Tesla is set to deliver its highly-anticipated all-electric Semi today for the first time. Will the truck live up to the hype?
Roughly two months ago, CEO Elon Musk announced Tesla would deliver the Semi to Frito Lay locations in California following the vehicle’s acquisition of an EPA Certificate of Conformity. Tesla and Musk had previously teased the ‘imminent’ arrival of the Semi for several years, but the hype of this year can only be slightly equated to the energy that Tesla and Frito Lay expressed last year: both had confirmed deliveries in December 2021, only for the trucks to never make it to their destination.
Fast forward a year, and what has changed? For starters, last year, Tesla did not earn an EPA certification for the Semi, which is required by law. The fact that Tesla finally received this certification and set up a special delivery event in Nevada can only lead Musk’s loyal believers and even skeptics to believe that the Semi is finally here, and it seems that it really is.
Excited to announce start of production of Tesla Semi Truck with deliveries to @Pepsi on Dec 1st! pic.twitter.com/gq0l73iGRW
— Elon Musk (@elonmusk) October 6, 2022
Now that the Semi is finally here, or will be in a few hours from when this article is published, the real questions begin to surface: Will it really change the trucking industry? How does the Semi match up to Class 8 EVs already on the market? How long will it take to get one?
Will it really change the trucking industry?
The Tesla Semi is no doubt a huge development in the world of EV trucking. Will it change the industry? If it can live up to its astronomical range predictions, which are rumored to be around 500 miles when pulling an 81,000-pound load, it surely can raise the bar for competitors. The currently offered EV trucks on the market from Volvo, Freightliner, and Nikola offer significantly less in terms of range on a full charge. However, many of these trucks are geared toward local or regional logistics.
The Semi is definitely different than the others. A breakdown of the Semi vs. other trucks on the market below will break it down further. Where Tesla has set itself apart from competitors is in terms of tech, and just looking at the Semi, you know it’s different from the rest. The throne is set in the center of the cabin, dual monitors will track data and analytics for performance while offering basic features like navigation. Whether it is better or not, well, we’ll have to wait for some trucking experts drive it for a while.
How does the Semi match up to Class 8 EVs already on the market?
The Volvo VNR’s highest-range trim is its 6×4 Tractor, which packs 275 miles of range when configured with its six-battery offering. It also is capable of regenerating between 5 and 15 percent of its energy through braking. It has a top speed of 68 MPH, and is an ideal fit for “Local distribution and regional transportation with planned routes and frequent stops,” especially food service delivery, Volvo said. This may be why McDonald’s Canada ordered a few.
The Freightliner eCascadia just was delivered for the first time this week, with Penske commemorating first deliveries. This truck packs a 230-mile range rating with its top-of-the-line offering. Freightliner only offers a day cab, and with the range specs, it would also be ideal for local or regional deliveries. Its 80 percent charging in 90 minutes will keep deliveries going without much of a delay.
Nikola’s Tre offers 330 miles of range, the most impressive number thus far. Nikola has ramped up production of the Tre recently to reach 75 units in Q3. Arguably the best competitor to the Tesla Semi, the Tre may not offer charging speeds as fast as the eCascadia (80 percent charge in 160 minutes), but its impressive range ratings make it more applicable for longer routes.
The Semi offers the best of all of these, along with a 500-mile range rating, according to recent tests performed by Tesla. At first glance, the Semi just seems like a market-leading version of most Class 8 EVs on the market. Tesla still leans on self-driving and autonomous trucking as where the Semi will truly set itself apart from competitors. It may be some time before truckers can let the Semi drive them between hubs.
For what it’s worth, we received several emails from readers who were skeptical of the 500-mile claim from Musk. We were asked several times whether the trip was taken on a single charge.
How long will it take to get a Tesla Semi?
Tesla Semi production could reach 100 units this year, company Chair Robyn Denholm said. Next year, Tesla wants to build 50,000.
The potential production rate of 50,000 units is nothing to bat an eye at. However, Tesla has some big plans for 2023, and they include ramping Cybertruck production at Gigafactory Texas, a potential revamp of the Model 3 in Fremont, and more production in Germany and China. The Semi will undoubtedly reach higher production rates next year, but it will be difficult to scale production of a fresh vehicle this quickly.
Battery availability also comes into question, as it was the issue that kept the Semi from being built two years ago when Musk announced volume production would kick off. Tesla is building a lot of cars and using a lot of batteries. We know Tesla isn’t using the 4680 cell for the Semi, which means the much more widely available 2170 cell will not limit the Semi’s production rate, at least not in my estimation.
How long it takes to get a Semi is purely reliant on how fast Tesla can scale production. Tesla has typically done a good job of scaling its passenger vehicles, but the Semi is a different animal.
Tesla’s Semi Delivery Event will take place this evening at Gigafactory Nevada in Reno.
Disclosure: Joey Klender is a TSLA Shareholder.
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Tesla launched a new configuration of the Model Y this week, bringing more complexity to its lineup of the vehicle and adding a new, lower entry point for those who require an All-Wheel-Drive car.
However, the broadening of the Model Y lineup in the United States could signal a somewhat uncomfortable reality for Tesla fans and car buyers, who have been vocal about their desire for a larger, full-size SUV.
Tesla has essentially moved in the opposite direction through its closure of the Model X and its continuing expansion of a vehicle that fits the bill for many, but not all.
Tesla brings closure to Model Y moniker with launch of new trim level
While CEO Elon Musk has said that there is the potential for the Model Y L, a longer wheelbase configuration of the vehicle, to enter the U.S. market late this year, it is not a guarantee.
Instead, Tesla has prioritized the need to develop vehicles and trim levels that cater to the future rollout of the Robotaxi ride-hailing service and a fully autonomous future.
But the company could be missing out on a massive opportunity, as SUVs are a widely popular body style in the U.S., especially for families, as the tighter confines of compact SUVs do not support the needs of a large family.
Although there are other companies out there that manufacture this body style, many are interested in sticking with Tesla because of the excellent self-driving platform, expansive charging infrastructure, and software performance the vehicles offer.
Additionally, the lack of variety from an aesthetic and feature standpoint has caused a bit of monotony throughout the Model Y lineup. Although Premium options are available, those three configurations only differ in terms of range and performance, at least for the most part, and the differences are not substantial.
Minor Expansions of the Model Y Fail to Address Family Needs for Space
Offering similar trim levels with slight differences to cater to each consumer’s needs is important. However, these vehicles keep a constant: cargo space and seating capacity.
Larger families need something that would compete with vehicles like the Chevrolet Tahoe, Ford Expedition, or Cadillac Escalade, and while the Model X was its largest offering, that is going away.
Tesla could fix this issue partially with the rollout of the Model Y L in the U.S., but only if it plans to continue offering various Model Y vehicles and expanding on its offerings with that car specifically. There have been hints toward a Cyber-inspired SUV in the past, but those hints do not seem to be a drastic focus of the company, given its autonomy mission.
Model Y Expansion Doesn’t Boost Performance, Value, or Space
You can throw all the different badges, powertrains, and range ratings on the same vehicle, it does not mean it’s going to sell better. The Model Y was already the best-selling vehicle in the world on several occasions. Adding more configurations seems to be milking it.
The true need of people, especially now that the Model X is going away, is going to be space. What vehicle fits the bill of a growing family, or one that has already outgrown the Model Y?
Not Expanding the Lineup with a New Vehicle Could Be a Missed Opportunity
The U.S. is the world’s largest market for three-row SUVs, yet Tesla’s focus on tweaking the existing Model Y ignores this. This could potentially result in the Osborne Effect, as sales of current models without capturing new customers who need more seating and versatility.
Expansions of the current Model Y offerings risk adding production complexity without addressing core demands, and given that the Model Y L is already being produced in China, it seems like it would be a reasonable decision to build a similar line in Texas.
Listening to consumers means introducing either the Model Y L here, or bringing a new, modern design to the lineup in the form of a full-size SUV.
Elon Musk
Elon Musk reiterates Tesla Optimus’ most sci-fi potential yet
Musk shared his comments in a series of posts on social media platform X.
Elon Musk recently reiterated one of the most ambitious forecasts for Tesla’s humanoid robot, Optimus, stating it could become the first real-world example of a Von Neumann machine. He also noted once more that Optimus would be Tesla’s biggest product.
Musk shared his comments in a series of posts on social media platform X.
Optimus as a von Neumann machine
In response to a post on X that pondered on sci-fi timelines becoming real, Musk wrote that “Optimus will be the first Von Neumann machine, capable of building civilization by itself on any viable planet.” In a separate post, Musk wrote that Optimus will be Tesla’s “biggest product ever,” a phrase he has used in the past to describe the humanoid robot’s importance to the electric vehicle maker.
A Von Neumann machine is a class of theoretical self-replicating systems originally proposed in the mid-20th century by the mathematician John von Neumann. In his concept, von Neumann described machines that could travel to other worlds, use local materials to create copies of themselves, and carry out large-scale tasks without outside intervention.
Elon Musk’s broader plans
Considering Musk’s comments, it appears that Optimus would eventually be capable of performing complex work autonomously in environments beyond Earth. If Optimus could achieve such a feat, it could very well unlock humanity’s capability to explore locations beyond Earth. The idea of space exploration becomes more than feasible.
Elon Musk has discussed space-based AI compute, large-scale robotic production, and the role of SpaceX’s Starship in transporting hardware and materials to other planets. While Musk did not detail how Optimus would fit with SpaceX’s exploration activities, his Von Neumann machine comments suggest he is looking at Tesla’s robotics as part of a potential interplanetary ecosystem.
News
Tesla China January wholesale sales rise 9% year-on-year
Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.
Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.
The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.
China EV market trends
The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.
Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market.
Tesla China’s strategies
To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.
Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
Elon Musk reiterates Tesla Optimus’ most sci-fi potential yet
