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GM’s self-driving arm Cruise hit with its latest fine over crash response

Credit: Cruise

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General Motors’ (GM’s) driverless ride-hailing company Cruise has been hit with its latest fine, after the company failed to disclose certain details about an accident involving a pedestrian last October.

Cruise has agreed to pay a $500,000 criminal fine over the record it submitted following an accident with a pedestrian last October, as detailed by the Department of Justice (DOJ) in deferred prosecution that was revealed on November 14 (via Automotive News). The decision was made within the U.S. Attorney’s Office in the Northern District of California, and it comes as the most recent legal penalty the company has had to pay after regulators said it “omitted” and “misrepresented” details about the accident.

According to NHTSA special agent Cory Legars, who is overseeing the Cruise case, the fine is intended to help hold Cruise and its staff accountable, following a “lack of candor” in response to the 2023 crash in which a robotaxi dragged and pinned a pedestrian.

The DOJ echoed the company’s withholding of certain details following the accident, which caused “multiple traumatic injuries” for the pedestrian, according to emergency responders. Cruise has also been criticized over its response to the accident by other agencies, including the California Public Utilities Commission (CPUC) and the state’s Department of Motor Vehicles (DMV).

Along with the fine, Cruise must also implement a safety compliance program, submit yearly reports to the U.S. Attorney’s Office, and cooperate with all government agency investigations.

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In a written statement, Cruise Chief Administrative Officer Craig Glidden said that company maintained a “firm commitment to transparency with our regulators.”

Cruise leadership pledges more transparency, greater culture of safety in new letter

Cruise’s October 2023 accident and other crash response fines

In the accident, which took place on October 2, 2023, a Cruise robotaxi struck a pedestrian moments after she had been hit by a car with a human driver. The pedestrian ended up in the path of the Cruise vehicle, which hit her, dragged her about 20 feet, and engaged an emergency stop sequence that caused the vehicle to stop on top of her with hazard lights on until authorities arrived.

Following the accident, the DMV and other agencies noted that Cruise avoided sharing certain details, including exactly what the robotaxi did after it ran over the individual. Weeks later, Cruise disclosed a more full version of events, but it was only after the DMV specifically requested more details. The agency also suspended Cruise’s permit to operate self-driving vehicles, effective immediately.

“Cruise’s omission hinders the ability of the department to effectively and timely evaluate the safe operation of Cruise vehicles and puts the safety of the public at risk,” said Bernard Soriano, DMV deputy director, after the accident.

In the following weeks and months, Cruise would go on to see a significant staff and executive shake-up, with its two co-founders resigning alongside several other high-level employees. The company also went on to let go of around a quarter of its staff, before hiring several new executives in attempts to regain public and regulator trust and relaunch the service.

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Cruise is currently aiming to reboot driverless ride-hailing sometime this year, though it has faced multiple fines from agencies and regulators in addition to the $500,000 agreement with the DOJ.

In June, following months of commission deliberation, Cruise was ordered by the CPUC to pay the maximum penalty of $112,500 for its crash response, after the company originally lobbied for a fine of just $75,000. In September, the NHTSA ordered Cruise to pay a $1.5 million fee, along with submitting a corrective action plan and additional details on how the company plans to fulfill reporting standards in any future incidents.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Cruise robotaxi pedestrian accident review concludes with strange findings

 

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Elon Musk

Analyst: Elon Musk’s $1 trillion Tesla pay deal modest against robot market potential

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment.

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Credit: Tesla

Morgan Stanley analyst Adam Jonas, one of Wall Street’s most ardent Tesla (NASDAQ:TSLA) bulls today, has described Elon Musk’s newly proposed $1 trillion performance-based compensation package as a “good deal” for investors. 

In a note shared this week, Jonas argued that the package helps align the interests of Musk and Tesla’s minority shareholders, despite its shockingly high headline number.

Future market opportunities

Jonas highlighted Tesla’s longer-term ambitions in robotics as a key factor in his assessment. “Yes, a trillion bucks is a big number, but (it) is rather modest compared to the size of the market opportunity,” Jonas wrote. He added that the humanoid robot market could ultimately surpass the size of today’s global labor market “by a significant multiple.”

“We have entertained scenarios where the humanoid robot market can exceed the size of today’s global labor market… by a significant multiple,” Jonas wrote, as shared on X by Tesla watcher Sawyer Merritt.

The analyst likened the arrival of AI-powered robotics to the transformative effect of electricity, noting that “contemplating future global GDP before AI robots is like contemplating global GDP before electricity.” The Morgan Stanley analyst’s insights align with the idea that as much as 80% of Tesla’s future valuation could be tied to its Optimus humanoid robot program.

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Elon Musk’s pay package

Tesla’s board has tied Elon Musk’s proposed compensation package to some of the most ambitious targets in corporate history. The 2025 CEO Performance Award requires the automaker’s valuation to soar from roughly $1.1 trillion today to $8.5 trillion over the next decade, a level that would make Tesla the most valuable company in existence.

The plan also demands a leap in Tesla’s operating profit, from $17 billion in 2024 to $400 billion annually. It also ties the CEO’s compensation to a number of product milestones, including the delivery of 20 million vehicles in total, 10 million active Full Self-Driving subscriptions, 1 million Tesla Bots, and 1 million Robotaxis in operation. Tesla’s board emphasized that Musk’s leadership was fundamental to achieving such ambitious goals, with Chair Robyn Denholm noting the award would align the CEO’s incentives with long-term shareholder value.

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Tesla China posts strongest registrations of Q3 so far with first Model Y L deliveries

Tesla posted 14,300 insurance registrations in China during the week of September 1–7.

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Credit: Tesla China

Tesla posted 14,300 insurance registrations in China during the week of September 1–7, a 14.4% increase from the previous week’s 12,500 units. 

The figure marks Tesla’s highest weekly performance so far this quarter so far, despite the company’s year-over-year figures still being below 2024’s numbers.

Weekly registrations

The week’s registrations broke down to 5,000 Model 3s and 8,400 Model Ys, including the first 900 units of the newly launched Model Y L variant, as per estimates from industry watchers. On a quarterly basis, Tesla China is tracking 41.3% growth compared to the previous quarter, which bodes well for the company’s results this Q3 2025.

For the month of August, Tesla sold 57,152 vehicles in China, down 9.93% from the same period in 2024 but up 40.7% from July’s 40,617 units, according to the China Passenger Car Association (CPCA). Year-to-date, Tesla’s China sales are 7.2% lower compared to the previous year.

Model Y L first deliveries

The week ending September 7 was the first week that included the newly released Model Y L, a six-seat extended wheelbase version of the company’s best-selling all-electric crossover. Industry watchers estimate that last week, the first 900 units of the Model Y L have been registered, though this number is expected to increase in the coming weeks as deliveries of the vehicle hit their pace.

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Citing information from a Tesla store in Beijing, Chinese media outlet Cailianshe stated that the Model Y L has been seeing a lot of interest among car buyers. “(The Model Y L) is selling very well. Since its launch, 120,000 orders have been received, with nearly 10,000 orders placed every day. The first batch of customers began receiving deliveries in the past two days,” a Tesla representative stated.

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Tesla launches MultiPass to simplify charging at non-Tesla stations

With the new service, Tesla owners can activate charging either through the Tesla app or by using their existing Tesla key card.

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tesla nacs charger
(Credit: Tesla)

Tesla has introduced MultiPass, a new feature that allows owners to use their Tesla account to charge at non-Tesla charging stations. 

The service launched this week in the Netherlands, giving drivers the ability to find chargers, start sessions, and view charging history directly within the Tesla app.

Streamlining third-party charging

With MultiPass, Tesla owners can activate charging either through the Tesla app or by using their existing Tesla key card. This eliminates the need for separate accounts or additional cards from third-party networks. Tesla Charging highlighted the convenience of managing charging sessions in one location in a post on X, while Max de Zegher, Tesla’s Director of Charging for North America, emphasized that the update removes unnecessary friction.

“Nobody likes creating more accounts with payment details and passwords. For charging, this can even mean needing a third-party charging card mailed to your house. Starting in the Netherlands today, your Tesla App and your existing (!) Tesla keycard can start charging at third-party chargers. We’ll expand this to more countries quickly if customers love it. To make ownership effortless, the Tesla App should really be the only thing you need,” the Tesla executive wrote in a post on X.

Third-party payments and a familiar name

Tesla owners could pay for their third-party charging session with their Tesla accounts, as per the electric vehicle maker on its official website. Payments are drafted from users’ default payment method in the Tesla App, though charging costs will still vary depending on the third-party charger that is used.

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Interestingly, the MultiPass name also echoes a pop culture reference. In the 1997 sci-fi film The Fifth Element, Leeloo Dallas-505 carried a futuristic “Multipass” smart card that functioned as her ID, passport, and ticket to space travel. Her accented repetition of “Multipass!” became one of the film’s most memorable lines, and it highlighted the card’s all-in-one convenience.

Tesla has not provided a timeline for Multipass’ U.S. rollout, though the service could become an important addition to the growing but often fragmented landscape of DC fast charging.

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