News
Stellantis RAM 1500 Revolution vs Tesla Cybertruck, Rivian R1T & the Ford F-150 Lightning
Stellantis’ Ram Truck brand revealed its RAM 1500 Revolution battery electric vehicle concept during CES 2023 in Las Vegas. The all-electric RAM pickup has already generated some buzz in the market for its exciting features and next-gen design. With the growing electrified pickup truck market, RAM has developed a strong contender with the 1500 Revolution BEV.
RAM 1500 Revolution BEV Details
The RAM 1500 Revolution BEV will be built on Stellantis’ STLA Frame EV platform, designed to deliver a range of up to 500 miles (800 km). Unlike other STLA platforms—which are unibody—the STLA Frame platform is a body-on-frame. In the past, Stellantis planned to use 2 battery cell chemistries to ensure affordability in its electric vehicles. The company will have to carefully consider the RAM 1500 Revolution’s starting price if it wants the pickup to qualify for tax incentives under the Inflation Reduction Act.
The electrified RAM 1500 Revolution concept includes some nifty tech innovations, including digital side-view mirrors. The rearview mirror alone is packed with tech, like a smart backup camera with 360-degree views, plus speakers and receivers compatible with voice assistants like Alexa and Siri. The review mirror is connected to biometric cameras, which observe the RAM 1500 Revolution’s surrounding environment.
With its EV pickup concept, RAM plans to take advantage of the most useful tech innovations on the market. For instance, the biometric cameras appear connected to the EV pickup truck’s biometric identity recognition and two-factor authentication. The RAM 1500 BEV also utilizes augmented reality (AR) for a see-through heads-up display (HUD). Other features RAM plans for the 1500 Revolution BEV are Shadow Mode and an exterior projector.
RAM vs. Tesla Cybertruck, Rivian R1T & the Ford F-150 Lightning
RAM aims to redefine the pickup truck segment, demonstrating its position in the EV pickup truck market along the way. It is one of North America’s top pickup truck brands, alongside Ford and Chevrolet. The Ram pickup, Ford F-Series pickup, and Chevy Silverado have long held the top three positions in the pickup truck market in the United States. Still, the advent of electric vehicles has opened up the pickup segment to other legacy competitors and EV startups.
Tesla Cybertruck
Tesla unveiled its Cybertruck concept in 2019 and has yet to deliver the futuristic pickup truck. However, Giga Texas has started preparing for Cybertruck production in 2023. Tesla plans to deliver its first batch of Cybertruck units to customers this year.
When the electric truck concept was first revealed, it generated a lot of buzz for its unique design and technology. But other EV trucks have started selling on the market since 2019, so Tesla has improved the Cybertruck’s design and introduced up-to-date technology to the pickup truck. Due to the Cybertruck’s design changes, its prices might also change.
“I worry more about like how do we the Cybertruck affordable despite having awesome technology. That’s the thing that will really set the rate,” Elon Musk said back in the Q4 2021 earnings call.
Rivian R1T
The Rivian R1T has generated some buzz of its own since hitting the market. Rivian’s electric pickup truck appeals to a niche customer base who live for adventure and fun. Rivian literally threw everything into the R1T that an explorer would need—including the kitchen sink.
In preparation for 2023, Rivian has tweaked its R1T configuration options. For instance, the Rivian R1T Quad-Motor with Max battery pack is unavailable this year. However, the company strives to improve its vehicle. Last month, Rivian announced that the 2023 R1T with 21-inch wheels received the highest EPA range estimate for an electric truck in the market.
Ford F-150 Lightning
If Rivian was made for fun and adventure, Ford designed the F-150 Lightning for heavy-duty work. Ford’s all-electric pickup won Motor Trend’s 2023 Pickup Truck of the Year. It was the first electric pickup to win the award with a unanimous vote from the judges.
Ford is steadily ramping up F-150 Lightning production at its Dearborn Truck Plant and Rouge Electric Vehicle Center in Michigan. The legacy automaker initially targeted an annual manufacturing capacity of 40,000 units for the F-150 Lightning. However, demand for the electric pickup seems to be strong since Ford doubled its manufacturing capacity for the Lightning to 80,000 vehicles annually by 2024.
With the RAM 1500 Revolution, Rivian R1T, Ford F-150 Lightning, and Tesla Cybertruck, the electric pickup truck market is starting to take shape. More competitors are likely to come in the future—like Volkswagen’s Scout pickup—making the EV pickup truck market something to watch in the coming years.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
