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It’s Tesla Semi Delivery Day…Will it live up to the hype?

Credit: Tesla

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Tesla is set to deliver its highly-anticipated all-electric Semi today for the first time. Will the truck live up to the hype?

Roughly two months ago, CEO Elon Musk announced Tesla would deliver the Semi to Frito Lay locations in California following the vehicle’s acquisition of an EPA Certificate of Conformity. Tesla and Musk had previously teased the ‘imminent’ arrival of the Semi for several years, but the hype of this year can only be slightly equated to the energy that Tesla and Frito Lay expressed last year: both had confirmed deliveries in December 2021, only for the trucks to never make it to their destination.

Fast forward a year, and what has changed? For starters, last year, Tesla did not earn an EPA certification for the Semi, which is required by law. The fact that Tesla finally received this certification and set up a special delivery event in Nevada can only lead Musk’s loyal believers and even skeptics to believe that the Semi is finally here, and it seems that it really is.

Now that the Semi is finally here, or will be in a few hours from when this article is published, the real questions begin to surface: Will it really change the trucking industry? How does the Semi match up to Class 8 EVs already on the market? How long will it take to get one?

Will it really change the trucking industry?

The Tesla Semi is no doubt a huge development in the world of EV trucking. Will it change the industry? If it can live up to its astronomical range predictions, which are rumored to be around 500 miles when pulling an 81,000-pound load, it surely can raise the bar for competitors. The currently offered EV trucks on the market from Volvo, Freightliner, and Nikola offer significantly less in terms of range on a full charge. However, many of these trucks are geared toward local or regional logistics.

The Semi is definitely different than the others. A breakdown of the Semi vs. other trucks on the market below will break it down further. Where Tesla has set itself apart from competitors is in terms of tech, and just looking at the Semi, you know it’s different from the rest. The throne is set in the center of the cabin, dual monitors will track data and analytics for performance while offering basic features like navigation. Whether it is better or not, well, we’ll have to wait for some trucking experts drive it for a while.

How does the Semi match up to Class 8 EVs already on the market?

The Volvo VNR’s highest-range trim is its 6×4 Tractor, which packs 275 miles of range when configured with its six-battery offering. It also is capable of regenerating between 5 and 15 percent of its energy through braking. It has a top speed of 68 MPH, and is an ideal fit for “Local distribution and regional transportation with planned routes and frequent stops,” especially food service delivery, Volvo said. This may be why McDonald’s Canada ordered a few.

The Freightliner eCascadia just was delivered for the first time this week, with Penske commemorating first deliveries. This truck packs a 230-mile range rating with its top-of-the-line offering. Freightliner only offers a day cab, and with the range specs, it would also be ideal for local or regional deliveries. Its 80 percent charging in 90 minutes will keep deliveries going without much of a delay.

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Nikola’s Tre offers 330 miles of range, the most impressive number thus far. Nikola has ramped up production of the Tre recently to reach 75 units in Q3. Arguably the best competitor to the Tesla Semi, the Tre may not offer charging speeds as fast as the eCascadia (80 percent charge in 160 minutes), but its impressive range ratings make it more applicable for longer routes.

The Semi offers the best of all of these, along with a 500-mile range rating, according to recent tests performed by Tesla. At first glance, the Semi just seems like a market-leading version of most Class 8 EVs on the market. Tesla still leans on self-driving and autonomous trucking as where the Semi will truly set itself apart from competitors. It may be some time before truckers can let the Semi drive them between hubs.

For what it’s worth, we received several emails from readers who were skeptical of the 500-mile claim from Musk. We were asked several times whether the trip was taken on a single charge.

How long will it take to get a Tesla Semi?

Tesla Semi production could reach 100 units this year, company Chair Robyn Denholm said. Next year, Tesla wants to build 50,000.

The potential production rate of 50,000 units is nothing to bat an eye at. However, Tesla has some big plans for 2023, and they include ramping Cybertruck production at Gigafactory Texas, a potential revamp of the Model 3 in Fremont, and more production in Germany and China. The Semi will undoubtedly reach higher production rates next year, but it will be difficult to scale production of a fresh vehicle this quickly.

Battery availability also comes into question, as it was the issue that kept the Semi from being built two years ago when Musk announced volume production would kick off. Tesla is building a lot of cars and using a lot of batteries. We know Tesla isn’t using the 4680 cell for the Semi, which means the much more widely available 2170 cell will not limit the Semi’s production rate, at least not in my estimation.

How long it takes to get a Semi is purely reliant on how fast Tesla can scale production. Tesla has typically done a good job of scaling its passenger vehicles, but the Semi is a different animal.


Tesla’s Semi Delivery Event will take place this evening at Gigafactory Nevada in Reno.

Disclosure: Joey Klender is a TSLA Shareholder.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me atΒ joey@teslarati.com. You can also reach me on TwitterΒ @KlenderJoey, or if you have news tips, you can email us atΒ tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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