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GM’s self-driving arm Cruise hit with its latest fine over crash response

Credit: Cruise

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General Motors’ (GM’s) driverless ride-hailing company Cruise has been hit with its latest fine, after the company failed to disclose certain details about an accident involving a pedestrian last October.

Cruise has agreed to pay a $500,000 criminal fine over the record it submitted following an accident with a pedestrian last October, as detailed by the Department of Justice (DOJ) in deferred prosecution that was revealed on November 14 (via Automotive News). The decision was made within the U.S. Attorney’s Office in the Northern District of California, and it comes as the most recent legal penalty the company has had to pay after regulators said it “omitted” and “misrepresented” details about the accident.

According to NHTSA special agent Cory Legars, who is overseeing the Cruise case, the fine is intended to help hold Cruise and its staff accountable, following a “lack of candor” in response to the 2023 crash in which a robotaxi dragged and pinned a pedestrian.

The DOJ echoed the company’s withholding of certain details following the accident, which caused “multiple traumatic injuries” for the pedestrian, according to emergency responders. Cruise has also been criticized over its response to the accident by other agencies, including the California Public Utilities Commission (CPUC) and the state’s Department of Motor Vehicles (DMV).

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Along with the fine, Cruise must also implement a safety compliance program, submit yearly reports to the U.S. Attorney’s Office, and cooperate with all government agency investigations.

In a written statement, Cruise Chief Administrative Officer Craig Glidden said that company maintained a “firm commitment to transparency with our regulators.”

Cruise leadership pledges more transparency, greater culture of safety in new letter

Cruise’s October 2023 accident and other crash response fines

In the accident, which took place on October 2, 2023, a Cruise robotaxi struck a pedestrian moments after she had been hit by a car with a human driver. The pedestrian ended up in the path of the Cruise vehicle, which hit her, dragged her about 20 feet, and engaged an emergency stop sequence that caused the vehicle to stop on top of her with hazard lights on until authorities arrived.

Following the accident, the DMV and other agencies noted that Cruise avoided sharing certain details, including exactly what the robotaxi did after it ran over the individual. Weeks later, Cruise disclosed a more full version of events, but it was only after the DMV specifically requested more details. The agency also suspended Cruise’s permit to operate self-driving vehicles, effective immediately.

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“Cruise’s omission hinders the ability of the department to effectively and timely evaluate the safe operation of Cruise vehicles and puts the safety of the public at risk,” said Bernard Soriano, DMV deputy director, after the accident.

In the following weeks and months, Cruise would go on to see a significant staff and executive shake-up, with its two co-founders resigning alongside several other high-level employees. The company also went on to let go of around a quarter of its staff, before hiring several new executives in attempts to regain public and regulator trust and relaunch the service.

Cruise is currently aiming to reboot driverless ride-hailing sometime this year, though it has faced multiple fines from agencies and regulators in addition to the $500,000 agreement with the DOJ.

In June, following months of commission deliberation, Cruise was ordered by the CPUC to pay the maximum penalty of $112,500 for its crash response, after the company originally lobbied for a fine of just $75,000. In September, the NHTSA ordered Cruise to pay a $1.5 million fee, along with submitting a corrective action plan and additional details on how the company plans to fulfill reporting standards in any future incidents.

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What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Cruise robotaxi pedestrian accident review concludes with strange findings

 

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Elon Musk

Tesla nears closure of Full Self-Driving purchasing option

The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.

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Credit: Tesla

Tesla is nearing the closure of its Full Self-Driving outright purchasing option, which will be removed on February 14, meaning Saturday will be the last time it can be bought as a non-subscription.

Tesla is aiming to move its Full Self-Driving suite to a subscription-only platform, a move that will enable people to only pay monthly for the semi-autonomous driving functionality.

The move to bring FSD to this type of purchasing program comes after CEO Elon Musk noted in January that Tesla would move away from the outright purchase option.

It is currently priced at $8,000 for the outright option to use Full Self-Driving, a substantial decrease compared to the $15,000 it was priced at one time. For the monthly subscription, it is just $99 per month, but that price will change, likely increasing as things get more advanced.

Tesla is overhauling its Full Self-Driving subscription for easier access

We say it will likely increase because there is no indication of how Tesla will price FSD. There has been some speculation that Tesla could utilize a tiered system to price FSD, which would potentially allow owners to pick and choose a set of features that would be most ideal for them.

This would potentially introduce an even more affordable option for FSD use, but this is unconfirmed. The reason many say this could be an option for Tesla is the fact that if the price goes up further, the take rate, which is currently around 12 percent at its most recent estimate, could be lower.

Musk needs 10 million active Full Self-Driving subscriptions to unlock one of the tranches of his newest compensation package.

The move to a subscription-only platform has its positives and negatives, and owners have been more than vocal about these since Musk confirmed the move.

Positives

  • Lower barrier to entry and higher potential adoption
  • Financially better for many users
  • Easier transfers and brand loyalty
  • Predictable recurring revenue for Tesla
  • Access to the latest features

Negatives

  • Higher long-term cost for loyal/long-term owners
  • No true “ownership” or permanence
  • Risk of future price hikes or even deactivation
  • Perceived as of less value
  • Impact on resale and used market

Overall, there is a split among the Tesla community in terms of what they see as the “right” way to handle this. Tesla is likely to shed more details on what its plans for the subscription-only platform will be, including pricing, in the coming weeks.

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Elon Musk’s Boring Company selected for Universal Orlando tunnel project

The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive. 

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Credit: The Boring Company/X

Elon Musk’s The Boring Company has been selected for a proposed underground transit system connecting Universal Orlando Resort and the newly opened Universal Epic Universe. 

The underground transport tunnel is designed to address the persistent gridlock surrounding International Drive. 

As noted in a blooloop report, Universal’s Shingle Creek Transit and Utility Community Development District approved a resolution showing its intent to designate The Boring Company as the contractor for the project. 

The agreement covers the full scope of the project, from the tunnel’s design, construction, and maintenance. The project has also been described in public documents as a “point-to-point innovative transportation” initiative with a 25-year agreement.

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The proposed Boring Company tunnels would directly link Universal’s existing parks with Epic Universe, which sits roughly three miles away from Universal Orlando Resort. Today, buses are the only direct connection between the two destinations.

Project requirements were quite stringent. Bidders were required to demonstrate at least $75 million in bonding capacity, have a minimum of seven years of operational experience, and show prior delivery of a comparable project valued at $25 million or more within the past 15 years. The Boring Company, thanks in no small part to the Vegas Loop, meets these requirements.

The Orlando selection adds to The Boring Company’s growing portfolio of Loop-style systems. In Las Vegas, the Las Vegas Convention Center Loop has transported more than two million passengers in Tesla vehicles through underground tunnels since 2021. The greater Vegas Loop system is also under construction.

For now, residents in the area seem enthusiastic about the upcoming project. In a comment to Fox35, residents noted that the tunnels could improve traffic in the area. 

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“We are very congested at certain times and certain hours and that would certainly help with people not having to budget their time,” Mary Walters-Clark, a resident, stated. Another resident, Scott Heinz, echoed similar sentiments. “I think it would be a new opportunity to lessen traffic load and good for visitors as well,” he said.

The tunneling startup has started bringing its Loop projects to international locations. It recently signed a memorandum of understanding with Dubai’s Roads and Transport Authority to explore the development of a 17-kilometer underground Loop network beneath Dubai.

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Elon Musk tops Forbes’ list of America’s 250 greatest innovators

The ranking places Musk at the top of modern American innovation.

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Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

Elon Musk has been ranked No. 1 on Forbes’ inaugural list of America’s 250 Greatest Innovators. The ranking places Musk at the top of modern American innovation as the publication kicks off a series celebrating the nation’s 250th anniversary.

Forbes described innovation as “the grease in the economic engine” and the force that transforms industries and creates new ones. The publication highlighted that its honorees are not just inventors, but business leaders who successfully bring breakthroughs to market.

Musk, 54, was ranked No. 1 in this year’s list. Forbes noted that he is “the only person in history to have founded (or grown from nearly nothing) five companies, each with multibillion-dollar valuations, each in a different industry.” Those companies include Tesla, SpaceX, Neuralink, xAI, and The Boring Company.

Forbes’ methodology began with nearly 1,000 nominees submitted by its reporters. A panel of judges, including venture capitalist Jim Breyer, journalist Kara Swisher, and strategy expert Rita McGrath, ranked candidates based on creativity, breadth, engagement, disruption, and commercial impact. Artificial intelligence tools, including ChatGPT and Gemini, were also used to assess candidates before editors finalized the rankings.

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The publication noted that more than one-third of the list consists of women and people of color, reflecting shifts in innovation and entrepreneurship over time. All individuals listed are also American citizens, though many were born abroad, including Musk himself. Musk was born in Pretoria, South Africa.

Ranked No. 2 is Jeff Bezos, 61, who Forbes credited with upending America’s $7.4 trillion retail industry through Amazon before pioneering cloud computing with Amazon Web Services. The publication highlighted that Bezos now focuses on space exploration through Blue Origin and artificial intelligence manufacturing systems at Prometheus.

At No. 3 is Bill Gates, 70, who helped launch the personal computing revolution and built Microsoft into the dominant force in workplace software. Forbes also highlighted Gates’ reinvention at age 50 as a data-driven philanthropist, including his role in helping eradicate polio from India.

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