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Rivian’s self-driving future in focus at Amazon’s re:MARS 2019 event

(Image: Rivian}

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Rivian is attending Amazon’s re:MARS 2019 event this week, an information and networking conference sponsored by the online retail giant focused on artificial intelligence (AI), robotics, and other related Earth and space technologies, including self-driving.

The latest research, scientific advancements, and industry innovations are shared during four-days of networking, keynotes, and information sessions, and speakers from companies such as Walt Disney Imagineering and NASA’s Jet Propulsion Laboratory are on the schedule. The event takes place from June 4-7 at the Aria Resort & Casino in Las Vegas, Nevada.

The Amazon re:MARS Twitter account posted a tweet announcing Rivian’s appearance, which was then retweeted by CEO RJ Scaringe. “What happens when you combine a thirst for adventure with automotive tech and AI? Meet the world’s first Electric Adventure Vehicle at #reMARS to find out,” it said. The tweet was also tagged with “#alexaauto”, possibly indicating Rivian’s inclusion of Amazon’s Alexa voice assistant in its upcoming R1T truck and R1S SUV. Another electric car maker has already opted for this route – China’s Byton has Alexa integrated into its vehicle operating system.

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re:MARS stands for Machine Learning, Automation, Robotics, and Space, and the event is described on its website as follows:

re:MARS brings together innovative minds with diverse skill sets who share an inventors spirit, a builders mentality, and a desire to use AI to initiate change and shape the future. The event is designed for business leaders and technical builders (including developers, engineers, data scientists, ML [machine learning] experts, and roboticists) who translate customer problems into real-world technology solutions using AI.

Given re:MARS’s description, Rivian’s plans for including self-driving in its R1T and R1S make its presence particularly relevant to the focus of the event. The camera and radar hardware on Rivian’s production vehicles will be capable of Level 3 autonomous driving that’s upgradable via over-the-air software updates. The initial vehicles will ship with Level 2 capabilities and use data accumulated from its customers’ driving sent to the cloud to develop its Level 3 transition.

Amazon has also invested heavily into Aurora, a self-driving startup led by ex-Tesla and ex-Google executives, and an information session hosted by the company as part of the re:MARS event. Rivian’s self-driving plans could possibly cross over with Aurora’s autonomy developments as both companies share an Amazon business linkage. The description of the Aurora information session is as follows:

The Future of Self-Driving Technology: Aurora is improving self-driving technology with the Aurora Driver, the computer system that powers and coordinates signals from its perception system to control vehicles of different makes, models and classes. Hear from Aurora to better understand the role of AI in self-driving technology and the longstanding impacts of self-driving cars for our future.

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A map of re:MARS’s tech showcase location shows Rivian mingled with Alexa & iRobot | Smart Home, and Cybic, an electric bike company using Amazon’s Alexa digital assistant.

Amazon’s re:MARS tech showcase map. | Image: Amazon

Amazon’s $700 million dollar investment into Rivian also likely plays a part in Rivian’s appearance at re:MARS. CEO Jeff Bezos recently referred to the electric car industry as “fascinating” and said he was excited to participate in its developments along with vehicle connectivity. Specifically referring to Rivian, he complimented Scaringe, saying he’s “one of the most missionary entrepreneurs I’ve ever met.”

RJ Scaringe has made reference to Rivian’s vehicles hosting self-guided tours fashioned like those seen in the classic 90s movie Jurassic Park. Given Amazon’s investment in the all-electric startup and the car maker’s subsequent appearance at an Alexa-focused event, perhaps the Rivian AI tour guide won’t be modeled after a classic Hollywood actor and narrator after all, an idea which was admittedly driven by imagination to begin with. “The voice you’re now hearing is Richard Kiley. Heh, we’ve spared no expense!” Richard Hammond, the fictional owner of Jurassic Park, exclaims in the movie while the tour group advanced through the dinosaur exhibits. Alexa, take me to the Tyrannosaurus rex, anyone?

While Rivian’s presence at Amazon’s re:MARS event hasn’t yet produced many details to confirm any speculations, it’s at the very least a nod towards the company’s exciting, technology-driven future.

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Model Y has become the most common vehicle in Norway

The Tesla Model Y passed more than 70,000 registrations recently.

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Credit: Tesla

The Tesla Model Y has become the most common car on Norwegian roads. This is a remarkable achievement for the all-electric crossover, which has also commanded the top spot in Norway’s vehicle sales rankings for several years running.

Model Y Domination

As per vehicle registration figures tracked by the Norwegian Road Traffic Information Council (OFV), there were 68,378 Model Ys with Norwegian license plates at the end of March/beginning of April 2025. In recent weeks, the Model Y passed more than 70,000 registrations, as per a report from Elbil24.

With the Model Y now becoming the most common car in Norway, the Toyota Rav4 now stands in second place, followed by the Nissan Leaf, the Volkswagen Golf, and the Toyota Yaris. The Model Y also topped the country’s vehicle registration rankings for the last three years, and it set a record for selling the most vehicles in a year in 2023, breaking the Volkswagen Beetle’s record that has stood since 1969.

Possibly More Momentum

It is undeniable that the Tesla Model Y has helped Norway push its electric vehicle transition. As of date, electric vehicles now account for 28% of the Norwegian car fleet, a notable portion of which is comprised of the all-electric crossover.

While the Model Y’s achievements in Norway have been impressive, the vehicle could expand its reach into the country even more this year. Tesla, after all, has been aggressively pushing the new Model Y to consumers, with the company offering a zero percent interest promotion for the vehicle. These efforts, as well as the new Model Y’s improved features, should make the vehicle even more compelling to Norwegian car buyers this year.

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Tesla Board Chair slams Wall Street Journal over alleged CEO search report

Denholm’s comments were posted by Tesla on its official account on social media platform X.

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CeBIT Australia, CC BY 2.0 , via Wikimedia Commons

Tesla Board Chair Robyn Denholm has issued a stern correction to The Wall Street Journal after the publication posted a report alleging that the electric vehicle maker’s Board of Directors opened a search for a new CEO to replace Elon Musk.

Denholm’s comments were posted by Tesla on its official account on social media platform X. 

The WSJ’s Allegations

Citing people reportedly familiar with the discussions, the WSJ alleged that Tesla Board members reached out to several executive search firms to work on a formal process for finding Elon Musk’s successor. The publication also alleged that tensions had been mounting at Tesla due to the company’s dropping sales and profits, as well as the time Musk has been spending with DOGE.

The publication also alleged that Elon Musk had met with the Tesla Board about the matter, and that members told the CEO that he needed to spend more time on Tesla. Musk was reportedly instructed to state his intentions publicly as well. The CEO did not push back against the Board, the WSJ claimed. 

Elon Musk did announce that he is stepping back from his day-to-day role at the Department of Government Efficiency during the Tesla Q1 2025 earnings call. Musk’s announcement was embraced by Tesla investors and analysts, many of whom felt that the CEO’s renewed focus on the EV maker could push the company to greater heights. 

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Tesla and Musk’s Response

In response to The Wall Street Journal’s report, Tesla’s official account on X shared a comment from its Board Chair. In her comment, Denham noted that the WSJ‘s report was “absolutely false.” She also highlighted that Tesla had communicated this fact to the publication before the report was published, but the Journal ran the story anyway.

“Earlier today, there was a media report erroneously claiming that the Tesla Board had contacted recruitment firms to initiate a CEO search at the company. This is absolutely false (and this was communicated to the media before the report was published). The CEO of Tesla is Elon Musk and the Board is highly confident in his ability to continue executing on the exciting growth plan ahead,” Denholm stated.

Elon Musk himself commented on the matter, stating that the publication showed an “extremely bad breach of ethics” since the report did not even include the Tesla Board of Directors’ denial of the allegations. “It is an EXTREMELY BAD BREACH OF ETHICS that the WSJ would publish a DELIBERATELY FALSE ARTICLE and fail to include an unequivocal denial beforehand by the Tesla board of directors!” Musk wrote in a post on X.

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Elon Musk

Elon Musk is now a remote DOGE worker: White House Chief of Staff

The Tesla and SpaceX CEO Elon Musk is no longer working from the West Wing.

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Credit: Elon Musk/X

In a conversation with the New York Post, White House Chief of Staff Susie Wiles stated that Tesla and SpaceX CEO Elon Musk is no longer working from the West Wing.

As per the Chief of Staff, Musk is still working for DOGE—as a remote worker, at least.

Remote Musk

In her conversation with the publication, Wiles stated that she still talks with Musk. And while the CEO is now working remotely, his contributions still have the same net effect. 

“Instead of meeting with him in person, I’m talking to him on the phone, but it’s the same net effect,” Wiles stated, adding that “it really doesn’t matter much” that the CEO “hasn’t been here physically.” She also noted that Musk’s team will not be leaving.

“He’s not out of it altogether. He’s just not physically present as much as he was. The people that are doing this work are here doing good things and paying attention to the details. He’ll be stepping back a little, but he’s certainly not abandoning it. And his people are definitely not,” Wiles stated.

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Back to Tesla

Musk has been a frequent presence in the White House during the Trump administration’s first 100 days in office. But during the Q1 2025 Tesla earnings call, Musk stated that he would be spending substantially less time with DOGE and substantially more time with Tesla. Musk did emphasize, however, that DOGE’s work is extremely valuable and critical.

“I think I’ll continue to spend a day or two per week on government matters for as long as the President would like me to do so and as long as it is useful. But starting next month, I’ll be allocating probably more of my time to Tesla and now that the major work of establishing the Department of Government Efficiency is done,” Musk stated.

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