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Tesla’s 2023 in review: NACS adoption, Cybertruck launch and more

Credit: @sarahalfar3/X

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Another busy year is coming to an end, closing yet another chapter in Tesla’s journey to advance sustainability. As we prepare for what’s expected to be an eventful 2024, it’s also worth looking back on Tesla’s year in 2023 to highlight some of the company’s many major developments.

Some of Tesla’s important accomplishments in 2023 included the launch of the highly anticipated Cybertruck and the redesigned Model 3 “Highland,” as well as the widespread adoption of the automaker’s charging hardware across the North American auto industry.

Other important developments not highlighted in the list below included Tesla’s industry-rocking price cuts early in the year, and the company’s increasing production of giant Megapack batteries.

The year was a little quiet in Solar and Powerwall deployment and Semi production, though what Tesla lacked in these areas, the company arguably made up for with several other crucial developments.

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Below you can see a list of some of Tesla’s most notable stories in 2023.

Tesla announced Gigafactory Mexico

At its Investor Day event earlier this year, Tesla officially announced plans to build a new Gigafactory in Mexico to help build its next-generation EV platform. Set to be constructed in the state of Nuevo León, Tesla recently gained federal land use permits, allowing it to begin construction on the site.

Tesla detailed its Master Plan part three

In April, Tesla shared its Master Plan part three, detailing the company’s proposal for a path to reaching a sustainable global energy economy. The plan followed the Tesla Master Plan parts one and two, which were shared by the company in 2006 and 2016, respectively.

Ford adopted North American Charging Standard (NACS), others followed

In a Spaces call on X in May, Ford CEO Jim Farley spoke with Elon Musk and officially announced the legacy automaker’s plans to adopt Tesla’s charging hardware, dubbed the North American Charging Standard (NACS). The news meant that Ford EVs would someday gain access to the Supercharger network, marking the first step in Tesla’s plans to open the charging network to all EVs.

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Since then, every startup and major automaker has followed suit, with the exception of Chrysler-Dodge parent company, Stellantis.

Tesla began producing Dojo supercomputer

Tesla began production of the Dojo supercomputer in July, after the project was originally unveiled during AI day in 2021. The supercomputing cluster is expected to be able to process large streams of data to perform advanced AI and machine learning computations, and it’s projected to become one of the top supercomputers worldwide in the coming months, offering applications from the Full Self-Driving (FSD) beta and beyond.

Elon Musk live streamed FSD beta v12, later rolling early versions out to employees

Speaking of the FSD beta, Musk in August shared a live stream of the then-upcoming FSD version 12, which the CEO has touted as an important key to unlocking full autonomous driving. More recently, Musk confirmed that the FSD beta v12 was starting to roll out to employees, and it has been confirmed to be hitting over 15,000 employee-owned vehicles ahead of a wider release to the public.

Tesla’s FSD beta program also reached 500 million cumulative miles driven in October, representing a massive amount of real-time data for the automaker’s AI to learn from.

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Tesla launched the redesigned Model 3 “Highland”

After several months of speculation that Tesla would be releasing a redesigned version of its popular Model 3 sedan, the automaker held a premiere event in Norway in late August, officially launching the refreshed “Highland” design. Initial customer deliveries of the redesigned Model 3 have since been rolling out across much of Europe, Asia, and other markets like Australia and New Zealand.

While the Model 3 Highland isn’t yet available in North American markets, it’s widely expected to be launched in early 2024.

Continued developments to Tesla’s Optimus program

While there weren’t any breakout news stories or an official release for Tesla’s Optimus humanoid robot, the company did highlight its continued developments for the product. Tesla has been ramping up hiring for the Optimus team, featuring videos showing off how the robot can now sort objects autonomously, perform yoga poses, dance and more.

More recently, Musk predicted that Optimus will be able to thread a needle in just a year, and manufacturing expert Sandy Munro says he expects that the humanoid robot will begin being used in Tesla’s factories as soon as 2024.

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Tesla launched BP Supercharger partnership

In the first deal of its kind, Tesla sold $100 million worth of Supercharging equipment to BP (formerly British Petroleum) in October, paving the way for future commercial deals that could result in a major revenue stream in the future — especially as Tesla’s NACS takes shape as the charging standard in the next few years.

Tesla launched Cybertruck with delivery event

Last but certainly not least, Tesla held the Cybertruck delivery event late last month, after initially unveiling the vehicle over four years ago in November 2019. Initial deliveries of Tesla’s “Foundation Series” launch edition Cybertrucks have been going out to employees throughout this month, and many reservation holders have been invited to place their own orders for the vehicle.

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Elon Musk to discuss Tesla, SpaceX future plans in company talks

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What are your thoughts? Did I miss anything important that Tesla did in 2023? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla skeptics will hate what this new reliability study says

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Credit: Tesla

In a notable shift for electric vehicle perceptions, Tesla has emerged as a standout performer in the latest iSeeCars longevity study, which analyzed over 174 million used vehicles.

The data reveals that Tesla models have a 4.6 percent chance of reaching 250,000 miles, matching the industry average of 4.8 percent and tying for sixth place among 32 brands. This positions Tesla ahead of many established names, including Subaru (2.3 percent, roughly half of Tesla’s rate), Nissan (2.4 percent), Mazda, BMW, Mercedes-Benz, and Porsche.

Toyota leads with an impressive 17.8 percent likelihood, followed by Lexus (12.8 percent), Honda, and Acura. Yet Tesla’s result stands out for a relatively young EV brand. Experts attribute this to the inherent simplicity of electric powertrains: fewer moving parts mean no oil changes, timing belts, or complex engine components that typically fail in internal combustion vehicles.

Fewer things to maintain means fewer things to break, and ultimately, fewer things to go wrong.

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This design advantage helps Teslas defy unfounded skepticism about battery longevity and overall durability, two things that have plagued the company from outsider perspectives without much proof.

The iSeeCars reliability ratings further bolster Tesla’s case. The Tesla Model S earns a strong 7.9/10 reliability score, ranking No. 1 out of 35 most reliable electric cars. It boasts a predicted average lifespan of about 154,419 miles (around 16.9 years) and a 21.9 percent chance of hitting 200,000 miles.

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Tesla, as an electric car brand, also scores 7.9/10 overall, securing the top spot among electric vehicle manufacturers in several luxury and segment categories.

Real-world examples reinforce the data. High-mileage Teslas, including Model S vehicles exceeding one million miles, demonstrate that EVs can endure when properly maintained. Owners report minimal mechanical issues beyond typical wear items like tires and brakes, which regenerative braking often extends.

Tesla Model 3 hits quarter million miles with original battery and motor

This performance challenges narratives around EV reliability, especially amid mixed reports from other sources like Consumer Reports or regional inspections. iSeeCars‘ massive dataset emphasizes long-term durability over short-term defect rates, painting Tesla as a leader in sustainable, high-mileage ownership.

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For buyers prioritizing longevity and low maintenance, Tesla’s results signal strong value. While no brand is flawless, factors like driving habits, climate, and software updates matter—the numbers suggest Tesla belongs among the elite for those seeking vehicles built to last.

As EV adoption grows, this iSeeCars data underscores Tesla’s engineering edge in creating enduring, future-proof automobiles.

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Tesla owner fixes common feature complaint with crafty DIY retrofit

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Credit: @mikegapinski

Tesla owners have long griped about the wireless phone charger in the Model Y and other vehicles. It often turns smartphones into miniature ovens rather than reliably topping them up.

Software engineer and Model Y owner Michał Gapiński tackled this issue head-on with a clever DIY upgrade, swapping the cooled wireless charger pad from the China-made Model YL in for the one that came standard in his vehicle.

There are several key differences between the U.S.-built Model Y’s wireless charging pad and the one that Tesla has been installing in the Model YL. The one installed in U.S.-built vehicles lacks active cooling and relies on basic heat dissipation, leading to rapid temperature buildup during charging. In contrast, the Model YL integrates a small fan for active cooling.

This design maintains lower temperatures even in warm ambient conditions, though it does not support faster Qi2 charging on iPhones. The connector matches exactly, making physical swaps feasible on compatible consoles, but coding is required to enable full functionality.

Owners in the U.S. have complained about the wireless charging pad, with many reporting that overheating is fairly common. Within 20 or 30 minutes of placing a phone on the wireless charging pad, many have reported overheating messages on their phones, which halt charging and essentially turn the pad into a fancy place to rest your phone.

Many owners have opted to simply plug their phones into a charging cord. Tesla has acknowledged the problem by releasing several solutions for owners, including a relatively new feature that allows you to simply turn off the charging and simply act as a holder for your phone while driving.

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Gapiński said that he sourced the cooled pad affordably from China, and it cost under $200 for the part.

He removed the existing console charger, swapped in the new unit, confirming a perfect connector fit, and handled the trim differences. Since the parameter isn’t fully secured, he enabled it through custom coding outside official Toolbox.

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The fan activates quietly, blending with AC and seat cooling. He reported the installation was effective and the wireless charging pad worked perfectly; it even kept the phone cool as it stayed at just 86 degrees Fahrenheit. Many times, the wireless charging pad will bring the phone’s temperature well above 100 degrees, sometimes even being relatively hot to the touch.

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This retrofit highlighted an elegant, owner-driven solution to a factory shortcoming. It is expected that Tesla will begin installing the cooled charging pads into new cars in the U.S. soon, and hopefully, it will offer some sort of retrofit service or kit to owners here who want to use the charging pad effectively.

For those who love to tinker, it’s an accessible upgrade, proving that innovation thrives beyond the production line.

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Tesla exec says Roadster unveil is soon — for real this time

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(Credit: teslaindiafansclub/Instagram)

The Tesla Roadster unveiling could be coming “in a few weeks,” according to the company’s Chief Designer Franz von Holzhausen, who said at the Tesla Takeover Europe Event in Austria that the all-electric hypercar could finally make its way to the production line after years of anticipation.

Von Holzhausen delivered the news just days after The Information reported that Tesla planned to push the Roadster unveiling to August. It was slated for both April and May of this year, but now it seems the company is leaning toward a late Summer event to cap off the heat with perhaps its most anticipated vehicle of all-time.

Franz has been with Tesla since 2008, and has played a pivotal role in the iconic design language the company has utilized with its vehicles. Speaking to the crowd in Austria virtually, von Holzhausen’s comments injected fresh excitement into a project that has been plagued by delays for nine years.

The second-generation Roadster promises to redefine supercar standards. Tesla’s website still highlights ambitious targets: 0-60 mph in under 1.9 seconds (with optional SpaceX thruster pack potentially achieving 1.1 seconds or less), a top speed exceeding 250 mph, and a range of about 620 miles.

Equipped with a tri-motor all-wheel-drive setup delivering over 1,000 horsepower, the four-seater aims to blend blistering acceleration, everyday usability, and innovative features like cold gas thrusters for short-hop capabilities, technology that will combine the project with SpaceX.

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But years after the company promised to start production, which was slated for 2020, the timeline for the Roadster has continued to shift.

Tesla has strung along those who have put $50,000 deposits down, as well as fans and enthusiasts of the company who have been long awaiting the company to bring forth a car truly designed for the human driver, and not autonomy. The Roadster is more than just a halo vehicle for Tesla; it showcases the company’s ability to push the boundaries while incorporating synergies from other Musk companies.

However, it has to make it to production, which is something Musk and Co. have pushed back repeatedly.

As Tesla navigates Robotaxi development and broader autonomy goals, the Roadster serves as a reminder of its performance roots. If von Holzhausen’s timeline holds, fans could witness this engineering marvel by late June or early July 2026. Whether a full unveiling, demo, or initial deliveries, it marks a milestone for electric supercars.

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