Tesla’s next-generation Roadster is designed to be the halo car that outperforms the world’s top supercars in speed, power, and range while shattering world records in the making. But beyond its promised vertigo-inducing performance specifications, the vehicle’s looks competes with the best exotics with its low profile, wide stance, and sleek, aerodynamic lines.
The Silicon Valley electric carmaker appears to have one working prototype of the next-generation Roadster that’s painted in a rich, blazing red. It’s not quite the signature red paint job featured in Elon Musk’s personal Tesla Roadster that was sent on a journey to Mars, but the paint scheme of the prototype is unmistakable and eye-catching. Tesla also appears to have two to-scale models of the next-gen Roadster as well — a midnight silver-esque one featured during the unveiling last November and a white multicoat Roadster that was unveiled in the 2018 Annual Shareholder Meeting.
Considering the next-gen Roadster’s design, there’s arguably not a single color that wouldn’t be jaw-dropping on the all-electric supercar. Graphic designer Miguel Castro exhibited some creativity after the vehicle’s unveiling by envisioning how the Roadster would look in several colors, including “Electric Blue”.
Teslarati‘s very own Reese Wilson also reimagined the 2020 Roadster in a menacing matte black. But matte-colored Teslas won’t be making their way to the factory paint shop anytime soon.
YouTuber and renown tech reviewer Marques Brownlee, and devout fan of matte black everything, digs deeper to find out why Tesla might be sticking to the more traditional glossy paint. In his recent tour of Tesla’s Fremont factory with CEO Elon Musk, Marques asked Musk if Tesla would ever offer a matte black option for its vehicles, particularly since the company did showcase a matte Model 3 prototype when the electric sedan was initially unveiled. Elon Musk’s response was encouraging, at least for the future.
“I actually like the aesthetics of matte. It’s really tricky to repair matte. With gloss, you can polish it out. With matte, if you get like a little ding, it’s really hard to then rematch so it looks like an even matte. We’d like to do matte in the future, but right now, for example, the paint shop is really operating at full tilt, so adding any complexity to the paint shop would not be wise right now, but I think it will be a cool thing to do in the future,” Musk said.
One of the areas that Tesla has struggled in with regards to the Model 3 production ramp was the Fremont factory’s paint shop. In the Q2 2018 earnings call, Musk noted that Tesla is “figuring out how to make the paint shop a lot simpler and general assembly a lot simpler” as the company starts producing the Model 3 in even higher volumes. Tesla’s appears to have made progress with its paint shop improvements since then, as evidenced by the company uploading a rather lighthearted video of a cow udder-like robot used for painting the Model 3.
There is a pretty good chance that Tesla would not be offering matte black as an option for the next-gen Tesla Roadster. Nevertheless, some owners of the all-electric supercar who are fond of the color would likely use wraps as a way to make their vehicles more unique. One of these is Unplugged Performance’s Burnt Orange wrap for the Tesla Model S, which is pretty eye-catching in its own right.
The next-gen Roadster would most likely shatter a lot of competition when it starts rolling out to customers in 2020, especially since the vehicle’s insane specs announced by Musk during its unveiling is true only for the supercar’s base model. Musk has since mentioned another trim for the next-gen Roadster, and that would be even crazier in terms of raw power and speed. That trim is the SpaceX option, a variant of the Roadster that would literally feature rocket tech from SpaceX, Musk’s private space venture. To boost the vehicle’s performance, Musk plans on using Composite Overwrapped Pressure Vessels (COPV), which are used in SpaceX’s first-stage rocket boosters during re-entry and landing.
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.
Tesla enters two new markets on two different continents in one week
SpaceX announces new Starship 13 test flight target date
