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Stellantis RAM 1500 Revolution vs Tesla Cybertruck, Rivian R1T & the Ford F-150 Lightning 

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Stellantis’ Ram Truck brand revealed its RAM 1500 Revolution battery electric vehicle concept during CES 2023 in Las Vegas. The all-electric RAM pickup has already generated some buzz in the market for its exciting features and next-gen design. With the growing electrified pickup truck market, RAM has developed a strong contender with the 1500 Revolution BEV.

RAM 1500 Revolution BEV Details

The RAM 1500 Revolution BEV will be built on Stellantis’ STLA Frame EV platform, designed to deliver a range of up to 500 miles (800 km). Unlike other STLA platforms—which are unibody—the STLA Frame platform is a body-on-frame. In the past, Stellantis planned to use 2 battery cell chemistries to ensure affordability in its electric vehicles. The company will have to carefully consider the RAM 1500 Revolution’s starting price if it wants the pickup to qualify for tax incentives under the Inflation Reduction Act.

The electrified RAM 1500 Revolution concept includes some nifty tech innovations, including digital side-view mirrors. The rearview mirror alone is packed with tech, like a smart backup camera with 360-degree views, plus speakers and receivers compatible with voice assistants like Alexa and Siri. The review mirror is connected to biometric cameras, which observe the RAM 1500 Revolution’s surrounding environment.

With its EV pickup concept, RAM plans to take advantage of the most useful tech innovations on the market. For instance, the biometric cameras appear connected to the EV pickup truck’s biometric identity recognition and two-factor authentication. The RAM 1500 BEV also utilizes augmented reality (AR) for a see-through heads-up display (HUD). Other features RAM plans for the 1500 Revolution BEV are Shadow Mode and an exterior projector.

RAM vs. Tesla Cybertruck, Rivian R1T & the Ford F-150 Lightning

RAM aims to redefine the pickup truck segment, demonstrating its position in the EV pickup truck market along the way. It is one of North America’s top pickup truck brands, alongside Ford and Chevrolet. The Ram pickup, Ford F-Series pickup, and Chevy Silverado have long held the top three positions in the pickup truck market in the United States. Still, the advent of electric vehicles has opened up the pickup segment to other legacy competitors and EV startups.

Tesla Cybertruck

Tesla unveiled its Cybertruck concept in 2019 and has yet to deliver the futuristic pickup truck. However, Giga Texas has started preparing for Cybertruck production in 2023. Tesla plans to deliver its first batch of Cybertruck units to customers this year. 

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When the electric truck concept was first revealed, it generated a lot of buzz for its unique design and technology. But other EV trucks have started selling on the market since 2019, so Tesla has improved the Cybertruck’s design and introduced up-to-date technology to the pickup truck. Due to the Cybertruck’s design changes, its prices might also change

“I worry more about like how do we the Cybertruck affordable despite having awesome technology. That’s the thing that will really set the rate,” Elon Musk said back in the Q4 2021 earnings call.

Rivian R1T

The Rivian R1T has generated some buzz of its own since hitting the market. Rivian’s electric pickup truck appeals to a niche customer base who live for adventure and fun. Rivian literally threw everything into the R1T that an explorer would need—including the kitchen sink. 

In preparation for 2023, Rivian has tweaked its R1T configuration options. For instance, the Rivian R1T Quad-Motor with Max battery pack is unavailable this year. However, the company strives to improve its vehicle. Last month, Rivian announced that the 2023 R1T with 21-inch wheels received the highest EPA range estimate for an electric truck in the market. 

Ford F-150 Lightning

If Rivian was made for fun and adventure, Ford designed the F-150 Lightning for heavy-duty work. Ford’s all-electric pickup won Motor Trend’s 2023 Pickup Truck of the Year. It was the first electric pickup to win the award with a unanimous vote from the judges. 

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Ford is steadily ramping up F-150 Lightning production at its Dearborn Truck Plant and Rouge Electric Vehicle Center in Michigan. The legacy automaker initially targeted an annual manufacturing capacity of 40,000 units for the F-150 Lightning. However, demand for the electric pickup seems to be strong since Ford doubled its manufacturing capacity for the Lightning to 80,000 vehicles annually by 2024

With the RAM 1500 Revolution, Rivian R1T, Ford F-150 Lightning, and Tesla Cybertruck, the electric pickup truck market is starting to take shape. More competitors are likely to come in the future—like Volkswagen’s Scout pickup—making the EV pickup truck market something to watch in the coming years. 

The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla China delivery centers look packed as 2025 comes to a close

Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.

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Credit: @Tslachan/X

Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners. 

Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.

Full delivery center hints at year-end demand surge

A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff. 

The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover. 

Strong demand in China

Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment

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From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7. 

With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more. 

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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands

Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

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(Credit: Tesla)

Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek. 

In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.

Tesla factory manager’s “red line”

Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report. 

“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.  

“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”

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Giga Berlin’s wage increase

IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”

In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report. 

“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated. 

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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report

From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.

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Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz. 

Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.

Model Y dominates among young buyers

Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.

Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.

The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.

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The Tesla boom

Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.

Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.

Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year. 

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