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Becoming a Tesla Destination Charging Participant

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Last month I shared with you the story of my successful recruitment of a restaurant/brewery into the Tesla Destination Charging program. It was a story I hoped would inspire others to do the same. Some of you asked me questions about what it was like for the business and I was curious myself, so I set out to get answers and hear it from their side.

The long story short? Piece of cake! 

How did this all start? Some crazy owner (me) sent an unsolicited email, informed one of the restaurant’s owners of the program and vowed to come for a visit. On Friday, November 27th, that visit occurred. After I left, Mark the owner of Breaker Brewing Company checked on the kitchen and determined he could spare a few moments to contact Tesla’s Destination Charging program and inquire. As with any small, independent business, the biggest question Mark had was how much of an investment joining the program required. His budget for such a non-essential business expense was, in essence, non-existent. Sure he knew they would be on the hook for the cost of electricity for the actual charging, but that nominal amount was not the main concern.

Pretty quickly (Monday or Tuesday of the following week) Tesla responded to Mark’s inquiry. He assumes they checked out the location using mapping software first because right from that first phone conversation, he was immediately informed his location was a good fit. He had provided the address in his first contact and already knew he had an unused parking space along a building where the chargers could be installed.

“We love technology here.” 

To be honest, it didn’t take much convincing on my part to get the restaurant on board with this idea. They were really receptive from the beginning and so the rest was smooth sailing. A pair with experience in the engineering field, Mark admitted that he and his co-owner loved technology.

The main questions that he had revolved around their responsibilities. For example, how much up front costs or fees they would be on the hook for, what the program consisted of and whether or not Tesla would assist with getting adequate power to the building where he intended the chargers to be installed.

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In order to answer those questions, Tesla instructed Mark to get an estimate from an electrician to run the additional power and install the chargers. Jonathan Katz, Project Manager in the Destination Charging group was Mark’s main contact. One very important thing that Mark wanted to share with me was that from Day 1, Jonathan was phenomenal to work with. His email signature contained a direct phone number which Mark was able to call with questions. Reportedly Jonathan answered every call and reaching out to him never amounted to voicemails or phone tag. He also answered every question, big or small. The same thing applied to the electrician who was hired to do the job. (Praising Tesla for communication is something I don’t see often so this really stood out to me and is a sign of their true commitment to making charging accessible.)

Destination_Charging_Tesla_Motors

Destination chargers can be found across a variety of hotels, restaurants and shopping centers [Source: Tesla Motors]

The next step in the process was getting an estimate for the electrical work. Tesla had recommended two electricians that were relatively close but not in the same town. Mark asked if he could hire his own because he happened to know of one who was reliable, professional and excellent at fit and finish of his work. Tesla said that it was no problem at all and awaited the estimate. As noted above, the electrician was able to easily contact Jonathan Katz directly to have any questions answered about the process. Once the estimate came in, Mark was ready to get back to Tesla.

The quote was $2,800 for installation of two 80 amp HPWCs including upgrading the building’s service to accommodate that kind of juice. The job also included running the chargers all the way outside the building to the correct placement. When Mark informed his contact at Tesla about the estimate, they confirmed this was within their reimbursement cap so the entire thing would be covered. Breaker Brewery would not have to come out of pocket even one dollar. That made the decision to move forward extremely easy.

Breaker Brewery would not have to come out of pocket even one dollar.

The next part of the process went equally smooth. Tesla had accepted the cost (their cap, which may or may not be negotiable and may or may not be region-specific, was reported to be $3,000) and sent a congratulations email about being accepted into the program. Next Tesla mailed out the chargers, which arrived in about five business days.  I am assuming that what made me think this was an ideal location for a destination charger was also noticed by Tesla and thus they accepted the location into the program without any convincing.

The amount of effort and leg work the restaurant had to do to be a part of this program was small. They were required to fill out an application, which was neither long nor complicated. It contained some basic information about their location, business and what they offer. (I’m picturing the wifi and restroom symbols you see on the navigation screen when you touch on a destination charging marker.)

Breaker Brewing Company

Two Tesla HPWCs installed at Breaker Brewing Company in Wilkes-Barre, PA

Once the chargers were installed and powered up, Tesla had to be informed. At this point the one and only hiccup occurred. For one reason or another, there was a miscommunication that resulted in Tesla not realizing it was done. After some time, Mark reached out to follow up about payment to the electrician. Once Jonathan realized what had occurred, he quickly resolved the issue and sent the payment. Mark estimates that had the miscommunication not occurred, the electrician probably would have only waited 7-10 for payment after completion. It bears repeating that in the case of this installation, everything was reimbursed. The whole job fit into the reimbursement limits and the restaurant had to pay nothing.

Tesla Destination Charging partners

Tesla Destination Charging partners [Source: Tesla Motors charging map]

On January 15, 2016, the chargers were powered up. That means in just 49 days (including the Christmas and New Years holidays!) Breaker Brewery went from asking about the destination charging program to having working chargers. It took 3-5 days for their location to show up on Tesla’s destination charging map. I will assume the in-navigation display took the same but did not verify it was showing until yesterday.

Within the first 10 days or so of operation, which included my post about it as well as sharing on both TMC and the Tesla Forums, three different owners called the restaurant to thank them for installing a charger. (The Tesla community doing what we do.) Thus far only one owner has actually charged but Mark hopes to see an uptick as word spreads. Interestingly enough, the chargers have become a topic of conversation for non-Tesla owning patrons of the restaurant. Every Friday and Saturday someone notices and asks about it. There is a general curiosity that I hope will have far reaching implications with Model 3 and beyond. Certainly people want to know they will be able to charge at various locations before even considering the idea of some day owning an electric vehicle. To Mark’s knowledge, no other EV drivers have attempted to charge. I asked this question because I once saw an electric Smart Car pull into a Tesla Supercharger and attempt to plug in.

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Some additional questions I asked were:

  • What did you have to negotiate? Nothing
  • How much did you come out of pocket? Nothing
  • How as finance handled? Tesla mailed the chargers and paid the electrician directly
  • Was the process easy? Extremely
  • What else? I emailed Nissan and GM to see if they have similar programs. No one ever responded.
  • Final notes from the owner: I would recommend this to any business!

 

"I'm Electric Jen

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Elon Musk

Elon Musk’s Boring Co. Tunnel Vision Challenge ends with a surprise for Louisiana, Maryland and Dallas

The Boring Company stunned three cities today, awarding New Orleans, Baltimore, and Dallas free underground Loop tunnels.

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Elon Musk’s The Boring Company (TBC) announced today that it is building free underground Loop tunnels in three American cities: New Orleans, Louisiana; Baltimore, Maryland; and Dallas, Texas. The company had promised one winner when it launched the Tunnel Vision Challenge in January. After receiving 487 submissions, it selected three, committing to fund and construct all of them pending a feasibility review, entirely at its own expense. For a company that has faced years of skepticism over the gap between its promises and its delivered projects, choosing to expand its commitment rather than narrow it is a notable shift in both scale and accountability.

All three projects will now enter a rigorous, fully funded diligence phase that includes meetings with elected officials, regulators, community and business leaders, geotechnical borings, and a complete investigation of subsurface utilities and infrastructure. TBC confirmed that all costs associated with this diligence process are 100% funded by the company. If all three projects pass feasibility, all three get built. If only one clears the bar, that one gets built. The company’s willingness to fund the due diligence regardless of outcome removes one of the most common early-stage barriers that kills promising infrastructure proposals before they leave a spreadsheet.

Beyond the three winners, TBC announced it will continue working with two additional entrants it found compelling enough to pursue independently: the Hendersonville Utility Tunnel in Hendersonville, Tennessee, and the Morgan’s Wonderland Tunnel in San Antonio, Texas, which would notably serve one of the nation’s premier theme parks built specifically for guests with special needs.

The challenge also coincides with TBC’s most active construction period to date. The company recently began drilling on the Music City Loop near the Tennessee State Capitol in Nashville, and in February it broke ground on a Loop in Dubai. Musk has long argued that the fundamental problem with urban infrastructure is cost and bureaucratic inertia, not engineering. “The key to solving traffic is making going 3D either up or down,” he said in 2018, a conviction now reflected in a company structure built to absorb the financial risk that typically stalls public projects for years.

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Music City Loop could highlight The Boring Company’s real disruption

The Tunnel Vision Challenge’s most underappreciated element may be what it produced beyond three winners. Submissions came from individuals, companies, and governments across states including Alaska, Arkansas, Colorado, Kansas, Louisiana, Maryland, New York, and Texas, as well as from international entrants. Musk captured the underlying logic years ago when he said, “Traffic is driving me nuts. I’m going to build a tunnel boring machine and just start digging.” Today, three American cities are counting on exactly that.

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Elon Musk

Elon Musk offers to pay TSA salaries as government shutdown leaves agents without paychecks

Elon Musk offered to personally cover TSA salaries as the DHS shutdown deepens travel chaos nationwide.

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Elon Musk says that he is willing to personally cover the salaries of Transportation Security Administration (TSA) workers caught in the crossfire of a partial government shutdown that has now dragged on for over a month. “I would like to offer to pay the salaries of TSA personnel during this funding impasse that is negatively affecting the lives of so many Americans at airports throughout the country,” Musk wrote.


The offer arrives as Congress let funding expire for the Department of Homeland Security on February 14, amid a disagreement over immigration enforcement, leaving most TSA employees classified as essential and on duty but working without pay. The timing could not be more disruptive, as the shutdown is colliding directly with spring break travel season when millions of Americans are in the air.

This is not the first time TSA workers have endured this kind of hardship. TSA agents are being asked to work without pay until congressional action unblocks their paychecks, having previously held out through the longest government shutdown in U.S. history at 43 days. The pattern reveals a systemic failure in how Congress funds critical security infrastructure, and Musk’s offer shines a spotlight on that recurring failure at a moment when the public is directly feeling its effects through long lines and terminal closures.

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Whether Musk can legally follow through remains unclear, as federal law generally prohibits government employees from receiving outside compensation related to their official duties.

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Elon Musk

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

Tesla, SpaceX, and xAI unveiled TERAFAB, a $25B chip factory targeting one terawatt of AI compute annually.

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Tesla TERAFAB Factory in Austin, Texas

Elon Musk took the stage over the weekend at the defunct Seaholm Power Plant in Austin, Texas, to officially unveil TERAFAB, a $20-25 billion joint venture between Tesla, SpaceX, and xAI that he described as “the most epic chip building exercise in history by far.” The announcement marks the most ambitious infrastructure bet Musk has made since Gigafactory 1 in Sparks, Nevada, and it fuses three of his companies into a single, vertically integrated AI hardware machine for the first time.

TERAFAB is designed to consolidate every stage of semiconductor production under one roof, including chip design, lithography, fabrication, memory production, advanced packaging, and testing.  At full capacity, the facility would scale to roughly 70% of the global output from the current world’s largest semiconductor foundry from Taiwan Semiconductor Manufacturing Company (TSMC).

Elon Musk’s stated goal is one terawatt of computing power annually, split between Tesla’s AI5 inference chips for vehicles and Optimus robots, and D3 chips built specifically for SpaceXAI’s orbital satellite constellation.

Tesla Terafab set for launch: Inside the $20B AI chip factory that will reshape the auto industry

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The logic behind the merger of these three entities is rooted in a supply chain crisis Musk has been signaling for over a year. At Tesla’s Q4 2025 earnings call, he warned investors that external chip capacity from TSMC, Samsung, and Micron would hit a ceiling within three to four years. “We’re very grateful to our existing supply chain, to Samsung, TSMC, Micron and others,” Musk acknowledged at the Terafab event, “but there’s a maximum rate at which they’re comfortable expanding.” Building in-house was, in his framing, not a strategic option, but a necessity.

The space angle is where the announcement becomes genuinely unprecedented. Musk said 80% of Terafab’s compute output would be directed toward space-based orbital AI satellites, arguing that solar irradiance in space is roughly 5x greater than at Earth’s surface, and that heat rejection in vacuum makes thermal scaling viable. This directly feeds the SpaceXAI vision, which is betting that within two to three years, running AI workloads in orbit will be cheaper than doing so on the ground. The satellites, powered by constant solar energy, would effectively turn low Earth orbit into the world’s largest data center.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Historically, this announcement threads together every major Musk initiative of the past two years: the xAI-SpaceX merger, Tesla’s $2.9 billion solar equipment talks with Chinese suppliers, the 100 GW domestic solar manufacturing push, the Optimus humanoid robot program, and Starship’s development. TERAFAB is the capstone that ties them into a single coherent architecture — chips made on Earth, launched by SpaceX, powered by Tesla solar, run by xAI, and ultimately extended to the Moon.

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“I want us to live long enough to see the mass driver on the moon, because that’s going to be incredibly epic,”Musk said during the presentation.

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