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Lucid Air unveiling: four variants, <$80k starting price, 1,080 HP, 517-mile range rating

Credit: Lucid Motors

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Lucid has officially unveiled the Air, the company’s first production car, which aims to break the bounds of EV technology everywhere. The company’s September 9th unveiling event revealed the four variants of the Air, along with its tech developments that the company is using to compete directly with the growing electric vehicle market.

Deliveries of the first Air models will begin in Spring 2021, but the car has already set several new and unheard-of records for the EV sector. Not only is the Air currently holding the benchmark for EPA-estimated range at 517 miles, but its “Dream Edition” variant also set a 9.9-second quarter-mile record, becoming just the third production ar on Earth to ever accomplish that feat.

Lucid’s primary focus is similar to Tesla’s: Create a high-performance and efficient electric cars that help accelerate the world’s transition to sustainable transportation.

“Lucid Motors is driven to make the electric car better, and by doing so, help move the entire industry forward, towards accelerated adoption of sustainable mobility,” CEO and CTO Peter Rawlinson said. “The goal of this relentless approach to developing the world’s most advanced electric vehicle is to benefit all mankind with sustainable, zero-emission transportation, and to also attract new customers to the world of EVs.”

The company’s ideal entrance into the market was to create a car that would push the limits and be competitive with the leaders of the EV sector. The Air is the near-perfect car to do that with.

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“With the Lucid Air, we have created a halo car for the entire industry, one which shows the advancements that are possible by pushing the boundaries of EV technology and performance to new levels,” Rawlinson added.

Lucid Space Concept

Lucid Air captures a revolutionary approach to automotive packaging, known as the Lucid Space Concept. The idea capitalizes on the compact design of Lucid’s in-house powertrain, which optimizes interior cabin and storage space. The company focused on a clean-cut, holistic approach that was never-before-seen from other companies who develop electric vehicles.

Lucid’s focus was to make smaller, yet more powerful electric motors that not only increase the performance of the vehicle but also give passengers a more comfortable experience. “This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency, delivering an unprecedented combination of range, practicality, performance, and luxury,” the company said.

The design also is drastically different from any other car on the road. While the differences are subtle, the modern proportions for the Air deliver a one-of-a-kind look that gives drivers a unique design.

“When we embarked on this journey at Lucid Motors and the development of our first vehicle, the Lucid Air, we refused to compromise. We decided early on that we were going to pursue every facet of performance, innovation, and luxury,” Vice President of Design, Derek Jenkins, said.

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Advanced Glass Cockpit Displays with Tactile Physical Controls

The interior of the Lucid Air “reflects a revolution in how next-generation free form displays are elegantly integrated into the design architecture in the cabin,” the company states. The Air’s 34-inch curved glass 5K display sits lightly above the dashboard, contributing to an airy and light feel of the interior.

Credit: Lucid Motors

A retractable central Pilot Panel also sits in a convenient location for drivers, putting ultimate control into their fingertips. Digital displays are complemented by high tactile, precision-milled physical controls that are present for operators to take full control of their vehicle with ease of access.

Record-Breaking Performance

The Air’s Dream Edition variant, a Dual-Motor, All-Wheel-Drive architecture achieved the quarter-mile in just 9.9 seconds thanks to a 1,080 horsepower powertrain. It reached these times on a consistent and repeatable basis, and to date, it is the only electric sedan to achieve the sub-10 second quarter-mile time.

Additionally, the 113 kWh battery pack complements its high-performance specifications with 517-miles of all-electric range on a single charge.

World’s Fastest Charging Electric Vehicle

The Lucid Air will be the fastest charging EV in the world when it arrives on the market in the Spring. The company states that it will have the capability to charge at rates of up to 20 miles per minute when connected to a DC Fast Charging network. Owners will translate just 20 minutes of charging into 300 miles of range.

Additionally, Lucid plans to introduce a Vehicle-to-Grid and Vehicle-to-Vehicle charging infrastructures that will give owners bi-directional capabilities that are built into the Air.

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“Home charging is one of the key benefits of EV ownership. In addition to the standard Lucid Mobile Charging Cord that comes with every Lucid vehicle, Lucid has also developed the Lucid Connected Home Charging Station, one of the first AC charging stations with bi-directional charging ever offered. With bi-directional charging, owners can enjoy not just a more cost-effective charging method, but also use their Lucid Air as a temporary energy reserve to power their homes, including off-grid vacation properties,” the company noted.

Next Level Advanced Driver Assistance Systems (ADAS)

Lucid’s DreamDrive is a first-of-its-kind platform that combines the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System. It is standard on the Lucid Air Dream Edition and is the first system to ever combine 32 sensors with covering vision, radar and ultrasonics, and high-resolution LIDAR. The combination of these systems provides “the safest possible approach to Level 2 and Level 3 driver assistance technologies,” the company stated.

Variants and Availability

The Lucid Air will be available in the North American market initially with four model ranges.

  • The Air, starting below $80,000 and available in 2022. ($72,500 after federal tax credits)
  • The Air Touring, starting at $95,000, available late 2021. ($87,500 after federal tax credits)
  • The Air Grand Touring, starting at $139,000, available mid-2021. ($131,500 after federal tax credits)
  • The Air Dream Edition, starting at $169,000, available Spring 2021. ($161,500 after federal tax credits)
Credit: Lucid Motors

Reservations are now open for customers in the U.S. and Canada, as well as in select countries in Europe and the Middle East. The reservation requires a $1,000 refundable deposit, or $7,500 refundable deposits for the Dream Edition. Prices and delivery dates will be available for international markets at a later date.

The Air will be available through 20 Lucid Studios and Service Centers that will open across North America by the end of 2021.

Dream Edition

“The Lucid Air Dream Edition will feature a unique combination of Lucid attributes and technology, combining incredible performance with exceptional range. The 1,080 horsepower luxury EV sedan will be available in Stellar White, Infinite Black, or a Dream Edition-exclusive, Eureka Gold finish. Each color will come with an exclusive “Santa Monica” themed interior trim, including full Nappa grain, Bridge of Weir leather throughout with silvered Eucalyptus wood. The Dream Edition will also feature a unique 21-inch “AeroDream” wheel design and be highlighted by special badging and trim that marks its position as a limited-production halo edition of the Lucid Air.”

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Credit: Lucid Motors

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla pushes crazy ‘Luxe’ incentive package on flagship Model S and X

Tesla is pushing more customers to the Model S and Model X with a new incentive package.

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Credit: Tesla

Tesla has pushed a crazy new incentive package, known as the “Luxe Package,” on the flagship Model S and Model X, along with a $10,000 price increase on each trim level.

The move aims to likely bolster margins for the company on the two cars while also giving those who choose to buy the Tesla lineup mainstays a variety of awesome advantages, including Free Supercharging, Full Self-Driving, and other add-ons.

Tesla is offering a crazy Supercharging incentive on its two ‘sentimental’ vehicles

Last night, Tesla launched the “Luxe Package” for the Model S and Model X, which includes the following four add-ons:

  • Full Self-Driving (Supervised) – Your car will be able to drive itself almost anywhere with minimal driver intervention
  • Four-Year Premium Service – Wheel and Tire Protection, Windshield Protection, and Recommended Maintenance
  • Supercharging – Charge for free at 70,000+ Superchargers worldwide
  • Premium Connectivity – Listen to music, stream movies, monitor live traffic, and more – no Wi-Fi needed

Full Self-Driving is priced at $8,000. Free Supercharging for the life of the car is between $10,000 and $15,000 over the life of the vehicle, although Tesla has valued it at $5,000 in recent promotions.

Free Premium Connectivity is roughly $1,000, and the four-year tire, wheel, windshield, and maintenance plan is about $3,200.

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In all, the value is over $25,000, but this is loosely based on usage.

The Model S and Model X are low contributors to Tesla’s overall sales figures, as they make up less than five percent of sales from a quarterly perspective and have for some time.

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As they are certainly the luxury choices in Tesla’s lineup, the Model 3 and Model Y are the bigger focus for the company, as a significantly larger portion of the company’s sales is made up of those vehicles.

The Luxe Package is an especially good idea for those who drive high-mileage and plan to use the Model S or Model X for commuting or long drives. The free Supercharging makes the deal worth it on its own.

As for the price bumps, each of the vehicles are now priced as follows:

  • Model S All-Wheel-Drive: $94,990
  • Model S Plaid: $109,990
  • Model X All-Wheel-Drive: $99,990
  • Model X Plaid: $114,990
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Tesla Roadster could have a formidable competitor with BYD’s 3000-HP supercar

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate, which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

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The Tesla Roadster is on the way, and yes, we know we’ve heard that for quite a few years. But when it comes, it might have a formidable competitor, and it might come from no one other than Chinese rival BYD.

BYD’s Yangwang U9 Track Edition is a new configuration of the U9 supercar that hit the Chinese Ministry of Information Technology (MIIT) database recently.

The vehicle was first spotted on the MIIT database by CarNewsChinaIt will have a quad-motor powertrain, each dedicated to one wheel. Instead of the 1,287 horsepower that comes with the standard U9 configuration, the Track Edition will have 2,977.

There are only two cars that even come close in terms of horsepower: the Lotus Evija with 1,972 and the Rimac Nevera at 1,914 horsepower. The Tesla Roadster is expected to have somewhere around 1,000 horsepower.

The Roadster is one of the most anticipated vehicles of all time, especially because we’ve all had to wait so long for it. On its own, it will have a 1.9-second 0-60 MPH acceleration rate (without the SpaceX package, which brings the projection to 1.1 seconds), which is projected to be better than the 2.3 seconds the U9 Track Edition will offer.

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The Roadster also beats the U9 Track Edition in projected top speed and range. The Roadster could top out at over 250 MPH, compared to the 217 conservative projection for the U9 Track Edition.

Range on the Roadster is 620 miles, beating 280 miles for the BYD.

The U9 Track Edition will also have some additional features compared to its base model. These include some aerodynamic additions, like a carbon fiber rear wing, diffuser, and an adjustable front splitter and adjustable rear wing.

The latter two are optional, but if you have enough scratch to drop on this car, you’re probably adding those two features as well.

We hope that both the Roadster and U9 Track Edition will hit a drag strip, road course, or even a superspeedway for some racing. It would truly be something for EV fans to drool over.

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Tesla is breaking even its own rules to cap off an intense Q3

Tesla is pulling out all the stops to have a strong Q3 as the EV tax credit will phase out.

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Credit: MarcoRP | X

Tesla is breaking its own rules by advertising on various platforms in an effort to sell as many cars as possible before the end of the $7,500 electric vehicle tax credit.

Tesla has had a very polarizing perspective on advertising. Over the years, it has taken on different attitudes toward spending any money on marketing. It has instead put those dollars into research and development to make its vehicles more advanced.

Back in 2019, Tesla CEO Elon Musk talked about the company advertising its vehicles and energy products:

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In 2021, in response to analyst Gary Black, who has pushed for Tesla to have a PR or marketing department, Musk said:

However, this did not hold as Tesla’s strategy for the long haul. While Musk did resist advertising for a long time, Tesla started placing ads on platforms like X, Google, and YouTube several years back. It’s pretty rare that Tesla pushes these ads, however.

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Tesla launches advertising on X in the U.S., expanding ‘small scale’ strategy outlined by Musk

The company’s stance on setting aside capital for advertising seems to be circumstantial. Right now, it is working to sell as many vehicles as it can before the tax credit comes to a close.

As a result, it is pushing some ads on YouTube:

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It’s a move that makes sense considering the timing. With just six weeks roughly left in the quarter, Tesla is going to work tirelessly to push as many cars into customer hands as possible. It will use every ounce of effort to get its products on people’s screens.

Tesla counters jab at lack of advertising with perfect response

Throw in one of the many incentives it is offering currently, and there will surely be some takers.

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