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Tesla Model 3 Mania: 1 year and 400k reservations later
March 31, 2016, the day otherwise known as Model 3 Mania drew thousands of eager Tesla enthusiasts worldwide who lined up during predawn hours at their local Tesla showroom, in hopes to become one of the very first to reserve Tesla’s highly anticipated mass market sedan. Many went as far as to camp out overnight in front of the storefront to get an early jump on placing their $1,000 reservation deposit when stores opened the following day.
The day of Model 3 Mania also saw Elon Musk making a surprise visit to the Century City Tesla Store and giving high fives to the hundreds of eager Model 3 reservation holders that were waiting in line. What followed that evening was Tesla’s official Model 3 reveal event. Invited guests were given the opportunity to test ride in the Model 3, but also witness arguably the most significant product launch in automotive history.
High-five from Elon Musk himself at Century City for the #Model3. Now THAT's a CEO!! pic.twitter.com/cwE38kmxp8
— TESLARATI (@Teslarati) March 31, 2016
Now, one year later and with a presumed reservation count well north of 400,000 vehicles, Model 3 is set to take stage again at Tesla’s final ‘Part 3’ launch event.
We’ve outlined some of the milestones Tesla has been able to achieve for Model 3 in the short year following the vehicle’s debut.
Release Candidate video – The most recent Model 3 teaser came in the form of a video that Elon shared via Twitter. No new details were revealed other than the fact that this was the closest near production-ready Model 3 we have seen thus far. In true Tesla form, the release candidate looks similar to the vehicle the company showcased on March 31st of last year. There doesn’t seem to be any major updates on the aesthetics of the car other than a slightly revised nose.
Right Hand Drive Model 3 – Elon confirmed over Twitter that right-hand drive Model 3 won’t be arriving until the summer 2018.
Dual motor all-wheel drive option arriving later – Initial production run will be for the rear-wheel drive Model 3 with all-wheel drive models following 6 to 9 months after. It was communicated that this is to keep production as simple as possible from the outset.
Battery Size estimates – Model 3 battery will max out at 75kWh and have likely a 300+ mile range based on the current physical limitations of the chassis size.
Capital raise in preparation for Model 3 – Tesla kicked off another capital raise to rake in an additional $1.3 billion ahead of the start of Model 3 production. This was in addition to a $2 billion stock sale several months back.
Warehouse Expansion – Tesla signed a lease for 1.3 million square feet of warehouse space northeast of the Fremont factory. We expect that this warehouse will be used to store battery pack inventory moving from Gigafactory 1 in Spark, Nevada to the Fremont factory.
Gigafactory starts Model 3 battery cell production – Gigafactory 1 will begin production of Model 3’s high performance ‘2170 cell’ in Q2. Tesla is currently mass producing 2170 lithium ion cells for the company’s commercial and home battery storage systems.
Heads Up Display – Model 3’s gauge-less cluster has led many to believe that Tesla had plans for a HUD. However, that was quickly put to rest after Elon confirmed over Twitter that Model 3 will not have heads up display.
Supercharging congestion a concern in advance of Model 3 – Model 3 will add a significant number of Tesla vehicles to roads around the world, leaving many to wonder about the type of impact this will have on the Supercharger network. Mainly, how long do I need to wait before I can charge?
Tesla addressed these fears by implementing a new annual cap on Supercharging for all owners that purchased a Model S or Model X this year.
Model 3 Ludicrous Mode – For the performance junky out there, Ludicrous mode will indeed be available for Model 3, though Elon did note that it’s not going to be as fast as Model S.
All eyes are on the start of production for Model 3 that’s scheduled to take place in July. Employees will have the ultimate first shot at taking delivery of a new Model 3.
Happy 1 yr old birthday Model 3 Mania.
In a major development that will inevitably strengthen Tesla’s dominant position in the American EV market, Polestar has been effectively banned from selling new vehicles in the United States, starting with the 2027 model year.
The U.S. Department of Commerce denied Polestar authorization under the Connected Vehicle Rule, which prohibits vehicles containing certain connected technologies (Cellular, Wi-Fi, Bluetooth, etc.) linked to China or Russia due to national security risks, including potential data collection on American drivers.
🚨 A Tesla competitor goes down
Polestar will no longer sell new vehicles in the United States starting with the 2027 model year.
The U.S. Department of Commerce denied the brand authorization under the Connected Vehicle Rule, which restricts the sale of cars with software and… pic.twitter.com/TrwnQeoiES
— TESLARATI (@Teslarati) June 25, 2026
Polestar, which is majority-owned by China’s Geely Holding, could not obtain the required exemption despite producing some models domestically.
Polestar confirmed it will sell off any remaining inventory of the Polestar 3 and Polestar 4 models, while continuing service and warranty support for existing customers. No new models or major refreshes will reach U.S. buyers, and the company is pivoting its growth strategy to Europe, where it already generates the vast majority of its sales.
The outcome removes a direct premium EV competitor that had positioned itself as a stylish, performance-oriented alternative to Tesla’s lineup. The Polestar 2 challenged the Model 3, while the Polestar 3 and 4 targeted segments overlapping with the Model Y and upcoming Tesla offerings. Polestar’s U.S. sales had already been sluggish amid intense competition and slower demand, representing just 6 percent of its global volume in the first quarter of 2026.
While Polestar was not on Tesla’s level in the U.S., it still places a dent in the evergrowing field of Tesla competitors in the country, where it has long dominated EV sales.
Tesla faces none of these hurdles. As a U.S.-founded and U.S.-headquartered company with major manufacturing in Fremont, Austin, and Nevada, Tesla’s vehicles are built with compliant domestic and allied supply chains. Its Full Self-Driving technology, over-the-air software updates, and vertically integrated ecosystem were developed entirely in-house without foreign ownership entanglements that trigger national security reviews, at least in the U.S.
Of course, it did face a similar threat in China a few years back:
Elon Musk responds to reports of Tesla ban among China’s military over security concerns
The Connected Vehicle Rule, first advanced under the prior administration and upheld under the current one, is part of a broader U.S. effort to protect the domestic auto industry and critical technology from Chinese influence. High tariffs on Chinese-made EVs and related restrictions have already reshaped the market. Tesla benefits directly: it avoids these barriers while continuing to lead in U.S. EV sales volume, Supercharger network expansion, and energy storage integration.
By clearing Polestar from the new-vehicle playing field, the policy reduces competitive pressure in the premium and performance EV segments where Tesla has invested billions. American consumers seeking cutting-edge electric vehicles now have one fewer option tied to foreign adversaries — and one clearer path to the market leader that has driven the EV transition from the start.
For Tesla, this is more than regulatory relief. It is a strategic tailwind that reinforces its position as America’s premier EV innovator at a time when domestic manufacturing and technological independence matter most.
Tesla Cybercab stands to gain from new rules that the Trump Administration is aiming to enforce on autonomous vehicles. On Thursday, NHTSA, under the Trump Administration’s U.S. Department of Transportation, commenced rulemaking on the Federal Motor Vehicle Safety Standards (FMVSS).
This effort aims to eliminate the mandate for manual brake pedals in vehicles that are designed to be driven exclusively by automated driving systems. This would impact the Tesla Cybercab, which the company has stated would operate without a steering wheel or pedals.
Tesla Cybercab launch is imminent after latest sighting at Giga Texas
The Trump Administration is looking to revise FMVSS No. 135, which requires standard braking systems on light-duty vehicles.
Currently, the regulation requires light-duty cars to use traditional manual braking systems that allow operators to slow the vehicle. With the advent of self-driving in the U.S., these regulations need updating, and these are the changes that could come to FMVSS No. 135:
- Removes requirements for hand- or foot-operated brake controls for vehicles designed never to be operated by a human. Existing rules still apply to AVs that retain manual controls.
- All subject vehicles must still meet the same stopping distance performance criteria via alternative testing procedures.
- While this update ensures AVs can physically stop when commanded, NHTSA is separately developing safety performance requirements for AVs in real-world driving scenarios.
- NHTSA will continue to use its broad defect enforcement authority to investigate unsafe ADS behavior and oversee recalls.
As autonomy becomes a greater part of passenger travel, these types of rule adjustments will be more than reasonable. It will give manufacturers the ability to self-certify their vehicles and avoid any red tape that could ultimately delay the deployment of these vehicles.
Administrators are also incredibly excited about the opportunity to play a role in the advancement of self-driving vehicles.
“We are at the cusp of the greatest technological revolution in vehicle technology since the innovation of the Model T,” NHTSA Administrator Jonathan Morrison said. “If we want America to lead the way, we have to reimagine our regulatory framework. That’s why under Secretary Sean Duffy’s AV Framework, NHTSA is tearing down pointless barriers to innovative designs while strengthening the fundamental safety requirements that matter and holding AV developers accountable for safe performance.”
The Cybercab entered mass production at Gigafactory Texas in April. Tesla ultimately plans to push the vehicle into its Robotaxi fleet, potentially when frameworks like these are established.
Tesla plans to boost production at its Gigafactory Berlin plant in Germany following a sharp rebound in sales and demand in Europe after a softer 2025.
The plans put Tesla in a better position to compete with strengthening companies in Europe and potentially other markets; demand indicators show Tesla is much better off than in 2025.
Last year was a tough year for Tesla in terms of overall demand in Europe. The company produced over 200,000 vehicles at the German plant last year, a soft figure compared to the 375,000 vehicles Tesla lists as its current capacity at the factory.
🚨 Tesla said this morning it will ramp up production at Gigafactory Berlin to a volume of 7,500 vehicles per week.
This is a 20 percent boost in production. Tesla will hire 1,000 new employees to help with the increase.$TSLA pic.twitter.com/kravKfRO5n
— TESLARATI (@Teslarati) June 25, 2026
Tesla’s overall European sales dropped significantly last year due to a variety of factors. However, sales are rebounding, and demand is strong once again, and only getting stronger. Tesla is now planning to bump production of Model Y vehicles at Giga Berlin upward by about 20 percent. It will also bring 1,000 new jobs to the plant.
Tesla confirmed the details of its planned production expansion in Germany this morning. It is a strategy to keep up with strengthening demand.
In Q1, Tesla saw a record 61,000 vehicles produced at Giga Berlin. European registrations rebounded sharply, with Model Y seeing 117 percent increases in March 2026 compared to last year. Germany alone saw stark increases, with a quadrupling in registrations to 9,252 units.
This trend continued in other key European markets, including France, Denmark and Sweden. Tesla registrations were up over 46 percent in some of these markets, and Model Y continued its trend as a top BEV in the market.
Demand has been recovering strongly in 2026, giving Tesla a reason to expand production efforts at the factory. These increases signal management’s confidence in sustained or growing European pull for Berlin-built vehicles.
One of Tesla’s biggest threats just got banned in the U.S.
Tesla Cybercab stands to gain from new Trump autonomy rules
