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Tesla lands on its Country Manager for Mexico as EV expansion takes focus

(Credit: Tesla)

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Tesla has named Teresa Gutièrrez Smith as the Country Manager for its EV offensive in Mexico as its new Gigafactory in Nuevo Leòn is moving closer to starting construction.

Gutièrrez Smith has more than 20 years of experience managing transnational companies like Mattel, Procter & Gamble, and Nestlè, and is expected to handle major portions of Tesla’s Mexico project, according to Wired.

She has a Chemical Engineering degree from the Universidad Iberoamericana and a Master’s Degree in Business Administration and Management from the Pan American Institute, located in Mexico City.

Mexico is a region that builds EVs, but very few people in the country drive them, as most units are exported to other countries. Ford operates production facilities in Mexico, and the Mustang Mach-E is built at its Cuautitlan Assembly Plant.

The report indicates that Gutièrrez Smith will be directly responsible for expanding Tesla’s brand in the Latin American region.

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This will be a tall task as Latin America needs a substantial boost in EV ownership. A report from research firm Motor Intelligence stated that just 0.5 percent of the automotive sales in Mexico in 2022 were EVs.

Tesla Gigafactory Mexico

Tesla announced that it would build Gigafactory Mexico after landing on the location in early 2023, and landed approval through federal land use permits for the project in December.

Tesla Gigafactory Mexico will handle automotive production to supplement new vehicle model releases that the company has planned for the coming years. This includes the $25,000 EV that has been rumored for several years.

After initially planning to begin construction sometime last year, CEO Elon Musk pumped the brakes on building Gigafactory Mexico, as he detailed on the Q3 2023 Earnings Call:

“In Mexico, we’re laying the groundwork to begin construction and doing all the long lead items, but I think we want to just get a sense for the global economy is like before we go full tilt on the Mexico factory. I am worried about the high interest rate environment that we’re in.”

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Local Impact

Tesla Gigafactory Mexico is expected to create a substantial number of jobs for the local economy, according to Jorge A. Moreno, a professor at the Universidad Autónoma de Nuevo León’s (UANL) Faculty of Economics.

A report from earlier this month noted that Moreno expects Gigafactory Mexico to create at least 5,000 to 6,000 jobs directly, with another 29,000 or 30,000 indirectly through suppliers and other needs.

Tesla Giga Mexico projected to result in job boom for Nuevo Leon

This would “give a total of more or less between 35,000 to 36,000 jobs,” Professor  Moreno said.

Tesla Lands Major Incentives

Tesla is expected to receive $153 million in incentives from Nuevo León due to its major contribution to job creation and economic stimulation.

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Iván Rivas, State Secretary of Economy, commented on Tesla’s expected and anticipated contributions to Nuevo León:

“For example, the Nevada gigafactory generated an economic impact 28 times greater than public investment, while in California, 120 jobs were created in the supply chain for every 100 Tesla jobs. In this way, in Nuevo León, there would be 12,000 new direct jobs related to Tesla, almost 15% of the jobs created each year in the state.”

The first phase of Tesla Gigafactory Mexico is expected to entail a $4.5 billion investment. It will be a three-phase project.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Full Self-Driving’s European launch frustrations revealed by Elon Musk

Tesla plans to launch Full Self-Driving in Europe later this year, but regulatory bodies are proving to make it a bigger challenge than it needs to be.

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Credit: Tesla Europe and Middle East | X

Tesla Full Self-Driving is set to launch in Europe in the future, but the region’s governing bodies are not giving the suite any chance to move forward, according to CEO Elon Musk, who blames the regulatory processes for robbing citizens of a safer mode of travel.

The automaker revealed late last year that it planned to bring Full Self-Driving to Europe sometime in 2025. However, Musk said that the launch of the suite is being continuously prolonged by both individual and European Union officials, dragging their feet with approvals.

In a post on X on Wednesday, Musk said the company is still dealing with and waiting for approvals from both the Dutch government and the EU’s governing officials, giving an indication that some progress has been made, but ultimately, there are still some bodies that are taking their time:

He continued by stating that the delays are “very frustrating” and they “hurt the safety of people in Europe” because of Autopilot’s statistical prowess, which shows it is much safer than human drivers.

Tesla is readying for the launch of a completely driverless Robotaxi platform in the U.S., which is set to occur in the coming days. While the initial rollout of the platform will be reserved for a select few, public rides are slated for June 22, meaning anyone will be able to come to Austin and hail a Tesla Robotaxi through the company’s smartphone app.

The first Robotaxi without a driver was spotted in Austin yesterday and shared on X:

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First Tesla driverless robotaxi spotted in the wild in Austin, TX

Musk dropped several hints that the Robotaxi launch, which has been rumored for June 12, is imminent. For now, the operation will take place in Austin and will eventually expand, likely to California next, as noted in past reports. The City’s official website confirmed that Tesla gained a license as an Autonomous Vehicle operator in the City of Austin earlier this week.

Tesla applied for a similar license in California earlier this year.

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Energy

Tesla Lathrop Megafactory celebrates massive Megapack battery milestone

The Tesla Megapack is the backbone of Tesla Energy’s battery deployments.

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Credit: Tesla Megapack/X

The Tesla Lathrop Megafactory recently achieved a new milestone. As per the official Tesla Megapack account on X, the Lathrop Megafactory has produced its 15,000th Megapack 2 XL battery.

15,000 Megapack Batteries

Tesla celebrated the milestone with a photo of the Lathrop Megafactory team posing with a freshly produced Megapack battery. To commemorate the event, the team held balloons that spelled out “15,000” as they posed for the photo.

The Tesla Megapack is the backbone of Tesla Energy’s battery deployments. Designed for grid-scale applications, each Megapack offers 3.9 MWh of energy and 1.9 MW of power. The battery is extremely scalable, making it perfect for massive energy storage projects.

https://twitter.com/Tesla_Megapack/status/1932578971700638203

More Megafactories

The Lathrop Megafactory is Tesla’s first dedicated facility for its flagship battery storage system. It currently stands as the largest utility-scale battery factory in North America. The facility is capable of producing 10,000 Megapack batteries every year, equal to 40 GWh of clean energy storage.

Thanks to the success of the Megapack, Tesla has expanded its energy business by building and launching the Shanghai Megafactory, which is also expected to produce 40 GWh of energy storage per year. The ramp of the Shanghai Megafactory is quite impressive, with Tesla noting in its Q1 2025 Update Letter that the Shanghai Megafactory managed to produce over 100 Megapack batteries in the first quarter alone.

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Tesla Energy’s Potential

During the first quarter earnings call, CEO Elon Musk stated that the Megapack is extremely valuable to the energy industry. 

“The Megapack enables utility companies to output far more total energy than would otherwise be the case… This is a massive unlock on total energy output of any given grid over the course of a year. And utility companies are beginning to realize this and are buying in our Megapacks at scale,” Musk said.

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Tesla launches “TeslaVision” video contest to celebrate Model Y deliveries

The program marks a revival of Tesla’s popular Project Loveday initiative back in 2017.

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Credit: Tesla Asia/X

Tesla has announced the TeslaVision Contest, a global video showcase inviting fans and owners to highlight the impact of the company’s vehicles on people. 

The program marks a revival of its Project Loveday initiative in 2017, which was extremely well-received by the electric vehicle community. 

A Contest to Celebrate the New Model Y

As per the TeslaVision contest’s official website, the program is being rolled out to commemorate the launch and deliveries of the new Model Y across all continents. Thus, the contest could be seen as a global celebration and showcase of owners and fans who made Tesla the household brand that it has become today.

Participants are tasked with creating a 90-second or shorter video demonstrating how Tesla vehicles provide “more freedom, more safety, more fun, more convenience.” Submissions must be uploaded to YouTube and shared on X and Instagram with the tag @Tesla and the phrase “TeslaVision contest.” 

Videos must align with Tesla’s mission to accelerate sustainable energy, be suitable for all ages, and avoid references to non-Tesla brands. English text or voice-overs are required, and entrants must relinquish rights to their content for Tesla’s commercial use.

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https://twitter.com/Tesla/status/1932559030892802153

A Big Prize Awaits

When Tesla launched Project Loveday in 2017, the company noted that the contest’s winner would receive an all-expenses paid invitation to an upcoming Tesla product launch. For TeslaVision, the grand prize is a lot more tangible, with the winner receiving a new Model Y AWD. They will also get an all-expenses-paid trip to Gigafactory Texas. Second and third-place winners will also receive a Giga Texas tour. 

Finalists will be selected based on creativity, originality, relevance to the prompt, and entertainment value. Tesla will shortlist 100 videos, with the top 10 subject to public voting to influence the final judging. The contest is open to legal residents of the United States, Mexico, and Canada, aged 18 or older, with a valid driver’s license and Tesla account. No purchase is necessary, though entries are limited to just one per person. 

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