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Stellantis RAM 1500 Revolution vs Tesla Cybertruck, Rivian R1T & the Ford F-150 Lightning
Stellantis’ Ram Truck brand revealed its RAM 1500 Revolution battery electric vehicle concept during CES 2023 in Las Vegas. The all-electric RAM pickup has already generated some buzz in the market for its exciting features and next-gen design. With the growing electrified pickup truck market, RAM has developed a strong contender with the 1500 Revolution BEV.
RAM 1500 Revolution BEV Details
The RAM 1500 Revolution BEV will be built on Stellantis’ STLA Frame EV platform, designed to deliver a range of up to 500 miles (800 km). Unlike other STLA platforms—which are unibody—the STLA Frame platform is a body-on-frame. In the past, Stellantis planned to use 2 battery cell chemistries to ensure affordability in its electric vehicles. The company will have to carefully consider the RAM 1500 Revolution’s starting price if it wants the pickup to qualify for tax incentives under the Inflation Reduction Act.
The electrified RAM 1500 Revolution concept includes some nifty tech innovations, including digital side-view mirrors. The rearview mirror alone is packed with tech, like a smart backup camera with 360-degree views, plus speakers and receivers compatible with voice assistants like Alexa and Siri. The review mirror is connected to biometric cameras, which observe the RAM 1500 Revolution’s surrounding environment.
With its EV pickup concept, RAM plans to take advantage of the most useful tech innovations on the market. For instance, the biometric cameras appear connected to the EV pickup truck’s biometric identity recognition and two-factor authentication. The RAM 1500 BEV also utilizes augmented reality (AR) for a see-through heads-up display (HUD). Other features RAM plans for the 1500 Revolution BEV are Shadow Mode and an exterior projector.








RAM vs. Tesla Cybertruck, Rivian R1T & the Ford F-150 Lightning
RAM aims to redefine the pickup truck segment, demonstrating its position in the EV pickup truck market along the way. It is one of North America’s top pickup truck brands, alongside Ford and Chevrolet. The Ram pickup, Ford F-Series pickup, and Chevy Silverado have long held the top three positions in the pickup truck market in the United States. Still, the advent of electric vehicles has opened up the pickup segment to other legacy competitors and EV startups.
Tesla Cybertruck
Tesla unveiled its Cybertruck concept in 2019 and has yet to deliver the futuristic pickup truck. However, Giga Texas has started preparing for Cybertruck production in 2023. Tesla plans to deliver its first batch of Cybertruck units to customers this year.
When the electric truck concept was first revealed, it generated a lot of buzz for its unique design and technology. But other EV trucks have started selling on the market since 2019, so Tesla has improved the Cybertruck’s design and introduced up-to-date technology to the pickup truck. Due to the Cybertruck’s design changes, its prices might also change.
“I worry more about like how do we the Cybertruck affordable despite having awesome technology. That’s the thing that will really set the rate,” Elon Musk said back in the Q4 2021 earnings call.
Rivian R1T
The Rivian R1T has generated some buzz of its own since hitting the market. Rivian’s electric pickup truck appeals to a niche customer base who live for adventure and fun. Rivian literally threw everything into the R1T that an explorer would need—including the kitchen sink.
In preparation for 2023, Rivian has tweaked its R1T configuration options. For instance, the Rivian R1T Quad-Motor with Max battery pack is unavailable this year. However, the company strives to improve its vehicle. Last month, Rivian announced that the 2023 R1T with 21-inch wheels received the highest EPA range estimate for an electric truck in the market.
Ford F-150 Lightning
If Rivian was made for fun and adventure, Ford designed the F-150 Lightning for heavy-duty work. Ford’s all-electric pickup won Motor Trend’s 2023 Pickup Truck of the Year. It was the first electric pickup to win the award with a unanimous vote from the judges.
Ford is steadily ramping up F-150 Lightning production at its Dearborn Truck Plant and Rouge Electric Vehicle Center in Michigan. The legacy automaker initially targeted an annual manufacturing capacity of 40,000 units for the F-150 Lightning. However, demand for the electric pickup seems to be strong since Ford doubled its manufacturing capacity for the Lightning to 80,000 vehicles annually by 2024.
With the RAM 1500 Revolution, Rivian R1T, Ford F-150 Lightning, and Tesla Cybertruck, the electric pickup truck market is starting to take shape. More competitors are likely to come in the future—like Volkswagen’s Scout pickup—making the EV pickup truck market something to watch in the coming years.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
News
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
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Tesla Full Self-Driving gets outrageous insurance offer with insanely cheap rates
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.