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Tesla Model 3 Mania: 1 year and 400k reservations later
March 31, 2016, the day otherwise known as Model 3 Mania drew thousands of eager Tesla enthusiasts worldwide who lined up during predawn hours at their local Tesla showroom, in hopes to become one of the very first to reserve Tesla’s highly anticipated mass market sedan. Many went as far as to camp out overnight in front of the storefront to get an early jump on placing their $1,000 reservation deposit when stores opened the following day.
The day of Model 3 Mania also saw Elon Musk making a surprise visit to the Century City Tesla Store and giving high fives to the hundreds of eager Model 3 reservation holders that were waiting in line. What followed that evening was Tesla’s official Model 3 reveal event. Invited guests were given the opportunity to test ride in the Model 3, but also witness arguably the most significant product launch in automotive history.
High-five from Elon Musk himself at Century City for the #Model3. Now THAT's a CEO!! pic.twitter.com/cwE38kmxp8
— TESLARATI (@Teslarati) March 31, 2016
Now, one year later and with a presumed reservation count well north of 400,000 vehicles, Model 3 is set to take stage again at Tesla’s final ‘Part 3’ launch event.
We’ve outlined some of the milestones Tesla has been able to achieve for Model 3 in the short year following the vehicle’s debut.
Release Candidate video – The most recent Model 3 teaser came in the form of a video that Elon shared via Twitter. No new details were revealed other than the fact that this was the closest near production-ready Model 3 we have seen thus far. In true Tesla form, the release candidate looks similar to the vehicle the company showcased on March 31st of last year. There doesn’t seem to be any major updates on the aesthetics of the car other than a slightly revised nose.
Right Hand Drive Model 3 – Elon confirmed over Twitter that right-hand drive Model 3 won’t be arriving until the summer 2018.
Dual motor all-wheel drive option arriving later – Initial production run will be for the rear-wheel drive Model 3 with all-wheel drive models following 6 to 9 months after. It was communicated that this is to keep production as simple as possible from the outset.
Battery Size estimates – Model 3 battery will max out at 75kWh and have likely a 300+ mile range based on the current physical limitations of the chassis size.
Capital raise in preparation for Model 3 – Tesla kicked off another capital raise to rake in an additional $1.3 billion ahead of the start of Model 3 production. This was in addition to a $2 billion stock sale several months back.
Warehouse Expansion – Tesla signed a lease for 1.3 million square feet of warehouse space northeast of the Fremont factory. We expect that this warehouse will be used to store battery pack inventory moving from Gigafactory 1 in Spark, Nevada to the Fremont factory.
Gigafactory starts Model 3 battery cell production – Gigafactory 1 will begin production of Model 3’s high performance ‘2170 cell’ in Q2. Tesla is currently mass producing 2170 lithium ion cells for the company’s commercial and home battery storage systems.
Heads Up Display – Model 3’s gauge-less cluster has led many to believe that Tesla had plans for a HUD. However, that was quickly put to rest after Elon confirmed over Twitter that Model 3 will not have heads up display.
Supercharging congestion a concern in advance of Model 3 – Model 3 will add a significant number of Tesla vehicles to roads around the world, leaving many to wonder about the type of impact this will have on the Supercharger network. Mainly, how long do I need to wait before I can charge?
Tesla addressed these fears by implementing a new annual cap on Supercharging for all owners that purchased a Model S or Model X this year.
Model 3 Ludicrous Mode – For the performance junky out there, Ludicrous mode will indeed be available for Model 3, though Elon did note that it’s not going to be as fast as Model S.
All eyes are on the start of production for Model 3 that’s scheduled to take place in July. Employees will have the ultimate first shot at taking delivery of a new Model 3.
Happy 1 yr old birthday Model 3 Mania.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
