Connect with us

Investor's Corner

Tesla Motors Secret Weapon: Thoughts and Lobbying Efforts

Published

on

ElonMusk-NAIAS

Elon Musk speaking to fans at the North American International Auto Show in Jan. of 2015. (Source: KmanAuto)

Release the hounds and engage the thrusters, Tesla’s 2015 dealer association battles are well underway this year in many states, such as New Jersey, Connecticut and Texas. According to the the Texas Tribune, Tesla Motors has spent between “$625,000 and 1.18 million on lobbyists in the state’s most recent legislative session.” In past legislative sessions, dating back to to 2013, Tesla has spent a much more conservative amount in the range of $170,000 to $370,000.

So how does an investor or an Tesla enthusiast view this current strategy by Tesla Motors? Maybe a more aggressive lobbying strategy should have been done earlier? Or is it good timing or has the Silicon Valley automaker decided it’s the right time to strike?

In 2014, Tesla Motors was an online monster, newsmaker, and discussion board darling. The news came fast and furious, with more superchargers, the new Model P85D, the gigafactory launch and a new machine component facility in Lathrop, CA.  With this growth, Musk may have felt it was the right time for better PR and a fully-realized lobbying strategy with state legislators.

The waiting game’s timing seems to have allowed legislators and the dealers to over reach in 2015. A recent dealer association’s argument posits that Tesla might not be around (bankrupt) for the long-term and where will consumers go for service (they may have a point if all legislative bodies adopt anti-capitalism stances–Luddites).

Why lobby now? Maybe Musk saw the writing on the wall in late 2014 with Tesla’s lack of demand in China and knew increased demand for the Model S was probably needed for a big 2015 in the U.S.

Advertisement

>> Related News: Tesla Motors Reassigns Jerome Guillen to Customer Satisfaction position, restructures global sales departments.

In the most recent earnings call, Musk mentioned a “secret weapon against dealerships” as it related to global car demand and Tesla deliveries for 2015. One thing we know, this secret weapon isn’t a legal loophole, otherwise they would have used it by now, right?

Tesla D Event

Elon Musk unveils the dual-motor P85D in a much anticipated event back in Q4 of 2014.

With this in mind, I visited some Tesla Motors discussion boards to see what’s being suggested as this “secret weapon” against dealers? Some have suggested an updated battery technology, but Musk has pointed to the gigafactory’s supply chain for near-term innovation and dampened, in general, battery breakthrough ideas.

Others push the idea of more Tesla taxis or rental cars in play to get more “butts in seats.” However, I don’t see that as direct response to dealerships.

An interesting suggestion from “subhuman” (yep, that’s correct username) on the TMC discussion board mentioned “a lifetime warranty or extremely long warranty period” that could highlight the paradigm shift of electric car technology to the car-buying public. On the TMC board, ‘subhuman’ suggests, “Elon has always said that he wants to run the service center at a zero profit, what better then buying a car that you will never have to pay to have serviced.”

Advertisement

With a prolonged dealership lobbying strategy this year and this type of extended service proposal, car buyers will understand more of the electric car proposition. Even libertarians are seeing the raging hypocrisy (listen to Energy Gang, “Why More Tea Partyers Are Rallying Behind Solar”) over the issue of consumer liberties and the ability to buy a car or energy platform that suits their needs.

So does Tesla’s business model and dealer fight have legs beyond just car enthusiast sites, financial blogs and discussion boards? We’ll see.

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

Advertisement
Comments

Elon Musk

SpaceX to launch military missile tracking satellites through new Space Force contract

SpaceX wins a $178.5M Space Force contract to launch missile tracking satellites starting in 2027.

Published

on

By

Space Force officials say the Falcon 9 booster pictured here in SpaceX's rocket factory will have to wait a few months longer for its launch debut. (SpaceX)

The U.S. Space Force awarded SpaceX a $178.5 million task order on April 1, 2026 to launch missile tracking satellites for the Space Development Agency. The contract, designated SDA-4, covers two Falcon 9 launches beginning in Q3 2027, one from Cape Canaveral Space Force Station in Florida and one from Vandenberg Space Force Base in California. The satellites, built by Sierra Space, are designed to bolster the nation’s ability to detect and track missile threats from orbit.

The award falls under the National Security Space Launch Phase 3 Lane 1 program, which Space Force uses to move payloads to orbit on faster timelines and at more competitive prices. “Our Lane 1 contract affords us the flexibility to deliver satellites for our customers, like SDA, more easily and faster than ever before to all the orbits our satellites need to reach,” said Col. Matt Flahive, SSC’s system program director for Launch Acquisition, in the official press release.

SpaceX is quietly becoming the U.S. Military’s only reliable rocket

The SDA-4 contract is the latest in a long string of national security wins for SpaceX. As Teslarati reported last month, the Space Force recently shifted a GPS III satellite launch from ULA’s Vulcan rocket to SpaceX’s Falcon 9 after a significant Vulcan booster anomaly grounded ULA’s military missions indefinitely. That move made it four consecutive GPS III satellites transferred to SpaceX after contracts were originally awarded to its competitor.

Advertisement

This didn’t come without a fight and dates back years. SpaceX originally had to sue the Air Force in 2014 for the right to compete for national security launches, at a time when United Launch Alliance held a near monopoly on the market. Since then, the company has steadily displaced ULA as the dominant provider, and last year the Space Force confirmed SpaceX would handle approximately 60 percent of all Phase 3 launches through 2032, worth close to $6 billion.

With missile defense satellites now part of its launch manifest alongside GPS, communications, and reconnaissance payloads, SpaceX is giving hungry investors something to chew on before its imminent IPO.

Continue Reading

Investor's Corner

Tesla reports Q1 deliveries, missing expectations slightly

The figure, however, fell short of Wall Street’s consensus estimate of 365,645 units, reflecting ongoing headwinds in the global EV market.

Published

on

Credit: Tesla

Tesla reported deliveries for the first quarter of 2026 today, missing expectations set by Wall Street analysts slightly as the company aims to have a massive year in terms of sales, along with other projects.

Tesla delivered 358,023 vehicles in the first quarter of 2026, marking a 6.3 percent increase from 336,681 vehicles in Q1 2025.

The figure, however, fell short of Wall Street’s consensus estimate of 365,645 units, reflecting ongoing headwinds in the global EV market. Production reached approximately 362,000 vehicles, with Model 3 and Model Y accounting for the vast majority. The results come as Tesla navigates softening demand, intensifying competition in China and Europe, and the expiration of key U.S. federal tax incentives.

Energy storage deployments provided a bright spot, hitting a record 8.8 GWh in Q1. This underscores the accelerating momentum in Tesla’s energy segment, which has become a critical growth driver even as automotive volumes stabilize.

Advertisement

Year-over-year, the energy business continues to outpace vehicle sales, with analysts noting strong backlog demand for Megapack systems amid rising grid-scale needs for renewables and AI data centers.

Looking ahead, analysts project full-year 2026 vehicle deliveries in the range of 1.69 million units—a modest 3-5% rise from roughly 1.64 million in 2025.

Growth is expected to accelerate in the second half as production ramps and new incentives emerge in select markets. However, risks remain: persistent high interest rates, price competition from legacy automakers and Chinese EV makers, and potential margin pressure could cap upside.

Tesla has not issued official full-year guidance, but executives have signaled confidence in sequential quarterly improvements driven by cost reductions and refreshed lineups.

Advertisement

By the end of 2026, Tesla plans several major product launches to reignite momentum. The refreshed Model Y, including a new 7-seater variant already rolling out in select markets, is expected to boost family-oriented sales with updated styling, efficiency gains, and interior enhancements.

Autonomous ambitions remain central to Tesla’s mission, and that’s where the vast majority of the attention has been put. Volume production of the Cybercab (Robotaxi) is targeted to begin ramping in 2026, potentially unlocking new revenue streams through unsupervised Full Self-Driving (FSD) deployment.

A next-generation affordable EV platform, possibly under $30,000, is also in advanced planning stages for 2026 or 2027 introduction. On the energy front, the Megapack 3 and larger Megablock systems will drive further deployment scale.

While Q1 highlights transitional challenges in autos, Tesla’s diversified roadmap, spanning refreshed consumer vehicles, commercial trucks, Robotaxis, and explosive energy growth, positions the company for a stronger second half and beyond. Investors will watch Q2 closely for signs of sustained recovery, especially with new vehicles potentially on the horizon.

Advertisement
Continue Reading

Elon Musk

Elon Musk debunks latest rumors about SpaceX IPO

Musk has swiftly put to rest circulating reports suggesting that SpaceX would exclude popular retail brokerages Robinhood and SoFi from its highly anticipated initial public offering. In a direct response posted on X on March 31, Musk stated simply, “These reports are false,” addressing widespread speculation fueled by a Reuters article.

Published

on

(Credit: SpaceX)

Tesla and SpaceX CEO Elon Musk debunked the latest rumors about the space exploration company’s initial public offering (IPO), which has been the subject of a wide array of speculation over the last few weeks.

With SpaceX likely heading to Wall Street to become a publicly-traded stock in the coming months, there is a lot of speculation surrounding how it will happen, whether the company will potentially combine with Tesla, and more.

Tesla and SpaceX to merge in 2027, Wall Street analyst predicts

But the latest rumors have to do with where SpaceX will list the stock.

Advertisement

Musk has swiftly put to rest circulating reports suggesting that SpaceX would exclude popular retail brokerages Robinhood and SoFi from its highly anticipated initial public offering.

In a direct response posted on X on March 31, Musk stated simply, “These reports are false,” addressing widespread speculation fueled by a Reuters article.

Advertisement

The Reuters report, published March 30, claimed that Morgan Stanley’s E*Trade was in talks to lead the sale of SpaceX shares to small U.S. investors.

Sources indicated that Robinhood and SoFi, despite pitching for roles, faced potential exclusion from the retail allocation, with Fidelity also competing for a piece of the action. The story quickly spread across financial media, raising concerns among retail investors eager to participate in what could be one of the largest IPOs in history.

SpaceX has a reported valuation nearing $1.75 trillion, and Musk’s plan to allocate up to 30 percent of shares to individual investors — far above the typical 5-10% — had generated massive excitement.

Musk’s concise denial immediately calmed the narrative. The original X post quoting the rumor garnered significant engagement, with users expressing relief that everyday investors would not be sidelined.

Advertisement

This episode reflects Musk’s hands-on approach to SpaceX’s public debut.

Earlier reporting revealed plans for an unusually large retail slice to leverage Musk’s dedicated fan base and stabilize post-IPO trading. SpaceX aims to file potentially as early as this period, building on momentum from its Starship program and Starlink growth.

The IPO could mark a transformative moment, potentially elevating Musk’s status further while democratizing access to a company long reserved for accredited investors and institutions.

The rumor’s quick debunking also revives debates about retail access in high-profile listings. Robinhood gained popularity during the 2021 meme-stock surge but faced criticism for past trading restrictions.

Advertisement

SoFi has positioned itself as a modern financial platform for younger investors. Excluding them could have limited participation from tech-savvy retail traders who form a core part of Musk’s supporter base across Tesla and SpaceX.

While details remain fluid, Musk’s intervention reinforces commitment to broad accessibility. As preparations advance, investors await official filings. For now, the message is clear: rumors of restricted retail access were overstated, keeping the door open for widespread participation in SpaceX’s public chapter.

This development comes amid broader market enthusiasm for space and technology stocks. Musk’s transparency through X continues to shape public perception, distinguishing SpaceX’s path from traditional Wall Street norms. With retail allocation potentially reaching 30 percent, the IPO promises to be both commercially massive and culturally significant.

Advertisement
Continue Reading