General Motors’ (GM’s) driverless ride-hailing company Cruise has been hit with its latest fine, after the company failed to disclose certain details about an accident involving a pedestrian last October.
Cruise has agreed to pay a $500,000 criminal fine over the record it submitted following an accident with a pedestrian last October, as detailed by the Department of Justice (DOJ) in deferred prosecution that was revealed on November 14 (via Automotive News). The decision was made within the U.S. Attorney’s Office in the Northern District of California, and it comes as the most recent legal penalty the company has had to pay after regulators said it “omitted” and “misrepresented” details about the accident.
According to NHTSA special agent Cory Legars, who is overseeing the Cruise case, the fine is intended to help hold Cruise and its staff accountable, following a “lack of candor” in response to the 2023 crash in which a robotaxi dragged and pinned a pedestrian.
The DOJ echoed the company’s withholding of certain details following the accident, which caused “multiple traumatic injuries” for the pedestrian, according to emergency responders. Cruise has also been criticized over its response to the accident by other agencies, including the California Public Utilities Commission (CPUC) and the state’s Department of Motor Vehicles (DMV).
Along with the fine, Cruise must also implement a safety compliance program, submit yearly reports to the U.S. Attorney’s Office, and cooperate with all government agency investigations.
In a written statement, Cruise Chief Administrative Officer Craig Glidden said that company maintained a “firm commitment to transparency with our regulators.”
Cruise leadership pledges more transparency, greater culture of safety in new letter
Cruise’s October 2023 accident and other crash response fines
In the accident, which took place on October 2, 2023, a Cruise robotaxi struck a pedestrian moments after she had been hit by a car with a human driver. The pedestrian ended up in the path of the Cruise vehicle, which hit her, dragged her about 20 feet, and engaged an emergency stop sequence that caused the vehicle to stop on top of her with hazard lights on until authorities arrived.
Following the accident, the DMV and other agencies noted that Cruise avoided sharing certain details, including exactly what the robotaxi did after it ran over the individual. Weeks later, Cruise disclosed a more full version of events, but it was only after the DMV specifically requested more details. The agency also suspended Cruise’s permit to operate self-driving vehicles, effective immediately.
“Cruise’s omission hinders the ability of the department to effectively and timely evaluate the safe operation of Cruise vehicles and puts the safety of the public at risk,” said Bernard Soriano, DMV deputy director, after the accident.
In the following weeks and months, Cruise would go on to see a significant staff and executive shake-up, with its two co-founders resigning alongside several other high-level employees. The company also went on to let go of around a quarter of its staff, before hiring several new executives in attempts to regain public and regulator trust and relaunch the service.
Cruise is currently aiming to reboot driverless ride-hailing sometime this year, though it has faced multiple fines from agencies and regulators in addition to the $500,000 agreement with the DOJ.
In June, following months of commission deliberation, Cruise was ordered by the CPUC to pay the maximum penalty of $112,500 for its crash response, after the company originally lobbied for a fine of just $75,000. In September, the NHTSA ordered Cruise to pay a $1.5 million fee, along with submitting a corrective action plan and additional details on how the company plans to fulfill reporting standards in any future incidents.
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Cruise robotaxi pedestrian accident review concludes with strange findings
Investor's Corner
Tesla stock closes at all-time high on heels of Robotaxi progress
Tesla stock (NASDAQ: TSLA) closed at an all-time high on Tuesday, jumping over 3 percent during the day and finishing at $489.88.
The price beats the previous record close, which was $479.86.
Shares have had a crazy year, dipping more than 40 percent from the start of the year. The stock then started to recover once again around late April, when its price started to climb back up from the low $200 level.
This week, Tesla started to climb toward its highest levels ever, as it was revealed on Sunday that the company was testing driverless Robotaxis in Austin. The spike in value pushed the company’s valuation to $1.63 trillion.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
It is the seventh-most valuable company on the market currently, trailing Nvidia, Apple, Alphabet (Google), Microsoft, Amazon, and Meta.
Shares closed up $14.57 today, up over 3 percent.
The stock has gone through a lot this year, as previously mentioned. Shares tumbled in Q1 due to CEO Elon Musk’s involvement with the Department of Government Efficiency (DOGE), which pulled his attention away from his companies and left a major overhang on their valuations.
However, things started to rebound halfway through the year, and as the government started to phase out the $7,500 tax credit, demand spiked as consumers tried to take advantage of it.
Q3 deliveries were the highest in company history, and Tesla responded to the loss of the tax credit with the launch of the Model 3 and Model Y Standard.
Additionally, analysts have announced high expectations this week for the company on Wall Street as Robotaxi continues to be the focus. With autonomy within Tesla’s sights, things are moving in the direction of Robotaxi being a major catalyst for growth on the Street in the coming year.
Elon Musk
Tesla needs to come through on this one Robotaxi metric, analyst says
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Tesla needs to come through on this one Robotaxi metric, Mark Delaney of Goldman Sachs says.
Tesla is in the process of rolling out its Robotaxi platform to areas outside of Austin and the California Bay Area. It has plans to launch in five additional cities, including Houston, Dallas, Miami, Las Vegas, and Phoenix.
However, the company’s expansion is not what the focus needs to be, according to Delaney. It’s the speed of deployment.
The analyst said:
“We think the key focus from here will be how fast Tesla can scale driverless operations (including if Tesla’s approach to software/hardware allows it to scale significantly faster than competitors, as the company has argued), and on profitability.”
Profitability will come as the Robotaxi fleet expands. Making that money will be dependent on when Tesla can initiate rides in more areas, giving more customers access to the program.
There are some additional things that the company needs to make happen ahead of the major Robotaxi expansion, one of those things is launching driverless rides in Austin, the first city in which it launched the program.
This week, Tesla started testing driverless Robotaxi rides in Austin, as two different Model Y units were spotted with no occupants, a huge step in the company’s plans for the ride-sharing platform.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
CEO Elon Musk has been hoping to remove Safety Monitors from Robotaxis in Austin for several months, first mentioning the plan to have them out by the end of 2025 in September. He confirmed on Sunday that Tesla had officially removed vehicle occupants and started testing truly unsupervised rides.
Although Safety Monitors in Austin have been sitting in the passenger’s seat, they have still had the ability to override things in case of an emergency. After all, the ultimate goal was safety and avoiding any accidents or injuries.
Goldman Sachs reiterated its ‘Neutral’ rating and its $400 price target. Delaney said, “Tesla is making progress with its autonomous technology,” and recent developments make it evident that this is true.
Investor's Corner
Tesla gets bold Robotaxi prediction from Wall Street firm
Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.
Tesla (NASDAQ: TSLA) received a bold Robotaxi prediction from Morgan Stanley, which anticipates a dramatic increase in the size of the company’s autonomous ride-hailing suite in the coming years.
Last week, Andrew Percoco took over Tesla analysis for Morgan Stanley from Adam Jonas, who covered the stock for years. Percoco seems to be less optimistic and bullish on Tesla shares, while still being fair and balanced in his analysis.
Percoco dug into the Robotaxi fleet and its expansion in the coming years in his latest note, released on Tuesday. The firm expects Tesla to increase the Robotaxi fleet size to 1,000 vehicles in 2026. However, that’s small-scale compared to what they expect from Tesla in a decade.
Tesla expands Robotaxi app access once again, this time on a global scale
By 2035, Morgan Stanley believes there will be one million Robotaxis on the road across multiple cities, a major jump and a considerable fleet size. We assume this means the fleet of vehicles Tesla will operate internally, and not including passenger-owned vehicles that could be added through software updates.
He also listed three specific catalysts that investors should pay attention to, as these will represent the company being on track to achieve its Robotaxi dreams:
- Opening Robotaxi to the public without a Safety Monitor. Timing is unclear, but it appears that Tesla is getting closer by the day.
- Improvement in safety metrics without the Safety Monitor. Tesla’s ability to improve its safety metrics as it scales miles driven without the Safety Monitor is imperative as it looks to scale in new states and cities in 2026.
- Cybercab start of production, targeted for April 2026. Tesla’s Cybercab is a purpose-built vehicle (no steering wheel or pedals, only two seats) that is expected to be produced through its state-of-the-art unboxed manufacturing process, offering further cost reductions and thus accelerating adoption over time.
Robotaxi stands to be one of Tesla’s most significant revenue contributors, especially as the company plans to continue expanding its ride-hailing service across the world in the coming years.
Its current deployment strategy is controlled and conservative to avoid any drastic and potentially program-ruining incidents.
So far, the program, which is active in Austin and the California Bay Area, has been widely successful.