Tesla is set to deliver its highly-anticipated all-electric Semi today for the first time. Will the truck live up to the hype?
Roughly two months ago, CEO Elon Musk announced Tesla would deliver the Semi to Frito Lay locations in California following the vehicle’s acquisition of an EPA Certificate of Conformity. Tesla and Musk had previously teased the ‘imminent’ arrival of the Semi for several years, but the hype of this year can only be slightly equated to the energy that Tesla and Frito Lay expressed last year: both had confirmed deliveries in December 2021, only for the trucks to never make it to their destination.
Fast forward a year, and what has changed? For starters, last year, Tesla did not earn an EPA certification for the Semi, which is required by law. The fact that Tesla finally received this certification and set up a special delivery event in Nevada can only lead Musk’s loyal believers and even skeptics to believe that the Semi is finally here, and it seems that it really is.
Excited to announce start of production of Tesla Semi Truck with deliveries to @Pepsi on Dec 1st! pic.twitter.com/gq0l73iGRW
— Elon Musk (@elonmusk) October 6, 2022
Now that the Semi is finally here, or will be in a few hours from when this article is published, the real questions begin to surface: Will it really change the trucking industry? How does the Semi match up to Class 8 EVs already on the market? How long will it take to get one?
Will it really change the trucking industry?
The Tesla Semi is no doubt a huge development in the world of EV trucking. Will it change the industry? If it can live up to its astronomical range predictions, which are rumored to be around 500 miles when pulling an 81,000-pound load, it surely can raise the bar for competitors. The currently offered EV trucks on the market from Volvo, Freightliner, and Nikola offer significantly less in terms of range on a full charge. However, many of these trucks are geared toward local or regional logistics.
The Semi is definitely different than the others. A breakdown of the Semi vs. other trucks on the market below will break it down further. Where Tesla has set itself apart from competitors is in terms of tech, and just looking at the Semi, you know it’s different from the rest. The throne is set in the center of the cabin, dual monitors will track data and analytics for performance while offering basic features like navigation. Whether it is better or not, well, we’ll have to wait for some trucking experts drive it for a while.
How does the Semi match up to Class 8 EVs already on the market?
The Volvo VNR’s highest-range trim is its 6×4 Tractor, which packs 275 miles of range when configured with its six-battery offering. It also is capable of regenerating between 5 and 15 percent of its energy through braking. It has a top speed of 68 MPH, and is an ideal fit for “Local distribution and regional transportation with planned routes and frequent stops,” especially food service delivery, Volvo said. This may be why McDonald’s Canada ordered a few.
The Freightliner eCascadia just was delivered for the first time this week, with Penske commemorating first deliveries. This truck packs a 230-mile range rating with its top-of-the-line offering. Freightliner only offers a day cab, and with the range specs, it would also be ideal for local or regional deliveries. Its 80 percent charging in 90 minutes will keep deliveries going without much of a delay.
Nikola’s Tre offers 330 miles of range, the most impressive number thus far. Nikola has ramped up production of the Tre recently to reach 75 units in Q3. Arguably the best competitor to the Tesla Semi, the Tre may not offer charging speeds as fast as the eCascadia (80 percent charge in 160 minutes), but its impressive range ratings make it more applicable for longer routes.
The Semi offers the best of all of these, along with a 500-mile range rating, according to recent tests performed by Tesla. At first glance, the Semi just seems like a market-leading version of most Class 8 EVs on the market. Tesla still leans on self-driving and autonomous trucking as where the Semi will truly set itself apart from competitors. It may be some time before truckers can let the Semi drive them between hubs.
For what it’s worth, we received several emails from readers who were skeptical of the 500-mile claim from Musk. We were asked several times whether the trip was taken on a single charge.
How long will it take to get a Tesla Semi?
Tesla Semi production could reach 100 units this year, company Chair Robyn Denholm said. Next year, Tesla wants to build 50,000.
The potential production rate of 50,000 units is nothing to bat an eye at. However, Tesla has some big plans for 2023, and they include ramping Cybertruck production at Gigafactory Texas, a potential revamp of the Model 3 in Fremont, and more production in Germany and China. The Semi will undoubtedly reach higher production rates next year, but it will be difficult to scale production of a fresh vehicle this quickly.
Battery availability also comes into question, as it was the issue that kept the Semi from being built two years ago when Musk announced volume production would kick off. Tesla is building a lot of cars and using a lot of batteries. We know Tesla isn’t using the 4680 cell for the Semi, which means the much more widely available 2170 cell will not limit the Semi’s production rate, at least not in my estimation.
How long it takes to get a Semi is purely reliant on how fast Tesla can scale production. Tesla has typically done a good job of scaling its passenger vehicles, but the Semi is a different animal.
Tesla’s Semi Delivery Event will take place this evening at Gigafactory Nevada in Reno.
Disclosure: Joey Klender is a TSLA Shareholder.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
