Deloitte, a leading professional services network, has published polling and analysis on the hurdles ahead of EV adoption globally.
Deloitte condensed its findings well in one of the first sentences of its analysis, “interest in electric vehicles grows, but worries about price, range, and charging time remain.” This survey is part of a series that Deloitte has conducted annually for over a decade now called the “Global Automotive Consumer Study.” In this year’s publication, the focus was on electric vehicles.
The first surprising piece of data is how much the United States lags in interest in electric vehicles. Deloitte found that only 8% of respondents were confident that EV was their next vehicle. However, this is an outlier compared to other recent surveys conducted in the U.S. Out of the nations polled by Deloitte, China led in interest in EVs, with over a quarter of respondents saying that their next vehicle would be electric.
Less surprising were the reasons respondents were interested in purchasing an EV. Despite the near-constant messaging from governments, media sites, and automakers alike, the cost of ownership was by far the most significant attractor for consumers. Significantly more swaying than concerns about the environment or concerns about personal health.
Shortly thereafter, Deloitte highlighted the top concerns of consumers if they were to buy an electric vehicle, and unsurprisingly, affordability was the number 1 concern across the board. In the U.S., other top concerns included driving range, charging time, public charging availability, and at-home charging availability. Globally, other than concerns regarding the upfront cost of the EV, charging time, driving range, and charging availability were also top concerns.
Only one country had responses that dramatically differed from the norm, China. Chinese respondents not only stated that the superior driving experience was the top attractor to EVs, but their biggest concern was safety regarding battery technology.
For those who live or have purchased an EV in the U.S., these results should be no surprise. The foremost EV seller in America, Tesla, no longer sells a vehicle below $40,000, and the vast majority of Tesla vehicles sell for much more. To make the problem even worse, traditional budget brands have not yet been able to bring down their prices to parity with gas offerings.
Ford’s F150 Lighting sells for thousands more than its gas counterpart. The first-ever Toyota EV offering, the BZ4X, is multiple times the cost of a base RAV4. And while the Chevy Bolt has become popular specifically for its affordability, it remains far more expensive than gas vehicles in its class.
The other area where EVs aren’t meeting customer expectations is in the driving range they are capable of. An astounding 19% of respondents stated that they would want a vehicle with a minimum range of 600 miles, while the plurality of respondents expected more than 300 miles of range. And while many may believe that these expectations are unfairly high compared to gas vehicles, perhaps this is also a messaging problem that automakers must solve in the coming year.
These results do come with the caveat that they varied quite considerably from market to market. Noticeably, Southeast Asian respondents needed the least amount of range, while respondents from Europe and the U.S. stated they needed the most.
On a more positive note, Deloitte was able to find areas where advancement in EV technology has finally been able to meet consumer expectations. The vast majority of respondents stated that they were willing to wait either between 10-20min or 20-40min for a complete charge, and over 40% of respondents stated they would be willing to wait a max of 20min.
While these expectations are high, they are finally within reach of many popular vehicles. Hyundai’s fastest charging vehicles will charge from 10-80% in 18min, while Teslas that plug into the newest generation Supercharger are charging to 80% in a similar timeframe.
For someone who spends their time immersed in the world of electric vehicles, such as myself, it can come across as a culture shock hearing about the concerns and motivators that are affecting the purchasing choices of the people that live around me. Still, perhaps it is an important exercise to step away from the keyboard and see what others really think. And for manufacturers, data like that collected by Deloitte can be a powerful tool showing where consumer attention is and what is affecting how they spend their money.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla launches another new Model Y trim at a bargain price with massive range
It is the second most-affordable Model Y trim level in China, trailing the base Rear-Wheel-Drive and coming in under the All-Wheel-Drive.
Tesla has launched yet another new Model Y trim level, but this time it is in China, and it is at a bargain price.
It also has an insane range rating.
On Friday, Tesla launched the new Model Y Long Range Rear-Wheel-Drive in China, priced at 288,500 yuan ($40,500), an incredible deal considering it is not a stripped-down version of the vehicle like the Model Y Standard.
🚨🚨 Tesla’s new China-launched Model Y LR RWD offers 821 km (510 miles) CLTC range with 78.4 kWh CATL battery, beating AWD’s 750 km.
At 288,500 yuan ($40,500 USD), it fits between base RWD (593 km, 263,500 yuan) and AWD (313,500 yuan) for affordable long-range EVs.
CLTC… https://t.co/rhKVzvUWlu pic.twitter.com/ZOoelziJ8T
— TESLARATI (@Teslarati) November 8, 2025
It is the second most-affordable Model Y trim level in China, trailing the base Rear-Wheel-Drive and coming in under the All-Wheel-Drive.
The big appeal with this new Model Y trim is obviously its price, but its range rating is also one of the best we’ve seen. Rated at 821 kilometers on the CLTC scale, it converts to 510 miles. It uses a 78.4 kWh CATL battery.
Converted to real-world range, however, that 821-kilometer range rated by the CLTC actually is equivalent to about 357 miles on the EPA scale, which is still a very respectable number and comes in at a higher range than the Long Range All-Wheel-Drive configuration that is available in the U.S.
Tesla has truly brought a wide variety of Model Y trims to the Chinese market, including a new Model Y L configuration that features a slightly longer wheelbase, as well as additional interior features like extended thigh legrests and captain’s chairs with armrests.
It is unclear whether Tesla will bring a Premium Rear-Wheel-Drive option of the Model Y to the U.S., especially as it has already rolled out four configurations of the all-electric crossover in the market. With the new Standard offerings, Tesla will likely keep its lineup as simple as possible.
However, the company has hinted that there is a slim possibility the Model Y L could come to the U.S. sometime late next year, but CEO Elon Musk said that it is not a guarantee.
Tesla is more concerned with self-driving efforts in the U.S., and despite calls from customers for larger vehicles, it does not seem concerned with making them available, at least not for now.
News
Tesla Model Y Performance set for new market entrance in Q1
The lightning-fast trim level of the all-electric crossover packs a variety of new improvements, including more range and better acceleration, thanks to aerodynamic improvements and other performance-based changes.
Tesla’s new Model Y Performance is set to arrive in a new market in Q1 2026, a company executive confirmed on Friday.
The lightning-fast trim level of the all-electric crossover packs a variety of new improvements, including more range and better acceleration, thanks to aerodynamic improvements and other performance-based changes.
It was initially launched in Europe, and then it made its way to the United States. However, it will soon be available in a new market: Canada.
Raj Jegannathan, a Tesla executive, confirmed on Friday that the company would be bringing its Performance trim of the Model Y to the Canadian market early next year:
Q1
— Raj Jegannathan (@r_jegaa) November 8, 2025
Interestingly, the Model Y Performances that enter the Canadian market will likely come from Gigafactory Berlin and not Gigafactory Texas, even though it is logistically more advantageous.
There is a 25 percent tariff on U.S.-built vehicles currently, and Tesla has been sending Germany-built Model Y vehicles to Canada to avoid this and keep prices reasonable for customers.
Some Model Y owners in Canada have already confirmed that their units came from the German production facility, not the United States.
Model Y Performance deliveries have not yet started in the United States, but are slated for late November or early December.
Tesla refined the Model Y Performance’s exterior design with new front and rear fascia designs, a new performance carbon spoiler, 21″ Arachnid wheels and tires, and adaptive damping to help with better handling.
There are also new Drive Modes for better control during high-speed driving.
It also packs the same improvements as the new Model Y features over its predecessors, including acoustic glass and premium sound-damping materials for a quieter cabin, and heated and ventilated front sport seats.
In the United States, it is priced at $57,490. It will very likely be higher in Canada due to logistics costs and other factors.
News
Tesla shares rare peek at Semi factory’s interior
The new video of the Tesla Semi factory was posted by the official Tesla account on X.
Tesla has shared a rare peek inside the factory of the Tesla Semi, which is expected to start production next year. Based on the video, it appears that work in the facility’s interior is ongoing, just as hinted at by drone flyers of the site.
Tesla Semi factory
The new video of the Tesla Semi factory, which is located close to Giga Nevada, was posted by the official Tesla account on X. While the video was short at less than 30 seconds long, it did show several parts of the factory’s interior, from its gigantic machines to its expansive space. The company also showed some initial production units of the Semi operating around the site.
Elon Musk shared a quick update on the Tesla Semi’s production at the 2025 Annual Shareholder Meeting. While addressing the company’s shareholders, Musk confirmed that production of the Semi is on track for 2026.
“Starting next year, we (will) manufacture the Tesla Semi. So this, we already have a lot of prototype Tesla Semis in operation. PepsiCo and other companies have been using the Tesla Semi for quite some time. But we will start volume production at our Northern Nevada factory in 2026,” Musk said.
Tesla Semi redesign
Apart from Elon Musk’s confirmation that the Semi will indeed enter production next year, Tesla also showed an image of the Class 8 all-electric truck’s overall look. Based on a slide that was shown during Musk’s presentation, it appears that the Semi has undergone a pretty major redesign. The redesigned Semi features updated design cues that align with the company’s current lineup.
Immediately noticeable from the Semi’s updated design is its front end, which now feature headlights that resemble the style of the Cybertruck, Cybercab, and the new Model Y. Several other changes appear designed to improve aerodynamics, with Tesla now stating that the Semi has an efficiency of 1.7 kWh per mile. Side cameras, likely for FSD, are also quite prominent on the redesigned Semi.
Tesla launches another new Model Y trim at a bargain price with massive range
Tesla Model Y Performance set for new market entrance in Q1
Tesla shares rare peek at Semi factory’s interior
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