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Will EV adoption be stunted by lofty consumer expectations?

(Credit: Tesla China)

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2 years ago

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Deloitte, a leading professional services network, has published polling and analysis on the hurdles ahead of EV adoption globally.

Deloitte condensed its findings well in one of the first sentences of its analysis, “interest in electric vehicles grows, but worries about price, range, and charging time remain.” This survey is part of a series that Deloitte has conducted annually for over a decade now called the “Global Automotive Consumer Study.” In this year’s publication, the focus was on electric vehicles.

The first surprising piece of data is how much the United States lags in interest in electric vehicles. Deloitte found that only 8% of respondents were confident that EV was their next vehicle. However, this is an outlier compared to other recent surveys conducted in the U.S. Out of the nations polled by Deloitte, China led in interest in EVs, with over a quarter of respondents saying that their next vehicle would be electric.

Less surprising were the reasons respondents were interested in purchasing an EV. Despite the near-constant messaging from governments, media sites, and automakers alike, the cost of ownership was by far the most significant attractor for consumers. Significantly more swaying than concerns about the environment or concerns about personal health.

Shortly thereafter, Deloitte highlighted the top concerns of consumers if they were to buy an electric vehicle, and unsurprisingly, affordability was the number 1 concern across the board. In the U.S., other top concerns included driving range, charging time, public charging availability, and at-home charging availability. Globally, other than concerns regarding the upfront cost of the EV, charging time, driving range, and charging availability were also top concerns.

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Only one country had responses that dramatically differed from the norm, China. Chinese respondents not only stated that the superior driving experience was the top attractor to EVs, but their biggest concern was safety regarding battery technology.

For those who live or have purchased an EV in the U.S., these results should be no surprise. The foremost EV seller in America, Tesla, no longer sells a vehicle below $40,000, and the vast majority of Tesla vehicles sell for much more. To make the problem even worse, traditional budget brands have not yet been able to bring down their prices to parity with gas offerings.

Ford’s F150 Lighting sells for thousands more than its gas counterpart. The first-ever Toyota EV offering, the BZ4X, is multiple times the cost of a base RAV4. And while the Chevy Bolt has become popular specifically for its affordability, it remains far more expensive than gas vehicles in its class.

The other area where EVs aren’t meeting customer expectations is in the driving range they are capable of. An astounding 19% of respondents stated that they would want a vehicle with a minimum range of 600 miles, while the plurality of respondents expected more than 300 miles of range. And while many may believe that these expectations are unfairly high compared to gas vehicles, perhaps this is also a messaging problem that automakers must solve in the coming year.

These results do come with the caveat that they varied quite considerably from market to market. Noticeably, Southeast Asian respondents needed the least amount of range, while respondents from Europe and the U.S. stated they needed the most.

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On a more positive note, Deloitte was able to find areas where advancement in EV technology has finally been able to meet consumer expectations. The vast majority of respondents stated that they were willing to wait either between 10-20min or 20-40min for a complete charge, and over 40% of respondents stated they would be willing to wait a max of 20min.

While these expectations are high, they are finally within reach of many popular vehicles. Hyundai’s fastest charging vehicles will charge from 10-80% in 18min, while Teslas that plug into the newest generation Supercharger are charging to 80% in a similar timeframe.

For someone who spends their time immersed in the world of electric vehicles, such as myself, it can come across as a culture shock hearing about the concerns and motivators that are affecting the purchasing choices of the people that live around me. Still, perhaps it is an important exercise to step away from the keyboard and see what others really think. And for manufacturers, data like that collected by Deloitte can be a powerful tool showing where consumer attention is and what is affecting how they spend their money.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk

xAI’s Grok 3 partners with Oracle Cloud for corporate AI innovation  

Elon Musk’s xAI partners with Oracle to deliver Grok 3 to enterprise users via OCI. The move boosts Grok’s reach.

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2 hours ago

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June 19, 2025

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Credit: Elon Musk | X

xAI’s Grok 3 is partnering with Oracle Cloud to deliver its advanced AI model to corporate customers.

Oracle announced its collaboration with xAI earlier this week. The partnership leverages Oracle’s robust infrastructure to offer xAI’s Grok 3, positioning it as a transformative tool for business applications.

“Today, we announced xAI has selected Oracle to offer xAI’s Grok models via OCI Generative AI service for a wide range of use cases and will use OCI’s leading AI infrastructure to train and run inferencing for its next-generation Grok models,” said Clay Magouyrk, Executive Vice President at Oracle Cloud Infrastructure, via LinkedIn.

Oracle’s cost-effective AI capabilities will support xAI’s demanding workloads, enabling faster processing for enterprise users.

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Oracle’s Karan Batta told Reuters: “Our goal here is to make sure that we can provide a portfolio of models – we don’t have our own.” Oracle will host Grok 3 alongside models from Meta, Mistral, and Cohere, ensuring corporate data remains secure within existing Oracle protections.

Oracle’s strategy focuses on integrating popular AI models into corporate software, and xAI’s Grok 3 enhances this portfolio. The collaboration expands Grok’s reach to businesses seeking secure, high-performance AI solutions for diverse use cases.

Elon Musk’s xAI launched Grok 3 in February. It competes with models from DeepSeek and OpenAI. Grok 3 is free for all X users, but features are limited. X offers Premium and Premium+ subscribers access to Grok 3’s advanced capabilities like DeepResearch and Think modes. Users who are not paid subscribers have access to Grok 3’s basic features.

Elon Musk’s companies have a longstanding relationship with Oracle. In 2018, Tesla appointed Oracle founder Larry Ellison to its board, a move Wedbush analyst Daniel Ives called a “home run appointment.”

In 2023, Ellison–who is no longer on Tesla’s board but still close with Musk–revealed plans for a Tesla Cybertruck police car.

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“Our next-generation police car is coming out very soon,” Ellison said at the 2023 Oracle CloudWorld conference in Las Vegas. “It’s my favorite police car. It’s my favorite car, actually. It’s Elon’s favorite car.”

Grok 3’s integration into Oracle Cloud strengthens xAI’s position in the corporate artificial intelligence market. By combining Oracle’s infrastructure with Grok’s cutting-edge capabilities, this collaboration could redefine enterprise AI adoption, driving innovation across industries.

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Elon Musk

Tesla Robotaxis are becoming a common sight on Austin’s public roads

Tesla Robotaxi sightings are becoming much more frequent ahead of its launch planned for this month.

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13 hours ago

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June 18, 2025

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Credit: @Muzeishen | X

Tesla Robotaxis are becoming a common sight on the public roads of Austin, Texas, as yet another test mule has been spotted near the company’s target launch date.

Just over a week ago, the first public sighting of a driverless Tesla Robotaxi was reported. The vehicle was an updated version of the Tesla Model Y, which will be the initial model used in the public deployment of the Robotaxi platform.

Throughout the past week, sightings have been more common, as people in Austin have been looking for the unique decal Tesla is placing on car doors to recognize the driverless vehicles (After all, Robotaxis are not as easy to recognize as driverless vehicles without the LIDAR unit on the roof like Waymo).

Yet another sighting of a Robotaxi was shared on social media today, just two days before CEO Elon Musk’s proposed launch date of June 22:

It is easy to tell that there is nobody in the driver’s seat of this vehicle. Tesla is using its white interior on this particular mule, making it incredibly simple to recognize that no human is controlling the car.

Whether Tesla will still meet the June 22nd deadline remains to be seen, but it is no secret that the company is prioritizing safety ahead of offering public rides.

Tesla will initially roll out the Robotaxi platform in Austin, but it has already started the regulatory process in other areas, specifically California.

The National Highway Traffic Safety Administration (NHTSA) is also helping to streamline the process for companies developing driverless vehicles by giving exemptions to automakers. It will make things much more efficient, benefiting Tesla and other car companies that have similar plans.

Tesla Robotaxi just got a big benefit from the U.S. government

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Elon Musk

Elon Musk teases Tesla Optimus Gen 3 capabilities: ‘So many improvements’

If you thought Optimus Gen 2 was impressive, Tesla might have a surprise for you.

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17 hours ago

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June 18, 2025

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Credit: Tesla Optimus | X

Elon Musk has teased that huge improvements are coming to Tesla’s Optimus humanoid robot, which is arguably the product that the company is developing with the most potential for everyday use by consumers and valuation increases from a financial perspective.

Optimus is still in the development stages, but Tesla has made great strides in its development over the past several years. It started as a simple idea that was unveiled with a human being in a spandex suit.

Tesla posts Optimus’ most impressive video demonstration yet

Just a few years later, Tesla has developed several humanoid robot prototypes that have made their way to influencers and have lent a helping hand around the company’s manufacturing facilities.

Tesla has already introduced two generations of Optimus, as the most recent release featured a vast number of improvements from the initial version.

The following is a list of things Tesla improved upon with Optimus Gen 2 compared to Gen 1:

  • Tesla introduced a weight reduction of roughly 22 pounds, improving efficiency and agility
  • Optimus Gen 2 had a walking speed that improved by 30 percent over Gen 1
  • Tesla developed more capable hands that had 22 degrees of freedom, double that of Gen 1. This improved object handling
  • Optimus Gen 2 had a 2-degree-of-freedom neck, as Gen 1’s was fixed
  • Tesla integrated actuators and sensors for better performance. This includes things like foot force/torque sensing, articulated toe sections that are close to human foot geometry for better balance and movement
  • Optimus Gen 2 has 28 degrees of overall freedom, improving flexibility from the first generation
  • Tesla’s Optimus Gen 2 can do more than Gen 1, and has shown improved motor control and precision, doing things like squats, yoga poses, dancing, and even poaching an egg

These changes essentially brought Tesla closer to what will be the Optimus version that makes it to production. The company has plans to start production for the public in 2026, but some units will be manufactured for internal use within its factories as soon as this year. Tesla has said it could scale to 100,000 units or more by next year.

Musk also revealed to Teslarati recently that the company is in the process of building the production line that will bring manufacturing rates of Optimus to that level.

However, there is another design of Optimus coming, and Musk says it will feature “so many improvements”:

Tesla has said that Optimus will have the capability to perform tedious and time-consuming tasks like folding laundry, babysitting, cooking, walking the dog, and plenty of other things. However, it will be super impressive to see it do things that require true coordination, like threading a needle, for example.

Musk did not hint toward any specific developments that Tesla will aim for with Optimus Gen 3, but the sky is the limit, especially as it will be performing some manufacturing tasks across its factories.

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