Tesla and other companies are actively developing self-driving technologies and driverless ride-hailing platforms, and with President-elect Donald Trump’s transition team already focused on autonomous vehicles, the tech is highly expected to be a major theme in 2025.
According to a Reuters Breakingviews prediction report on Monday, Trump’s moves to minimize regulations surrounding autonomous vehicles and create a federal framework for the technology are expected to supercharge the industry—as increased competition emerges in the U.S. and beyond.
With Tesla CEO Elon Musk also set to play a large role in Trump’s administration, heading up the Department of Government Efficiency (DOGE), the company’s own developments in the sector could also stand to benefit substantially. Reuters also predicts that self-driving pilots could expand under the administration, especially as developers aim to increase the amount of data used to train their systems.
READ MORE ON SELF-DRIVING REGULATIONS: U.S. agency proposes rules for self-driving vehicle incident reporting
Last month, the Trump transition team said that it was already aiming to create a federal self-driving vehicle framework. Additionally, the team earlier this month was reported to be ditching federal requirements on automated driving tech crash reporting, coming as one example of the administration’s aims to streamline regulatory processes in the industry.
Internationally, the Society of Automotive Engineers (SAE) categorizes vehicle automation into five automation levels, which are generally adopted in conversations about robotaxis in the U.S. market as well. You can see these categories below, with Level 3 and above generally considered to be full automation, at least at times, while Level 2 and below are considered partial automation.
Credit: SAE International
According to the data firm Canalys, just 5.5 percent of vehicles sold this year have included Level 2 or more assistance features, such as cruise control and automated lane changes. By 2025, however, Citi research has suggested that models in China below 200,000 yuan (about $28,000) will have these features, playing a major role in consumer demand.
In China, at least 19 companies are currently testing fully autonomous vehicles, and Goldman Sachs expects the country to see as many as 90 percent of consumer sales to have features of Level 3 autonomy or greaterby 2040, compared to just 65 percent in the U.S.
While these technologies are emerging, McKinsey predicts that self-driving could become a $400 billion industry by 2035. Google parent company Alphabet runs Waymo, a Level 4 driverless ride-hailing service that already offers paid rides, while others, including Pony AI and Baidu also offer rentable self-driving vehicles in select areas.
BYD has invested $14 billion into self-driving, Toyota has around 1.7 trillion yen ($11.3 billion) going toward software, while Volkswagen has invested $700 million into China’s Xpeng Motors. Li Auto and Xiami are also considered potential competitors in these spaces, and 2025 could prove a big year for commercial self-driving hopefuls.
Tesla’s Supervised FSD program, Cybercab unveiled
Meanwhile, Tesla isn’t yet operating a paid ride-hailing service, though it gathers data through owner use of its Supervised Full Self-Driving (FSD) software. Tesla has touted the potential scalability of its Supervised FSD in the past, given that it’s available at least in some form in all of the company’s vehicles.
Musk has also regularly talked about a future in which owners of its vehicles could use an Unsupervised FSD to generate money by giving robotaxi rides while not normally in use.
On that theme, Tesla unveiled the Cybercab in October, a fully autonomous, two-seat vehicle with no pedals, set to eventually make it to the market as a driverless ride-hailing vehicle. It’s also set to be equipped with wireless charging and make use of an automated cleaning robot, offering top-to-bottom autonomy for owners.
MORE ON FSD SUPERVISED: Watch Tesla’s FSD v13.2 navigate away from park in a tricky situation
Tesla skeptics, Waymo’s driverless ride-hails, GM’s Cruise drives into the sunset
Despite the unveiling, some have shared skepticism around how long the vehicles could take to reach the market, especially given that production isn’t set to begin until 2026 with commercial deliveries aiming for “before 2027,” according to Musk during the October 10 “We, Robot” unveiling event.
On Monday, analyst Gary Black also predicted that fewer than 50 percent of Tesla owners would join the company’s robotaxi fleet, while a Guggenheim researcher in October said Tesla was “extremely unlikely” to reveal a credible path to robotaxi commercialization in the next 12 to 24 months.
Others like Waymo are some of the first companies operating paid driverless ride-hails, and the Google-run firm said in August that its robotaxis were already giving 100,000 paid self-driving rides per week. Meanwhile, General Motors (GM) announced this month that it will officially end funding for its commercial self-driving arm Cruise, after one of the company’s driverless vehicles last year ran over and pinned a pedestrian in San Francisco.
ALSO RELATED:
- Tesla China FSD approval expected by end of 2024: Musk
- Waymo to test self-driving vehicles in another country in 2025
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
California regulators add new reporting requirements for self-driving cars
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
