When Tesla first struck a deal with Aptera in early 2023 to give the company its North American Charging Standard (NACS), it seemed like it would be one of the only companies to do so. The partnership granted Aptera the ability to use Tesla Superchargers when its vehicles finally hit the road, a major advantage for a startup with such a small size.
But several months later, Tesla CEO Elon Musk and Ford CEO Jim Farley announced they would be hopping on a public conference call known as a “Twitter Spaces,” where the two announced the Detroit-based automaker would also adopt the NACS connector in 2024, offering Ford EV drivers the opportunity to access Tesla Superchargers across North America.
Tesla to open 12,000 Superchargers to Ford across U.S. and Canada
Then GM did it.
Then Rivian.
And Volvo/Polestar.
And Mercedes-Benz, Nissan, Fisker, Honda, Acura, Jaguar, Hyundai, Kia, BMW, and Toyota/Lexus all followed.
While these companies are either seasoned in their EV efforts or not, there is one thing they all have in common: they lack an in-house charging network for their drivers. For years, these companies have chosen to opt into third-party connectors run by companies like ChargePoint, Volta, Electrify America, and others.
Good morning! @RateYourCharge EA, EVgo, and Tesla Supercharger update from Stamford, CT.
Can you tell that that NY area makes me angry? ? pic.twitter.com/wXEHKG2CSe
— Kyle Conner (@itskyleconner) October 21, 2023
Tesla is the only car company in the U.S. to operate an expansive network of its own chargers, and it has a reputation for having well-maintained and operational stalls that are rarely under the weather in terms of their ability to function.
Other manufacturers understand Tesla’s prowess with its charging infrastructure, but two large companies still have yet to adopt the NACS: Volkswagen and Stellantis.
Volkswagen was once a formidable ally of Tesla’s, but that goes back to prior management. Herbert Diess had the helm at VW for years and worked hard to push the German automaker to relevance in the EV sector. His approach ruffled the feathers of many at VW Group, and ultimately, Diess left to pursue other things.
Stellantis has several brands under its umbrella, including Jeep, Dodge, Chrysler, Maserati, and Alfa Romeo, to name a few. It has also opted not to adopt Tesla’s NACS port for reasons not known. However, it said it is mulling a switch, which Toyota also said it would do, and it eventually made the jump.
It seems unlikely any car companies out there would not want to take advantage of such an expansive charging network for its vehicles. In past articles, I have stated that Tesla’s biggest advantage, in my opinion, is the charging network. Giving up this advantage will help competitors catch up to Tesla, and consumers might be prone to buy other EVs because they can access the network regardless of the car they drive.
However you feel about Tesla and its CEO Elon Musk, the company’s mission has always been to accelerate the transition to sustainable energy, and this move is one that truly seems to make many believe that it is more focused on helping sustainability succeed than itself as a company.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
