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Lucid Air unveiling: four variants, <$80k starting price, 1,080 HP, 517-mile range rating

Credit: Lucid Motors

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Lucid has officially unveiled the Air, the company’s first production car, which aims to break the bounds of EV technology everywhere. The company’s September 9th unveiling event revealed the four variants of the Air, along with its tech developments that the company is using to compete directly with the growing electric vehicle market.

Deliveries of the first Air models will begin in Spring 2021, but the car has already set several new and unheard-of records for the EV sector. Not only is the Air currently holding the benchmark for EPA-estimated range at 517 miles, but its “Dream Edition” variant also set a 9.9-second quarter-mile record, becoming just the third production ar on Earth to ever accomplish that feat.

Lucid’s primary focus is similar to Tesla’s: Create a high-performance and efficient electric cars that help accelerate the world’s transition to sustainable transportation.

“Lucid Motors is driven to make the electric car better, and by doing so, help move the entire industry forward, towards accelerated adoption of sustainable mobility,” CEO and CTO Peter Rawlinson said. “The goal of this relentless approach to developing the world’s most advanced electric vehicle is to benefit all mankind with sustainable, zero-emission transportation, and to also attract new customers to the world of EVs.”

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The company’s ideal entrance into the market was to create a car that would push the limits and be competitive with the leaders of the EV sector. The Air is the near-perfect car to do that with.

“With the Lucid Air, we have created a halo car for the entire industry, one which shows the advancements that are possible by pushing the boundaries of EV technology and performance to new levels,” Rawlinson added.

Lucid Space Concept

Lucid Air captures a revolutionary approach to automotive packaging, known as the Lucid Space Concept. The idea capitalizes on the compact design of Lucid’s in-house powertrain, which optimizes interior cabin and storage space. The company focused on a clean-cut, holistic approach that was never-before-seen from other companies who develop electric vehicles.

Lucid’s focus was to make smaller, yet more powerful electric motors that not only increase the performance of the vehicle but also give passengers a more comfortable experience. “This extends the philosophy of hyper-efficiency embedded in every facet of Lucid Air, from energy to spatial efficiency, delivering an unprecedented combination of range, practicality, performance, and luxury,” the company said.

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The design also is drastically different from any other car on the road. While the differences are subtle, the modern proportions for the Air deliver a one-of-a-kind look that gives drivers a unique design.

“When we embarked on this journey at Lucid Motors and the development of our first vehicle, the Lucid Air, we refused to compromise. We decided early on that we were going to pursue every facet of performance, innovation, and luxury,” Vice President of Design, Derek Jenkins, said.

Advanced Glass Cockpit Displays with Tactile Physical Controls

The interior of the Lucid Air “reflects a revolution in how next-generation free form displays are elegantly integrated into the design architecture in the cabin,” the company states. The Air’s 34-inch curved glass 5K display sits lightly above the dashboard, contributing to an airy and light feel of the interior.

Credit: Lucid Motors

A retractable central Pilot Panel also sits in a convenient location for drivers, putting ultimate control into their fingertips. Digital displays are complemented by high tactile, precision-milled physical controls that are present for operators to take full control of their vehicle with ease of access.

Record-Breaking Performance

The Air’s Dream Edition variant, a Dual-Motor, All-Wheel-Drive architecture achieved the quarter-mile in just 9.9 seconds thanks to a 1,080 horsepower powertrain. It reached these times on a consistent and repeatable basis, and to date, it is the only electric sedan to achieve the sub-10 second quarter-mile time.

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Additionally, the 113 kWh battery pack complements its high-performance specifications with 517-miles of all-electric range on a single charge.

World’s Fastest Charging Electric Vehicle

The Lucid Air will be the fastest charging EV in the world when it arrives on the market in the Spring. The company states that it will have the capability to charge at rates of up to 20 miles per minute when connected to a DC Fast Charging network. Owners will translate just 20 minutes of charging into 300 miles of range.

Additionally, Lucid plans to introduce a Vehicle-to-Grid and Vehicle-to-Vehicle charging infrastructures that will give owners bi-directional capabilities that are built into the Air.

“Home charging is one of the key benefits of EV ownership. In addition to the standard Lucid Mobile Charging Cord that comes with every Lucid vehicle, Lucid has also developed the Lucid Connected Home Charging Station, one of the first AC charging stations with bi-directional charging ever offered. With bi-directional charging, owners can enjoy not just a more cost-effective charging method, but also use their Lucid Air as a temporary energy reserve to power their homes, including off-grid vacation properties,” the company noted.

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Next Level Advanced Driver Assistance Systems (ADAS)

Lucid’s DreamDrive is a first-of-its-kind platform that combines the most comprehensive sensor suite on the market with a cutting-edge Driver Monitoring System. It is standard on the Lucid Air Dream Edition and is the first system to ever combine 32 sensors with covering vision, radar and ultrasonics, and high-resolution LIDAR. The combination of these systems provides “the safest possible approach to Level 2 and Level 3 driver assistance technologies,” the company stated.

Variants and Availability

The Lucid Air will be available in the North American market initially with four model ranges.

  • The Air, starting below $80,000 and available in 2022. ($72,500 after federal tax credits)
  • The Air Touring, starting at $95,000, available late 2021. ($87,500 after federal tax credits)
  • The Air Grand Touring, starting at $139,000, available mid-2021. ($131,500 after federal tax credits)
  • The Air Dream Edition, starting at $169,000, available Spring 2021. ($161,500 after federal tax credits)
Credit: Lucid Motors

Reservations are now open for customers in the U.S. and Canada, as well as in select countries in Europe and the Middle East. The reservation requires a $1,000 refundable deposit, or $7,500 refundable deposits for the Dream Edition. Prices and delivery dates will be available for international markets at a later date.

The Air will be available through 20 Lucid Studios and Service Centers that will open across North America by the end of 2021.

Dream Edition

“The Lucid Air Dream Edition will feature a unique combination of Lucid attributes and technology, combining incredible performance with exceptional range. The 1,080 horsepower luxury EV sedan will be available in Stellar White, Infinite Black, or a Dream Edition-exclusive, Eureka Gold finish. Each color will come with an exclusive “Santa Monica” themed interior trim, including full Nappa grain, Bridge of Weir leather throughout with silvered Eucalyptus wood. The Dream Edition will also feature a unique 21-inch “AeroDream” wheel design and be highlighted by special badging and trim that marks its position as a limited-production halo edition of the Lucid Air.”

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Credit: Lucid Motors

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla confirms Full Self-Driving still isn’t garnering interest from lagging competitors

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Credit: Tesla

Tesla executive Sendil Palani confirmed in a post on social media platform X that Full Self-Driving, despite being the most robust driver assistance program in the United States, still isn’t garnering any interest from lagging competitors.

Tesla has said on several occasions in the past that it has had discussions with a competing carmaker to license its Full Self-Driving suite. While it never confirmed which company it was, many pointed toward Ford as the one Tesla was holding dialogue with.

At the time, Ford CEO Jim Farley and Tesla CEO Elon Musk had a very cordial relationship.

Despite Tesla’s confirmation, which occurred during both the Q2 2023 and Q1 2024 Earnings Calls, no deal was ever reached. Whichever “major OEM” Tesla had talked to did not see the benefit. Even now, Tesla has not found that dance partner, despite leading every company in the U.S. in self-driving efforts by a considerable margin.

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Elon Musk says Tesla Robotaxi launch will force companies to license Full Self-Driving

Palani seemed to confirm that Tesla still has not found any company that is remotely interested in licensing FSD, as he said on X that “despite our best efforts to share the technology,” the company has found that it “has not been proven to be easy.”

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The question came just after one Tesla fan on X asked whether Tesla would continue manufacturing vehicles.

Because Tesla continues to expand its lineup of Model Y, it has plans to build the Cybercab, and there is still an immediate need for passenger vehicles, there is no question that the company plans to continue scaling its production.

However, Palani’s response is interesting, especially considering that it was in response to the question of whether Tesla would keep building cars.

Perhaps if Tesla could license Full Self-Driving to enough companies for the right price, it could simply sell the suite to car companies that are building vehicles, eliminating the need for Tesla to build its own.

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While it seems like a reach because of Tesla’s considerable fan base, which is one of the most loyal in the automotive industry, the company could eventually bail on manufacturing and gain an incredible valuation by simply unlocking self-driving for other manufacturers.

The big question regarding why Tesla can’t find another company to license FSD is simply, “Why?”

Do they think they can solve it themselves? Do they not find FSD as valuable or effective? Many of these same companies didn’t bat an eye when Tesla started developing EVs, only to find themselves years behind. This could be a continuing trend.

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Tesla exec pleads for federal framework of autonomy to U.S. Senate Committee

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Credit: Tesla

Tesla executive Lars Moravy appeared today in front of the U.S. Senate Commerce Committee to highlight the importance of modernizing autonomy standards by establishing a federal framework that would reward innovation and keep the country on pace with foreign rivals.

Moravy, who is Tesla’s Vice President of Vehicle Engineering, strongly advocated for Congress to enact a national framework for autonomous vehicle development and deployment, replacing the current patchwork of state-by-state rules.

These rules have slowed progress and kept companies fighting tooth-and-nail with local legislators to operate self-driving projects in controlled areas.

Tesla already has a complete Robotaxi model, and it doesn’t depend on passenger count

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Moravy said the new federal framework was essential for the U.S. to “maintain its position in global technological development and grow its advanced manufacturing capabilities.

He also said in a warning to the committee that outdated regulations and approval processes would “inhibit the industry’s ability to innovate,” which could potentially lead to falling behind China.

Being part of the company leading the charge in terms of autonomous vehicle development in the U.S., Moravy highlighted Tesla’s prowess through the development of the Full Self-Driving platform. Tesla vehicles with FSD engaged average 5.1 million miles before a major collision, which outpaces that of the human driver average of roughly 699,000 miles.

Moravy also highlighted the widely cited NHTSA statistic that states that roughly 94 percent of crashes stem from human error, positioning autonomous vehicles as a path to dramatically reduce fatalities and injuries.

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Skeptics sometimes point to cybersecurity concerns within self-driving vehicles, which was something that was highlighted during the Senate Commerce Committee hearing, but Moravy said, “No one has ever been able to take over control of our vehicles.”

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This level of security is thanks to a core-embedded central layer, which is inaccessible from external connections. Additionally, Tesla utilizes a dual cryptographic signature from two separate individuals, keeping security high.

Moravy also dove into Tesla’s commitment to inclusive mobility by stating, “We are committed with our future products and Robotaxis to provide accessible transportation to everyone.” This has been a major point of optimism for AVs because it could help the disabled, physically incapable, the elderly, and the blind have consistent transportation.

Overall, Moravy’s testimony blended urgency about geopolitical competition, especially China, with concrete safety statistics and a vision of the advantages autonomy could bring for everyone, not only in the U.S., but around the world, as well.

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Tesla Model Y lineup expansion signals an uncomfortable reality for consumers

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Credit: Tesla

Tesla launched a new configuration of the Model Y this week, bringing more complexity to its lineup of the vehicle and adding a new, lower entry point for those who require an All-Wheel-Drive car.

However, the broadening of the Model Y lineup in the United States could signal a somewhat uncomfortable reality for Tesla fans and car buyers, who have been vocal about their desire for a larger, full-size SUV.

Tesla has essentially moved in the opposite direction through its closure of the Model X and its continuing expansion of a vehicle that fits the bill for many, but not all.

Tesla brings closure to Model Y moniker with launch of new trim level

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While CEO Elon Musk has said that there is the potential for the Model Y L, a longer wheelbase configuration of the vehicle, to enter the U.S. market late this year, it is not a guarantee.

Instead, Tesla has prioritized the need to develop vehicles and trim levels that cater to the future rollout of the Robotaxi ride-hailing service and a fully autonomous future.

But the company could be missing out on a massive opportunity, as SUVs are a widely popular body style in the U.S., especially for families, as the tighter confines of compact SUVs do not support the needs of a large family.

Although there are other companies out there that manufacture this body style, many are interested in sticking with Tesla because of the excellent self-driving platform, expansive charging infrastructure, and software performance the vehicles offer.

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Additionally, the lack of variety from an aesthetic and feature standpoint has caused a bit of monotony throughout the Model Y lineup. Although Premium options are available, those three configurations only differ in terms of range and performance, at least for the most part, and the differences are not substantial.

Minor Expansions of the Model Y Fail to Address Family Needs for Space

Offering similar trim levels with slight differences to cater to each consumer’s needs is important. However, these vehicles keep a constant: cargo space and seating capacity.

Larger families need something that would compete with vehicles like the Chevrolet Tahoe, Ford Expedition, or Cadillac Escalade, and while the Model X was its largest offering, that is going away.

Tesla could fix this issue partially with the rollout of the Model Y L in the U.S., but only if it plans to continue offering various Model Y vehicles and expanding on its offerings with that car specifically. There have been hints toward a Cyber-inspired SUV in the past, but those hints do not seem to be a drastic focus of the company, given its autonomy mission.

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Tesla appears to be mulling a Cyber SUV design

Model Y Expansion Doesn’t Boost Performance, Value, or Space

You can throw all the different badges, powertrains, and range ratings on the same vehicle, it does not mean it’s going to sell better. The Model Y was already the best-selling vehicle in the world on several occasions. Adding more configurations seems to be milking it.

The true need of people, especially now that the Model X is going away, is going to be space. What vehicle fits the bill of a growing family, or one that has already outgrown the Model Y?

Not Expanding the Lineup with a New Vehicle Could Be a Missed Opportunity

The U.S. is the world’s largest market for three-row SUVs, yet Tesla’s focus on tweaking the existing Model Y ignores this. This could potentially result in the Osborne Effect, as sales of current models without capturing new customers who need more seating and versatility.

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Expansions of the current Model Y offerings risk adding production complexity without addressing core demands, and given that the Model Y L is already being produced in China, it seems like it would be a reasonable decision to build a similar line in Texas.

Listening to consumers means introducing either the Model Y L here, or bringing a new, modern design to the lineup in the form of a full-size SUV.

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