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Tesla’s launch of Model Y RWD is the nail in the coffin at the worst time for legacy auto

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Tesla’s launch of the Model Y Rear-Wheel-Drive (RWD) comes at perhaps the worst time for legacy automotive companies. It is affordable, comparable to similar models from competitors, and is perhaps the nail in the coffin, especially for the U.S. market, as it is an affordable car that features some of the best add-ons that EV buyers could need.

Last night, Tesla launched the Model Y RWD on its website, and with federal and local incentives, it could cost buyers under $31,000 as it qualifies for the full EV tax credit from the government. Packing the LFP, or lithium iron phosphate battery pack, Tesla has brought its most popular car to an affordable level with reasonable range ratings and more than acceptable performance metrics.

Tesla adds Model Y Rear-Wheel-Drive to U.S.

While it was a timely offering in terms of Tesla’s trek for 1.8 million deliveries this year after a lackluster Q3 due to factory upgrades that required production pauses, this vehicle offers the automaker two things:

  1. A new mode of demand for the Model Y, especially in the U.S. market, where it has already been extremely popular
  2. Another edge over the already-frustrated competition, which is falling further behind due to a number of factors, and has already thrown in the towel to Tesla and will use its Superchargers next year because developing infrastructure is difficult

Of course, the Model Y RWD is not the best crossover out there. We would likely reserve this for the Long Range version of the Model Y, which offers more travel distance per charge and better performance metrics.

That’s not to say that the Model Y RWD is something worth overlooking because, for many, it is the answer to the question they’ve had: how will I put the most popular EV in the U.S. in my driveway for roughly $35,000?

This was Tesla’s answer.

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Obviously, there is no shortage of people who are at least thinking about buying an EV. Recent figures have shown that Tesla commands the U.S. EV market by a considerable margin, and although it seems there is still plenty of demand for its vehicles in the North American market, Tesla still has to find ways to cater to customers who need certain vehicles at certain price points.

The Long Range Model Y is an ideal car for most people and families. Crossovers are an extremely sought-after body style in this market, but they come at a price. Give someone who needs a crossover EV at a price they cannot pass up and pack on the world’s most expansive charging network on top of it, and it is simply not a matter of whether people will buy it. It’s a matter of when, and how many will be bought.

It is no secret that people may be somewhat worried that Tesla may not reach its 1.8 million unit delivery goal for the year. Even with the Model 3+, or Highland, whatever you want to call it, starting deliveries this month in Europe, Asia, and the Middle East and the Cybertruck likely beginning deliveries soon, there still needs to be some movement in the U.S. market.

Cybertruck deliveries are likely going to be somewhat small for the last quarter of the year, and Highland will contribute plenty of units to the Q4 figures, but the U.S. is still where Tesla dominates the most, but neither of these vehicles are available here yet.

Enter the Model Y RWD as the nail in the coffin for companies that are either striking due to UAW demands for better wages and benefits, or are struggling with EV software and quality, or just an overall lack of awareness in terms of the auto market.

Yes, there are some people out there that have no interest in an EV. However, there are plenty that are. Ford, GM, and Stellantis are not building any in the U.S. currently because of the UAW strike, Volkswagen may have some things to offer, but it hasn’t chosen to adopt the NACS charging connector to gain access to the Supercharger network. Hyundai is still early in its EV venture, and the IONIQ is certainly an attractive option, but the Model Y RWD will trump it because of its price and Tesla’s overall advantages, including charging and overall EV prowess.

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We have talked plenty about nails in the coffin for EV makers before, but with a new demand trigger with the Model Y RWD for Tesla and Detroit pausing EV production while the terms of a new UAW contract get worked out, this is spelling nothing but trouble for Tesla’s competitors.

The Model Y RWD has opened a new can of worms for competitors to try and combat. Right now, at least in the U.S., it’s Tesla’s world, and competitors are just living in it.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.

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Concept rendering of Boring Company Uranium in Uranus merch tease via Grok
Concept rendering of Boring Company Uranium in Uranus merch tease via Grok

Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”

Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”

The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.

Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.

The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.

Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.

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NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded

NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.

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NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.

SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.

The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.

Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.

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Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.

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Investor's Corner

New drone video shows Tesla’s Optimus Factory reaching a turning point

New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.

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Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.

Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.

Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.

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Tesla Giga Texas to feature massive Optimus V4 production line

The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.

Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.

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