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Tesla lands on its Country Manager for Mexico as EV expansion takes focus

(Credit: Tesla)

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Tesla has named Teresa Gutièrrez Smith as the Country Manager for its EV offensive in Mexico as its new Gigafactory in Nuevo Leòn is moving closer to starting construction.

Gutièrrez Smith has more than 20 years of experience managing transnational companies like Mattel, Procter & Gamble, and Nestlè, and is expected to handle major portions of Tesla’s Mexico project, according to Wired.

She has a Chemical Engineering degree from the Universidad Iberoamericana and a Master’s Degree in Business Administration and Management from the Pan American Institute, located in Mexico City.

Mexico is a region that builds EVs, but very few people in the country drive them, as most units are exported to other countries. Ford operates production facilities in Mexico, and the Mustang Mach-E is built at its Cuautitlan Assembly Plant.

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The report indicates that Gutièrrez Smith will be directly responsible for expanding Tesla’s brand in the Latin American region.

This will be a tall task as Latin America needs a substantial boost in EV ownership. A report from research firm Motor Intelligence stated that just 0.5 percent of the automotive sales in Mexico in 2022 were EVs.

Tesla Gigafactory Mexico

Tesla announced that it would build Gigafactory Mexico after landing on the location in early 2023, and landed approval through federal land use permits for the project in December.

Tesla Gigafactory Mexico will handle automotive production to supplement new vehicle model releases that the company has planned for the coming years. This includes the $25,000 EV that has been rumored for several years.

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After initially planning to begin construction sometime last year, CEO Elon Musk pumped the brakes on building Gigafactory Mexico, as he detailed on the Q3 2023 Earnings Call:

“In Mexico, we’re laying the groundwork to begin construction and doing all the long lead items, but I think we want to just get a sense for the global economy is like before we go full tilt on the Mexico factory. I am worried about the high interest rate environment that we’re in.”

Local Impact

Tesla Gigafactory Mexico is expected to create a substantial number of jobs for the local economy, according to Jorge A. Moreno, a professor at the Universidad Autónoma de Nuevo León’s (UANL) Faculty of Economics.

A report from earlier this month noted that Moreno expects Gigafactory Mexico to create at least 5,000 to 6,000 jobs directly, with another 29,000 or 30,000 indirectly through suppliers and other needs.

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Tesla Giga Mexico projected to result in job boom for Nuevo Leon

This would “give a total of more or less between 35,000 to 36,000 jobs,” Professor  Moreno said.

Tesla Lands Major Incentives

Tesla is expected to receive $153 million in incentives from Nuevo León due to its major contribution to job creation and economic stimulation.

Iván Rivas, State Secretary of Economy, commented on Tesla’s expected and anticipated contributions to Nuevo León:

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“For example, the Nevada gigafactory generated an economic impact 28 times greater than public investment, while in California, 120 jobs were created in the supply chain for every 100 Tesla jobs. In this way, in Nuevo León, there would be 12,000 new direct jobs related to Tesla, almost 15% of the jobs created each year in the state.”

The first phase of Tesla Gigafactory Mexico is expected to entail a $4.5 billion investment. It will be a three-phase project.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Tesla Q1 Earnings: What Elon Musk and Co. will answer during the call

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Credit: Tesla

Tesla (NASDAQ: TSLA) is set to hold its Earnings Call for the first quarter of 2026 on Wednesday, and there are a lot of interesting things that are swirling around in terms of speculation from investors.

With the company’s executives, including CEO Elon Musk, answering a handful of questions that investors submit through the Say platform, fans want to know a lot of things about a lot of things.

These five questions come from Retail Investors, who are normal, everyday shareholders:

  1. When will we have the Optimus v3 reveal? When will Optimus production start, since we ended the Model S and Model X production earlier than mid-year? What’s the expected Optimus production rate exiting this year? What are the initial targeted skills?
  2. What milestones are you targeting for unsupervised FSD and Robotaxi expansion beyond Austin this year, and how will that drive recurring revenue?
  3. How will Hardware 3 cars reach Unsupervised Full Self-Driving?
  4. When do you expect Unsupervised Full Self-Driving to reach customer cars?
  5. When will Robotaxi expand past its current limited rollout?

Additionally, these are currently the three questions that are slated to be answered by Institutional Firms, which also answer a handful of questions during the call:

  1. Now that FSD has been approved in the Netherlands and is expected to launch across Europe this summer, can you discuss your Robotaxi strategy for the region?
  2. What enabled you to finish the AI5 tapeout early and were there any changes to the original vision? Last week, Elon said AI5 will go into Optimus and the Supercomputer, but one month ago said it would go into the Robotaxi. Has AI5 been dropped from the vehicle roadmap?
  3. Given the recent NHTSA incident filings, can you update us on the Robotaxi safety data? If safety validation remains the primary bottleneck, why not deploy thousands of vehicles to accelerate the removal of the safety driver?

The questions range through every current Tesla project, including FSD expansion and Optimus. However, many of the answers we will get will likely be repetitive answers we’ve heard in the past.

This is especially pertinent when the questions about when Unsupervised FSD will reach customer cars: we know Musk will say that it will happen this year. Is Tesla capable of that? Maybe. But a more transparent answer that is more revealing of a true timeline would be appreciated.

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Hardware 3 owners are anxiously awaiting the arrival of FSD v14 Lite, which was promised to them last year for a release sometime this year.

The Earnings Call is set to take place on Wednesday at market close.

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Elon Musk reveals shocking Tesla Optimus patent detail

What looked promising on paper and in simulations failed to deliver the reliability required for a robot expected to handle delicate tasks like folding laundry, assembling electronics, or assisting in factories and homes.

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Credit: Tesla

Elon Musk revealed a shocking detail on the Tesla Optimus patent that was revealed last week. Despite it being made public for the first time, Musk said the company has already moved on from the design, an incredible truth about the development of new technology: things move fast.

Musk dropped a bombshell about the Tesla Optimus humanoid robot hand patent that was released last week. Musk, candidly replying to a post late at night on X, revealed that what is a new technology to many fans and insiders is actually old news to those developing the tech directly.

“We already changed the design,” Musk said. “This one didn’t actually work.”

Patents, after all, are often viewed as blueprints for future products. Yet Musk revealed that the rolling contact mechanism—intended to provide smooth, low-friction articulation in the fingers—had already been scrapped after real-world testing exposed its shortcomings.

What looked promising on paper and in simulations failed to deliver the reliability required for a robot expected to handle delicate tasks like folding laundry, assembling electronics, or assisting in factories and homes.

The hand has been one of the biggest challenges for Tesla engineers since Optimus development started years ago. Musk has said that there is not enough recognition for how incredible and useful the human hand is, and designing one for a humanoid robot has been the biggest challenge of all.

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Tesla is stumped on how to engineer this Optimus part, but they’re close

This moment underscores the persistent engineering hurdles in achieving reliable humanoid hand dexterity. Human fingers are marvels of evolution: 27 bones, intricate tendons, ligaments, and a network of sensors working in perfect harmony. Replicating that in metal and silicon is extraordinarily difficult.

Rolling contacts promised reduced wear and precise motion, but testing likely revealed issues with durability under repeated stress, grip stability on varied surfaces, or the micro-precision needed for fine motor skills.

These aren’t minor tweaks, but instead they represent fundamental challenges that have plagued robotics teams for decades. Even advanced competitors struggle here—hands remain the Achilles’ heel of most humanoids because the margin for error is razor-thin.

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A fraction of a millimeter off, and a robot drops a glass or fails to button a shirt.

What makes Musk’s reply remarkable is how it signals Tesla’s direct communication style on prototype limitations. While many companies guard failures behind glossy marketing and vague timelines, Tesla openly shares setbacks.

Musk was forthcoming about the failure of this recent design. This transparency builds trust with investors, engineers, and fans. It shows Tesla treats Optimus development like true science: rapid iteration, rigorous testing, and zero tolerance for hype that doesn’t match reality.

The disclosure from Musk also highlights Tesla’s blistering pace of development. By the time the patents are published, which is often over a year after the initial filing, the technology has already evolved.

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Optimus is far from a static product, and it’s a living project advancing weekly.

In the high-stakes race for general-purpose robots, Tesla’s approach stands out. Admitting a finger-joint design “didn’t actually work” isn’t a weakness—it’s confidence.

True innovation demands confronting failure head-on, and Musk just reminded the world that Optimus is being engineered that way. The next version of those hands is already in testing, and it will be better because Tesla isn’t afraid to say what didn’t work.

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Tesla is sending its humanoid Optimus robot to the Boston Marathon

Tesla’s Optimus robot is heading to the Boston Marathon finish line

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Tesla’s Optimus humanoid robot will be stationed at the Tesla showroom at 888 Boylston Street in Boston, right along the final stretch of the Boston Marathon today, ready to cheer on runners and pose for photos with spectators.

According to a Tesla email shared by content creator Sawyer Merritt on X, Optimus will be at the Boston Boylston Street showroom on April 20, coinciding with Marathon Monday weekend. The Boston Marathon finishes on Boylston Street, and the surrounding area draws hundreds of thousands of spectators along with international broadcast coverage. Placing Optimus there puts it in front of a massive public audience at zero advertising cost.

The Tesla showroom is at 888 Boylston Street, between Gloucester Street and Fairfield Street. The final mile of the marathon runs directly along Boylston Street, with runners passing the big stores before reaching the finish line at Copley Square.

Optimus was first announced at Tesla’s AI Day event on August 19, 2021, when Elon Musk presented a vision for a general-purpose robot designed to take on dangerous, repetitive, and unwanted tasks. In March 2026, Optimus appeared at the Appliance and Electronics World Expo in Shanghai, where on-site staff stated that mass production of the robot could begin by the end of 2026. Before that, it showed up at the Tesla Hollywood Diner opening in July 2025 and at a Miami showroom event in December 2025.

Tesla’s well-calculated display of Optimus gives the public a low-pressure first encounter with a robot that Tesla is preparing  to soon deploy at scale. The company has previously indicated plans to manufacture Optimus robots at its Fremont facility at up to 1 million units annually, with an Optimus production line at Gigafactory Texas targeting 10 million units per year.

Tesla showcases Optimus humanoid robot at AWE 2026 in Shanghai

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Musk has said that Optimus “has the potential to be more significant than the vehicle business over time,” and separately that roughly 80 percent of Tesla’s future value will come from the robot program. Whether that holds depends on production execution. For now, Boston gets a preview of what that future looks like, standing at the finish line on Boylston Street while 32,000 runners pass by.

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