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Tesla Model 3 Mania: 1 year and 400k reservations later
March 31, 2016, the day otherwise known as Model 3 Mania drew thousands of eager Tesla enthusiasts worldwide who lined up during predawn hours at their local Tesla showroom, in hopes to become one of the very first to reserve Tesla’s highly anticipated mass market sedan. Many went as far as to camp out overnight in front of the storefront to get an early jump on placing their $1,000 reservation deposit when stores opened the following day.
The day of Model 3 Mania also saw Elon Musk making a surprise visit to the Century City Tesla Store and giving high fives to the hundreds of eager Model 3 reservation holders that were waiting in line. What followed that evening was Tesla’s official Model 3 reveal event. Invited guests were given the opportunity to test ride in the Model 3, but also witness arguably the most significant product launch in automotive history.
High-five from Elon Musk himself at Century City for the #Model3. Now THAT's a CEO!! pic.twitter.com/cwE38kmxp8
— TESLARATI (@Teslarati) March 31, 2016
Now, one year later and with a presumed reservation count well north of 400,000 vehicles, Model 3 is set to take stage again at Tesla’s final ‘Part 3’ launch event.
We’ve outlined some of the milestones Tesla has been able to achieve for Model 3 in the short year following the vehicle’s debut.
Release Candidate video – The most recent Model 3 teaser came in the form of a video that Elon shared via Twitter. No new details were revealed other than the fact that this was the closest near production-ready Model 3 we have seen thus far. In true Tesla form, the release candidate looks similar to the vehicle the company showcased on March 31st of last year. There doesn’t seem to be any major updates on the aesthetics of the car other than a slightly revised nose.
Right Hand Drive Model 3 – Elon confirmed over Twitter that right-hand drive Model 3 won’t be arriving until the summer 2018.
Dual motor all-wheel drive option arriving later – Initial production run will be for the rear-wheel drive Model 3 with all-wheel drive models following 6 to 9 months after. It was communicated that this is to keep production as simple as possible from the outset.
Battery Size estimates – Model 3 battery will max out at 75kWh and have likely a 300+ mile range based on the current physical limitations of the chassis size.
Capital raise in preparation for Model 3 – Tesla kicked off another capital raise to rake in an additional $1.3 billion ahead of the start of Model 3 production. This was in addition to a $2 billion stock sale several months back.
Warehouse Expansion – Tesla signed a lease for 1.3 million square feet of warehouse space northeast of the Fremont factory. We expect that this warehouse will be used to store battery pack inventory moving from Gigafactory 1 in Spark, Nevada to the Fremont factory.
Gigafactory starts Model 3 battery cell production – Gigafactory 1 will begin production of Model 3’s high performance ‘2170 cell’ in Q2. Tesla is currently mass producing 2170 lithium ion cells for the company’s commercial and home battery storage systems.
Heads Up Display – Model 3’s gauge-less cluster has led many to believe that Tesla had plans for a HUD. However, that was quickly put to rest after Elon confirmed over Twitter that Model 3 will not have heads up display.
Supercharging congestion a concern in advance of Model 3 – Model 3 will add a significant number of Tesla vehicles to roads around the world, leaving many to wonder about the type of impact this will have on the Supercharger network. Mainly, how long do I need to wait before I can charge?
Tesla addressed these fears by implementing a new annual cap on Supercharging for all owners that purchased a Model S or Model X this year.
Model 3 Ludicrous Mode – For the performance junky out there, Ludicrous mode will indeed be available for Model 3, though Elon did note that it’s not going to be as fast as Model S.
All eyes are on the start of production for Model 3 that’s scheduled to take place in July. Employees will have the ultimate first shot at taking delivery of a new Model 3.
Happy 1 yr old birthday Model 3 Mania.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
