Another busy year is coming to an end, closing yet another chapter in Tesla’s journey to advance sustainability. As we prepare for what’s expected to be an eventful 2024, it’s also worth looking back on Tesla’s year in 2023 to highlight some of the company’s many major developments.
Some of Tesla’s important accomplishments in 2023 included the launch of the highly anticipated Cybertruck and the redesigned Model 3 “Highland,” as well as the widespread adoption of the automaker’s charging hardware across the North American auto industry.
Other important developments not highlighted in the list below included Tesla’s industry-rocking price cuts early in the year, and the company’s increasing production of giant Megapack batteries.
The year was a little quiet in Solar and Powerwall deployment and Semi production, though what Tesla lacked in these areas, the company arguably made up for with several other crucial developments.
Below you can see a list of some of Tesla’s most notable stories in 2023.
Tesla announced Gigafactory Mexico
At its Investor Day event earlier this year, Tesla officially announced plans to build a new Gigafactory in Mexico to help build its next-generation EV platform. Set to be constructed in the state of Nuevo León, Tesla recently gained federal land use permits, allowing it to begin construction on the site.
Tesla detailed its Master Plan part three
In April, Tesla shared its Master Plan part three, detailing the company’s proposal for a path to reaching a sustainable global energy economy. The plan followed the Tesla Master Plan parts one and two, which were shared by the company in 2006 and 2016, respectively.
Ford adopted North American Charging Standard (NACS), others followed
In a Spaces call on X in May, Ford CEO Jim Farley spoke with Elon Musk and officially announced the legacy automaker’s plans to adopt Tesla’s charging hardware, dubbed the North American Charging Standard (NACS). The news meant that Ford EVs would someday gain access to the Supercharger network, marking the first step in Tesla’s plans to open the charging network to all EVs.
Since then, every startup and major automaker has followed suit, with the exception of Chrysler-Dodge parent company, Stellantis.
Tesla began producing Dojo supercomputer
Tesla began production of the Dojo supercomputer in July, after the project was originally unveiled during AI day in 2021. The supercomputing cluster is expected to be able to process large streams of data to perform advanced AI and machine learning computations, and it’s projected to become one of the top supercomputers worldwide in the coming months, offering applications from the Full Self-Driving (FSD) beta and beyond.
Elon Musk live streamed FSD beta v12, later rolling early versions out to employees
Speaking of the FSD beta, Musk in August shared a live stream of the then-upcoming FSD version 12, which the CEO has touted as an important key to unlocking full autonomous driving. More recently, Musk confirmed that the FSD beta v12 was starting to roll out to employees, and it has been confirmed to be hitting over 15,000 employee-owned vehicles ahead of a wider release to the public.
Tesla’s FSD beta program also reached 500 million cumulative miles driven in October, representing a massive amount of real-time data for the automaker’s AI to learn from.
Tesla launched the redesigned Model 3 “Highland”
After several months of speculation that Tesla would be releasing a redesigned version of its popular Model 3 sedan, the automaker held a premiere event in Norway in late August, officially launching the refreshed “Highland” design. Initial customer deliveries of the redesigned Model 3 have since been rolling out across much of Europe, Asia, and other markets like Australia and New Zealand.
While the Model 3 Highland isn’t yet available in North American markets, it’s widely expected to be launched in early 2024.
Continued developments to Tesla’s Optimus program
While there weren’t any breakout news stories or an official release for Tesla’s Optimus humanoid robot, the company did highlight its continued developments for the product. Tesla has been ramping up hiring for the Optimus team, featuring videos showing off how the robot can now sort objects autonomously, perform yoga poses, dance and more.
More recently, Musk predicted that Optimus will be able to thread a needle in just a year, and manufacturing expert Sandy Munro says he expects that the humanoid robot will begin being used in Tesla’s factories as soon as 2024.
Tesla launched BP Supercharger partnership
In the first deal of its kind, Tesla sold $100 million worth of Supercharging equipment to BP (formerly British Petroleum) in October, paving the way for future commercial deals that could result in a major revenue stream in the future — especially as Tesla’s NACS takes shape as the charging standard in the next few years.
Tesla launched Cybertruck with delivery event
Last but certainly not least, Tesla held the Cybertruck delivery event late last month, after initially unveiling the vehicle over four years ago in November 2019. Initial deliveries of Tesla’s “Foundation Series” launch edition Cybertrucks have been going out to employees throughout this month, and many reservation holders have been invited to place their own orders for the vehicle.
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What are your thoughts? Did I miss anything important that Tesla did in 2023? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Tesla launched unsupervised Robotaxi service in San Antonio, Texas, on November 9, 2026, with the first rides beginning at 5 a.m. local time.
The company’s official Robotaxi account on X posted the announcement just after midnight, sharing a map that outlines a large operational zone covering much of the city. The geofence is roughly 274 to 275 square miles, making it Tesla’s largest day-one Robotaxi service area to date.
🚨 Tesla just announced that Robotaxi is available in San Antonio, TX
First rides at 5am local time! https://t.co/azck6NlD8H
— TESLARATI (@Teslarati) November 9, 2026
The zone centers on downtown, covers nearly everything inside Loop 410, and extends north to Loop 1604 between Interstate 10 and U.S. 281, with further reach west past State Highway 151, east beyond I-35, and south toward I-37. This area encompasses about one million residents and hundreds of thousands of jobs.
San Antonio International Airport lies inside the geofence, though Tesla is not currently offering airport pickups or drop-offs. This hopefully will happen soon, as ride-sharing to and from the airport can be expensive.
The launch makes San Antonio Tesla’s eighth unsupervised Robotaxi city and its fifth in Texas, joining Austin, Houston, Dallas, and Fort Worth. Florida markets in Miami, Orlando, and Tampa are also live.
🚨 Here’s every active geofence, by size (not including the Bay Area geofence):
• Austin: 435 sq mi (first ride Jun 22, 2025) · Cybercabs live, expanded today • San Antonio: ~275 sq mi (first ride Nov 9, 2026) • Houston: 254 sq mi (Apr 18, 2026) • Fort Worth: 143 sq mi (Nov 2, 2026) • Dallas: 81 sq mi (Apr 18, 2026) • Miami: 31 sq mi (Jul 3, 2026) • Orlando: 26 sq mi (Jul 21, 2026) • Tampa: 24 sq mi (Jul 21, 2026)
— TESLARATI (@Teslarati) November 9, 2026
Service uses modified Model Y vehicles operating without a safety driver in the vehicle, consistent with recent unsupervised expansions. Cybercab two-seaters remain limited primarily to Austin for now. It’s worth noting that Dept. of Transportation officials in Texas have already ok’d the Cybercab’s operation in Austin, and one official called it “a tangible example of how quickly our transportation system is evolving.”
San Antonio was previously listed among near-term targets in Tesla’s October 2026 Robotaxi safety materials, alongside Las Vegas, Phoenix, and Jacksonville. The rapid Texas rollout follows Fort Worth’s unsupervised debut on November 2 and builds on Austin’s original launch in June 2025.
The 274-square-mile debut remains substantially larger than Waymo’s local footprint and marks continued progress in Tesla’s unsupervised autonomy efforts after starting the year with no such rides. The company has stated ambitions for broader 24/7 operations by the end of 2026 as vehicle counts and software reliability improve.
Tesla has started to perform earthworks engineering on the roughly 3,000-acre site in Fort Bend County, Texas, advancing the massive $10 billion Project Crystal Sun plan to build a vertically integrated solar manufacturing complex.
Flyover drone footage from S.E. Robinson, Jr. released this morning shows the location under development. Tesla has crews on site performing large clearings, but you can also see equipment staging areas, the use of an existing homestead, and active leveling across a substantial portion of the property.
Tesla has started construction on Project Crystal Sun, its $10B vertically integrated solar factory near Houston, Texas.
The plant will make everything from silicon ingots and wafers to finished cells and panels, with operations targeted for Q1 2029.
@SERobinsonJr with a great flyover of the facility:
— TESLARATI (@Teslarati) November 9, 2026
Public filings first submitted in July under Texas’s Jobs, Energy, Technology and Innovation Act describe a plant that would manufacture the full solar chain: everything from silicon ingots, wafers, coated cells, and finished modules.
Tesla projects 9,712 permanent jobs by 2033, ramping from roughly 1,900 positions in the first year of operations, plus a peak of about 1,147 construction jobs. Construction is targeted for 2026–2028, with commercial production beginning in the first quarter of 2029. An accompanying economic analysis estimates the project could add roughly $107 billion to Texas GDP over several decades.
Local incentives have cleared major hurdles. Lamar Consolidated Independent School District unanimously approved school-tax limitations in September, and Fort Bend County commissioners approved a package of abatements and related agreements in late October that could extend equipment tax breaks for as long as 35 years.
Tesla had previously indicated it was evaluating a competing out-of-state location.
The effort fits broader statements by Musk that Tesla and SpaceX are each working toward 100 gigawatts of annual U.S. solar manufacturing capacity. If built as described, Project Crystal Sun would stand as one of the largest domestic attempts to create a fully integrated solar supply chain on American soil.
While Tesla has not issued a formal groundbreaking announcement, the visible site preparation and high-profile social media activity represent a concrete step forward for a project that has moved from confidential filings to active earthworks in a matter of months.
Elon Musk continues to shed more reasons that justify the cancelation of the Tesla Cybertruck, but some of the reasons for the sunset, as well as the process the company is choosing, do not make a lot of sense.
Musk announced last week on X that Tesla would wind down Cybertruck production in mid-2027, a decision that aims to prioritize Cybercab and its importance to the company’s future and passenger transportation as a whole.
But some of what Tesla and Musk are saying does not seem to make much sense. From the process the company is taking with orders to some of the reasoning for the cancelation, the whole situation seems strange.
With that being said: I totally see the merit in prioritizing Cybercab, but I also believe there is room for Cybertruck, a vehicle that has traditionally had low volumes, especially now at its current price point. If it were not for the cancelation, Cybertruck would sell very few units with the recent price adjustments.
Musk Talks Order Rate vs. Production Rate
The first thing that does not make a lot of sense here is the fact that this morning, Musk said that “The Cybertruck order rate far exceeds our production rate. We will try to make as any as possible before shutting down the line in about 8 months, but will have to return deposits for a lot of people.”
The Cybertruck order rate far exceeds our production rate. We will try to make as many as possible before shutting down the line in about 8 months, but will have to return deposits for a lot of people.
This is not a case of Cybertruck being unprofitable, as has been misreported by legacy media, but rather that the opportunity cost of the complexity of Cybertruck is vastly outweighed by the value of incremental Cybercab production.
— Elon Musk (@elonmusk) November 9, 2026
Then why is Tesla STILL accepting orders for the Cybertruck if it already cannot fulfill its order log by mid-2027?
There are so many people ordering Cybertruck that will not receive it. If Tesla already is having trouble seeing how it will build its current orders, why would it allow additional ones?
There are going to be a lot of people who are very upset next June or July, all because they placed an order for a truck that Tesla knew it would not have the time to build. At this point, it seems like a better idea from a customer service standpoint to simply stop accepting orders on a certain date, build those trucks, fulfill those orders, and then close production.
Continuing to accept orders at this point seems wildly strange. If anything, it feels like the $59k Cybertruck orderers will be the ones who get the short end of the stick here, but that’s speculation and just a hunch on my end.
If not Cybertruck, then what?
With only the Model 3 and Model Y available for consumers, meaning the general public, to buy, there is now no utility vehicle in the Tesla lineup, and that is definitely a disappointment.
Ford already washed its hands of the Lightning, which means the Rivian R1T will likely be the best-selling EV pickup on the market, dueling with the GMC Hummer Pickup, Chevy Silverado EV, and the GMC Sierra EV. There are several pickups that are set to hit the market soon, like the Slate EV Truck, and Ford’s new EV pickup, the Fathom.
Tesla could provide some some transparency on what it is planning to do with a future pickup or utility design. Musk said in the past that something much cooler than a minivan will be built. Cries for a full-size SUV have been heard by Tesla, but the company seems to adamant on prioritizing ridesharing vehicles instead of vehicles people want for work, climate, or hobbies.
Some clarity here, past the point of “Tesla is still going to build cars” would be nice. Even a simple, “Yes” response from all the people asking if Tesla will build something larger would be more than enough. We don’t need all the details now, but something would be nice.
Closing Thoughts
More than anything, it is important to note that I do believe Tesla is making a tough decision and one that, from a business standpoint, does make sense. However, I also believe that there is room for the Cybertruck in Tesla’s lineup.
One thing I think it’s worth mentioning is Tesla is not that much different from many companies. They do things that are better for the business that will surely upset consumers. The difference is very few companies have a following like Tesla, so when these things happen, they feel very personal.
Add in the fact that Cybertruck has truly become a symbol of Tesla, and people are even more upset about it.
It will all get figured out, but it’s still very confusing when we step back and take a look at the bigger picture.
Tesla Robotaxi enters its newest city, reaching San Antonio
Tesla begins groundworks on $10B ‘Project Crystal Sun’ in Texas
