News
GM employs Tesla-esque direct-to-consumer sales strategy in China
General Motors (GM) plans to launch a wholly-owned direct sales platform, Durant Guild, in China. With Durant Guild, GM hopes to revitalize Chinese consumers’ interest in its brand and increase sales in the country.
What is Durant Guild?
Durant Guild is named after GM’s founder William Durant. Felix Weller will head the platform. Through the direct sales platform, the legacy automaker plans to import and sell vehicles in China that have only been sold in the United States thus far, like the Hummer EV pickup truck or its SUV counterpart.
Durant Guild will adopt similar sales and marketing strategies that worked for Tesla and Apple. The direct sales platform will organize invitation-only events. It will also set up experience centers and pop-up shops throughout China.
However, the GM seems determined for Durant Guild to develop its own presence in the country. Durant Guild plans to create events and shops in unique locations to generate interest. For example, Weller shared that the platform will try to place experience centers in areas besides shopping malls, like Tesla and other EV startups.
Durant Guild’s Goals
The head of GM China, Julian Blissett, noted that the OEM’s goal with Durant Guild isn’t to sell volume but instead change the perception Chinese consumers have about General Motors. GM wants Durant Guild to build interest in cars previously only sold in the US. It hopes that some of that interest goes back to the vehicles GM is currently selling in China.
“Durant Guild is not a volume play, but if we do a good job and the products sell well, it will create a lot of buzz around Cadillac and Chevy and will help how people perceive our products and technology,” Blissett commented.
As per Reuters, General Motors’ sales of flagship brands like Buick, Cadillac, and Chevrolet have continued to plummet over the past five years. GM sales in China have dropped to 1.3 million cars a year. The legacy automaker’s market share slices have been eaten up by smart electric vehicles, like Tesla or China-based EV startups like NIO and BYD.
Challenges to GM’s Direct-to-Consumer Strategy
Blissett mentioned a shift in the Chinese market for “halo cars.” Consumers in cities have specifically started to show growing interest in performance vehicles for racing and SUVs for more off-road adventures. So General Motors hopes to attract three types of customers with Durant Guild: nature lovers; executive VIPs; and young, sporty drivers.
Chee-Kiang Lim, US-based Urban Science’s Managing Director for China, advised that GM also consider Chinese consumers’ growing interest in smart, connected features.
“What Chinese consumers want is to extend their digital lifestyles to their cars. Cars from foreign brands designed and engineered overseas are increasingly not meeting these needs,” he said.
“If Durant can overcome this bias and provide high-tech, personalized features and seamless connectivity to China’s digital ecosystems, its odds of success in the China marketplace will be higher,” Lim added.
Given the growing interest in more tech-savvy vehicles in China, General Motors would have to carefully select the cars it offers under Durant Guild. Tesla vehicles and even units from EV startups like NIO understand the tech and features people want integrated into their cars. General Motors would need to introduce similar tech or features in its vehicles to compete with newer, smarter cars.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
Elon Musk
xAI launches Grok 4 with new $300/month SuperGrok Heavy subscription
xAI also introduced SuperGrok Heavy, which is priced at $300 per month.
xAI, the artificial intelligence company founded by Elon Musk, has officially launched its latest flagship models, Grok 4 and Grok 4 Heavy. Alongside the release, the company introduced its most premium subscription tier to date, SuperGrok Heavy, which is priced at $300 per month and targeted at power users and developers.
Grok 4 is designed to compete with top-tier AI models like OpenAI’s ChatGPT and Google’s Gemini. As per xAI, Grok 4 demonstrates frontier-level performance across several benchmark evaluations.
On Humanity’s Last Exam, an extensive test designed to evaluate general knowledge, Grok 4 scored 25.4% without using external tools, outperforming OpenAI’s o3 (high), which scored 21%, and Gemini 2.5 Pro, which scored 21.6%.
When equipped with tools, Grok 4 Heavy scored 44.4%, making it the top-performing model in that category. For context, Gemini 2.5 Pro with tools scored 26.9%, as noted in a TechCrunch report.
xAI also highlighted Grok 4 Heavy’s “multi-agent” system, which enables multiple instances of the model to solve a problem in parallel and compare answers, similar to a study group. This collaborative approach is intended to improve both reasoning and accuracy in complex tasks.
The company also shared results from the ARC-AGI-2 benchmark, where Grok (Thinking) achieved new state of the art (SOTA) score on the test with 15.9%. As per Arc Prize in a post on X, this score is “nearly double(s) the previous commercial SOTA and tops the current Kaggle competition SOTA.”
The $300/month SuperGrok Heavy plan grants users early access to Grok 4 Heavy, as well as upcoming product features. Upcoming capabilities that are planned for release in the coming months include an AI coding model in August, a multi-modal agent in September, and a video generation system in October.
Grok 4 and Grok 4 Heavy are available via API as part of xAI’s push to engage developers and enterprise users. The company’s enterprise platform, which launched just two months ago, will also expand via partnerships with cloud hyperscalers to bring Grok models to broader infrastructure environments.
News
EVs getting cleaner more quickly than expected in Europe: study
Battery-electric vehicles are still championing emissions reductions, and a new analysis suggests they’re doing so even more quickly than previously expected.
As Europe’s electricity mix is getting cleaner, battery-electric vehicles (BEVs) are also offering a larger climate advantage than previously expected, according to the results of a new study released this week.
On Wednesday, the International Council on Clean Transportation (ICCT) released a study noting that BEVs sold today produce 73 percent fewer life-cycle greenhouse gas emissions than internal combustion engine (ICE) vehicles, even factoring in production. This figure also represents a 24-percent improvement upon the organization’s 2021 estimates for this year, meaning that BEVs are getting cleaner more quickly than expected as the continent’s renewable programs continue to grow.
The study was comprised of a comprehensive life-cycle analysis of all major powertrain types, and the results suggest that BEVs are the only widely available powertrain that can slash emissions levels enough to meet climate goals. By contrast, the study’s results suggest that other clean energy powertrains, such as hybrids and plugin hybrids, only have a marginal impact, if any, on reducing the overall climate impact of the transportation sector.
“Battery electric cars in Europe are getting cleaner faster than we expected and outperform all other technologies, including hybrids and plug-in hybrids,” says ICCT researcher Dr. Marta Negri. “This progress is largely due to the fast deployment of renewable electricity across the continent and the greater energy efficiency of battery electric cars.”
Credit: International Council on Clean Transportation (ICCT)
READ MORE ON ELECTRIC VEHICLES: Study reveals hybrids could have up to 4.9x lifetime emissions vs. BEVs
ICCT Senior Researcher Dr. Georg Bieker says he also hopes the analysis can help fight misinformation regarding BEV powertrains. For example, he notes that, while it’s true that manufacturing emissions for BEVs can be up to 40 percent higher than for ICE vehicles, this is quickly offset by an electric automobile after just around 17,000 km (~10,563 miles) of driving.
“We hope this study brings clarity to the public conversation, so that policymakers and industry leaders can make informed decisions,” Dr. Bieker says. “We’ve recently seen auto industry leaders misrepresenting the emissions math on hybrids. But life-cycle analysis is not a choose-your-own-adventure exercise.”
Additionally, the ICCT study covers emissions from both vehicle and battery production, recycling, fuel and electricity production, fuel consumption, and maintenance.
“Our study accounts for the most representative use cases and is grounded in real-world data,” Dr. Bieker adds. “Consumers deserve accurate, science-backed information.”
News
Tesla executive teases plan to further electrify supply chain
One of Tesla’s top executive hints at how Tesla is further electrifying its supply chain.
A high-level Tesla executive has said the company is working to further electrify its supply chain, following a successful road test with the Semi this week.
After Tesla supplier thyssenkrupp completed a successful 5,000-mile winter trial with the Semi this week, Dan Priestley, the company’s Director of Semi Engineering, noted on X that the demonstration is a part of larger efforts to electrify more of the supply chain. The executive said that the company is already working to help suppliers like thyssenkrupp implement the Semi into their operations, particularly due to its cost savings and reliability.
Following the thyssenkrupp demo, the supply chain company has also begun integrating the Semi into its fleet, and Priestley suggests that more are still to come:
Working with our suppliers and logistics partners to electrify Tesla’s supply chain. With lower cost and higher reliability, it just makes sense. thyssenkrupp pushed the truck hard over this demo and now plans to integrate Semi into their fleet.
🚨 A Tesla Semi rolling around near Gigafactory Texas
If you remember, the Drone GOAT 🐐 @JoeTegtmeyer spotted one on factory property last week!pic.twitter.com/tvchIQar1u
— TESLARATI (@Teslarati) June 10, 2025
READ MORE ON TESLA SEMI: Tesla Full Self-Driving displays impressive collision avoidance with Semi
Tesla Semi factory nears official production as trials continue to impress
Tesla’s early Semi trials received positive results from both thyssenkrup and ArcBest’s ABF Freight this week, with the latter company logging 4,494 miles during a pilot period, and averaging 321 miles per day despite a 7,200-foot climb over Donner Pass.
The company has also been constructing a factory for volume Semi production at its Gigafactory in Nevada, and in recent weeks, the plant is looking nearly complete. Semi frames have been spotted in increasing numbers outside the facility recently, suggesting that Tesla is nearing early production on site.
The company also hired more than 1,000 workers for the Semi factory in April, while the plant is eventually expected to produce as many as 50,000 Semi units annually.
Tesla reveals Semi fleet data, shows off new feature and infrastructure plans
xAI launches Grok 4 with new $300/month SuperGrok Heavy subscription
EVs getting cleaner more quickly than expected in Europe: study
Tesla executive teases plan to further electrify supply chain
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