Another busy year is coming to an end, closing yet another chapter in Tesla’s journey to advance sustainability. As we prepare for what’s expected to be an eventful 2024, it’s also worth looking back on Tesla’s year in 2023 to highlight some of the company’s many major developments.
Some of Tesla’s important accomplishments in 2023 included the launch of the highly anticipated Cybertruck and the redesigned Model 3 “Highland,” as well as the widespread adoption of the automaker’s charging hardware across the North American auto industry.
Other important developments not highlighted in the list below included Tesla’s industry-rocking price cuts early in the year, and the company’s increasing production of giant Megapack batteries.
The year was a little quiet in Solar and Powerwall deployment and Semi production, though what Tesla lacked in these areas, the company arguably made up for with several other crucial developments.
Below you can see a list of some of Tesla’s most notable stories in 2023.
Tesla announced Gigafactory Mexico
At its Investor Day event earlier this year, Tesla officially announced plans to build a new Gigafactory in Mexico to help build its next-generation EV platform. Set to be constructed in the state of Nuevo León, Tesla recently gained federal land use permits, allowing it to begin construction on the site.
Tesla detailed its Master Plan part three
In April, Tesla shared its Master Plan part three, detailing the company’s proposal for a path to reaching a sustainable global energy economy. The plan followed the Tesla Master Plan parts one and two, which were shared by the company in 2006 and 2016, respectively.
Ford adopted North American Charging Standard (NACS), others followed
In a Spaces call on X in May, Ford CEO Jim Farley spoke with Elon Musk and officially announced the legacy automaker’s plans to adopt Tesla’s charging hardware, dubbed the North American Charging Standard (NACS). The news meant that Ford EVs would someday gain access to the Supercharger network, marking the first step in Tesla’s plans to open the charging network to all EVs.
Since then, every startup and major automaker has followed suit, with the exception of Chrysler-Dodge parent company, Stellantis.
Tesla began producing Dojo supercomputer
Tesla began production of the Dojo supercomputer in July, after the project was originally unveiled during AI day in 2021. The supercomputing cluster is expected to be able to process large streams of data to perform advanced AI and machine learning computations, and it’s projected to become one of the top supercomputers worldwide in the coming months, offering applications from the Full Self-Driving (FSD) beta and beyond.
Elon Musk live streamed FSD beta v12, later rolling early versions out to employees
Speaking of the FSD beta, Musk in August shared a live stream of the then-upcoming FSD version 12, which the CEO has touted as an important key to unlocking full autonomous driving. More recently, Musk confirmed that the FSD beta v12 was starting to roll out to employees, and it has been confirmed to be hitting over 15,000 employee-owned vehicles ahead of a wider release to the public.
Tesla’s FSD beta program also reached 500 million cumulative miles driven in October, representing a massive amount of real-time data for the automaker’s AI to learn from.
Tesla launched the redesigned Model 3 “Highland”
After several months of speculation that Tesla would be releasing a redesigned version of its popular Model 3 sedan, the automaker held a premiere event in Norway in late August, officially launching the refreshed “Highland” design. Initial customer deliveries of the redesigned Model 3 have since been rolling out across much of Europe, Asia, and other markets like Australia and New Zealand.
While the Model 3 Highland isn’t yet available in North American markets, it’s widely expected to be launched in early 2024.
Continued developments to Tesla’s Optimus program
While there weren’t any breakout news stories or an official release for Tesla’s Optimus humanoid robot, the company did highlight its continued developments for the product. Tesla has been ramping up hiring for the Optimus team, featuring videos showing off how the robot can now sort objects autonomously, perform yoga poses, dance and more.
More recently, Musk predicted that Optimus will be able to thread a needle in just a year, and manufacturing expert Sandy Munro says he expects that the humanoid robot will begin being used in Tesla’s factories as soon as 2024.
Tesla launched BP Supercharger partnership
In the first deal of its kind, Tesla sold $100 million worth of Supercharging equipment to BP (formerly British Petroleum) in October, paving the way for future commercial deals that could result in a major revenue stream in the future — especially as Tesla’s NACS takes shape as the charging standard in the next few years.
Tesla launched Cybertruck with delivery event
Last but certainly not least, Tesla held the Cybertruck delivery event late last month, after initially unveiling the vehicle over four years ago in November 2019. Initial deliveries of Tesla’s “Foundation Series” launch edition Cybertrucks have been going out to employees throughout this month, and many reservation holders have been invited to place their own orders for the vehicle.
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What are your thoughts? Did I miss anything important that Tesla did in 2023? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
News
Tesla’s biggest rival in China reported a big profit decline once again
Tesla’s biggest rival in China reported a big decline in its profitability for the second straight quarter, and a loss of one-third compared to the same quarter last year.
BYD overtook Tesla as the best-selling EV maker in China in the fourth quarter of 2023, finally surpassing the company in terms of sales in the region.
Is Tesla really losing to BYD, or just playing a different game?
The Chinese market is one of the most competitive in the world, especially for EVs, as the industry is healthy with young and scrappy companies looking to sell the best possible tech in their vehicles.
BYD reported its earnings on Thursday and said that its profit had slumped by 33 percent compared to the same quarter last year. For this year’s third quarter, BYD reported a net profit of 7.8 billion yuan ($1.1 billion), a 32.6 percent decrease compared to the same period in 2024.
Its revenue was 195 billion yuan ($27.4 billion), which was only a 3 percent decrease compared to Q3 2024.
The drop in profits and revenue can mostly be attributed to the ongoing growth of competition in the Chinese market. The increased competition in China has pushed companies to turn to overseas markets in response, according to CnEVPost.
BYD is one of those companies, and it is attempting to push sales upward by entering new markets, especially in Europe, where the company sold more than 13,000 units in EU countries in September alone.
This was a 272 percent increase year over year, a major piece of evidence that it has a lot of potential in foreign markets.
The drop in financial figures is likely a short-term issue for BYD, as it has already established itself as a formidable competitor to many companies in many markets. In Q1, it reported an increase in profit by 100 percent compared to the same time span the year prior.
As it works to expand to even more markets in the world, it will continue to build upon its already-solid reputation.
News
GM takes latest step to avoid disaster as EV efforts get derailed
There was an even larger step taken this morning, as the Detroit Free Press reported that GM was idling its Factory Zero plant in Michigan until late November, placing about 1,200 workers on indefinite layoff status.
General Motors has taken its latest step to avoid financial disaster as its electric vehicle efforts have been widely derailed.
GM’s electric vehicle manufacturing efforts started off hot, and CEO Mary Barra seemed to have a real hold on how the industry and consumers were starting to evolve toward sustainable powertrains. Even former President Joe Biden commended her as being a major force in the global transition to EVs.
However, the company’s plans have not gone as they’ve drawn them up. GM has reported some underwhelming delivery figures in recent quarters, and with the loss of the $7,500 tax credit, the company is planning for what is likely a substantial setback in its entire EV division.
Earlier this month, the company reported it would include a $1.6 billion charge in its quarterly earnings results from EV investments. It was the first true sign that things with GM’s EV projects were going to slow down.
There was an even larger step taken this morning, as the Detroit Free Press reported that GM was idling its Factory Zero plant in Michigan until late November, placing about 1,200 workers on indefinite layoff status.
This is in addition to the 280 employees it has already laid off after production cuts that happened earlier this year at the Detroit-Hamtramck plant.
After November 24, GM will bring back 3,200 people to work until January 5 to operate both shifts. On January 5, GM is expected to keep 1,200 workers on indefinite layoff.
GM is not the only legacy automaker to make a move like this, as Ford has also started to make a move that reflects a cautious tone regarding how far and how committed it can be to its EV efforts.
After the tax credit was lost, it seemed to be a game of who would be able to float their efforts longest without the government’s help. Tesla CEO Elon Musk long said that the loss of these subsidies would help the company and hurt its competitors, and so far, that is what we are seeing.
Elon Musk was right all along about Tesla’s rivals and EV subsidies
However, Tesla still has some things to figure out, including how its delivery numbers will be without the tax credit. Its best quarter came in Q3 as the credit was expiring, but Tesla did roll out some more affordable models after the turn of the quarter.
News
Tesla expands Robotaxi geofence, but not the garage
This has broadened its geofence to nearly three times the size of Waymo’s current service area, which is great from a comparative standpoint. However, there seems to be something that also needs to be expanded as the geofence gets larger: the size of the Robotaxi fleet.
Tesla has expanded its Robotaxi geofence four times, once as recently as this week.
However, the company has seemingly kept its fleet size relatively small compared to the size of the service area, making some people — even pro-Tesla influencers — ask for more transparency and an expansion of the number of vehicles it has operating.
Over the past four months, Tesla has done an excellent job of maintaining growth with its service area in Austin as it continues to roll out the early stages of what is the Robotaxi platform.
The most recent expansion brought its size from 170 square miles (440.298 sq. km) to 243 square miles (629.367 sq. km).
Tesla sends clear message to Waymo with latest Austin Robotaxi move
This has broadened its geofence to nearly three times the size of Waymo’s current service area, which is great from a comparative standpoint. However, there seems to be something that also needs to be expanded as the geofence gets larger: the size of the Robotaxi fleet.
Tesla has never revealed exactly how many Model Y vehicles it is using in Austin for its partially driverless ride-hailing service (We say partial because the Safety Monitor moves to the driver’s seat for freeway routes).
When it first launched Robotaxi, Tesla said it would be a small fleet size, between 10 and 20 vehicles. In late August, after its second expansion of the service area, it then said it “also increased the number of cars available by 50 percent.”
The problem is, nobody knows how many cars were in the fleet to begin with, so there’s no real concrete figure on how many Robotaxis were available.
This has caused some frustration for users, who have talked about the inability to get rides smoothly. As the geofence has gotten larger, there has only been one mentioned increase in the fleet.
Trying to book a RoboTaxi in the new geofence and can’t get paired with a car.
Really think Tesla needs to add more cars to the fleet in Austin. Has become tougher and tougher to use the service reliably @elonmusk pic.twitter.com/KHqea3oUxU
— Farzad (@farzyness) October 29, 2025
Tesla did not reveal any new figures or expansion plans in terms of fleet size in the recent Q3 Earnings Call, but there is still a true frustration among many because the company will not reveal an exact figure.
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