Tesla has never run commercials, and it doesn’t have a Public Relations or Advertising Department. Evidence over the years suggests that it doesn’t need one as the company’s products, events, and uncommonly vocal CEO Elon Musk have shown that spending money on commercials is overrated. Instead, they’ve let the company do its own talking, and despite not spending a dollar on ads, it’s arguably the most talked-about car company on the planet.
Before I wrote about electric cars for a living and considered myself an “EV enthusiast,” I knew that other electric cars existed. There’s a BMW i3 that I see on a daily basis on my daily commute to the gym, there’s a Chevy Bolt owner in my neighborhood, and there were a handful of Teslas around. Now, Teslas dominate my area, despite the fact that the company has never spent any money on advertising its products. I know I’ve seen Chevy Bolt and BMW i3 commercials on several occasions, but nobody talks about them.
From Elon Musk’s Twitter feed to rapper Yung Gravy’s hit single “Whip a Tesla,” there are plenty of ways Tesla has received the spotlight of the public eye through the years. Here are a few of the ones that I feel are the best example of how powerful Tesla’s PR machine is, even though it uses that money to continue developing its products.
1. The Tesla Model X “Dance”
While this one is extremely old and worn-out, it was usually the first thing I showed people who didn’t know what a Tesla is. It’s a flashy, flamboyant, fun Easter Egg that has the Model X dancing to the Trans Siberian Orchestra, and it’s an extremely annoying feature, according to several long-time Tesla owners who I keep in touch with. Despite its overuse by Tesla’s newcomers, it’s still a feature that spread throughout the internet like wildfire. It was a combination of inventiveness and Elon Musk’s bold sense of humor, and it undoubtedly gets the attention of many people who have no clue what is so special about Tesla vehicles.
Yeah, it might be old and outdated to some, but there’s no doubt it got the word out to some new Tesla followers. Rarely used in the wild anymore, it was recently used in China to attract college grads to consider working for the company.
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2. Elon Musk’s Twitter Feed
From Tesla stock synopses to product release details, to updates to Tesla’s lineup, Elon Musk’s Twitter feed is a legendary PR tool for the automaker. It’s free to create a Twitter, and Elon Musk uses it for literally any reason he can. His over 55 million Twitter followers feast at nearly every Tweet he writes, and the main difference for me is the responses he receives.
Musk is a comical man, someone who holds a great sense of humor and a light-heartedness that only a few people in his stressful position would be able to display. While most professional athletes attract responses from fans and foes who are interested in the sport they play, Musk attracts attention from nearly everyone from every walk of life. While you can usually expect some to share their newest memes, looking for approval from the unequivocal Lord of Memes, most commonly there are questions from Tesla owners and fans who are interested in when the next big development will be released.
Musk gains around 1 million new followers every week, according to his profile on Social Blade, A million extra sets of eyes feast upon his Tweets every night, whether they deal with automotive or his other projects, or his recent dive into Cryptocurrency, they attract massive attention from everyone in every corner of the World.
3. The Cybertruck Broken Glass Episode
During the 2019 unveiling of the Tesla Cybertruck, a demonstration of the vehicle’s durability was underway. First, Tesla’s Cheif Designer Franz von Holzhausen slammed a sledgehammer into the driver’s side door of the all-electric pickup. With no dents, dings, or imperfections to be found, the next part of the demonstration would reveal the nearly impossible to break Cybertruck glass, and it would solidify Tesla’s nearly indestructible vehicle.
Except the glass broke.
And for weeks and weeks, and months even, video of the Cybertruck’s glass breaking plagued the internet. For most companies, it would have been an embarrassing episode of a PR nightmare that would need massive amounts of explaining. Instead, Tesla used it to expand the brand.
Yup. Sledgehammer impact on door cracked base of glass, which is why steel ball didn’t bounce off. Should have done steel ball on window, *then* sledgehammer the door. Next time …
— Elon Musk (@elonmusk) November 25, 2019
Tesla created the Cybertruck glass shirt for its store, which simply had the dinged-up glass put on the front of a black t-shirt. Not shying away from the event, Tesla used the cards it was dealt, and it was really incredible how something that would derail a product unveiling for something that claimed to be so strong and robust was used to continue the public’s awareness of the Cybertruck.
Only Tesla.
There’s three of my favorite examples of Tesla’s PR brilliance. Of course, there are plenty more, including one that occurred last weekend with UFC Lightweight Beneil Dariush.
Be sure to let me know what your favorite examples of Tesla’s PR are!
I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!
Elon Musk
Elon Musk reveals date of Tesla Full Self-Driving’s next massive release
Initially planned for a January or February release, v14.3 aims to add some reasoning and logic to the decisions that Full Self-Driving makes, which could improve a lot of things, including Navigation, which is a major complaint of many owners currently.
Tesla CEO Elon Musk revealed the date of Full Self-Driving’s next massive release: v14.3.
For months, Tesla owners with Hardware 4 have been utilizing Full Self-Driving v14.2 and subsequent releases. Currently, the most up-to-date FSD version is v14.2.2.5, which has definitely brought out mixed reviews. With releases, some things get better, and other things might regress slightly.
For the most part, things are better in terms of overall behavior.
However, many owners have been looking forward to the next release, which is v14.3, about which Musk has said many great things. Back in November, Musk said that v14.3 “is where the last big piece of the puzzle lands.”
He added:
“We’re gonna add a lot of reasoning and RL (reinforcement learning). To get to serious scale, Tesla will probably need to build a giant chip fab. To have a few hundred gigawatts of AI chips per year, I don’t see that capability coming online fast enough, so we will probably have to build a fab.”
Initially planned for a January or February release, v14.3 aims to add some reasoning and logic to the decisions that Full Self-Driving makes, which could improve a lot of things, including Navigation, which is a major complaint of many owners currently.
Tesla Full Self-Driving v14.2 is a considerable improvement from early versions of the suite, but we have written about the somewhat confusing updates that have come with recent versions.
Tesla Full Self-Driving v14.2.2.5 might be the most confusing release ever
They’ve been incredibly difficult to gauge in terms of progress because some things have gotten better, but there seems to be some real regression on a handful of things, especially with confidence and assertiveness.
Musk confirmed today on X that Tesla is already testing v14.3 internally right now. It will hit a wide release “in a few weeks,” so we should probably expect it by late April.
It’s in testing right now. Wide release in a few weeks.
— Elon Musk (@elonmusk) March 19, 2026
Overall, there are high hopes that v14.3 could be a true game changer for Tesla Full Self-Driving, as many believe it could be the version that Robotaxis in Austin, Texas, some of which are driverless and unsupervised, are running.
It could also include some major additions, including “Banish,” also referred to as “Reverse Summon,” which would go find a parking spot after dropping occupants off at their destination.
What Tesla will roll out, and when exactly it arrives, all remain to be seen, but fans have been ready for a new version as v14.2.2.5 has definitely run its course. We have had a lot of readers tell us their biggest request is to fix Navigation errors, which seem to be one of the most universal complaints among daily FSD users.
Cybertruck
Chattanooga Charge: Tesla and EV fans ready for the Southeast’s wildest Tesla party
From Cybertruck Convoys to Kid-Friendly Fun Zones: The Chattanooga Charge Has Something for Everyone
Hundreds of like-minded Tesla and EV enthusiasts are descending on Chattanooga Charge this weekend for the largest Tesla meet in the Southeast. Taking place on March 20–22, 2026 at the stunning Tennessee Riverpark.
If you were there last year, you’ll know that it’s the ultimate experience to see the wildest Teslas in action, see the best in EV tech, and arguably the most fun – finally put a name to the face and connect with those social media buddies IRL! Oh, and that epic night time Tesla light show is a once-in-a-lifetime experience that will transform the Riverpark into something out of a sci-fi film that’s remarkably unforgettable and must be seen in person.
This year’s event takes everything up a notch, with over 100 Cybertrucks expected to be on display, many sporting jaw-dropping modifications and custom wraps that push the boundaries of what these stainless steel beasts can look like.
Whether you’re a diehard Tesla fan, EV supporter, or just EV-mod-curious, the sheer spectacle is worth the drive.
The Chattanooga Charge doesn’t wait until Saturday morning to get started. The weekend technically kicks off Friday, March 20th, and the venue sets the tone immediately. Come share roadtrip stories over drinks at the W-XYZ Rooftop Bar on the top floor of the Aloft Chattanooga Hamilton Place Hotel, with sunset views over the city.
Come morning, nurse your hangover with a some good coffee, and convoy with hundreds of other Tesla and EV drivers through Chattanooga to the event for some morning meet and greets before the speaker panel starts and the food trucks fire up.
Tesla owner clubs travel from across the country to be here, not just to show off their vehicles,, but to connect, share, and celebrate a shared passion for the future of driving.
Sounds like a plan to me. See you there, guys. Don’t miss it. Get your tickets at ChattanoogaCharge.com and join the charge. 🔋⚡
Chattanooga Charge is a premier Tesla and EV gathering inspired by the X Takeover, known as one of the largest Tesla event gatherings. What began as a bold idea from the team at DIY Wraps/TESBROS, hosted in their hometown of Chattanooga, Tennessee, the event quickly became a movement across social media. The first annual Chattanooga Charge united over 16 Tesla clubs from 16 states, proof that the EV community was hungry for something big in the South. Year after year, the event has grown in scale, ambition, and heart.
News
Tesla Full Self-Driving gets latest bit of scrutiny from NHTSA
The analysis impacts roughly 3.2 million vehicles across the company’s entire lineup, and aims to identify how the suite’s degradation detection systems work and how effective they are when the cars encounter difficult visibility conditions.
The National Highway Traffic Safety Administration (NHTSA) has elevated its probe into Tesla’s Full Self-Driving (Supervised) suite to an Engineering Analysis.
The analysis impacts roughly 3.2 million vehicles across the company’s entire lineup, and aims to identify how the suite’s degradation detection systems work and how effective they are when the cars encounter difficult visibility conditions.
The step up into an Engineering Analysis is often required before the NHTSA will tell an automaker to issue a recall. However, this is not a guarantee that a recall will be issued.
🚨 The NHTSA said it was upgrading a probe into Tesla’s Full Self-Driving (Supervised) platform to an “engineering analysis”
It will examine 3.2 million vehicles and aims to determine its effectiveness in evaluating degraded road conditions pic.twitter.com/2dkrv1mR8o
— TESLARATI (@Teslarati) March 19, 2026
The NTHSA wants to examine Tesla FSD’s ability to assess road conditions that have reduced visibility, as well as detect degradation to alert the driver with sufficient time to respond.
The Office of Defects Investigation (ODI) will evaluate the performance of FSD in degraded roadway conditions and the updates or modifications Tesla makes to the degradation detection system, including the timing, purpose, and capabilities of the updates.
Tesla routinely ships software updates to improve the capabilities of the FSD suite, so it will be interesting to see if various versions of FSD are tested. Interestingly, you can find many examples from real-world users of FSD handling snow-covered roads, heavy rain, and single-lane backroads.
However, there are incidents that the NHTSA has used to determine the need for this probe, at least for now. The agency said:
“Available incident data raise concerns that Tesla’s degradation detection system, both as originally deployed and later updated, fails to detect and/or warn the driver appropriately under degraded visibility conditions such as glare and airborne obscurants. In the crashes that ODI has reviewed, the system did not detect common roadway conditions that impaired camera visibility and/or provide alerts when camera performance had deteriorated until immediately before the crash occurred.”
It continues to say in its report that a review of Tesla’s responses revealed additional crashes that occurred in similar environments showed FSD “did not detect a degraded state, and/or it did not present the driver with an alert with adequate time for the driver to react. In each of these crashes, FSD also lost track of or never detected a lead vehicle in its path.”
The next steps of the NHTSA Engineering Analysis require the agency to gather further information on Tesla’s attempts to upgrade the degradation detection system. It will also analyze six recent potentially related incidents.
The investigation is listed as EA26002.
Elon Musk reveals date of Tesla Full Self-Driving’s next massive release
Chattanooga Charge: Tesla and EV fans ready for the Southeast’s wildest Tesla party
