives has stuck with a 2027 timeline.

Shotwell is the executive most worth watching if the two companies do move closer. When Musk was asked at the All In Summit why Tesla and SpaceX remain separate, Shotwell sat next to him and said SpaceX personnel had already moved into xAI to fill leadership and engineering gaps. The businesses were integrating “faster than I thought,” she said, though “not fully integrated yet.” Her responsibilities have also grown since SpaceX absorbed xAI, and she now oversees operations that include Grok and the company’s AI compute buildout.

The financial links are already there. Tesla’s $2 billion xAI investment turned into a stake of less than one percent in SpaceX, the two share the Terafab chip project in Austin, and Musk exercised his 2018 Tesla options a week after SpaceX began trading, a sequence analysts flagged as giving SpaceX public shares to use in a deal. Musk holds about 20 percent of Tesla and controls 85.1 percent of SpaceX’s voting power, according to our earlier breakdown.

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The next test is close at hand. SpaceX reports its second earnings as a public company on Tuesday after the close, and Tesla follows on Wednesday. Musk told analysts in July that “we can’t talk about combining companies and that kind of thing on an earnings call,” so a direct answer is unlikely from either stage. Tesla shareholders can still submit and vote on questions through the Say portal until 4 p.m. EDT on Monday, and the merger is a recurring theme in the queue.

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